One of President Duterte’s promises during his campaign is to fervently help the poor. This can only be achieved by making the Philippines more inclusive through effective transportation connectivity in our country. One good example is China’s “One Belt, One Road” initiative, which connects countries around China through infrastructure, roads, and railways, among others.
For our country to progress, we must do the same. We have to develop roads, bridges, ports, airports, subway systems, and railways, to connect our provinces to the greater network of cities. Through these efforts, we can link the farms to the markets and help our farmers, fisherfolk, and other entrepreneurs reach a wider market.
Additionally, with effective and efficient connectivity across the country, we can bring more tourists to our destination islands such as Boracay, Siargao, and Palawan, among many others. The more tourists we have, the more entrepreneurs we need to provide products and services which can complete their experience and make them want to come back.
As presidential adviser for entrepreneurship, I’m always seeking new opportunities for collaboration. And seeing how private and public partnerships can be further strengthened, I brought together some of our “Big Brothers” in Go Negosyo – big conglomerates and players in industry – to help realize the current administration’s economic vision.
During a dinner meeting in Malacanang last January 2017, the conglomerates formed an informal group to pledge their services to the development programs of this administration. The conglomerates have a sincere desire to help the country. From this big group of big brother entrepreneurs, the NAIA Consortium was formed and agreed to rehabilitate the airport in Manila to uplift our image to all our foreign guests.
The NAIA Consortium is composed of Aboitiz InfraCapital, Inc.; AC Infrastructure Holdings Corp.; Alliance Global Group Inc.; Asia’s Emerging Dragon Corp.; Filinvest Development Corp.; JG Summit Holdings Inc.; and Metro Pacific Investments Corp. They are tasked with the rehabilitation of the Ninoy Aquino International Airports.
After months of negotiation and a series of meetings, the Department of Transportation (DOTr), led by Sec. Arthur Tugade, gave the greenlight to the NAIA Consortium for the rehabilitation, operations, and maintenance of the airports, with a budget of P106 billion to be spent over a 15-year period.
We had several talks with Sec. Tugade, Sec. Sonny Dominguez (Department of Finance), Sec. Ben Diokno (Department of Budget and Management), Sec. Ernie Pernia (National Economic Development Authority), and Sec. Mark Villar (Department of Public Works and Highways), to discuss the development plans of the government and how the private sector can help.
For years, NAIA has been tagged as the “world’s worst airport,” by the travel website “The Guide to Sleeping in Airports.” But as of October last year, we have been removed from the embarrassing list. This reflects the improvements in services and infrastructure made in the past 12 months. Now, with the approval of DOTr, we hope the rehabilitation efforts will be continued.
Secretary Tugade shared in a news briefing: “We have a decision recommending the issuance of original proponent status (OPS) to NAIA Consortium. We gave the recommendation to MIAA (Manila International Airport Authority), because it is the primary agency, not the DOTr.”
The MIAA will discuss the proposal in its next meeting and will issue its final approval at the soonest possible time, as reported by its general manager Ed Monreal in a briefing last Tuesday. Once approved, the proposal will be forwarded to DOTr, then to NEDA for the investment coordination. We are positive the NAIA Consortium’s proposal will pass the final screening of MIAA and will acquire the original proponent status.
With the NAIA Consortium’s proposal, we can expect an expansion of existing terminals, upgrade of facilities, and improvement of airport services. These will hopefully improve not just the perception, but also the experience of fellow Filipinos and our foreign guests in our country. I agree that our airports are the first welcoming experience of guests, therefore, it is imperative that we improve our services to better showcase the Filipinos’ warmth and hospitality.
Aside from the NAIA developments, the consortium is also discussing the rehabilitation of other key airports such as those in Sangley, Bulacan, and other provinces, to foster greater tourism and trade. There are other development projects in the pipeline such as new ports, highways, and skyways, which we had discussed in meetings last year.
While we have competent people in the government today, I understand that there is so much to be done, so we must, in any form possible, help. In my honest opinion, private-public partnerships are key to expediting these projects. Transparency also is important to avoid unnecessary cases filed against government officials.
The NAIA Consortium is the result of like-minded conglomerates coming together; each sharing a sincere desire to help the country. For me, this development is an important step towards achieving a world-class airport.
I am glad the economic team led by Sec. Dominguez had met with us. Through this collaboration, Build Build Build projects will assuredly be rolled out sooner, and we can all take part in greater economic inclusivity.
