The 5’A’s of Tourism

IT’S MORE FUN IN THE PHILIPPINES! Go Negosyo and the ASEAN Business Advisory Council Philippines, in partnership with the Department of Tourism and Tourism Promotions Board, supported by the business chambers and organizations, successfully hosted the first Tourism Summit 2019 that happened May 2, 2019, at the World Trade Center, Pasay City! Participated by more than 10,000 delegates composed of students from 100 schools and universities, government representatives from around 100 cities and municipalities, ambassadors and members of the diplomatic corps, more than 50 local and international speakers, government and private partners, and entrepreneurs. In photo (front L-R) Michael Tan (Asia Brewery), Former Amb. Fred Yao, George Barcelon (PCCI), Jaime Augusto Zobel de Ayala (Ayala Corporation), Jaime Bautista (Philippine Airlines), Arin Jira (ASEAN BAC Thailand), Presidential Adviser for Entrepreneurship Joey Concepcion, Sec. Bernadette Romulo-Puyat (DOT), Amb. Sung Kim (USA), Amb. Gerard Ho Wei Hong (Singapore), Amb. Daniel Pruce (Britain), Amb. Koji Haneda (Japan), and other distinguished guests.

Last May 2, Go Negosyo and the ASEAN Business Advisory Council Philippines, in partnership with the Department of Tourism and Tourism Promotions Board  and supported by business chambers and organizations, successfully hosted the first Tourism Summit 2019 at the World Trade Center, Pasay City.

Participated in by more than 10,000 delegates (online and onsite), the summit was attended by local and international speakers, government enablers and partners, entrepreneurs, business and tourism students, and other members of the academe.

The summit featured five forums with an insightful discussion on how to improve the tourism industry through different development programs for the five “A”s of tourism: arrival, access, accommodations, attractions, and activities.

The discussion among the panelists and interveners extracted valuable recommendations on policies and programs that can be done to improve the industry. A fireside chat with AirAsia Group CEO Tony Fernandes also provided inspiration to students and aspiring entrepreneurs.

I believe the tourism sector is the most inclusive sector, that is why we created this summit in order to showcase different business models for our aspiring and existing entrepreneurs. This summit served as a great platform for discussion and reflection on what other ASEAN countries have done to improve their development of sustainable island tourism, which the Philippines can learn from.

Presidential Adviser for Entrepreneurship, ASEAN Business Advisory Council PH Chair and Go Negosyo Founder Joey Concepcion shared his warm welcome to the participants and stressed the importance of Tourism, Agri-business, and Digitalization as pillars for inclusive growth.

 

Department of Tourism Secretary Bernadette Romulo-Puyat shared significant milestones of the tourism industry to the participants of this year’s biggest summit on tourism and entrepreneurship.

 

Speakers Jaime Augusto Zobel de Ayala, Chairman & CEO, Ayala Corporation; Jaime Bautista, President and COO, Philippine Airlines; Alexander Lao, President and CEO, Cebgo, Inc.; Regina Lopez, Chairman and Founder, ILOVE (Investments in Loving Organizations for Village Economies) Foundation; and Arin Jira, Chairman, ASEAN Business Advisory Council and Usec. Benito Bengzon Jr., Undersecretary for Tourism and Development Planning, Department of Tourism led forum one entitled Opening Up Land, Sea, and Sky for Global Tourism. The forum was moderated by Karen Davila.

 

The second forum entitled Discovering the Different Island Beats was presented by panelists such as Edgar Saavedra, Chairman and CEO, Megawide Construction Corporation; Marie Venus Tan, COO, Tourism Promotions Board (TPB) Philippines; Gov. Jose Chaves Alvarez, Provincial Governor of Palawan; Pocholo Paragas, COO, Tourism Infrastructure and Enterprise Zone Authority (TIEZA); George Barcelon, Chair of Philippine Chamber of Commerce and Industry and Council Member of ASEAN BAC Philippines; and Dato’ Mohmed Razip Hasan, Deputy Director General (Promotions), Malaysia Tourism Promotion Board. The forum was moderated by Issa Litton.

 

Forum three entitled Where Tourists Stay featured panelists were Oudet Souvannavong, Chair, ASEAN-BAC Laos; Arthur Lopez, President, Philippine Hotel Owners Association and Owner, AML Hotel Consultancy; Kemariah Duraman, Owner, Kunyit 7 Lodge; U Thet Lwin Toh, Chairman, Myanmar Travel Association; Rafael Dionisio, Co-Founder, Circle Hostel and MAD Travel; and Jami (Tran Viet Thang) Trek, Founder, ASIO Travel Group and Xper. The forum was moderated by Sam YG.

