“Nagmahal, Nagnegosyo, Umasenso!”

February 15th, 2018

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On Feruary 14, 2018, Go Negosyo sa Radyo Host DJ Cheska San Diego-Bobadilla and guest co-host Jorge Wieneke III were joined by two couple entrepreneurs, Ofrace and Era Ocampo of Sitsirya Sari-sari and Glen and Majella Villaroman of AccelSPROUT for an episode on successful businesses built on the foundation of love and passion.

Ofrace and Era Ocampo is the couple behind Sitsirya Sari-Sari, a one stop shop that brings the sweetness of Filipino delicacies especially made for the panlasang pinoy. With over 35 years of career in the business industry, and 37 years of marriage, the two shared their journey as a couple who endured through the thick and thin of life.

The business started even before they shared their life as a married couple. It was after 7 months of being unemployed due to the economic meltdown in the country, when Ofrace came to decide that he was going to work abroad. Era went against this decision with the welfare of their 3-year old daughter in mind. It was then that they ventured into entrepreneurship and return to what they know best – food.

Ofrace shared that the challenging years they faced before, only led them to achieve their success today. There will always be a solution no matter how big the problem is, the solution will be bigger. “You only need all the failures plus one to succeed,” Ofrace added.

Glen and Majela Villaroman the couple behind AccelSPROUT, an agricultural business accelerator and consultancy, shared how their love for food led to their passion for agriculture.

Initially, the couple did not have a background in agriculture. They were more well-versed in the food industry, managing a restaurant business in the states. Five years ago, when the couple went back to the Philippines, they noticed the huge difference between the sizes of the produce.

It was through this venture that made them think of developing a more productive agricultural industry in the Philippines through natural farming techniques based on maintaining overall soil health. Through AccelSPROUT, the couple continues to advocate for urban farming, the establishment of more post-harvest facilities and raising awareness to the youth on the profitability and benefits of agriculture.

PARTNERSHIP IN MARRIAGE AND BUSINESS

When asked if there exists a division of labor between tasks in the business, “Sa amin, syempre ang marriage ay partnership yan, dapat based on mutual trust and respect. So may mga panahon na yung isa ang masusunod, may panahon na yung iba,” said Glen.

He emphasized that what matters is that both of you are working towards achieving the same goal, and that is to do the right thing not only for the business but also for each other.

For the Ocampos on other hand, Era explained that there is a division of tasks in their business. Ofrace handles the operations part of the business while she works on the financial aspect. But there secret lies in communication. “Through the years, open ang communication and we support each other,” she shared.

“She’s the wind beneath my wings. She provided direction, motivation, and inspiration,” Ofrace added.

PERSONAL LIFE VS BUSINESS LIFE

Being in a business with your partner in life can inevitably be challenging with the merging of the two aspects of life. “Yan kasing business namin ay personal. We fell in love with each other, we fell in love with what we do, mahirap po talagang ihiwalay ang dalawa,” said Majella.

Despite the inseparable spheres of business and personal life, Glen shares that it in time it eventually becomes a natural thing. “I guess dahil mahal mo yung ginagawa mo, hindi na nagiging burden…pareho kaming naniniwala at mahal namin yung ginagawa namin.”

This goes the same for the Ocampos, Ofrace believes that a couple’s compatibility is important for a relationship to work both for personal and business. “We support and complement each other and we don’t really find conflicts, as long as you have one mission, vision and values. Compatible lahat yan. Full speed ahead,” said Ofrace.

Visit their websites at:
Sitsirya Sari-Sari: http://sitsirya.com
https://www.facebook.com/sitsirya.sarisari

AccelSprout: https://www.facebook.com/AccelSPROUT/

Empower women, empower Philippines

February 15th, 2018
PLDT and Smart chief revenue officer and ePLDT president and CEO Eric Alberto, PLDT Chairman Manny Pangilinan, and presidential adviser for entrepreneurship and Go Negosyo founder Joey Concepcion. Read more at https://beta.philstar.com/business/2018/02/15/1787840/empower-women-empower-philippines#QBgtT5Gimm5SMkyj.99

PLDT and Smart chief revenue officer and ePLDT president and CEO Eric Alberto, PLDT Chairman Manny Pangilinan, and presidential adviser for entrepreneurship and Go Negosyo founder Joey Concepcion.

Yesterday was Ash Wednesday, the start of Lent and yearly, our family attends mass. While it is a sacred day for Catholics, it is also Valentine’s Day for everyone. I think it’s the only day in a year where I see many people wearing red, carrying flowers, or buying chocolates.

I think Valentine’s Day is one of the most celebrated days for women. Maybe because women are more into romantic things. But they do deserve all the love and affection that we can give. Most especially our wives, mothers, sisters and daughters.

In expressing our appreciation and love for them, we should also empower and support them as they pursue their goals and reach their dreams. As a father, I will always give 100 percent support to my daughters as they build their careers and enterprises. I will guide them, nurture them and encourage them all throughout.

Today, most of the micro, small and medium enterprises are run by women. These enterprises are born out of their passion, their desire to step up, or their goal to help others. When women pour their hearts out to what they do, they create wonderful things.

