PLDT SME Nation Launches “Bossing Ako” Campaign

June 12th, 2010

Go Negosyo celebrated with PLDT SME Nation, one of its biggest partners in SME development, as they launched their “Bossing Ako” campaign last Thursday, June 10, at the NBC Tent at Bonifacio Global City, Taguig.

Pinoy Bossings the new generations rockstars

Pinoy Bossings the new generation's rockstars

The grand launch was a gathering of the country’s new breed of rock stars – the entrepreneur rock stars – as the “Bossing Ako” campaign tapped some of the country’s brightest names in the SME sector to share their stories and provide inspiration to Filipino entrepreneurs.

Part of the lineup of is none other than Go Negosyo founding trustee, and “bossing” of RFM Corporation and Joey Pepperoni, Joey Concepcion. He, along with other “Pinoy Bossings”, became the evening’s stars as they showed off their established enterprises and paraded on center stage.

Joey Concepcion Opens the evening

Joey Concepcion Opens the evening

Pinoy music icons and rock stars in their own right, Rico Blanco and Arnel Pineda, also empowered the evening as they performed “Para sa mga Bossing,” the official anthem of the “Bossing Campaign”. The song was especially written for the campaign, and makes a call for Filipinos to be their own bosses by starting their own businesses, especially in the SME (small to medium enterprises) sector.

PLDT SME Nation’s “Bossing Ako” campaign was launched to encourage a new generation of entrepreneurs as the company’s contribution to nation-building. “SMEs practically form the backbone of our economy, generating jobs and about 90% of the income,’’ says Kat Luna-Abelarde, PLDT Vice President and head of PLDT SME Nation.

Arnel Pineda stuns the crowd

Arnel Pineda stuns the crowd

The complete roster of “Pinoy Bossings” include none other than Manny V. Pangilinan, Burger King head honcho; Mother Lily Monteverde of Regal Films; Jay Aldeguer of Island Souvenirs; Joey Concepcion, entrepreneurship advocate and Founding Trustee of Go Negosyo; Les Reyes of Reyes Haircutters; and Gardy Cruz of Pansit Malabon Express.

Also in the inspiring pool are Raphael and Jenni Soon of North Park; Ronald Pineda of Folded & Hung; Benjamin Liuson of The Generics Pharmacy, Darius and Carlos Hizon of Pampanga’s Best; Louie and Dulzzi Gutierrez of Silverworks; and Dr. Vicki Belo and Cristalle Henares as the mother-daughter tandem behind Belo Essentials.

For more info on what PLDT SME Nation can offer your business, you may visit