Franchising 101: Expand your market


On July 11, 2018, Go Negosyo sa Radyo hosts Sen. Bam Aquino and DJ Cheska San Diego-Bobadilla were joined by Plato Wraps Founder Kamela Seen, Lot’s a Pizza President Tess Ngan-Tian and Association of Filipino Franchisers Inc. (AFFI) Chairman Eric Caeg to share their entrepreneurial knowledge on how to expand your market in franchising.

AFFI has been the frontrunner in helping the Department of Trade and Industry (DTI) and Philippine Center for Entrepreneurship – Go Negosyo in promoting business through franchising. They also offer trainings that will help both the franchisor and franchisee in their business goal. “We [AFFI] are the home of Filipino branch which belongs to small and medium enterprises,” AFFI Chairman Eric Caeg said.

Caeg looked back on his experience of being a franchisee 20 years ago and how the franchising industry has improved through the years. According to him, suppliers extremely offer their support to the franchisor not just to stick in using their brand but also to attract as much franchisees as possible. “They don’t look at the franchisors as customers, they look at them as a partners.”

As a key player in the industry of franchising, Lots’ a Pizza President Tess Ngan-Tian observed how the franchising industry shifted from food to non-food business like nail salon, pawn shops, internet cafe, and pharmacies. Ngan-Tian reported that there is a big demand for non-food businesses and  service in the industry because they are more manageable and profitable. The food industry requires more time and effort from the preparation of the product to the selling point. “Maganda ngayon ang expansion ng franchising. For me, there is no limit as long as there is an idea and it becomes marketable, profitable, and sustainable; it can be franchised.”

Meanwhile, Plato Wraps Founder Kamela Seen shared how inflation affected her business as a franchisor. Seen shared that a franchisor cannot immediately change the price of the product as the rate of raw materials increase because she had franchisees, and it should be mutually decided. So sometimes, she shoulders the increase in raw materials herself to help the startup franchisee. Franchisees are provided with techniques that Seen applied as a startup entrepreneur and are trained on how to use them properly.

Although success is not guaranteed, franchisors collaborate with the franchisees not just to strengthen their relationship but at the same time, to help each other increase the sales of the product and find solutions to the problems of the business. Franchisors provide all the necessary help that the franchisees need. “Relationship [in franchising] is more important than the money itself,” Ngan-Tian shared.

Although franchising is profitable for the franchisors, not all who apply for a franchise are recognized. Franchising a business is an agreement; there are rules and provisions that need to be followed and they engage only to those who are willing to obey. “It is mine [franchise business] but you have a partner,” as Caeg noted.

Sen. Aquino pointed out how franchising can help the startup entrepreneurs. “Ang franchise, para kayong nakatungtong sa balikat ng mga higante. Kung successful ‘yong franchise at kayo ay makikisama sa kanilang organisasyon, lahat ng nakuha nila over the years, parang nakuha mo na rin.”

Catch the next episode of Go Negosyo sa Radyo next Wednesday at 2:00 PM on DZRH 666 kHz and Radyo Natin FM!

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Look Good Negosyo: Men’s Clothing and Grooming


On July 4, 2018, Go Negosyo sa Radyo hosts Senator Bam Aquino and DJ Cheska San Diego-Bobadilla were joined by The Maverick Pomade PH founder and head brewer Brian Gabriel Corella and Masanting Sastreria owners Mark and Carin Aguas to talk about the trends in men’s clothing and grooming.

Brian shared that The Maverick Pomade PH started when he had an interest in pomades in 2014. He wanted to find a healthier alternative to groom his hair but during that year, pomades were really hard to find. “I decided why not research and baka kaya namang gumawa,” he said. Brian underwent   numerous trial and errors until he came up with a pomade that satisfied his standards. He started making two variants which are fresh bamboo and watermelon.

Meanwhile, Carin said Masanting Sastreria is a bespoke tailoring in which “everything is made for you.” It started as a hobby of Carin and her husband Mark when they were still in a long distance relationship. The couple made it work by using video calls — Mark will do the fitting in New York while Carin will make the suits in the Philippines.

“Actually, trendy ang millennials — mahilig sa luma, kasabay po dun yung pagbalik ng mga hair products,” Brian stated. “Although mas mahal, you’ll get more out of it,” he added. Pomade is a healthier alternative because it uses natural ingredients like beeswax, shea butter, virgin coconut oil, and castor oil.