Look at how women run different industries such as retail, fashion, beauty, technology, agriculture, manufacturing, business processing and even in male-dominated fields such as construction, electronics and automotive. One example of a passionate woman entrepreneur is Alice Eduardo, president and CEO of Sta. Elena Construction and Development Corp. Known as a woman of steel, she led her company to great heights because of her drive and hard work.

PNIOT February 15 Photo 1

Another inspiring Filipina entrepreneur is Marife Zamora who is on top of her game in the BPO industry as she leads Convergys Philippines as country chair.

This is why even at a young age, we must empower our daughters to be goal-driven, determined and confident. When we empower our women, we empower the Philippines.

Go Negosyo will recognize a new batch of empowered women entrepreneurs in this year’s Inspiring Filipina Entrepreneurs Awards. The awarding ceremony will be part of the 10th Filipina Entrepreneurship Summit.

This coming March 6, we are hosting the 10th Filipina Entrepreneurship Summit. This is our annual celebration of successful women entrepreneurs. Our goal is to reinforce the entrepreneurial spirit in them and recognize their capacities to be contributors of change and progress not just in our country, but also globally. This summit will highlight stories of inspiring women and how they have led their enterprises to its success today. This will be the biggest negosyo seminar dedicated for women!

Aside from being the biggest negosyo seminar, we will have the biggest one-on-one mentoring session on site. We have invited more than 150 mentors and experts who can share business tips and advice to the aspiring, micro and small entrepreneurs in attendance.

One of the highlights of the summit is the awarding of women entrepreneurs from different industries who have embodied the characteristics of an inspiring Filipina: passionate, positive and panalo (“can do”) attitude. These women are exemplary at what they do and how their businesses contribute to national development.

Yearly, we invite more than 50 speakers and panelists who can also share their insights, models and trends in the business. I will share with you the confirmed speakers next week. We look forward to a large crowd because yearly, we average around 7,000 participants. I am sure there will be more women attending.

For interested participants, you can still register at www.tinyurl.com/FES10registration.

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We have launched another development in the MSME community. Last Monday, Feb. 12, Go Negosyo, together with PLDT and Voyager, launched an SME e-commerce enablement program. This partnership aims to “boost the e-commerce readiness of MSMEs through a program that covers all aspects needed to participate in a digital marketplace.”

Through our partnership, we are extending a stronger support to the Department of Trade and Industry which aims to equip 100,000 MSMEs with digital solutions by 2020. Together with PLDT and Voyager, we are also strengthening the 3Ms: mentorship, money and market by providing business trainings, wider market reach and access to funds and capital.

Because of the digital business solutions and platforms being provided by PLDT and Voyager, we are allowing more MSMEs to grow and scale up. Some of the business solutions and platforms include Takatack, the online marketplace of Voyager, and Lendr, which is a digital lending platform where MSMEs can apply and process various loans.

As Mitch Locsin, PLDT FVP and head of SME Business, have said during the launch, this does not only empower the entrepreneurs by being present online, this also gives them the convenience of going digital and maximizing their potential to grow by fulfilling transactions through the digital solutions.

I believe digital technology is indeed a game changer for MSMEs. It provides them the opportunity to grow online and offline. The digital space will definitely enable them to take better control of their growth and prosperity.

Forum 3: Changing the Game: Successful Women Innovators and Disruptors

February 13th, 2018

3
How did inspiring women break barriers? As we celebrate the Women’s Month, prepare to learn from the top women innovators and disruptors of our time.

Today, the Philippines has become a rising hub of innovators and start-ups driven by women in different fields such as engineering, fintech services, social enterprise, agricultural enterprise, fashion, manufacturing, and so much more.

With the boldness and courage to take risks in creating new products and realizing new services, Filipinas have truly emerged at the top. The growth rate of  disruptive stand-alone business Philippine market has never been this huge.

To celebrate the women who have introduced disruptive businesses in the Philippine economy, a forum entitled, “Changing the Game: Successful Women Innovators and Disruptors,” will be facilitated by Go Negosyo, in partnership with the ASEAN Business Advisory Council Philippines.  This year’s Filipina Entrepreneurship Summit theme is  “Bridging the Gap: Leading Women to Greater Prosperity through Mentorship, Money, and Market” highlighting the 3M approach in the road to inclusive growth for women.

Through a series of forums and plenary talks, the event will reinvigorate the entrepreneurial spirit of the Filipino people, particularly the women and celebrate their capacity to be agents of economic change and progress.

Invited panelists who will take charge in answering questions on how women entrepreneurs have wielded the power of ideas and innovation and continuously contributed to our economy in the forum entitled,  “Changing the Game: Successful Women Innovators and Disruptors,” are Alice Eduardo, President and CEO of Sta. Elena Construction and Development Corporation, Rissa Manaquil-Trillo of Happy Skin, Josephine Costales of Costales Nature Farms, Felicia Atienza, President and CEO of Chinese, Gaita Fores, President of Cibo, Inc.,  Sandy Montano, Founder and President of CHEERS, Lenora Cabili, Founder and Creative Designer of Filip + Inna, Myrna Padilla, President of Mynd Consulting, Charisse Tinio, Owner of Nice Print Photography, Neri Miranda, a Celebrity Entrepreneur, moderated by Issa Litton, Corporate & Lifestyle Events.

In this session, the country’s award-winning women innovators will impart their stories of change. They will also provide a glimpse of the status of business innovation in the country by looking at how they overcame challenges and reached success.