Another successful Mentor Me On Wheels program at SM City Lipa, Batangas. Mentors Cora Ong, Bing Limjoco, Tony Meloto and Joey Leviste led the free one-on-one mentoring session.
Last June 30, Go Negosyo once again brought mentorship to more than 200 aspiring entrepreneurs in SM City Lipa, Batangas. After a successful rolling out in SM Mall of Asia and SM City Calamba, Mentor Me on Wheels aimed in its third stop to continue helping aspiring and start-up entrepreneurs in reaching their dream business by providing them with insights and advice on managing their businesses.
Philippine Chamber of Commerce and Industry president Ma. Alegria S. Limjoco, CDO Foodsphere Inc. founder Corazon Ong, Gawad Kalinga founder Antonio Meloto, and Atlantic, Gulf, and Pacific Company of Manila, Inc. chairman Jose P. Leviste Jr. led the 30-minute mentoring session, together with over 60 entrepreneur-mentors.
MMOW is the biggest one-on-one mentoring session that gives free advice and supplemental knowledge in entrepreneurial mind-setting and marketing.
As I always say, mentorship is key in empowering our MSMEs to achieve prosperity in their businesses by equipping them with technical and practical knowhow. All the mentors passionately offer their expertise to help aspiring entrepreneurs scale up.
Together with the mentors, I will continue to bring mentorship to every Filipino, especially those start-up entrepreneurs from distant areas to help them grow and be key players in the business industry.
More than 200 attendees registered to the free mentoring session.
More than 200 mentees gathered in SM City Lipa, Batangas together with their mentors.
Mentor Ma. Alegria Limjoco, PCCI President, gave advice to her mentee Ronald Perez who has a water refilling business.
Mentor Corazon Dayro-Ong, CDO Foodsphere Founder advised her mentee Ryan Michael Lirio on his Java house business.
Mentor Antonio Meloto, Gawad Kalinga Founder, imparted his knowledge in managing business.
Mentor Joey Leviste, AG&P Chairman advised his mentee Teresa Graheda on how to manage her business.
Mentor Cora Dayro-Ong of CDO Foodsphere Inc. gave an inspiring message to all the mentees.
Mentor Bing Limjoco gave an advice to the mentees in SM City Lipa.
Gawad Kalinga Founder Antonio Meloto gave tips on how to run a business.
Mentor Joey Leviste welcomed the mentees during the Mentor Me On Wheels at SM City Lipa.
Go Negosyo Adviser on Agripreneurship Ginggay Hontiveros-Malvar with mentors AG&P Chairman Joey Leviste, PCCI President Bing Limjoco, CEO of CDO Foodsphere Inc. Corazon Dayro Ong and Gawad Kalinga Founder Antonio Meloto.
Mentor Me on Wheels is a free one-on-one mentoring session with entrepreneur-mentors in the country.
Go Negosyo Adviser on Agripreneurship Ginggay Hontiveros-Malvar with Founder of Gawad Kalinga Tony Meloto, CEO of CDO Foodsphere Inc. Corazon Dayro Ong, PCCI President Ma. Alegria Limjoco and other mentors Tess Ngan Tian, Josie Costales, Alex Flores, Ramon Buyson, Pabs Villegas, Mat Maderazzo and Babie Atanacio.
Go Negosyo mentors with De La Salle students received a certificate for volunteering in the MMOW program.
Mentors and Go Negosyo Adviser on Agripreneurship Ginggay Hontiveros-Malvar with the representative of SM City Lipa.
Go Negosyo Adviser on Agripreneurship Ginggay Hontiveros-Malvar and mentors Tony Meloto Founder of Gawad Kalinga, CEO of CDO Foodsphere Inc. Corazon Dayro Ong, PCCI President Bing Limjoco, and Joey Leviste with mentor Mat Maderazo.
Mentor Mat Maderazo with one of his mentees during the Mentor Me On Wheels at SM City Lipa.
More than 200 aspiring and start-up entrepreneurs joined the third leg of MMOW in SM City Lipa, Batangas.
Mat Maderazo shared the importance of one-on-one mentorship.
Aspiring and start-up entrepreneurs were all ears gathers for the one-on-one mentoring session in SM Lipa.
Mentee Julius Cesar Castillo with mentor Aldwin Velasco.
Mentors had their pictures taken after the successful mentorship program.
