Go Negosyo Celebrates its 10th Year with a Special Edition Book

July 13th, 2015

One of the ways we instill the entrepreneurial mindset is by publishing inspiring stories of successful entrepreneurs who dreamt big but started small. The stories of these entrepreneurs, who went through many trials and challenges before they enjoy their stature today, inspire and empower many of our readers on how they too must look beyond these to become successful.

Few years back, when Go Negosyo was still starting, we published our first book entitled 50 Inspiring Entrepreneurial Stories. It was the first book that inspired Filipinos to believe in the power of determination to reach their dreams. Since its publication, it is one of the top-selling business books apart from our other best-selling books as well.

And as part of the 10th Anniversary celebration of Go Negosyo, we reinvented this book with new and modern look and added a few new inspiring entrepreneurial stories from selected entrepreneurs who also led their companies to its current progressive state.

The foreword of this book is written by one of the business magnates of the country, Mr. John Gokongwei Jr.

Let me share with you the new featured entrepreneurs in this 10th Year Special Edition:

SEN. BAM AQUINO - From being an entrepreneur to a staunch entrepreneur advocate, Sen. Bam Aquino truly inspires many entrepreneurs. His recent efforts to empower micro, small and medium enterprises were expressed through the Go Negosyo Act which promotes an ease of doing business and provides an easier access to services. The Go Negosyo Act also promotes the establishment of Negosyo Centers in every municipality and province which offer a unified system for all entrepreneurs.

SEN. BAM AQUINO – From being an entrepreneur to a staunch entrepreneur advocate, Sen. Bam Aquino truly inspires many entrepreneurs. His recent efforts to empower micro, small and medium enterprises were expressed through the Go Negosyo Act which promotes an ease of doing business and provides an easier access to services. The Go Negosyo Act also promotes the establishment of Negosyo Centers in every municipality and province which offer a unified system for all entrepreneurs.

JJ ATENCIO - One of the triumvirate of 8990 Holdings Inc, JJ Atencio or Januario Jesus Atencio, led the company to become Philippines’ largest homebuilder for the masses in 2013. Along with his co-founders Luis Yu and Mariano Martinez, JJ Atencio live up to their company’s slogan: “Housing the Filipino people” by providing quality houses to middle classmen.

JJ ATENCIO – One of the triumvirate of 8990 Holdings Inc, JJ Atencio or Januario Jesus Atencio, led the company to become Philippines’ largest homebuilder for the masses in 2013. Along with his co-founders Luis Yu and Mariano Martinez, JJ Atencio live up to their company’s slogan: “Housing the Filipino people” by providing quality houses to middle classmen.

LAURA BERTOTTO - Laura Bertotto, daughter of known dermatologist Dr. Vermen Verallo-Rowell, admitted that she had no plans of becoming an entrepreneur. But her parents have guided her well and led her to the entrepreneurial path. Today, she leads VMV Hypoallergenics as it distributes its products to different countries.

LAURA BERTOTTO – Laura Bertotto, daughter of known dermatologist Dr. Vermen Verallo-Rowell, admitted that she had no plans of becoming an entrepreneur. But her parents have guided her well and led her to the entrepreneurial path. Today, she leads VMV Hypoallergenics as it distributes its products to different countries.

CARLOS CHAN - Liwayway Marketing Corporation’s history began in post-war Manila, where it started as a small family business that repacked cornstarch. After some years, Carlos Chan took over the management of the company. The company entered the nascent snack food sector in the Philippines and introduced its first product, Oishi Prawn Crackers, in 1974. Today, Liwayway Marketing is more than just snack foods. It has also included beverage manufacturing and cassava production, and has always kept an eye out for opportunities.

CARLOS CHAN – Liwayway Marketing Corporation’s history began in post-war Manila, where it started as a small family business that repacked cornstarch. After some years, Carlos Chan took over the management of the company. The company entered the nascent snack food sector in the Philippines and introduced its first product, Oishi Prawn Crackers, in 1974. Today, Liwayway Marketing is more than just snack foods. It has also included beverage manufacturing and cassava production, and has always kept an eye out for opportunities.

RENEN DE GUIA - Renen de Guia, CEO of events producer Ovation Productions, has been an entrepreneur practically his whole adult life. He has developed a strong liking in events because of emceeing school events and song fests in his early years.  Together with his wife, Celinda, Ovation Productions has earned the loyalty and respect of many of the world’s leading figures in the music industry.

RENEN DE GUIA – Renen de Guia, CEO of events producer Ovation Productions, has been an entrepreneur practically his whole adult life. He has developed a strong liking in events because of emceeing school events and song fests in his early years. Together with his wife, Celinda, Ovation Productions has earned the loyalty and respect of many of the world’s leading figures in the music industry.

PHILIPPE LHUILLIER - Behind the famous Cebuana Lhuillier Pawnshops is Philippe Lhuillier. He grew up in a pawnbrokering industry where his father made his mark by establishing his chain of Agencia Cebuana in Cebu in the late 1940s. Apart from being a serial entrepreneur, he is also the Philippine Ambassador to Portugal.