The summit aims to provide inspiration and support to the significance of women’s economic power in the country by recognizing women champions who will serve as role models where more people especially the women can learn from and emulate.

Participants will also have an opportunity to be part of the largest mentoring event happening in one day where 50 mentors at the least will be present to share their insights and expertise.

The Filipina Entrepreneurship Summit expects to gather 7000 participants hailing from various stakeholders such as women entrepreneurs, young entrepreneurs, students and administrators from the academe, business organizations, NGOs, cooperatives and government officials.

If you have not yet registered, visit www.gonegosyo.net to secure your seat and prepare to be amazed by the beauty and power of the Filipina women.

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The Filipina Entrepreneurship Summit is an annual summit is centered on reinforcing the entrepreneurial spirit of the Filipino people, particularly the Filipina and recognizing their capacity to be agents of change and progress. It also aims to provide inspiration and support to the significance of women’s economic power by covering different entrepreneurship and empowerment topics to be highlighted by plenary talks and forums featuring prominent female personalities. Now on it’s 10th year, we invite you to be part of the biggest women negosyo summit and mentoring event of the year!

For more info., please call ‎‎‎(02) 631-5001 or email filipinasummit.gonegosyo@gmail.com

10 Years of Empowering Women Entrepreneurs

February 12th, 2018
GO NEGOSYO INSPIRING FILIPINA ENTREPRENEURS 2017. (first row from left) Gina Lorenzana, Sheree Gotuaco, Honie Navor, Mary Montemayor, DTI Secretary Ramon Lopez, Executive Secretary Salvador Medialdea, Rosalind Wee, Socorro Ramos (National Bookstore), President Rodrigo Roa Duterte, Mercedes Gotianun, Go Negosyo Founder and PA on Entrepreneurship Joey Concepcion, Tessie Sy-Coson, Sen. Cynthia Villar, Pacita Juan, Corazon Dayro-Ong and Ester Vitto. (Second row from left) Rebecca Bustamante, Anne Gonzalez, Evelyn Palomo, Felicitas Pantoja, ArizzaNocum, Rachel de Villa, Ana de Ocampo, EvellinDaytao, Cherrie Atilano, Doris Magsaysay Ho, Felicia Atienza, Lydia Lomibao, Arlene Mabute, Pamela Henares and Imelda Dagus.

GO NEGOSYO INSPIRING FILIPINA ENTREPRENEURS 2017. (first row from left) Gina Lorenzana, Sheree Gotuaco, Honie Navor, Mary Montemayor, DTI Secretary Ramon Lopez, Executive Secretary Salvador Medialdea, Rosalind Wee, Socorro Ramos (National Bookstore), President Rodrigo Roa Duterte, Mercedes Gotianun, Go Negosyo Founder and PA on Entrepreneurship Joey Concepcion, Tessie Sy-Coson, Sen. Cynthia Villar, Pacita Juan, Corazon Dayro-Ong and Ester Vitto. (Second row from left) Rebecca Bustamante, Anne Gonzalez, Evelyn Palomo, Felicitas Pantoja, ArizzaNocum, Rachel de Villa, Ana de Ocampo, EvellinDaytao, Cherrie Atilano, Doris Magsaysay Ho, Felicia Atienza, Lydia Lomibao, Arlene Mabute, Pamela Henares and Imelda Dagus.

A big part of our mission to empower Filipinos through entrepreneurship is directed towards mothers, aunts, grandmothers, and other women in the society. For the past 10 years, we have been honoring and recognizing successful and inspiring Filipina entrepreneurs through our annual Filipina Entrepreneurship Summit or FES.

FES is the platform we use to showcase creative business ideas, innovative business models, and well-thought of business strategies made by women entrepreneurs who have led their respective enterprises with grit and passion.

Looking back at those years, I was reminded of how many women entrepreneurs have been honored by Go Negosyo. More than 100 Pinays have been recognized as Inspiring Filipina Entrepreneur and more than 300 women have been part of the program as they have shared their entrepreneurial journey to thousands of participants.

More than the women awardees, panelists and speakers, imagine the number of participants in the audience who have been touched and encouraged to pursue their goals. Every year, we are averaging 5,000 delegates who are all ears during the summit.

As we celebrate its tenth run this year, let me share with you some highlights of the past Filipina Entrepreneurship Summits:

Joey Concepcion’s 100 Inspiring Stories of Small Entrepreneurs was launched during the Filipina Entrepreneurship Summit 2010. In photo are the featured entrepreneurs together with then President Gloria Macapagal-Arroyo.

Joey Concepcion’s 100 Inspiring Stories of Small Entrepreneurs was launched during the Filipina Entrepreneurship Summit 2010. In photo are the featured entrepreneurs together with then President Gloria Macapagal-Arroyo.

 

Esther Vibal of Vibal Publishing received the award from Presidential Adviser for Entrepreneurship Joey Concepcion together with President Gloria Macapagal-Arroyo, Myrna Yao, and Kat Luna-Abelarde.

Esther Vibal of Vibal Publishing received the award from Presidential Adviser for Entrepreneurship Joey Concepcion together with President Gloria Macapagal-Arroyo, Myrna Yao, and Kat Luna-Abelarde.

 

In 2011, Batangas Governor Vila Santos-Recto was recognized during the 3rd Filipina Entrepreneurship Summit.

