The Tourism Summit 2019 is fast-approaching! This summit presented by the ASEAN Business Advisory Council Philippines and Go Negosyo in partnership with the Department of Trade and Industry, will be highlighting the importance of the tourism industry as an engine for economic development. This is expected to be the biggest summit on tourism and entrepreneurship which aims to develop a more integrated tourism industry and contribute to the sustainable socio-economic growth in the region.
Join us as we learn and explore business models and insights from ASEAN experts and mentors this May 2, 2019 at the World Trade Center, Pasay City.
Here are some of the reasons why you should not miss this year’s Tourism Summit:
1. POWERHOUSE KEYNOTE SPEAKERS
Tourism Summit 2019 will present notable personalities in the industry who will present their stories and insights on the ongoing developments in the tourism industry. It will also be a platform for discussion and reflection on what other ASEAN countries have done to improve the development of sustainable island tourism within the region.
In the list are ASEAN Business Advisory Council Chair Arin Jira; ASEAN Business Advisory Council Philippines Chair Joey Concepcion, Department of Tourism Secretary Bernadette Romulo-Puyat and Group CEO of AirAsia Tan Sri Anthony “Tony” Fernandes.
2. ENGAGE WITH INTERNATIONAL AND LOCAL STELLAR FORUM SPEAKERS
Wish to get valuable insights or planning to explore the international and local market? Good news! There will be ASEAN mentors, speakers, panelists and reactors who will be imparting their insights and expertise which can be applied to the international and local tourism sector.
Speakers will highlight the potential and significance of promoting sustainable island tourism as an engine for economic development in the tourism industry. Moreover, the summit also aims to put emphasis on the five (5) strategic investment areas of tourism such as Arrivals, Access, Accommodation, Attractions and Activities.
We will be joined by some of the world-class speaker such as Mr. Jaime Augusto Zobel de Ayala, Chairman & CEO, Ayala Corporation; Mr. Jaime Bautista, President and COO, Philippine Airlines; Mr. Pocholo Paragas, COO of Tourism Infrastructure and Enterprise Zone Authority; Ms. Marie Venus Tan, COO, Tourism Promotions Board (TPB); and Mr. Samie Lim, Director of Tourism, Retail and Franchise, Philippine Chamber of Commerce and Industry.
3. BE UPDATED ON THE LATEST TREND IN THE TOURISM INDUSTRY
The Tourism Summit 2019 will delve on different topics through five forums:
Witness comprehensive forum with outstanding speakers, stakeholders, and experts from different countries.
4. ASTUTE AND SHARP-WITTED HOSTS AND MODERATORS
Each forum will be moderated by vibrant hosts and personalities who will juice out valuable ideas from the plenary group and will give substantial questions during the forum. The roster includes Korina Sanchez, Karen Davila, Issa Litton, Kim Atienza, Sam YG, and Atty. Mike Toledo.
The event shall be hosted by Miss World 2013 Megan Young and Mercato Centrale Co-founder RJ Ledesma.
5. LEARN FROM THE DIFFERENT BUSINESS MODELS PRESENTED
Each forum will be presenting diverse topics, best practices, new destinations, and business models among the ASEAN countries which can be adopted in the local tourism industry. Plus factor for the local municipalities and provinces as they can also share and accumulate ideas on future plans on how they can create improvements in their respective areas.
In a developing country, the Philippines’ tourism markets, businesses, institutional actors, and policy makers are looking for ways to enable and establish a viable existence based on multifaceted tourist behavior and this is by being acquainted with diverse business models.
6. DISCOVER BUSINESS MODELS AND DIVE INTO OTHER COUNTRIES’ CULTURE IN THE CURATED BOOTH EXHIBIT
The summit will house a vast exhibit area which will be filled with booths of our partners, different countries, top local destination/provinces that will showcase their countries culture and tourism industry, local government agencies, digital platform, business models, and other organizations supporting entrepreneurship and tourism.
