Archive for November, 2009

Be a Filipino Hero

Thursday, November 26th, 2009


ASK GO NEGOSYO
Thursday, The Philippine Star (Business Section)


by Joey Concepcion


Pacman’s victory over Cotto definitely gave pride to a lot of Filipinos all over the world. It makes the world more aware of the competitiveness of Pinoys.

We have close to 1.5 million Overseas Filipino Workers in different countries. They work in cruise ships, commercial vessels, construction sites and in all sorts of jobs. Filipinos are also known to be the best nurses, teachers, and service providers. Pacquiao’s victory makes every Filipino proud. This is what every OFW needs, as they stand up to their coworkers and employers. We, Filipinos, deserve a sense of respect that we need, as we are oftentimes viewed as the poor man of Asia, hounded by so many cycles of suffering and misery.

A week after Pacman’s victory, we discover another Filipino hero. Efren Peñaflorida is a teacher and a social worker here in the Philippines. He has just been recognized as the “CNN Hero of the Year” for 2009 because of his advocacy of educating street children and out-of-school youth through his “kareton classrooms”. He gives an alternative to gang membership through education. He was able to lead a group called the Dynamic Teen Company, with 10,000 members. They have taught basic reading and writing to 1,500 children living in the streets and squatters area. Efren, and his team, has been doing this for 12 years now.

Born to a poor family, Efren experienced living in a barong-barong near a city dumpsite. He took the challenge to overcome poverty, realizing the importance of basic education and the advantage of just being able to read. He used his resources and the best of his abilities to reach 1,500 kids. It is truly amazing.

We can also witness true heroism from social entrepreneurs. While trying to make their business profitable to sustain its very existence, they are also creating opportunities for others to have a better life. One example is Gemma Bulos, a 2009 Entrepreneur of the Year Awardee. She is the Founding Director of A Single Drop for Safe Water (ASDSW) in the Philippines. Her business provides services such as training on simple water technologies to empower communities in addressing their needs of freshwater. ASDSW has also started water projects in different places in the country to provide clean, safe water to Filipinos. Another good story of a social entrep is that of Mary Grace Arboleda-Young, the President of Cordillera Coffee Company. Her business benefits the native farmers from her home region in Kalinga. She also promotes other aspects of the Cordillera Culture. The mission of the business is to establish fair trade with native coffee farmers and protect them from exploitation. They buy from farmers a fair or above-market price.

In the past four years, Go Negosyo has been citing a lot of micro and small entrepreneurs. They are heroes as well.

Our micro and small entrepreneurs in the country are struggling not only because of limited capital, but also because of the lack of mentorship. Many of them do not have good education. And, we all know that the resources in public schools will not measure up to those in the private schools. We believe the great equalizer is education and information. These can be obtained in internet, but many of them cannot afford a computer or an internet subscription. Many of the people who support these micro and small entrepreneurs also need the right training to help them improve their mentorship. Our micro and small entrepreneurs and OFWs are all Filipino heroes. All of them are fighting poverty to have a better life for their family, and eventually their community.

In a week, we will be launching our “Angelprenuer” program. Similar to Efren’s advocacy of education, we have focused Go Negosyo towards entrepreneurship education.  Empowering the less privileged and microentrepreneurs with the needed concepts and tools to become more smart and innovative. More importantly, it is also very clear that having the right attitude in life makes the BIG difference. You see this in Manny Pacquiao, Willie Revillame and Efren Peñaflorida. They all came from poverty. They could have gone the wrong way.  But, they love this country. They love the Filipino people. We can see their love and dedication to what they do. This is why we have Francis Kong, Anthony Pangilinan, Ping Sotto, Henry Tenedero, Joy Abaquin, together with franchise guru Butz Bartolome, and many more entreps as part of Go Negosyo Angelpreneurs. They will teach the micro and small entreps out there the right mindset and what it takes to succeed.

Our sessions on “How To Go Negosyo” and how to become good entrepreneurs will be handled by our entrep gurus Andy Ferreria, Danny Antonio, Jay Bernardo, Dean Pax Lapid. Other mentors helping on entrepreneurship sessions are Binalot’s Rommel Juan, Joel Santos, George Saguinsin, Jorge Wienekie, Paulo Tibig, Reuel Virtucio, Luis Cruz and Mon Lopez.

Learning to read, write, and how to do simple math is important, just like in learning to manage money. Topax Colayco, SB Corp’s Benel Lagua, Tess Dimaculangan, Randell Tiongson are our leading mentors on financial literacy. The product development and marketing gurus Josiah Go, Ardy Roberto, Johnlu Koa, Mylene Abiva, George Soriano, Maoi Arroyo, Illac Diaz, Nonoy Espeleta, Jorge Soriano are among the Angelpreneurs who will provide help on product and marketing strategies. Providing mentorship, linkages and support from critical government units are Usec Merly Cruz and Usec Lina Amata.