PHILIPPE LHUILLIER – Behind the famous Cebuana Lhuillier Pawnshops is Philippe Lhuillier. He grew up in a pawnbrokering industry where his father made his mark by establishing his chain of Agencia Cebuana in Cebu in the late 1940s. Apart from being a serial entrepreneur, he is also the Philippine Ambassador to Portugal.

WILLIAM LIM - WL Foods is one of the biggest snack companies with its products reaching all corners of the archipelago. And the man behind its success is its president and CEO, William Lim. He saw the opportunity in snacks industry when he noticed the many sari-sari stores in the country patronized by the Filipino masses.

WILLIAM LIM – WL Foods is one of the biggest snack companies with its products reaching all corners of the archipelago. And the man behind its success is its president and CEO, William Lim. He saw the opportunity in snacks industry when he noticed the many sari-sari stores in the country patronized by the Filipino masses.

NIX NOLLEDO - Nico Jose “Nix” Nolledo is one of the most admired – and envied -technopreneurs in the country today and is inspiring millennials to also try and make it big in the burgeoning information technology sector. As the chairman, president and CEO of Xurpas, Nix Nolledo, acknowledges the fast-changing world of technology, and grabs every opportunity that comes their way.

NIX NOLLEDO – Nico Jose “Nix” Nolledo is one of the most admired – and envied -technopreneurs in the country today and is inspiring millennials to also try and make it big in the burgeoning information technology sector. As the chairman, president and CEO of Xurpas, Nix Nolledo, acknowledges the fast-changing world of technology, and grabs every opportunity that comes their way.

WILLIAM SY - Initially, Willy Sy and his four friends and business partners – Thomas Lim, Jimmy Thai, Johnny Thai and Jerry Sy – set up their own trading company in 1985 just so they could get additional income for their nights out and get-togethers. But after recognizing the opportunity distributing an international popular luggage brand, they decided that this will formally start their entrepreneurial journey. Willy Sy, executive director of Primer Group, leads the company in expending its regional presence.

WILLIAM SY – Initially, Willy Sy and his four friends and business partners – Thomas Lim, Jimmy Thai, Johnny Thai and Jerry Sy – set up their own trading company in 1985 just so they could get additional income for their nights out and get-togethers. But after recognizing the opportunity distributing an international popular luggage brand, they decided that this will formally start their entrepreneurial journey. Willy Sy, executive director of Primer Group, leads the company in expending its regional presence.

TOMMANNY TAN - Tommanny Tan is president and CEO of Filipino Entrepreneurs and Resources Network, the company behind Fern-C, the premium non-acidic vitamin C, and i-fern, an international networking company. Fern is preparing for that growth through investments in its own processes and products to further raise the quality and improve efficiency.

TOMMANNY TAN – Tommanny Tan is president and CEO of Filipino Entrepreneurs and Resources Network, the company behind Fern-C, the premium non-acidic vitamin C, and i-fern, an international networking company. Fern is preparing for that growth through investments in its own processes and products to further raise the quality and improve efficiency.

ARTHUR TUGADE - Coming from a poor family, success didn’t come easy to Atty.  Arthur Tugade. But he was able to finish school in San Beda College from grade school to law school through the benevolent scholarship of the Benedictine monks. Today, apart from being the chairman of Perry’s Group of Companies which is involved in logistics and trucking, he is also the president of Clark Development Corporation

ARTHUR TUGADE – Coming from a poor family, success didn’t come easy to Atty. Arthur Tugade. But he was able to finish school in San Beda College from grade school to law school through the benevolent scholarship of the Benedictine monks. Today, apart from being the chairman of Perry’s Group of Companies which is involved in logistics and trucking, he is also the president of Clark Development Corporation

ANTONIO TUVIERA - Behind the elaborate top-rating and groundbreaking production of Eat Bulaga is Antonio Tuviera. Along with his team of hard working and equally talented individuals, they have survived every competitor in noontime period with their own mix of contests, humor and fun games.

ANTONIO TUVIERA – Behind the elaborate top-rating and groundbreaking production of Eat Bulaga is Antonio Tuviera. Along with his team of hard working and equally talented individuals, they have survived every competitor in noontime period with their own mix of contests, humor and fun games.

GLENN YU - When the government deregulated the oil industry, SEAOIL Philippines, Inc. was one of the first player fuel companies to dare enter the industry. Glenn Yu, SEAOIL Philippines CEO, established their first fuel retail station retailing petroleum products in Tutuban and it marked their journey to become a leading fuel company in the country.

GLENN YU – When the government deregulated the oil industry, SEAOIL Philippines, Inc. was one of the first player fuel companies to dare enter the industry. Glenn Yu, SEAOIL Philippines CEO, established their first fuel retail station retailing petroleum products in Tutuban and it marked their journey to become a leading fuel company in the country.

Go Negosyo publishes its 10th book for its 10th year anniversary.

Go Negosyo publishes its 10th book for its 10th year anniversary.

Go Negosyo's 10th book foreword was written by JG Summit Holdings' John Gokongwei Jr.

Go Negosyo’s 10th book foreword was written by JG Summit Holdings’ John Gokongwei Jr.