7. ESTABLISH STRONG NETWORKS
Go Negosyo is expecting 10,000 delegates from different cities and provinces in the country. Attendees will get a chance to expand their networks and harness new relationship with fellow entrepreneurs and experts from the tourism industry.
8. LIVE TELECAST IN DIFFERENT UNIVERSITIES NATIONWIDE
We continue to go digital! Pioneered last digital Youth Summit 2019, there will be a live telecast where we will be organizing simultaneous telecast of the events in different universities nationwide. Interactive question and answer portion will also take part during the plenary sessions.
9. ROUSING RAFFLES AND PROMO
Gain not just valuable insights and strategic investment techniques but also get a chance to win prizes from our partners! After the summit, you might win a round trip ticket to any international flight from Air Asia and round trip tickets to Kuala Lumpur and Jakarta from Cebu Pacific, these and many more!
10. AFFORDABLE REGISTRATION FEE
Compared to other conferences and summits, Tourism Summit 2019 conference pass is only valued at P800.00 and P1,500.000. A learning investment that you will surely reap tenfolds. It’s also FREE for students and teachers, government enablers and local tourism offices. This will be a full-day discussion of advocating tourism and entrepreneurship.
PLUS! WALK-INS ARE ACCEPTED.
Missed the chance to register online? Worry no more! You can still go to the event on the day itself. This is your chance to know more about the tourism industry and grow your own business model. Learn from the experts and be inspired by their success stories.
DOWNLOAD THE SUMMIT BRIEFER HERE.
For more info, visit: www.gonegosyo.net/tourism-summit-2019
Tourism plays a vital role in the Philippine economy. With the country’s rich natural resources coupled with a unique and diverse culture, the Philippines is a gem to many tourists. Aside from its pristine water and majestic beaches, one of the booming attractions in the country are the agritourist destinations.
[Photo courtesy] http://www.costalesnaturefarms.com/
Tagged as the new economic game-changer, agritourism is one of the drivers for economic development, especially in rural areas. While it has been a development in the agriculture sector since 1990, it was only in 2002 that it was recognized and institutionalized through the Department of Agriculture (DA) and Department of Tourism (DOT) issuance of a joint circular that identified 10 agri-tourism sites in the country.
As DOT Secretary Bernadette Romulo-Puyat said, “It’s more fun and profitable with farm tourism.” They have shifted direction to a more comprehensive plan in prioritizing farm tourism. According to DOT, “Farm tourism or agritourism is the business of attracting more local and foreign tourist to farms and rural areas generally for educational and recreational purposes while creating an environment-friendly image and encouraging economic activities that can give farms and communities additional income.”
The rise of innovative agriculture leads to a wider range of tourism. Farms have developed their sites to cater more visitors and created various activities to offer. Here are some the leading agritourism destinations in the Philippines:
COSTALES NATURE FARM. Tapped as one of the major single producers of organic high-value vegetables and herbs for the Bistro Group, Moment Group, Solaire Resort & Casino, Cibo, Dizon Organics, Dalcielo, Shangri-La Hotel, among others, Costales Nature Farms, is identified as one of the premier agri-tourism destinations in the Philippines. Their farm tour packages cater to visitors who opt to relax and experience farm life for a day or two.
Established in 2005 and nestled at the foothills of Mt. Banahaw in Majayjay, Laguna. Costales Nature Farms provides workshops for those who wish to learn about sustainable organic farming and farm tourism. They are also accredited as a private extension service provider for the Agriculture Training Institute (ATI) of the DA, Department of Agrarian Reform (DAR), and DOT.
[Photo courtesy] http://www.costalesnaturefarms.com/
EPHRATHAH FARMS. Located at Brgy. Sariri, Badiangan Iloilo, Ephrathah Farms practices organic farming and they are committed to natural food production. To ensure that they are in line with their farms’ promotion, their enterprising activities utilizes vermicomposting, a process where food and animal wastes are fed to worms which generate fertilizers. They assure that the harvest served at Ephrathah Farms Restaurant and produce sold at the supermarket are grown by nature’s way.