In 2011, Batangas Governor Vila Santos-Recto was recognized during the 3rd Filipina Entrepreneurship Summit.

 

Joey Concepcion and then Go Negosyo Executive Director Ramon Lopez with the 2013 Inspiring Filipina Entrepreneur awardees.

Joey Concepcion and then Go Negosyo Executive Director Ramon Lopez with the 2013 Inspiring Filipina Entrepreneur awardees.

 

2012 Inspiring Filipina Entrepreneurs together with their ladder trophies which signifies the path of entrepreneurship.

2012 Inspiring Filipina Entrepreneurs together with their ladder trophies which signifies the path of entrepreneurship.

 

Joey Concepcion and Grace Padaca during the 2012 Filipina Entrepreneurship Summit.

Joey Concepcion and Grace Padaca during the 2012 Filipina Entrepreneurship Summit.

 

Inspiring women entrepreneurs share their entrepreneurial stories. In photo (L-R) Alice Eduardo, Fe Agudo, Sen. Cynthia Villar, Maria Ressa, Yati Abdullah, Marife Zamora, Dr. Milagros Ong-How, and Karen Davila.

Inspiring women entrepreneurs share their entrepreneurial stories. In photo (L-R) Alice Eduardo, Fe Agudo, Sen. Cynthia Villar, Maria Ressa, Yati Abdullah, Marife Zamora, Dr. Milagros Ong-How, and Karen Davila.

 

4th Filipina Entrepreneurship Summit Awardees.

4th Filipina Entrepreneurship Summit Awardees.

 

Sen. Cynthia Villar and Sen. Miriam Defensor-Santiago together with Joey Concepcion and Sec. Ramon Lopez during the Filipina Entrepreneurship Summit 2013.

Sen. Cynthia Villar and Sen. Miriam Defensor-Santiago together with Joey Concepcion and Sec. Ramon Lopez during the Filipina Entrepreneurship Summit 2013.

 

Entrepreneur herself, Kris Aquino, interviewed one of the participants in the audience.

Entrepreneur herself, Kris Aquino, interviewed one of the participants in the audience.

 

Micro entrepreneur Marivic Quiero together with Alice Eduardo and Joey Concepcion.

Micro entrepreneur Marivic Quiero together with Alice Eduardo and Joey Concepcion.

 

Sen. Grace Poe also attended the Filipina Entrepreneurs Summit 2015.

Sen. Grace Poe also attended the Filipina Entrepreneurs Summit 2015.

 

Sen. Grace Poe also attended the Filipina Entrepreneurs Summit 2015.

Sen. Grace Poe also attended the Filipina Entrepreneurs Summit 2015.

 

The 2016 Inspiring Filipina Entrepreneurs Awardees.

The 2016 Inspiring Filipina Entrepreneurs Awardees.

 

Every year, more than 5000 delegates attend the Filipina Summit. Attendees include students, entrepreneurs and aspiring entrepreneurs.

Every year, more than 5000 delegates attend the Filipina Summit. Attendees include students, entrepreneurs and aspiring entrepreneurs.

 

 For the first time, in 2017, the awarding ceremony for Inspiring Filipina Entrepreneur Awards was held in Malacanang in the presence of President Duterte.

For the first time, in 2017, the awarding ceremony for Inspiring Filipina Entrepreneur Awards was held in Malacanang in the presence of President Duterte.

 

Socorro Ramos or fondly known Nanay Coring received the legacy award from President Duterte and Executive Secretary Bingbong Medialdea.

Socorro Ramos or fondly known Nanay Coring received the legacy award from President Duterte and Executive Secretary Bingbong Medialdea.

 

One of the awardees’ mother hugged President Duterte during the awarding ceremony.

One of the awardees’ mother hugged President Duterte during the awarding ceremony.

 

In 2014, Joey Concepcion hosted a special dinner for 50 Inspiring women of Passion which includes Maria Ressa, Sheila Marcelo, and Jessica Cox. Joining them in photo is Karen Davila.

In 2014, Joey Concepcion hosted a special dinner for 50 Inspiring women of Passion which includes Maria Ressa, Sheila Marcelo, and Jessica Cox. Joining them in photo is Karen Davila.

Forum 2: Leading Ladies: Making a Difference in the Corporate World

February 9th, 2018

FES10 Forum 2

Just last year, the Philippines ranked 10th in the 2017 Global Gender Gap report. Despite falling 3 notches from its 7th position in 2016,  it remains to be Asia’s most gender equal country.

In addition, statistics from the Philippine Commission of Women reveal that the unemployment rate of women in recent years were relatively lower than that of men.

Filipinas of today are also able to revel in the benefits of the laws that eliminate discrimination in their economic, political, and social lives, thanks to the relentless efforts of our women legislators. These laws ensure that men and women are treated equally in terms of wage, promotion and other employment benefits.

Not bad right? If sound statistics and passed laws are the manifestations of the success toward gender parity, the Philippines has indeed come a long way in the road towards gender parity. But the real question here is, is it enough?

“Globally, women earn only three-quarters as much as men—even with the same level of education, and in the same occupation,” said Christine Lagarde, Managing Director of the International Monetary Fund and the first woman to hold this position.

In spite of all the progress women have achieved in this male-dominated society, women still have to work twice harder than men to get to their position.