Mentors and Go Negosyo Adviser on Agripreneurship Ginggay Hontiveros-Malvar with the local government officials in Lipa, Batangas.
More than 60 mentors shared their time and effort and expertise last June 30 during the Mentor Me On Wheels at SM City Lipa.
MATCH Philippines Roadshow will be on July 9 (Dusit Thani Hotel, Manila City), and July 10 (Santa Maria Radisson Blu Hotel, Cebu City)
I have always reiterated that Filipinos are not destined for poverty. This is why as the presidential adviser for entrepreneurship and founder of Go Negosyo, I have the opportunity to bridge both the public and private sectors in addressing the concerns of the underserved members of the society.
As I have said in my previous column, a life lived with purpose gives us true happiness. Finding your life’s purpose might take a while, but when once you realize it, nothing will hold you back from fulfilling that goal.
For me, mentorship gives me purpose, which is why I have become a strong advocate of it. I have said this countless times and I will never fail to emphasize that mentorship is key in helping our micro, small and medium entrepreneurs find success in business.
As successful entrepreneurs and mentors, we must do our part in sharing our blessings with those underserved. This is why I am strongly committed to always help our brothers and sisters. As the ASEAN Business Council (ASEAN BAC) Philippines chairman, presidential adviser for entrepreneurship and Go Negosyo founder, I have seen the needs of the underserved sector of our society. Through Go Negosyo and our partnerships with several government institutions, as well as private corporations, we have identified the opportunities to help our fellow entrepreneurs and have developed programs that better cater to their needs.
The success stories from our programs are testament to the fact that we are helping MSMEs to scale up through mentorship. The Kapatid Mentor ME and Kapatid Agri Mentor ME Program have been launched across negosyo centers nationwide. Our recently introduced Mentor Me On Wheels has rolled out in Metro Manila and CALABARZON. And now I am very proud to introduce the new Mentor Me mobile app, the first of its kind in the Philippines, to our readers.
The Mentor Me mobile app is our latest effort to bring mentorship closer to every Filipino. Through the mobile app, we aim to connect mentors from large corporations with micro and small enterprise owners and share with them everything there is to know about running a business. I am personally optimistic about this as we are now connecting both mentees and mentors, providing them a direct line of communication wherein they can discuss and consult at their most convenient time, and from anywhere in the Philippines.
Just this week, we had beta tested the app together with our Go Negosyo mentors Mat Maderazo, Arlene Padua and Max Yap. We are all very excited to introduce this new service as it aims to be a game-changer in the industry. The Mentor Me mobile app will be officially launched on July 11 at DTI’s National MSME Summit.
Meanwhile, in another effort to bridge opportunities, the Meet ASEAN’s Talents and Champions (MATCH) Roadshow will be held on July 9-10. This is ASEAN BAC’s joint effort with the Monetary Authority of Singapore and SGV & Co. and was created so we can provide more avenues for our small and medium enterprises to be “matched” with potential investors from large companies across the ASEAN region. It is also supported by the Philippine Chamber of Commerce and Industry Inc., Startup PH, Techtonic, Cebu Chamber of Commerce and Industry Inc., Mandaue Chamber of Commerce and Industry Inc., Cebu Innovation Council and Cebu IT BPM Organization.
Attending this roadshow, in my personal opinion, would be a great opportunity for aspiring entrepreneurs because key players from the startup and digital communities will be on the lookout for new, exciting ideas. At this roadshow, small business owners have the opportunity to network and, find the right companies and partners to help them scale up their enterprises.
I hope everyone, especially local startups, will attend the MATCH Roadshow this July 9 and 10 at Dusit Thani Hotel, Makati, and Radisson Blu Hotel, Cebu City.
I commend the ASEAN business leaders and companies who are supporting the MATCH Roadshow, providing our startups with the knowledge and access to financial support. I also would like to express my gratitude to our web developers and Go Negosyo mentors for extending their full support and efforts for the development of the mobile application. All these efforts for truly noteworthy as they provide our small entrepreneurs the right avenues for capacity building.
We want everyone to achieve success through business, and we all want to see our brothers and sisters benefit from this inclusive economy. The upcoming MATCH Roadshow and Mentor Me mobile app are just some of the numerous initiatives that Go Negosyo has developed and support to help aspiring entrepreneurs, and we assure you of more opportunities to come in the future.
Pa Joey Concepcion with wife, Marissa.