[Photo courtesy] Ephrathah Farms in Barangay Sariri, Badiangan, Iloilo. Photo by Clark Villaruel Antiquiera
TERRA VERDE ECO FARM. Terra Verde Eco-farm is an Extension Service Provider (ESP) of Agricultural Training Institute (ATI) which practices integrated diversified farming system. It aims to entertain, educate, and develop enterprise through agri-tourism and offer accommodations and other farm activities like vegetable picking, and feeding and personal encounter with animals on the farm. The Atanacio family who owns the farm, offers training to farmers on organic farming practices and help raise awareness for consumers on the do’s and dont’s in farming while also educating consumers about food safety.
AGREA. The core objective of their group is to help eradicate poverty for farming and fishing families and to alleviate the effects of climate change and establish food security in the Philippines. To date, AGREA brings ‘Ecology of Dignity’ to farming and fishing communities in the island of Marinduque and has been continuously mobilizing areas to promote sustainable and eco-friendly enterprise such as communities, businesses, academia, local and national government, international partners, and keen individuals.
They also promote programs that nurture both nature and people through AGREA 1000 Strong, AGREA Farm Estate, Self-Palayance and The Garden Classroom.
[Photo courtesy] AGREA Model Farm in Marinduque http://taste.company/social-responsibility/people/agrea/
MILEA BEE FARM. Milea Bee Farm, accredited by the Department of Tourism, offers a “Pick-and-Pay” activity where one can harvest organically-grown vegetables right from its vegetable patches.
Offering more unique experiences to visitors, Milea Bee Farm brings bees closer to people – a learning experience not only for the visitors but also to farmers who want to learn more about the culture of beekeeping and growing different crops organically.
Milea Bee Farm transformed their bee farm into a tourism spot which embodies the importance of agriculture in making food and other products available to sustain and enhance human life, and provide livelihood to a major portion of the population. Apart from their advocacy to promote environment-friendly, and efficient and sustainable farm practices, they also provide agricultural services such as colony relocation, and propagation and care of various species of honey producing bees.
[Photo Courtesy] https://www.facebook.com/mileabeefarm/posts/
These farms are great examples of how agri-tourism offers a path to improving a strong and competitive agricultural sector while contributing to the booming tourism sector.
As ASEAN BAC Philippines Chair Joey Concepcion advocates, “If we really want to change the landscape of prosperity for all in this country, we must pay attention and give importance to our farmers and other players in agriculture. The Philippines, as an agricultural country, can become an even stronger player in the ASEAN, if we align our efforts to ensure that innovation in the field is supported and that the programs we develop can sustain growth.”
This is just one trend in the tourism industry. This May 2, 2019, learn and explore business ideas from the experts in the tourism sector in one of the biggest summits on tourism and entrepreneurship, the TOURISM SUMMIT 2019. The summit will address the importance of the tourism industry in empowering Filipino MSMEs as well as narrowing the gap among ASEAN countries in achieving sustainable socio-economic growth in the ASEAN region through tourism and entrepreneurship.
Explore many opportunities! Registration is still ongoing.
It’s the time of the year again when we’ll get our skin tanned under the sun whilst enjoying the sea and the sand. But have you finalized your summer getaway already? If not, here are some famous Philippine destinations that will prove that there is more fun in the Philippines.
BORACAY ISLAND. After its recent closure, Boracay regained its world-class beauty. Boracay island is a tropical paradise located in Malay, Aklan, Western Visayas. Last year, Boracay’s white beach was among the world’s top 25 beaches in TripAdvisor’s 2018 Traveler’s Choice Awards. Famous for its powdery white sand and pristine blue waters, it is a paradise for certified beach and sun-lovers around the world. The island also offers dynamic activities and attractions from hiking, island trekking, scuba diving, beach hopping to pub crawl, parasailing and many more!