As it happens, gender discrimination is also more rampant in industries traditionally tailored for men. In some cases, even breaking the glass ceiling is not enough. Even top females executives from major companies still have to deal with discrimination in a daily basis.

Marife Agudo who steers Hyundai Asia Resources Inc., shared her most discriminating experience during a meeting with a room full of male executives.  She recalled that, upon finishing her presentation, the men in the room only had question, “You are a woman, what do you know about cars?”

As we celebrate women’s month, Go Negosyo, in partnership with the ASEAN Business Advisory Council Philippines is set to stage the 10th Filipina Entrepreneurship Summit with the theme, “Bridging the Gap: Leading Women to Greater Prosperity through Mentorship, Money, and Market.”

Through a series of talks with women who have graced their way to the top, the summit aims to reinforce the entrepreneurial spirit of Filipinas in recognizing their capacity to be agents of economic change and progress.

The summit will feature a forum entitled “Leading Ladies: Making a Difference in the Corporate World,” which will bring to light prominent women taking the lead of some of the country’s biggest companies to share their insights on how women can advance their professional careers and make it to the top.

Joining us will be Norlela Suhailee, Chair of ASEAN Coordinating Committee For MSMEs (ACCSME), Datuk (Dr.) Hafsah Hashim, CEO of SME Corporation Malaysia, Atty. Betty Medialdea, Pioneer Foundation President, Marife Zamora, Chairperson of Convergys Philippines, Flor Tarriela, Chairman of Philippine National Bank, and Jane Jimenez-Basas, President and CEO of Cignal TV. Moderating the discussion will be Issa Litton, Corporate &  Lifestyle Events Host.

The discussion will tackle the everyday challenges women have to face in the male-dominated corporate world, at the same time address these challenges to empower women into making a difference in the corporate world.

The 10th Filipina Entrepreneurship Summit expects to gather 7000 participants hailing from various stakeholders such as women entrepreneurs, young entrepreneurs, students and administrators from the academe, business organizations, NGOs, cooperatives and government officials.

If you have not yet registered, visit www.gonegosyo.net to secure your seat and prepare to be amazed by the beauty and power of the Filipina women!

###

The Filipina Entrepreneurship Summit is an annual summit is centered on reinforcing the entrepreneurial spirit of the Filipino people, particularly the Filipina and recognizing their capacity to be agents of change and progress. It also aims to provide inspiration and support to the significance of women’s economic power by covering different entrepreneurship and empowerment topics to be highlighted by plenary talks and forums featuring prominent female personalities. Now on it’s 10th year, we invite you to be part of the biggest women negosyo summit and mentoring event of the year!

For more info., please call ‎‎‎(02) 631-5001 or email filipinasummit.gonegosyo@gmail.com

For Pet Lovers, by Pet Lovers!: Pet Related Business

February 8th, 2018

GNSR Web Header Feb 7

On February 7, 2018, Go Negosyo sa Radyo host DJ Cheska San Diego-Bobadilla and Sen. Bam Aquino were joined by Go Negosyo Mentor Jenny Wieneke, Giannina Gonzales of Whole Pet Kitchen: Pet Deli and Bark-ery Inc. and Christian John Dela Cruz of BarkPark Ph for a lively discussion on emerging businesses fit for the pet lovers out there.

It’s common knowledge that owning a pet goes beyond the joy and company they bring in one’s life. This entails a whole new wave of responsibilities, coupled with the need to spend extra cash for their overall well-being. For some people, a pet is considered a family, and as one would treat family, pet owners would want only the best for their pets.

In today’s episode, our guests shared how their passion for their pets transformed into ventures that have benefitted other people’s pet as well.

BarkPark Mobile Dog Salon is the brainchild of Christian John Dela Cruz and John Christian Tria’s college thesis as BS Entrepreneurship undergraduates. It is Metro Manila’s first roaming dog salon that provides pets with full grooming services at the comfort of their own homes. Their grooming services range from a minimum of P500 to P850, depending on the size of the dog. This is inclusive of the home service charge and basic grooming services.

Whole Pet Kitchen was born out of Giannina Gonzales’ desire to provide nourishing and delicious treats that pets can enjoy. The business started as a home-base bakery that eventually grew into a little dog café and retail store. They use only the freshest ingredients such as virgin coconut oil, fresh meats, vegetables and supplements to ensure that your pets will get the most out of every bite.

Christian shared how they market their unusual business, given their very specific target market. “Since nag boom yung social media platform, nag invest kami through Facebook promotions,” said Christian.

Facebook’s advertising algorithm that targets specific audience through their liked pages, ensures that the money Christian spends on ads is fully utilized to his target audience.

Currently, Giannina also uses the same marketing strategy to reach her audience. But back in the days when technology was not so prevalent as it is today, she shared that they had to resort to personally reach out to the veterinarians they knew in town.

“Pupunta kami sa mga dog professionals or dog schools, and let them try it,” Giannina shared.

But although digital marketing works well for them, Giannina still prefers marketing through the word of mouth.

According to Go Negosyo Mentor Jenny Weineke, the reason why there is a sudden rise of pet-related business in the city is the increasing demand of services from pet owners who desire convenience amid their fast pace lifestyles.

Just like in any other business, her advice to pet-related businesses is to really get to know and understand your business.