These people and others who are still to become Angelprenuers (or mentors to others) are the future Filipino heroes. “Creating wealth for others” is their slogan, giving others the chance to beat poverty. Attending these Negosems does not give the complete assurance of beating poverty, but it will definitely give Filipinos a better chance to succeed. Rather than keep complaining about our government, it is time for people to start being heroes in their own small way. The more heroes we have, the more chances we have to make this nation into a nation to be proud of.


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For entrep mentors who would like to join Go Negosyo, please email us your story and your entrepreneurial journey.


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For feedback, email me at gonegosyo@yahoo.com, or thru my Joey Concepcion Facebook account. Watch the GO NEGOSYO: Kaya Mo! Show in QTV, every Saturday and Sunday 8-8:30 am, with replays in NBN every Sunday 9:15-10:00pm

Tagumpay!

Thursday, November 19th, 2009


ASK GO NEGOSYO
Thursday, The Philippine Star (Business Section)


by Joey Concepcion


Early this year, we were fortunate to get one of world’s greatest fighters Manny Pacquiao as our endorser. A breakfast meeting was arranged at my home. He agreed to endorse our new product then, Vitwater and to help promote our advocacy in Go Negosyo.

Manny’s story, as many know today, is not only about fighting it out in the boxing ring, but about fighting poverty and taking control of one’s destiny in wanting a better life. Some people might call it suwerte, but suwerte does not happen without hard work, passion, and perseverance. He developed his boxing skill to the fullest, with mentors like Freddie Roach to guide him.

Go Negosyo, in partnership with the Department of Trade and Industry, Micro Small and Medium Enterprise Development Council, National Livelihood Development Corporation, Land Bank and the President’s Social Fund, will be launching the “Tagumpay Mula sa Kahirapan” campaign. These government agencies, through their various programs, have been helping people fight poverty – the country’s biggest problem. We are consolidating all our efforts to take the assistance to the next level and give free entrepreneurship education.  It’s time to encourage people to continue their battle against poverty and show them how others have done it. The best examples come from the community of micro, small and medium entrepreneurs.

A nationwide teaching program called the Go Negosyo Seminar or the “Negosem” will be sponsored by PGMA herself, through the different agencies supporting micro enterprises. This will initially benefit 10,000 MSMEs, youth groups, and aspiring entreps. Go Negosyo shall be the private sector partner in implementing the Negosem – our brainchild. Close to 40 “Angelpreneurs”, who are experts or ‘gurus’ in their fields, with the heart to educate our less fortunate kababayans, have joined us for this cause, and more are going to be angels to others.

Helping people fight poverty is like teaching people how to fish and feeding them for many lifetimes. This has been the mantra of Go Negosyo.  The power of negosyo cannot be underestimated. It has changed lives for the better; and it will change our country’s destiny for the better. It will sustain the homes that Gawad Kalinga and Habitat builds for the poor. It will sustain communities, towns, and provinces to becoming more progressive. There is no other solution in solving poverty but through negosyo, or by having the mindset and skills in entrepreneurship. It’s time to show people’s triumph (Tagumpay) over poverty (Kahirapan).

Another inspiring effort is the annual Citibank Microentrepreneur of the Year Award. Citibank, a group that has been a big supporter of Go Negosyo, is a strong advocate of helping microentrepreneurs. Under the leadership of Citibank Philippines Country Officer Sanjiv Vohra, they have been active in the development of microenterprises. Even Jaime and Fernando Zobel de Ayala have launched their own microenterprise program. There are so many other groups and organizations that pursue the same purpose. But, it would be great if we have more people join in and help micro, small, and medium enterprises, not only through financing but most importantly through mentorship and training.

Congratulations to the 2009 Citi Microentrepreneur of the Year Awardees and finalists. All of them definitely share a Tagumpay Mula sa Kahirapan story.

Lolly Cabbigat, the Luzon Masikap awardee, focused on a business that reflected their Ifugao culture. While her husband, Jonathan, collects the pieces of driftwood from the forest and does the woodcarving, Lolly takes care of the marketing and distribution. They are proud of a business that is a product of their high regard for culture and respect to Mother Nature.

In early 2008, Shirley Ecot’s husband passed away of liver cirrhosis. She was a single parent buried in debt because of her husband’s hospital bills. Her strength of will kept her going, to provide for her family and ensure their future. She persisted to grow her small business. Now, she continues to strengthen her own brand – “Fritzie’s Peanuts. Shirley was chosen as the Visayas Masikap Awardee.