 

Forum four entitled So Much to Do, So Much to See, So We Make Time. Panelists were Jay Montonn Jira, Co-founder, Wonderfruit; Cesar Mario Mamon, Chairman and President, Enchanted Kingdom Inc.; Aileen Clemente, Chairman and President, Rajah Travel Corp.; Chenda Clais, Owner and CEO, Terres Rouges Collection; Inthy Deuansavanh, CEO, Green Discovery; Shu Tan, Founder & Director, The Sapa O’Chau Project; and Rex Victor Puentespina, Managing Director, Malagos Agri-Ventures Corp, together with PA Joey Concepcion, Tony Fernandes of AirAsia and Secretary Salvador Panelo. The forum moderated was Kim Atienza.

 

Samie Lim, Director of Tourism, Retail and Franchise of PCCI, Dr. Vicky Belo, President and Medical Director, Belo Medical Group; Maria Margarita Moran-Floirendo, Chairman, Cultural Center of the Philippines; Jose Mari Del Rosario, President and Chief Executive, Phinma Microtel Hotels; Anangga Roosdiono, Chair, ASEAN BAC Indonesia; and Chef Margarita “Gaita” Fores, CEO and President, Cibo as they discussed lessons in keeping up the business in forum five.

 

Stimulating fireside chat between Tan Sri Anthony “Tony” Fernandes, Group CEO of AirAsia and TV Broadcaster Korina Sanchez-Roxas.

 

Lucky day. AirAsia Group CEO Tony Fernandes gave away three (3) airline tickets to the lucky participants of the summit.

 

Amb. Daniel Pruce (Britain), Amb. Harald Fries (Sweden), Amb. John Holmes (Canada), Ms. Urawadee Sriphiromya (Thailand) and Amb. Jaideep Mazumdar (India).

 

Ambassadors from close to 20 countries graced the Tourism Summit 2019.

 

Steve Cheah of Global Entrepreneurship Network, Brian Cu of Grab Philippines and Amb. Delia Albert.

 

PA Joey Concepcion together with Tony Fernandes of AirAsia, Secretary Salvador Panelo, and ASEAN BAC Chair Arin Jira.

 

(L-R) Jaime Augusto Zobel de Ayala, Chairman & CEO, Ayala Corporation; Jaime Bautista, President and COO, Philippine Airlines; Alexander Lao, President and CEO, Cebgo, Inc.; and Arin Jira, Chairman, ASEAN Business Advisory Council.

 

(L-R) Jaime Augusto Zobel de Ayala, Chairman & CEO, Ayala Corporation; Jaime Bautista, President and COO, Philippine Airlines; Alexander Lao, President and CEO, Cebgo, Inc.; and Arin Jira, Chairman, ASEAN Business Advisory Council.

 

Jerome Ong of CDO Foodsphere, Michael Escaler of All Asian Countertrade, and PA Joey Concepcion.

 

George Barcelon of the ASEAN BAC Ph, Dato’ Mohmed Razip Hasan, Deputy Director General (Promotions), Malaysia Tourism Promotion Board and forum moderator, Issa Litton.

 

Edgar Saavedra, Chairman and CEO, Megawide Construction Corporation; Marie Venus Tan, COO, Tourism Promotions Board (TPB) of the Philippines; and Gov. Jose Chaves Alvarez, Provincial Governor of Palawan.

 

Forum three interveners: Alfred Lay, VP – Hotels & Leisure Consulting, GCI Hospitality; Robert John R. Horrigan, VP Hotel Department, Hotel Restaurant Association of the Philippines; Tran Xuan Moi, Co-founder of Songhan Incubation.

 

Groove to the Filipino beat! Performers graced the event highlighting their Philippine culture inspired dance.

 

Bing Limjoco of PCCI, Rose Marie Ong of PRA, Josephine Romero of ASEAN BAC Philippines, Marissa Concepcion, and Emma Imperial of Imperial Homes.

 

Jaime Bautista (Philippine Airlines), Jaime Augusto Zobel de Ayala (Ayala Corporation), and George Barcelon (PCCI and ASEAN BAC Philippines).

 

ASEAN BAC Chair Arin Jira, Tourism Secretary Berna Puyat, and PA Joey Concepcion.

 

Forum five interveners: Pacita Juan, Founder of ECHOStore, Dr. Hooshmand Palany, Chairman, ASEAN-BAC Malaysia Healthcare Working Group; and Neelesh Bhatia, Center Director, Singapore Polytechnic Innovation Office.

 

Tessie Sy-Coson of SM Investments Corporation, Amb. Koji Haneda (Japan), Amb. Gerard Ho Wei Hong (Singapore) and Ms. Zhou Suli (Singapore).

 

Gabriel Malvar, Asec. Shalimar Candao of DOT BARMM and Michael Tan of LT Group Inc.

 

Jaw-dropping performance by the Urban Crew.


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