Life is a process. From the moment we open our eyes to learn our ABCs and 123s, up to our current endeavors, our lives are a combination of learnings, faults, and successes. Apart from this, we must identify our life’s passion and purpose.
Last June 23, I celebrated a milestone year in my life, my 60th birthday. I was with my family and some of our friends and we enjoyed a meaningful bash. I was overwhelmed by all those who greeted me, most especially those in the Go Negosyo Viber groups who are all part of the advocacy.
But among the numerous greetings, there are some which are very special to me. For one, my father JoeCon, despite his memory lapses, greeted me in a video. He cannot believe that I am already 60 years old. He said, “Wow, you are getting older like your father.” Another favorite message was from my youngest daughter, Isabella. In her Instagram post (a millennial thing), she shared:
“Happy Birthday Pa. Thank you for loving me for who I am. I wish you a long lasting life and good health. Thank you for everything you have done for me. I couldn’t be where I am now without you. Words cannot express how much I love you… I would never ask for a better dad. Love you.”
We had a small dinner in a restaurant where friends and family shared a few messages and greetings. Isabella confessed that she only gave a five-second message as she was about to cry. She was touched by the messages of other people. She added, “I was bursting of tears. I am so happy that a lot of people support and love you.”
In my personal reflection, I realized that if we are to divide our life similar to a basketball game which has four quarters, most of us, or those in my age group are either in the 3rd or 4th quarter of our lives. And we can only hope that the game goes into an extension. An overtime would mean more time to fulfil more goals and aspirations. Good thing, with the advances in medical technology and good genes, an extension is very much possible.
But then what is life without substance and purpose? Longevity is empty. For the past 13 years, I have many people who are now part of Go Negosyo and have supported this advocacy of helping others help themselves. We are all successful in what we do, but we all have decided that it is time to help others become like us by giving those who want it the most a chance to succeed.
This started when PGMA appointed me as presidential adviser for entrepreneurship back in 2005. It started the entrepreneurship advocacy and actively rallied for a change of mindset among Filipinos. What are the odds that in President Duterte’s administration, I was asked to be the secretary of trade, but it personally felt that the more capable one was Mon Lopez, Go Negosyo’s former executive director. Today, I am proud that Mon is the first secretary of trade who is putting more attention to helping our micro and small entrepreneurs. I am honored to support MSME development as the presidential adviser for entrepreneurship once again, uniting members of the private sector to support the development programs of the government.
Together, this has put greater focus on the needs of our micro and small entrepreneurs. Having senators like Migz Zubiri, Bam Aquino, Grace Poe, Sonny Angara, and Cynthia Villar among those who actively push for greater support to our MSMEs is indeed a plus!
And of course the role of the private sector, all of you in the Go Negosyo network, provide the mentorship, money, and market that help to give our micro and small entrepreneurs the chance to succeed.
This is the birthday wish I have for our country. It has always been the greatest wish that I hope to fulfil in my lifetime.
I would like to take this opportunity to thank all of our Go Negosyantes – from our trustees who helped realize the advocacy, to our sponsors and partners who continuously support our programs, to Imee Madarang and Mon Lopez as our former executive directors, to our mentors who are passionately offering their time, effort and expertise, to our mentees who also believe that Go Negosyo can help them achieve growth and success, to the Go Negosyo team who have worked tirelessly for this advocacy, and to all others who are part of the entrepreneurship ecosystem. The past 13 years of Go Negosyo could have not been successful without these people.
I believe that a life with purpose will give us true happiness. So let us all live up to our life’s mission.
Chief mentors: Presidential Adviser Joey Concepcion, DTI Sec. Ramon Lopez, Sen. Miguel Zubiri and Yazaki-Torres Manufacturing Inc. president and CEO Feliciano Torres with SM City Calamba’s assistant VP for Operations Angel P. Toreja.
Last June 2, we once again brought mentorship to over 200 aspiring entrepreneurs in SM City Calamba, Laguna. Now on its second leg, Mentor Me on Wheels aims to reach budding entrepreneurs and provide our insights into managing their businesses.
Together with DTI Sec. Mon Lopez, I once again led the one-on-one mentoring session. We were also joined by Sen. Migz Zubiri, Feliciano Torres, and more than 60 successful entrepreneurs in sharing our knowledge on entrepreneurial mind-setting and marketing to the attendees.