CALAGUAS ISLAND. Before you indulge in the beauty of Calaguas, you have to go through a two-hour boat ride from the mainland. Calaguas is a group of island in the Pacific under the town of Vinzons, Province of Camarines Norte. It offers breath-taking powdery white sand beaches, crystal-clear waters, and unspoiled natural resources, a place where tourist can truly relax while enjoying the pristine beauty of the place. Over the years, Calaguas has evolved from being an offbeat destination to being a go-to place of beach adventurers.
EL NIDO, PALAWAN. After the successful rehabilitation of Boracay, El Nido is on the list to be rehabilitated. The island of El Nido in Palawan, known for its majestic beauty is set to face rehabilitation because of the flock of tourists and emerging environmental problems. The rehabilitation concerns plans for clean-up drive and easement of shoreline, waste disposal management, and overcrowding. With the help of the locals, NGOs and LGU, El Nido continues to retain its surreal beauty and splendid beaches, and an underwater world, that will make anyone’s summer truly memorable. El Nido is the primary base for exploring Palawan’s star attraction, the stunning Bacuit Archipelago. It is also famous for its Nido Soup, as tiny swiftlets build edible nests out of saliva in the limestone cliffs that surround the town proper – hence the name, El Nido (nest in Spanish). The town proper has an ordinary beach but is home to an emerging restaurant and bar scene. Truly, a destination that looks like a real paradise.
BANAUE RICE TERRACES. Banaue Rice Terraces is the world’s oldest rice terraces. The 2,000 years old terraces were carved by indigenous Filipino’s ancestors. Because of its high altitude in Banaue, it is often described as “where land merges with the clouds to meet the heavens”, the rice terraces as “the stairway to the sky.” Banaue is a place for nature adventures and cultural immersion and is also a good source of fresh fruits and vegetables. Days in Banaue are spent in different activities such as strolling, biking, and trekking. While evenings are for campfire chats at a village or warm indoor cosseting at the lodges and inns. A leading tourism destination in Asia, the Banaue rice terraces is indeed a must-see place.
VIGAN. Tagged as an old-world city, Vigan, with its centuries-old edifices, is a breathing reminder of what was once a royal city. One of the earliest Spanish settlements in the country, Vigan was founded in 1572 by Juan de Salcedo who patterned its design to that of Intramuros (Old Manila). Because of its beauty and its well-preserved Spanish-era streets, Vigan has been listed as a UNESCO World Heritage Site. Many of these ancestral homes are still in good condition and some have been turned into cozy inns, museums, and souvenir shops. There are hundreds of things to do in Vigan, including a visit to the famous Calle Crisologo, experience Pagburnayan – an old and authentic method of pottery, visit Bantay Bell Tower and indulge in their sumptuous delicacies such as longganiza and empanada.
MALAPASCUA ISLAND. Malapascua is an idyllic island off the north coast of Cebu which is famous for its world-class diving. Tourists also have the chance to dive with thresher sharks, which are present all-year-round. If you are coming to Malapascua, better try their activities such as diving, snorkeling, cliff jumping, swimming, relaxing just offshore, and visit the famous lighthouse beach.
Those are just few of the thousand scenic and breathtaking tourist destinations in the Philippines. Sure, there are still more hidden islands that are waiting to be discovered and will eventually add to the increasing percentage of tourism in the country.
Islands and attractions can be translated into more entrepreneurial opportunities for the locals in the community as it can be their source of income. Truly, tourism can be leveraged to achieve prosperity.
To equip our micro, small and medium enterprises and aspiring entrepreneurs in the tourism industry with knowledge from the international and local perspective, the ASEAN Business Advisory Council Philippines and Go Negosyo together with the Department of Tourism will be bringing this year’s biggest summit on tourism, the TOURISM SUMMIT 2019 on May 2, 2019 at World Trade Center, Pasay City! Attendees will get a chance to learn from the ASEAN experts. Through this, they can explore on how to start and grow their business in the tourism industry.