“Dapat alam nila ang gusto ng kanilang consumer. Dapat laging relevant ang mga produkto niyo at services niyo,” Jenny said.

She further emphasized the importance of passion when doing this kind of business. “Hindi mo mafafake yan. Dapat talaga yung passion mo yan yung business mo,” she stressed.

But while indeed passion plays an important role in doing business, it is also important to accept the fact that you can also be tired even while doing something you love.

For Christian, who would sometimes join his team in providing services around the metro, it can really be draining at times too.

But he shared that it’s the sight of dogs coming from different breeds waiting to experience their services that brings him joy. “May excitement factor po talaga every day,” he said.

Giannina shared that she also has those bad days. It’s not every day that she would wake up excited to do work, some days, like any other entrepreneur, she would wake up tired.

But at the end of the day, it’s seeing dogs and their owners who are happy with their creations that make her realize it’s all worth it, Giannina shared.

“When I go to the café, and I see someone with their dog happy, it just makes my day.”

For more information on Giannina and Christian’s pet-related businesses, visit their pages at:

BarkPark Mobile Dog Salon:
https://www.facebook.com/barkpark.ph/

Whole Pet Kitchen: Pet Deli & Bark-ery:
https://www.facebook.com/wholepetkitchen/

Digital economy is key to inclusivity

February 8th, 2018
Joining ASEAN BAC Philippines chairman Joey Concepcion are (from left) Marcus Wallenberg, chairman of SEB, SAAB Group and Foundation Asset Management; Y. Bhg. Tan Sri Datum Wira Azman Hj. Mokhtar, managing director of Khazanah Nasional; Mikael Damberg, minister for enterprise and innovation of Sweden; and Dr. Vu Tien Loc, chairman of Vietnam Chamber of Commerce and Industry.

Joining ASEAN BAC Philippines chairman Joey Concepcion are (from left) Marcus Wallenberg, chairman of SEB, SAAB Group and Foundation Asset Management; Y. Bhg. Tan Sri Datum Wira Azman Hj. Mokhtar, managing director of Khazanah Nasional; Mikael Damberg, minister for enterprise and innovation of Sweden; and Dr. Vu Tien Loc, chairman of Vietnam Chamber of Commerce and Industry.

Every time I am invited to speak in conferences, I always make sure to share the vision that we have for our country. Part of it is sharing the realities of the Philippines’ situation today.

Just last Tuesday, I was honored to be part of the Sweden-Southeast Asia Business Summit held in Kuala Lumpur, Malaysia. The conference gathered more than 600 Swedish companies composed of small to large sized enterprises which are present in Southeast Asia. The summit provided a platform for Sweden and ASEAN countries to discuss and share relevant business information and opportunities.

During my talk, I shared how poverty, still one of biggest problems worldwide, has affected growth and progress in many countries, including the Philippines. In fact, in the 10 ASEAN-member countries, at least half of it is considered experiencing poverty.

Poverty, unless solved, creates a lot of complications. In our country, admittedly, our drug problem is so massive that it has hampered a lot of civilians. Many families have been destroyed because of drug addiction. And until now, it is still an ongoing process for our government to reduce, and hopefully, totally eliminate drug abuse.

Poverty, if not addressed, creates insurgencies. In some areas of the Philippines, insurgencies are still present like what recently happened in Marawi. Although very small, it poses a great threat moving forward.

As we look around the world today, poverty causes all of these issues. But poverty is a two-pronged sword. For some it is a problem, but for others, it is the greatest motivator to succeed in life. It is what pushes a person to strive and do his best.

Look at China, once upon a time, they were a struggling economy, but today, they are one of the greatest economies. The Philippines is somehow headed to that direction. Our poverty, in fact, has led to more entrepreneurs.

Today, as I serve the government by helping President Duterte, I believe that the key to a prosperous country is inclusivity.

One of our strengths is our labor sector. We are one of the largest exporters of people in the world. Additionally, next to India, we are the largest in the BPO industry. Poverty motivated them to go into these sectors and strive for a better life. The sacrifices of our OFWs have provided their families and their children with a better chance to move up in life. Because like China, we can use our labor force as a competitive advantage and eventually, even with poverty, our nation can change.

Although we had a fantastic economy during the previous administration, many Filipinos believe that they were not part of the growing economy. So when President Duterte run for the presidency, many people from the bottom of the pyramid looked up to him as someone who would address their concerns and help them scale up. Yes, he is unique. He is the strong handed leader that we need at this time. And since we are more than 100 million already, we need a stronger leadership that will implement discipline.

This is why I strongly promote prosperity for all. If we are to go through the numbers, only 0.4 percent of the business community, composed of large businesses control the country. In fact, to some extent, conglomerates control the destiny of 99.6 percent of MSMEs. Brick and mortar businesses have to pass through supply chains, malls and shopping centers. And we dictate who should be in their market and who should not be. That is the kind of control that we, big businesses have.

But that landscape is changing. Today, with the onset of the digital economy, it liberated MSMEs in this kind of traditional set-up. Through the 3Ms (Money, Market and Mentorship) which I have been advocating, it provides a formula on how we can help MSMEs. Of course, mentorship provides a pathway for MSMEs to be successful. To complete their road to success, it must be coupled with the access to market and money.

We have digital marketplaces such as Lazada, Shopee, Amazon and Alibaba, which allows MSMEs to bypass traditional market and reach a wider market. Digital payment solutions and funding are also being developed for MSMEs.