On the other hand, Dionesia Dela Peña’s gold comes from a native delicacy made of malagkit. Dionesia used to sell fried bananas and banana chips to school children, until their family was forced to resettle to the outskirts of Oroquieta City. This was when she thought of making and selling suman. Now, Dionesia’s suman is considered by balikbayans and visitors a trademark pasalubong.

Masikap National Awardee Annabel Bonsol started her small negosyo by sewing pillow-cases and curtains. Her business only evolved into her present rag-making business when her customers kept asking for rags. After studying how the pieces could be put together, she began making rags. Today, Annabel has 69 employees and has regular orders from big companies.

Another inspiring story is the journey of Ben Villanueva, the Maunlad Luzon Awardee. Ben, who only finished grade six, used to work in a rubber factory in Manila. He used to bring home Php 150 to his wife who worked as a fish vendor and six children. This kind of life drove Ben and his wife to go into business. From one Bangus fishpen, which they put up by borrowing from a rural bank, Ben now manages 12 fishpens and plans to increase them to 20 in the next few years.

Cherry Yack, the Visayas Maunlad Awardee, was also recognized by Go Negosyo as one of the 2008 Most Inspiring Cebu Microentrepreneurs. From his work in a rattan factory in Cebu, he moved on to work as a bulldozer operator in Malaysia. After saving money, he came back home and started his Cassava Cake Business. He is a remarkable example of an OFW who sacrificed abroad and saved enough money to make a brand new start for his family back home.

For Mindanao Maunlad Awardee Sahala Hadjuri, being a fisherman’s daughter taught her the hardships in earning for her children. She used to carry around goods to sell in different areas. Then, Sahala started buying and selling bread. She started taking lessons to make her own bread, realizing that she will be able to earn more. After getting a loan from an MFI, she opened her own bakery. She was also able to expand it into a mini-mart. Today, her business provides her family of 11 members with a stable source of income.

Virginia Lubguban now reaps the success of a business. After working as an OFW for a world-renowned furniture brand, Virginia’s husband came home. Using their savings, they established their very own wood furniture factory. Their team made use of their complementary skills to grow their business. Aside from their furniture-making shop, they also own a bakery and cattle-fattening business.

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Share with us your life changing moment when you decided to fight poverty. Send us your story when you faced a serious challenge in life and succeeded.


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For feedback, email me at gonegosyo@yahoo.com, or thru my Joey Concepcion Facebook account. Watch the GO NEGOSYO: Kaya Mo! Show in QTV, every Saturday and Sunday 8-8:30 am, with replays in NBN every Sunday 9:15-10:00pm

Boom Tarat!

Thursday, November 12th, 2009


ASK GO NEGOSYO
Thursday, The Philippine Star (Business Section)


by Joey Concepcion


The other day, my two-year-old daughter was singing Willie Revilame’s Boom Tarat song. I found it funny – how a two-year old kid would be able to learn Wowowee’s famous song. Apparently, she watches the show with her yayas and they teach her the song.

I seldom watch TV and when I do, I would focus on Bloomberg and CNBC, which my kids find boring. At times, I try to update myself by watching the talk shows and noontime shows. There were a couple of times when I was able to catch Wowowee. I found it really amazing how popular the show is, as well as its host, Willie Revillame, and how much people in the show like him.

When our yayas found out that Willie was coming over at our house for dinner, they were so excited that they had my daughter sing the song frequently. Just out of the blue, she would sing it. It sounds so funny, but cute. My whole household went crazy after knowing that Willy was coming.

As for the skeptics out there – no, he did not come over for us to discuss his endorsement for me. As I keep telling friends, I have NO intentions of running for any position in this coming election. Go Negosyo’s objectives can only be accomplished by a living example of a practicing entrepreneur, with no vested interest.

My sisters also wondered why on earth would I be meeting Willie. Aside from the fact that we discuss business opportunities, he says he appreciates my inputs on some of his transactions. Willie is also one of the best persons today who understand mass-based marketing. As he leads a successful show running for more than five years, he has gotten to understand how the mass-market thinks. He knows how to have a people-oriented show. People look at him as someone who gives them hope and who makes them laugh. Willie is someone who can take them away from their daily problems, even just for a moment.

Willie is also a perfect Go Negosyo story. He came from a broken family living under extreme poverty. This is why he understands how the yayas, drivers, small business owners, and OFWs feel. He is also a great marketing guy, being able to build his brand, which is his name – WILLIE. People have asked him to endorse so many brands – cologne, watch, and so many others. He is one of the highest paid ABS-CBN talents today.

