Alice Eduardo: A Woman of Steel

January 24th, 2016
Alice Eduardo, President & CEO of Sta. Elena Construction & Development Corporation.

Alice Eduardo, President & CEO of Sta. Elena Construction & Development Corporation.

A Woman of Steel is perhaps the best title anyone can give Alice Eduardo, President and CEO of one of the leading construction firms in the country. She leads Sta. Elena Construction and Development Corporation and made a mark for herself since 1995.

Despite being in a male-dominated industry, she proves that gender is trivial when it comes to quality service. Now on its peak of operations, Alice is determined to meet standards and beat deadlines for all of its projects. Living up to its tagline: “Going beyond structural integrity”, Alice and her team have earned the trust and satisfaction of its clients.

But how did this Filipina mompreneur started her path in construction?

Back in the day, the young Alice has always wanted to become an engineer. She was fascinated with construction and engineering and all its processes. She wanted to know how roads and bridges help people with their daily lives and how buildings are built on strong foundations. She knew that this is what she wants pursue in the future. But this dream of hers was put to a halt when she took up business management instead of engineering.

Her family has always been in business. They had a rice milling and rice trading business and garments business in Nueva Ecija which she was able to dutifully handle before she had her own company.  She has been exposed to business and learned the ins and outs of it. She did not know that this experience of managing their business will lead to the chance of continuing her dream.

In 1995, an opportunity came knocking when one of their customers asked her to supply steel to a construction project in Malolos. Without any second thoughts, she looked for the materials and personally delivered it to the client. From that moment on, she knew that it was the start of her path towards industry she has always admired: construction.

Because of her passion and commitment to the business, Alice and her company have closed deals with many businesses in the country. Her first big project was the Bacnotan Steel Plant in Batangas where she did the construction of its foundation. This was then followed up by more projects with different companies such as the SM Mall of Asia, SM Pampanga, SM Bacolod, SM Seaside City Mall in Cebu, SM City Cabanatuan, SM Olongapo City, SM City Tarlac, SM Bay Arena and many more!
She must have done a great job in these projects that even other companies and investors noticed the quality work that they were providing. Soon, she was doing the pile-driving in Solaire Manila, Belle Grande Casino and Resort, and the Manila Bay Resort at the Entertainment City in Paranaque.

Someof Sta. Elena Construction & Development Corporation's projects include SM Mall of Asia, SM Pampanga, SM Bacolod, SM Seaside City Mall in Cebu, SM City Cabanatuan, SM Olongapo City, SM City Tarlac, SM Bay Arena and many more.

Someof Sta. Elena Construction & Development Corporation’s projects include SM Mall of Asia, SM Pampanga, SM Bacolod, SM Seaside City Mall in Cebu, SM City Cabanatuan, SM Olongapo City, SM City Tarlac, SM Bay Arena and many more.

Among many other construction firms including international ones, she also won the bid to construct the First Gen-Siemens San Gabriel Power Plant in Batangas. According to her, she was the first Filipino contractor to do a power plant for Siemens. This only proves the dedication of Alice and her company to meet international demands.

Aside from managing the business and personally visiting the construction sites, Alice also shares her time in doing advocacy work. She also shares her blessings to those in need including the children in Philippine General Hospital whom she has given a pediatric ward for its cancer patients, one of her dearest projects.

She is also one of Go Negosyo’s staunch partners in promoting entrepreneurship in the country. She finds time to share her entrepreneurial journey through Go Negosyo summits and programs and hopes to inspire more Filipinas to find their passion and pursue their dreams.

Alice Eduardo and Marivic Quiero during the Go Negosyo Filipina Entrepreneurship Summit.

Alice Eduardo and Marivic Quiero during the Go Negosyo Filipina Entrepreneurship Summit.

One remarkable act of Alice towards entrepreneurs happened last 6th Filipina Entrepreneurship Summit of Go Negosyo in 2014. One of the participants, Marivic Quiero, shared her story of survival from Typhoon Yolanda and her mission to start a new business in the metro. Having heard her tragic experiences, Alice wholeheartedly offered help to Marivic. After many mentoring sessions and assistance extended, Marivic is now a proud owner of a pharmaceutical business back in Tacloban.

A compassionate woman that she is, Alice continues to extend help and guidance to many people. This is her secret to success. That aside from being hard working, passionate, and determined,  it was her heart of gold that led her to where she is right now.