Celso ValdecaƱas spent his early childhood shining shoes for older men and selling ice drop and newspaper in a small barrio in Bataan. His mother died when he was just three years old. Left with his father who cannot figure out how to feed four children, Celso knew he had to fend for himself at an early age.
Today, after decades of hard work and strength of will to survive, Celso happily enjoys his well-earned success with his family. He now serves as the President and Chief Executive Officer of the five businesses that he owns: VL Construction; VL Realty & Brokerage Company; Joyous Group Developers, Inc.; Eternal Shrine Memorial Park; and Santuario Garden & Chapels.



Iloilo City, ILOILO - Thousands of Ilonggos crowded the Rose Memorial Auditorium at the Central Philippine University and took part in the Go Negosyo sa Iloilo Caravan on September 12, 2008.
Citing their positive and inspiring contributions to their respective communities and their negosyo stories of rising from the challenges of life, Go Negosyo Founding Trustee Joey Concepcion, with Iloilo Business Club Chairman Antony Jon, lead the awarding of trophies to the following Most Inspiring Ilonggo Entrepreneurs – Antonio Steven Chan of Central Azucarera de San Antonio, Inc., Joseph Vincent Go of Light of Glory Taxi Services, Jose Gerardo Guadarrama of Original Biscocho Haus, Tomas Hautea, Sr. of Retcem Bangus Hatchery and Fish Farm, Johnny Que of Waffle Time, Arsenio Rafael of A.M. Builder’s Depot, Edgar “Injap” Sia II of Mang Inasal, Alfonso Uy of La Filipina Uy Gongco Corporation, and Salvador Sarabia of Sarabia Manor Hotel and Convention Center.
laid the foundations for Taytay Sa Kauswagan, Inc. which has played a crucial role in entrepreneurship development. Through the institution’s wholistic approach, it provides a wide array of services which encompass marketing, production, finance, organization and management, product development and technology assistance.
Other entrepreneurs who participated in the seminars and forums include Cong. Cynthia Villar, Jay Aldeguer of Island Souvenirs, Gaita Fores of Cibo, Celebrity Entrepreneur Illac Diaz, Dean Francisco Lapid of the Entrepreneurs School of Asia, Efren Sotto of the Human Resources Consultant of Shell Group of Companies, Jorge Wieneke III of Ateneo Center for Continuing Education, trial Technology Development Institute, Reynaldo Ambao of Taytay sa Kauswayan, Inc., Aries Vasquez of Globe Corporate and SME Segments, Gabby Cul of PLDT SME Nation, Naomi Luis of DOST-Region VI, Rosalinda Lacsamana of DOST-TRC, Lorena Yungque of TESDA Region VI, Glen Aguilar of WESVARRDEC, and Eric Pama of Rural Bankers Association of the Philippines and Karen Davila.
The Philippine Center for Entrepreneurship (PCE), with its GO NEGOSYO advocacy campaign, recently held its ‘Go Negosyo sa Bulacan’ event at the Centro Escolar University Centrodome in Malolos city. This was done as part of its focus on strengthening the entrepreneurial spirit of Filipinos in the different regions outside of Manila.
Among the topics discussed during the forum were Go Negosyo, Sagot Sa Kahirapan: Ang Panibagong Pananaw moderated by renowned TV newscaster Karen Davila; Bridging Self with Concept of Entrepreneurship which delved on entrepreneurial principles, practices and philosophies; Basics on Entrepreneurship Talk which addressed issues on starting and sustaining business growth; Marketing for Micro and Small Enterprises that talked about Marketing para sa Maliit na Negosyo; Bulacan’s Efforts on Product Development which highlighted the best of Bulacan’s products; Financial Literacy for Entrepreneurs which underscored monetary readiness and stability; and Technology for Entrepreneurs which offered tips on how to take advantage of modern advancements and use them in the favor of your business.
Masters of the ceremony were Anthony Pangilinan, Cheryl Cosim, Connie Sison, and Eco dela Sala. Moreover, distinguished mentors were Joey Concepcion, Antonio Tengco, Dr. Roland Hortaleza, Cong. Cynthia Villar, Gaita Fores, Tony Llanes, Joyce Jimenez, and many others.