We come from different backgrounds, but we are able to learn much from each other. I learned from him some of the best lessons I ever got about mass-based marketing.

I also mentioned to Willie that it would be a good idea to have negosyo franchises as prizes in his show. This would help people get started with their own business. I am sure that a lot of legitimate negosyo franchise carts out there can be persuaded to support the program. People like Les Reyes of Reyes Haircutters give the franchise fee for free. I suggested maybe even a game portion with micro and small entrepreneurs as participants. The cash they get can help them in their working capital. The show can consider sari-sari store owners, wet market stall retailers, vendors, carinderia owners, tricycle owners, and other micro and small business owners who need capital to grow their business. Then, Go Negosyo can provide a free Negosyo Seminar to the winners, to teach them how to fish. Through this, capital goes hand in hand with mentorship.

During our dinner, he told me that when he was in Boracay, my daughter came up to him and requested for a picture-taking for her yaya. She told him that it was her yaya’s dream to have a photo with Willie. He said that he hardly encounters kids from wealthy families who would also care for their yayas. I told him that my kids’ yayas have been with us for so long that we treat them as family. Our dinner ended, of course, with our yayas having a picture-taking with him. He also greeted the whole household in his show.

Willie’s story is one of the many out there that shows that if one is tired of being poor, he can definitely succeed and beat poverty. Luck follows and comes for those who work hard. Willie does acknowledge that one has to have the right attitude. Manny Villar would say: sipag at tiyaga. And, in Go Negosyo, we would always say: Not all can be entrepreneurs, but everyone can be enterprising”.  That’s having the right attitude, skills and creativity, combined with passion and persistence to bring about a greater chance for success.

The inspiring story of Willie Revillame and so many others who have beaten poverty despite the odds are great stories of inspiration and motivation for those who want to succeed in life.



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Our Bataan Caravan we had last Friday was very successful, with close to 10 thousand people filling up the Bataan People’s Center. It was very hot, as the gym did not have airconditioning, but people did stay.

PGMA arrived to give the awards to the Most Inspiring Bataeño Entrepreneurs and even volunteered to give a brief inspiring message to the Bataenos. She even stayed to have lunch with us and the Garcia family of Bataan.

I have to say that Govenor Tet and the Garcia’s children, who are being trained to take over, are doing a good job. Mayor Joet Garcia and Congressman Abet Garcia are really after a progressive Bataan. They believe that if the citizens of Bataan can be more entrepreneurial, then more negosyo opportunities will be created thereby creating more jobs. They have a vision of creating Bataan into a University hub. They also honored Senator Dick Gordon for being very instrumental in the passage of the new law creating the Freeport Area of Bataan. This would definitely push faster the growth in the region.

Go Negosyo has adopted a formula that gives a better chance for success. We are working closely with local government officials as Go Negosyo champions, together with DTI and local business chambers providing the support. I am amazed how Go Negosyo was embraced by the
people of Bataan. They now understand that Filipinos are not born or destined to be poor; that everyone has the right to have a better life; and that being enterprising is what helps one to succeed. It is only through the creation of more negosyos that poverty can ultimately be beaten.

Congratulations to the people of Bataan!



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For feedback, email me at gonegosyo@yahoo.com, or thru my Joey Concepcion Facebook account. Watch the GO NEGOSYO: Kaya Mo! Show in QTV, every Saturday and Sunday 8-8:30 am, with replays in NBN every Sunday 9:15-10:00pm

Eye of the Storm

Thursday, November 5th, 2009


ASK GO NEGOSYO
Thursday, The Philippine Star (Business Section)


by Joey Concepcion


Last Friday, we decided to spend our long weekend in our place in Punta Fuego, Batangas. We have a place right at the tip of punta, which gives us a commanding view of the ocean and the ships that pass by. Batangas has always been our second home since childhood. Now, the place is a lot different, with so many developers putting up township communities.


Harish Heranan and his wife Sharmela invited some friends to their beautiful home that was also facing the China Sea. Harish was one of the first franchisers (and now with the most number) of Jollibee and Chowking Franchise. I was telling them that the storm may head for Subic, but it could also change its course and hit us. That scenario could be pretty scary, as we had no protection.

Sanjiv Vohra and his wife Minna were first timers to this part of town. They were amazed with the beauty of Batangas. Sanjiv’s Citibank has an annual search for microentrepreneurs. They give cash prizes to the winners for their working capital. Likewise, Citi is a big supporter of Go Negosyo’s entrepreneurship development activities.

No one had the inkling of what was about to happen the following early morning. I remember that it was at around four in the morning. I woke up with the whole house shaking. We have a glass house at the very tip of the community, facing the China Sea.