I personally mentored Alma Cruz, whom I learned was a previous mentee from Kapatid Mentor ME, one of our programs in Go Negosyo. She shared that her shoe business is one of the two remaining manufacturers in Biñan. I advised her on how to brand her enterprise and to register it to online platforms to reach a wider market.
Like I always say, mentorship is really key in enabling our MSMEs to scale up. Equipping them with the strategies that worked well for us must not be kept only to key players in the business. They must be shared with our small entrepreneurs so that they, in turn, can flourish and become as successful as our mentors.
Our next Mentor Me on Wheels will be on Saturday, June 30, in SM City Lipa, Batangas. To register, visit www.tinyurl.com/MMOWLIPA.
PA Joey Concepcion with Go Negosyo Adviser on Agripreneurship Ginggay Hontiveros-Malvar, and mentors FELTA Multi-media Inc. President & CEO Mylene Abiva, and Oryspa Founder Sherill Quintana.
One-on-one mentoring session with the successful entrep-mentors in the country.
Sen. Zubiri graces the second leg of Mentor Me on Wheels in Calamba City.
PA Joey Concepcion with the representatives of SM City Calamba.
Chief mentor Feliciano Torres advised his mentee Roan Bambano on how to develop her sesame rice balls.
Sen. Zubiri giving advice to mentee Lester Lee and his wife.
Mentee Alma Cruz showing PA Joey Concepcion some of her sample shoes.
PA Joey Concepcion and DTI Sec. Ramon Lopez together with Sen. Miguel Zubiri and Yazaki-Torres Manufacturing Inc. President and CEO Feliciano Torres lead the one-on-one mentorship session in Mentor Me on Wheels.
Chief mentors with Assistant VP for Operations Angel P. Toreja of SM City Calamba.
More than 200 aspiring and start-up entrepreneurs joined the Mentor Me On Wheels Calamba together with more than 60 mentors on-site.
Chief mentors with local mentor Mr. Clarke Nebrao, Chairman and President of Association of Laguna Food Processors.
DTI Sec. Lopez mentoring Genalyn Socorro of Gen Sweet Tarts.
DTI Sec. Lopez assures that Filipino brands can reach the international market with right mentoring.
DTI Sec. Lopez showcases Genalyn Socorro’s coco pie to the attendees.
DTI Sec. Lopez mentoring Genalyn Socorro of Gen Sweet Tarts.
PA Joey Concepcion joins mentee Alma Cruz in showcasing her shoe products.
PA Joey Concepcion with mentee Alma Cruz, owner of one of the two remaining shoe shops in Binan, Laguna.
More than 60 entrep-mentors volunteered to share their expertise to the mentees in the Mentor Me On Wheels in SM City Calamba.
PA Joey Concepcion shares his advice to Divine Alejandro who is also a start-up entrepreneur.
The venue was packed with aspiring and start-up entrepreneurs all willing to learn from the mentors. Some walk-in mentees were also accommodated.
PA Joey Concepcion shares insights about Go Negosyo’s Mentor Me on Wheels to the press.
Sen. Zubiri and DTI Sec. Ramon Lopez share their experiences in mentoring aspiring entrepreneurs.
Mentors pose after the successful leg of Mentor Me on Wheels in Calamba, Laguna.
PA Joey Concepcion with a mentor Josie Costales from MMOW in SM City Calamba, Laguna.
PA Joey Concepcion with Agriculture Secretary Manny Pinol and Henry Lim Bon Liong of SL Agritech during the Harvest Festival in Talavera, Nueva Ecija.
When we launched the program Kapatid Angat Lahat back in August 2016, the idea was to call on our big brother companies to reach out to our small brothers, the MSMEs, and help them scale up. This system is what we call inclusive business models wherein MSMEs are linked to the value chains of bigger corporations. This initiative is part of the greater mission of Go Negosyo to help as many Filipinos as possible to scale up and be prosperous.
This then led to our programs anchored on the 3Ms – money, market and mentorship. We have developed successful programs on mentorship (Kapatid Mentor Me, Kapatid Agri Mentor Me and Mentor Me on Wheels), and we are also crafting our programs for money and market, which will provide better access and processes for our MSMEs while introducing digitalization.
But more than our efforts, I am proud to share that many of our big brother companies have applied programs for the benefit of our MSMEs. They, too, have created and improved their systems to help farmers and other micro and small entrepreneurs.