“What we did is to make our brand different. We work with Filipino artists and then they create artworks that celebrate Filipino culture, so iba-iba ‘yan. We have carabaos, anahaw, and other animal and plant species. That’s what we present to our clients,” Carin shared.

Both entrepreneurs wanted to bring the best in men in a way that it is healthier, trendy, and unique. Using natural ingredients and separating themselves from the usual kind of business in the men’s grooming industry led The Maverick Pomade PH and Masanting Sastreria to be known in other parts of the world.

Catch the next episode of Go Negosyo sa Radyo next Wednesday at 2:00 PM on DZRH 666 kHz and Radyo Natin FM!

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Soap with a Purpose: Bath and Body Products


On June 27, 2018, Go Negosyo sa Radyo hosts Sen. Bam Aquino and DJ Cheska San Diego-Bobadilla were joined by Natureals Bath and Body owner AJ Llanes and The Soap Story’s Angelica Jizmundo to talk about their handcrafted bath and body products.

AJ shared how her class project turned into her now thriving business, Natureals Bath and Body, which offers  organic, handmade yet environment-friendly skincare products. Her business started in 2014 when she focused on creating zero waste packaging. This led her to work with local crafters who produced the eco-friendly pouches for her business. Most of her bath product lines are available in  several variants, including include coffee, charcoal, goat’s milk, tea tree, beer, and more.

Meanwhile, Angelica looked back on how she started The Soap Story in 2015. She sought soaps that were safe enough for her baby’s sensitive skin. She then studied soap making and eventually began creating her own handmade soaps. She now has 10 variants, including olive oil-based soap and wild honey. Through research, she was able to develop her own liquid soap.

Both entrepreneurs aim to raise awareness on the great benefits of handmade soaps as they are not just beneficial to the skin, but also to the individual’s health. According to them, consumers have become more interested in the ingredients of the soap they use and have started to avoid chemicals.

The rapid expansion of organic and handmade soaps is in response  to the growing concerns of the market about health and safety, and it has become one of the driving forces behind developing new product lines in the market.

Both entrepreneurs source most of their raw ingredients from underprivileged local farmers across the country to help them earn additional income.

Further helping the community, AJ holds workshops for aspiring soap makers to help them earn their own income. “Passion is what drives us to continue what we are doing.

Huwag kang matakot mag-aral, huwag kang matakot sa competition because there is always an opportunity. (It’s okay to try and fail but always learn from your mistakes. Don’t be afraid to explore… don’t be afraid of competition because there will always be an opportunity.),” shares Angelica.

“Charge it to experience,” Sen. Bam concluded to encourage aspiring entrepreneurs who want to explore the soap industry.

Catch the next episode of Go Negosyo sa Radyo next Wednesday at 2:00 PM on DZRH 666 kHz and Radyo Natin FM!

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Usapang kasal: Making the perfect wedding!

On June 20, 2018, Go Negosyo sa Radyo hosts Sen. Bam Aquino and DJ Cheska San Diego-Bobadilla were joined by The Wedding Library Marketing Director Alexandra Natividad and Juan Carlo, The Caterer Assistant Vice President Juan Carlo Del Rosario to talk all things wedding.

Alexandra shared that she is the second generation manager of The Wedding Library. Since 1998, The Wedding Library has remained as the one-stop-shop for all things wedding. The company offers wedding accessories, bridal shower items, invitations, and souvenirs.

Meanwhile, Juan Carlo shared that Juan Carlo, The Caterer was established on November 11, 1995 by his dad, Engr. Alex Michael Del Rosario. Engr. Alex was trained by his aunt Mrs. Cecilia Del Rosario Pacumio. Juan Carlo shared that they are a family of caterers that’s why his dad still tried to venture in this business even he’s an engineer already.

Both entrepreneurs stated that the wedding industry is constantly changing. Over the past few years, brides are more involved in the planning. Now, it’s not — even the grooms are involved in the detailing of the wedding.

Couples wanted more personalized and one-of-a-kind wedding accessories from the invitations up to the souvenirs. It is the trend now, as said by Alexandra, that every accessory has the initials of the couples. That makes it more unique and more sentimental for the couples, she shared.