I got a text that the typhoon was definitely headed for Tagaytay and will exit through Nasugbu, Batangas, which was right where we were. Luckily, the typhoon was downgraded to a storm, but still with winds of 100kph.  As the eye of the storm passed, we thought it was over until the last one hour. There were definitely super winds of about 100kph with waves at 15 to 20 ft. I had to move my family to a room with no glass. For a moment, I thought our windows would give way. We survived it and so did our neighbors. Thanks to a good window system. It was truly a memorable vacation, which basically reminds us to never take Mother Nature for granted.

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Tomorrow, Go Negosyo goes to Bataan.

Bataan, a province known for the Death March, is now going to march for an economic revolution – a Negosyo March. The Garcia Clan is enthusiastic to see Bataan progress rapidly. The Garcia’s, led by Gov. Tet, Congressman Abet and Mayor Joet of Balanga City, know that a vibrant negosyo climate and having Bataeños with enterprising mindset, are key to achieving the dreams of their constituents, leading to poverty reduction and economic progress.

There is a need to help mold the mindset of the youth and microentreps into being more enterprising and creative. The current micro and small entrepreneurs are the ones who need most of the coaching and mentoring.

Local government leaders realize that they are the best enablers and that they can work on improving the lives of people, together with the private sector like the Bataan Chamber under the leadership of V-Cargo President Paulo Tibig. He is very active in working with government enablers in pushing for an entrepreneurial climate in their province.

They also have a very active Provincial Cooperative Development Office Head Azucena Sugatain and DTI Provincial Director Yay Lasam, who are part of the organizing committee for the Go Negosyo Bataan.

The Bataeños are fortunate to have no less than PGMA to personally award the Most Inspiring Bataeño Entrepreneurs and Microentrepreneurs. Congratulations to our awardees. All of them have stories of success to share.

Celso Valdecañas, for example, used to shine the shoes of older men and sell ice drop and newspaper in their barrio. He had to fend for himself at very young age. Now, at 70 years old, he enjoys the success of his five companies, one of which is the VL Construction. Miguel Mateo, another inspiring entrep, worked as a construction worker when he was 18. He did not go to college because they had no money. Because of his optimism, hard work and passion for furniture-making, he now owns his own McDo Furniture Shop.

One of the awardees started with a capital of three thousand pesos. Her name is Armanda Battad and she started a buy and sell business of dried fish. She is an example of a micro entrep who was able to move up and grow her Amanda’s Marine Products because of assistance from the different agencies like BFAR and DOST.

Another awardee, Consul Eduardo De Guzman, is one of the biggest names in Bataan. But, he also started small, with five people in a one-room office. From a single room, his business has grown into De Guzman Group of Companies that operate superior logistics services nationwide.

Elvira Tamayo also started small with a fishing boat and two piglets. From there, she moved on to her bagoong business. Her multiple negosyos, like the Elvira’s Poultry Farm, made it possible for her family to have their own house and provide the best for their children.

Second generation entrepreneurs also have their success stories to share. It is not always easy for entreps who inherit a business from their parents. The challenge is for them to keep it alive or grow it to the next level.

For example, Lorna Belen inherited a hardware store from her mother. She expanded the store’s operations and transformed the old hardware into the Bataan Commercial Enterprise. Like Lorna, Elizabeth Lim-Sioson also inherited the family business – a bakery and grocery. The bakery was already known for a quality line of bakery products. But, it was Elizabeth who expanded the Elizabeth Bakery and Grocery into the Elizabeth Group of Stores.

Another big name is Oscar Banzon. He is one of the highly-regarded entrepreneurs in Bataan. He owns ABESCO Construction & Development Corp., Crown Royale Hotel and Resort Corp. and Magnoliaone Development Corp., which have been part of the progress of Bataan.

These stories are only some of those to be told and recognized at the Go Negosyo Caravan sa Bataan on November 6, 2009 at the Bataan People’s Center. It will start with a Negosyo March from Balanga City plaza to the People’s Center venue at 8am, with the programme proper starting at 9am.  As always, the forums and seminars will be FREE of charge to all Bataeños with the will to succeed.

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Who would be your choice for President and Vice President? Who do you think will be good in creating a vibrant negosyo climate for the country? Please email me your choice and state why. Also include your name and contact information. We will be posting your views.

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For feedback, email me at gonegosyo@yahoo.com, or thru my Joey Concepcion Facebook account. Watch the GO NEGOSYO: Kaya Mo! Show in QTV, every Saturday and Sunday 8-8:30 am, with replays in NBN every Sunday 9:15-10:00pm