Recently, Go Negosyo sealed partnerships with Henry Lim Bon Liong of SL Agritech Corp., Feliciano Torres of Yazaki-Torres Manufacturing Inc., and Sabin Aboitiz of Aboitiz & Co. With the signing, we have strengthened our collaborations with these institutions to support MSMEs.
The three companies have extended their utmost support to our Go Negosyo programs. The owners of these companies are active advocates of Go Negosyo. I salute them as they have voluntarily given their time and effort to help our small entrepreneurs. Their drive and dedication to be of service to our local entrepreneurs are really commendable.
For more than three years, SL Agritech Corp. (SLAC) has been a staunch supporter of our programs and events, especially those that help farmers grow their agribusinesses across the country. SLAC has actively supported Go Negosyo’s Kapatid for Agri, a livelihood program that aims to train internally displaced persons and farmers from Marawi on the basics of food self-sufficiency, sustainable livelihood, and income generation through a profitable farm business model. Through mentorship, SL Agritech supports the program in providing technical and financial assistance to the farmers.
In addition, SLAC was the first to introduce its own rice variety called SL-8H to our farmers back in 2002. Through its technology, SLAC ensures the farmers of a market that will buy their harvest so that in turn, they can increase their profit.
On the other hand, Yazaki-Torres Manufacturing Inc.’s Agri-Tech Integrated Services Corp. (ATISCO) has been our partner since 2016. One of our initiatives is to teach farmers in Mindoro with technical knowhow in farming. Through mentorship, the farmers learn new information on the current developments on rice and other crops.
Go Negosyo and Yazaki Torres Inc. sealed their partnership last June 2, 2018 to further help farmers and other agri-stakeholders. In photo: Ginggay Hontiveros-Malvar, Go Negosyo Adviser on Agripreneurship; PA Joey Concepcion; Feliciano Torres, Yazaki Torres Manufacturing President and CEO; and Dante Delima, ATISCO Vice President.
Aside from mentoring, ATISCO assures the farmers of a ready market for their harvest. With their contract, the farmers provide their harvest to the company. The surplus produce are also sold to canteens in Laguna and Batangas. In addition, they also have the freedom to sell their yield to other markets to expand their reach. I think this encourages more farmers to join ATISCO as they are not strict when it comes to selecting their markets. This gives them the freedom to sell their harvest wherever they want as long as they give what is being asked of them.
Aboitiz & Co. through its corporate social responsibility arm, Aboitiz Foundation Inc., has launched the Aboitiz Business Assistance and Guidance program. It links small entrepreneurs with banks and other microfinance institutions. In 2014, more than P14-million worth of loan packages were given to farmers. It also employs mentorship by providing capacity building and livelihood skills training to the members of farmer cooperatives.
One of our joint efforts with the Aboitiz Foundation is the agripreneurship project helping the displaced persons after the Marawi siege. Our project envisions a sustainable source of livelihood to the Maranaos by utilizing the available agriculture resources in their area. We are planning to build a 105-hectare corn plantation in Balo-i, Lanao del Norte. With this project, we provide the farmers with the market for their harvest, as well as a source of additional income for their small businesses.
Go Negosyo and Aboitiz is also helping the internally displaced people of Marawi through the Yellow Corn program in Balo-i Lanao Del Norte.
Aboitiz also launched the Mahalin Pagkaing Atin program through Pilmico, its food and agribusiness subsidiary. Aboitiz enables backyard farmers with the technical knowledge and equipment assistance in raising their livestock as well as their crops.
These are only some of the numerous programs of our partners that are in line with the 3Ms model. Being one with them in providing an avenue for our MSMEs to scale up is a testament of our commitment to help our small entrepreneurs. By focusing on money, market, and mentorship, our programs from the private sector will complement the current administration’s vision for everyone to prosper in an inclusive economy.
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For many start-up entrepreneurs, one of the challenges they face is how to be creative and be innovative in their business models since it is important for them to offer new products and services in order to be patronized by its target market.
On July 12, 6:30 p.m., one of Go Negosyo’s mentors, marketing guru Josiah Go, will launch another book, Entrepreneurship: Starting an Enterprise, which aims to help start-up entrepreneurs inculcate innovation in their business models. Having an Innovation Mindset, which is also written by Josiah’s wife Chiqui Escareal-Go, on the other hand, will teach its readers how to master the four houses of prosperity.
I recommend this book to all the Go Negosyantes.