As for the food, couples wanted an array of options. Couples wanted different cuisines in their menu. Juan Carlo said that the trends as of now is that the foods are cooked in front of the guests. As for the arrangement of the venue, a more modern look is the trend this year.

Alexandra and Juan Carlo both assure that with their help, their clients can have the best and most memorable wedding for the couple and guests. And if couples have no idea on what kind of wedding will they be doing, they said that the clients could attend on bridal fairs to grasp some ideas.

 

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[Go Negosyo Sa Radyo] Haligi ng Tahanan, Haligi ng Kabuhayan!

On June 13, 2018, Go Negosyo sa Radyo guest hosts Faith Salaver and Paulo Tibig were joined by HR Development Consultant & Mindset Guru Efren “Ping” Sotto, Success Options Inc. President Francis Kong, and GMB Franchise Developers President & Chairman Armando “Butz” Bartolome in this week’s father’s day special episode.

The three guests shared their experiences and challenges as father-entrepreneurs. Ping Sotto recounted the moment he realized that his time for his family is being tested when his kid was not able to include him in his greeting card on Valentine’s day. He then reflected and asked himself, “What is your why?” and came to the conclusion that he must give the kind of life that his family deserves.

Francis Kong, on the other hand, said that he employs a transactional approach even when at home. He lets his kids earn what they want so they would know the values of hardwork and perseverance.

Meanwhile, Butz Bartolome advised that all business matters should only be talked about at his office and not in his home as it would alienate his children. According to him, he does not bring up the business when he spends time with his family.

When asked about their experience as mentors, Mr. Sotto recalled that most mentees inquire what is the best business to start but often forget to ask what the mentees are best at. He discourages them to start a business just because it is a fad. Businesses must be founded on someone’s passion and interest.

Mr. Sotto also shared what he usually say to his kids. “Do not abandon your dreams; do your thing but [remember that this business] brings food on the table.” He also encouraged the listeners and aspiring entrepreneurs to try their hand in business while they are still employed.

As his parting words, Mr. Kong highlighted that “I am first and foremost a father”. He advised that fathers must give their kids the freedom to choose what they want and pursue their passion. The three guests were in agreement to never force the business into their kids and to let them decide what they want to become. “They have their own minds. Sell the concept to them,” Mr. Bartolome concluded.

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[GO NEGOSYO SA RADYO] Be cool for school Negosyo!


Last June 6, 2018, Go Negosyo sa Radyo host Sen. Bam Aquino and guest host Faith Salaver were joined by Jacinto and Lirio co-founder Anne Krystle Yee and Cutton Garments owner Jaycee Faminialagao to discuss their products in this week’s “Balik-Eskwela” episode.

Anne Krystle Yee shared how they came up with the business when they were still doing their thesis in college. In 2009, the Department of Trade and Industry reported the problem with hyacinths clogging the waterways in South Cotabato. Together with her co-founders, Anne thought of a way to solve this environmental problem. “Paano ba natin magagawan ng solution ‘to and at the same time, magugustuhan din ng Pinoy ang gawa sa something native,” she said.

Jacinto and Lirio started out as a company with bags as the only products. The company eventually ventured into crafting refillable and functional notebooks which are part of its kwaderno line. The company showcases Filipino culture through the designs its employees embroider in its products. The products are environment-friendly as it sources water hyacinths in Las Piñas, Laguna, Rizal, and Pasig.

Meanwhile, Cutton Garments is a Filipino startup company that manufactures clothing for different companies. The company offers printing, embroidery, and assembly – be it a uniform for a school, office, hospital, airline, hotel, and so on. Jaycee Faminialagao then recalled how he came up with his business.

Without any background in garment manufacturing, Jaycee started the enterprise in 2015. Four years prior, he found it ironic that the company he used to work at could not find a supplier for the clothes that are made in the Philippines as the stores source their materials from other countries like China. After a grueling search, he was able to find what the company wanted.

He then started to resell the merchandise which eventually led him to produce the clothes on his own. Clients prepare the design they want their products to be and Cutton Garments will process it accordingly. The company also recommends which kind of materials to be used as the manufacturers already know the different kinds of fabric that will be appropriate for the expected output.

Both enterprises seek the help from the community of underserved people as they employ farmers and dressmakers in order to give them an opportunity to earn extra income for their own families. These social enterprises ensure high quality products made out of locally sourced materials as well as provide assistance to these communities.

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