Digital economy has paved the way for everyone, most especially MSMEs, to play with large corporations. It is the game changer which gives MSMEs a greater chance to succeed. Rich economies, large companies, and privileged people must embrace inclusivity and help those who are at the bottom of the pyramid.

With these kinds of collaboration, we are creating better relationships through trust. And when trust is evident, we are on our way to a greater community.

WOMENtorship: Sharing of insights and advices from champion women entrepreneurs

February 7th, 2018

FES10 womentorship copy

Entrepreneurs and enthusiasts will get a chance to see leading Filipinas gather and speak for a united cause: to provide inspiration and support to the significance of women’s economic power in the country.

If you want to know who run the world, join us on March 6 at the World Trade Center, Pasay City to celebrate the National Women’s Month and witness the immense strength that women hold.

In recognition of the integral role of women in the Philippine economy as the key players of the MSME sector, the 10th installation of the Filipina Entrepreneurship Summit continues to set the stage ablaze by championing women entrepreneurs who are breaking glass ceilings and beating records.

To harness the big potential that comes from economic power of women, Go Negosyo, in partnership with the ASEAN Business Advisory Council Philippines will organize the summit with the theme, “Bridging the Gap: Leading Women to Greater Prosperity through Mentorship, Money, and Market” highlighting the 3M approach in the road to inclusive growth for women.

More than just a series of talks, this year’s Filipina Entrepreneurship Summit takes on bolder steps in resonating the importance of mentorship to women entrepreneurs. Consistent with the goals of the ASEAN Mentorship for Entrepreneurs Network (AMEN), recently launched by the ASEAN BAC, women entrepreneurs will have a chance to learn more about scaling up their business from fellow women entrepreneurs.

“The world is made of men and women and our differences are what makes things interesting as we approach solutions from different angles,” Ms. Teresita Sy-Coson said during the ASEAN Business and Investment Summit 2017 held at Solaire Resort and Casino, Entertainment City, Manila last November 12, 2017, emphasizing how women’s knowledge and hardwork can allow them to reach their goals.

Through a series of forums and plenary talks, the event aims to reinforce the entrepreneurial spirit of the Filipino people, particularly the women and celebrate their capacity to be agents of economic change and progress.

The keynote forum, “WOMENtorship: Sharing of insights and advices from champion women entrepreneurs,” will be graced by top names in their industries: Tessie Sy-Coson, the Vice Chair of SM Investments Corp.,  Dr. Vicki Belo, Dermatologist and CEO of Belo Medical Group, Lizzie Zobel de Ayala, Chairperson and Co-Founder of Teach for the Philippines, Natividad Cheng, CEO of Uratex, Anne Curtis Smith-Heussaff, Co-founder and Creative Director of BLK Cosmetics, Clarissa Delgado, Co-founder and CEO of Teach for the Philippines, and Merle Paete, 15th Citi Microentrepreneur of the Year, Owner of Pili nuts and pili oil Production. The first forum will be moderated by Kris Aquino, Celebrity Host and Entrepreneur.

The forum will offer fresh perspectives to budding and emerging entrepreneurs to secure the future of their enterprise.  Top women entrepreneurs will be sharing the stage with female MSMEs to mentor them by sharing their personal experiences in leading and growing their companies.

Invited panelists will impart insights how their means and methods in their journey to success are standing the test of time by relating their personal stories. Coming from a diverse fields such as the corporate sector, manufacturing, micro, small, and medium entreprepreneurship, social entrepreneurship, advocacy work, education, and cosmetics, the speakers will engage a dynamic discussion on how each person can create an impact and build their own brand.

FES expects to gather 7000 participants hailing from various stakeholders such as women entrepreneurs, young entrepreneurs, students and administrators from the academe, business organizations, NGOs, cooperatives and government officials.

If you have not yet registered, visit www.tinyurl.com/FES10registration to secure your seat and prepare to be amazed by the beauty and power of the Filipina women.

 

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The Filipina Entrepreneurship Summit is an annual summit is centered on reinforcing the entrepreneurial spirit of the Filipino people, particularly the Filipina and recognizing their capacity to be agents of change and progress. It also aims to provide inspiration and support to the significance of women’s economic power by covering different entrepreneurship and empowerment topics to be highlighted by plenary talks and forums featuring prominent female personalities. Now on it’s 10th year, we invite you to be part of the biggest women negosyo summit and mentoring event of the year!

For more info., please call ‎‎‎(02) 631-5001 or email filipinasummit.gonegosyo@gmail.com.

Joey Concepcion awarded with Padma Shri in India

February 6th, 2018
Presidential Adviser for Entrepreneurship and ASEAN Business Advisory Council Philippines Chairman Joey Concepcion together with Indian Prime Minister Narendra Modi during the ASEAN Business and Investment Summit 2017 held last November 2017.

Presidential Adviser for Entrepreneurship and ASEAN Business Advisory Council Philippines Chairman Joey Concepcion together with Indian Prime Minister Narendra Modi during the ASEAN Business and Investment Summit 2017 held last November 2017.

India Embassy to the Philippines congratulates Presidential Adviser for Entrepreneurship and ASEAN Business Advisory Council Philippines Chairman Jose Ma. “Joey” A. Concepcion III for being conferred with Padma Shri award in the recent ASEAN-India Special Commemorative Summit held last January 26, 2018.

