Considered as one of the game-changers of the economy, the agriculture industry remains one of the booming sectors in the country. Go Negosyo continues to produce programs supporting the development of the agriculture sector and empowering farmers and other agri-stakeholders and eventually help them cope up with the rise of the digitalization.
As an initiative of the Philippine Center for Entrepreneurship – Go Negosyo under the Agripreneurship Development Program which aims to develop agribusinesses in the Philippines and through partnership with different enablers in the agriculture sector, Go Negosyo led by its Adviser for Agripreneurship and Programs Head for Bangsamoro Region (BARMM) Ginggay Hontiveros-Malvar, in partnership with Shopee Philippines, spearheaded the Agritalk 2019, a discussion on Digital Agri Marketplace.
Hontiveros-Malvar encouraged participants to engage in the discussion during the session. She also emphasized the vital role of digitalization in upscaling the market profitability of our farmers and cooperatives.
On her message, Karen Perez, Head of Operations of Shopee Philippines highlighted: “We, in Shopee believe that bringing your business online can help you and the agricultural industry as a whole by improving your market reach and means of distribution.”
The discussion on Moneygment platform, led by Ma. Jessica Palmiano, CEO of Togetech Inc., was designed with specific topics that create awareness on new developments in the agribusiness sector in the Philippines – technology, equipment, financial inclusions, methodologies, and farming techniques.
“What we push is financial inclusion or literacy… We also want to help you create a financial footprint so that whatever your needs are, you can find it on the app (Moneygment). All of these is anchored on, we want to help you become resilient entrepreneurs. ” Palmiano said.
Moreover, there was a digital agri market place open forum wherein attendees actively participate in asking questions with regard to on-boarding processes with Shopee to further expand their market reach so that their products will be accessible online.
The Philippines, as an agricultural country, can become an even stronger player in ASEAN if we align our efforts to ensure that innovation in the field is supported and that the programs we develop can sustain growth. In our mission of creating an environment where inclusive growth is evident, we must also keep in mind our farmers, fishermen, and other agriculture stakeholders. They too must be part of the development we wish to see in the country.