7:30

Registration

8:00

Welcome
Message

Joey Concepcion

Founder,
Go Negosyo/CEO, RFM Corporation

Mylene
Abiva

President,
Philippine Marketing Association

President,
Felta Multimedia

8:15

PRE-LECTURE INTRODUCTION AND INTRODUCTION TO STRATEGIC MARKETING

Facilitator:
Marivic M. Ac-ac, ED.D.

Academe
Strategist and Lecturer

Vice
President for Education, PMA

AM
SNACK

9:00

SESSION 1: 21 STEPS ON HOW TO START A BUSINESS

Speaker:
Dean Pax Lapid

Dean,
Entrepreneurs School of Asia

10:00

SESSION 2: REVIEWING AND ANALYZING BUSINESS DATA

Speaker:
Louie San Juan

Entrepreneur
and Lecturer

Former
Fuji-Xerox Manager

11:00

SESSION 3: THE SWOT MATRIX

Speaker:
Karen de Asis, DBA

Academic
Brand Strategist

Marketing
Consultant

LUNCH:
12:00

1:00

Recap
of AM Session

Facilitator:
Marivic M. Ac-ac, ED.D.

1:30

SESSION 4: SETTING GOALS AND STRATEGIES

Speaker:
Red Espiritu

Lecturer
and Entrepreneur

Body
Needs & Basics, Inc. and its subsidiary Basic Distributors, Inc.

2:30

SESSION 5: PERFORMANCE MEASURES

Speaker:
Alfredo Velez

Project
Strategist and Lecturer

3:30

SESSION 6: STATEMENT OF RISKS

Speaker:
Danny Cabulay

Project
Strategist

Serial
entrepreneur with exposure and experience in agri-business, pre-need,
garments, home furnishings, publicaitons, catering, food supplements, etc.

4:30

Case
Study/Workshop/Presentation: The Strategic Marketing Plan Document

Facilitator:
Marivic M. Ac-ac, ED.D.