Concepcion was in New Delhi, India as part of the official delegation of President Rodrigo Duterte’s state visit which aims to strengthen partnership and foster business ties with India.

The Indian Government decided to confer the Padma Shri award to 73 individuals including one awardee from each ASEAN country. Concepcion did not expect that he will be one of the recipients of the Padma Shri award which is the fourth highest civilian award given by the government of India annually during India’s Republic Day.

India Ambassador to the Philippines Jaideep Mazumdar recognized Concepcion as a key advocate of entrepreneurship in the Philippines. “Joey has been promoting entrepreneurship for many years and when he was the chairman of ASEAN Business Advisory Council, he made it a point to raise the concerns of the micro and small entrepreneurs region-wide and highlight the development programs we need to craft in order to help them scale up.”

In a statement, Concepcion said, “I was not expecting the award as I am attending the engagement as part of the President’s official delegation in India. But it is a great honor to receive this distinguished award.” Concepcion also expressed his gratitude to Indian Prime Minister Narendra Modi and members of the Indian government.

Concepcion personally met Prime Minister Modi when he graced the ASEAN Business and Investment Summit organized by the ASEAN Business Advisory Council last November 2017. Concepcion was the chairman of the council back then.

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Adapting to E-commerce

February 2nd, 2018

Shoe brand PayLess closed 20 percent of its 4,000 stores last year. Giant clothing brand H&M has announced that they will be closing more stores this year because their stores “were negatively affected by a continued challenging market situation with reduced footfall to stores due to the ongoing shift in the industry.” It was also recently published that toy store Toys R Us is planning to shut down 180 stores across the US due to bankruptcy.

These are just some of the retail brands which closed their physical stores due to the rising competition against online stores. More and more consumers now prefer going online instead of driving to the stores, manually looking for styles and sizes, and falling in line for the cashier.

While brick-and-mortar businesses, or commonly called as “offline businesses,” brings a sense of trust and professionalism due to the presence of their physical stores and actually evaluating the product, it adds additional cost in maintaining their facilities or human resources.

This is the current dilemma of many brick-and-mortar businesses – the upsurge of online businesses.

What is so great about going digital anyway?

Many entrepreneurs today start their businesses in digital platforms such as Amazon, Alibaba, Lazada or Shoppee. In fact, I was told that some micro retail entrepreneurs even use social media platforms such as Facebook and Instagram as their tool to reach their market. You just have to post a photo, indicate the specifics of the product, and wait for interested customers to purchase a product.

With just a click of a button, one can now reach a wider market through these online platforms. E-commerce has been in demand for the past years because of its visibility to consumers not just locally but globally. With the access to the internet, everyone can see your products and read about your services online. There are actually many things that are on sale online including electronic copies of books and music. I remember buying some of the books I read when e-commerce was just starting.

E-commerce has opened a channel for fast and convenient shopping. Shoppers can browse for various items from different brands and upon check out, they can pay for all the items in one billing. E-commerce also extended the usual store hours. Consumers are no longer confined to the opening and closing hours in order to make a purchase. They can buy products anytime, anywhere.

And because of the emergence of these online platforms, digital payment schemes have been developed to ease the payment process. Aside from credit cards, mobile payment solutions like GCash and PayMaya were also developed. Since many Filipinos still do not have bank accounts, these payment scheme can easily support online transactions. Cashless payments are empowering consumers and strengthening their buying powers online.

More and more companies and banks are introducing digital processes into their systems. FINTQ, the financial technology arm of PLDT and Smart’s Voyager Innovations recently launched the program KasamaKa in partnership with Bangko Sentral ng Pilipinas to promote greater access to finance in the Philippines. Globe Telecom also has its subsidiary called Globe Fintech Innovations Inc. (Mynt) which plans to accelerate financial inclusion and provide payment services. Mynt operates GCash.

Because of these advantages, more companies are exploring ways to bring their businesses online. Although I believe that while there is a growing market online, there are still consumers who prefer touch and feel experience of buying an item. Therefore, the merging of brick-and-mortar and e-commerce can solidify the business. For example, retail companies can retain their shops while maintaining a website for online purchases. This union can be called brick-and-click model. One good example is H&M which recently partnered with an Alibaba company called Tmall which is a Chinese e-commerce platform.

E-commerce can better help MSMEs reach their success in the future. Although many would think that e-commerce is a threat for brick-and-mortar, I believe that it is more of a great opportunity for MSMEs to grow faster. Let’s take for an example the model of Grab and Uber which are both ride-sharing mobile application services. Through their model, many drivers today can be considered micro-entrepreneurs. Zennya, another mobile application, connected qualified masseuses or therapists to customers.

These digital platforms have indeed changed the landscape of doing business. In fact, my youngest daughter Isabella continues to sell some of her old books and items in Shoppee.

As ASEAN Business Advisory Council Singapore assumes chairmanship this year, we expect a deeper focus on digital commerce and technology. And in order to keep up with the changing trends, we are retooling our mentors for them to be aware of the great opportunities of these trends.

We are not saying that traditional businesses should close down their shops and go full online. Instead, online can complement their offline strategies. Yes, online will really affect offline thus they have to adapt to it in order to benefit from it.