Archive for the ‘Go Negosyo sa Radyo’ Category

Get Crafty This Holiday Season

Thursday, October 19th, 2017

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On October 18, Go Negosyo Radio hosts Sen. Bam Aquino & DJ Cheska San Diego-Bobadilla featured two craft entrepreneurs, Yana Ofrasio (Craft MNL) and Faith Lopez (Tindaraga), along with DTI-CITEM’s Doris Gacho for an episode tackling handicraft ventures you can turn into a business or give as gifts to your loved ones this coming holiday season.

To kick off the episode, DJ Cheska introduced the listeners to Yana Ofrasio of Craft MNL . Craft MNL is a small company that specializes in giving workshops on various crafts. The company was founded in 2012 by Lex and Nadine Reyes to address the growing demand they saw between people wanting to learn about a certain art or craft, and artists who were looking for an avenue to teach. “The movement grew because people saw the value of giving something they made themselves,” said Yana.

GNSR guests
True enough, Craft MNL is a thriving business that offers a variety of classes in arts and crafts. Many of the classes they offer are stepping stones for people interested in making a business. For example, they offer classes in soap-making, leather crafting, calligraphy and silk screen printing. They also offer unique classes in shibori, sewing, macramé and jewelry making. Yana said that Craft MNL focuses on providing their customers with the proper techniques and it is up to them to apply these techniques. They’ve also provided a market for interested craft entrepreneurs to sell and showcase their handiworks called the Maker’s Market—launching soon in Central Square BGC and Evia Lifestyle Center, Alabang this November. To learn more about what Craft MNL offers or to sign-up for a class, you may visit www.craftmnl.com or drop by their Facebook and Instagram pages @CraftMNL.

During the episode, Sen. Bam mentioned about the worldwide “Maker Movement” wherein people are shifting towards creating their own products rather than buying. This movement is not limited to DIY gifts, but permeate into entrepreneurship and even lifestyle. Such is the case for young craft entrepreneur, Faith Lopez of Tindaraga. Faith started Tindaraga as a side business when she began selling her doodles and stickers at local fairs. She eventually ventured into developing the family craft of crocheting into an artform and business. Today, through her platform Tindaraga, Faith also holds workshops to teach others about crocheting and its various applications. Tindaraga is an amalgam of Faith’s nickname (Tin) the word tinda (meaning “to sell”), and her hometown of Daraga. Faith also shared that Daraga is the deity found in Mt. Mayon.

Faith identifies with the Maker Movement’s practicality and the sentimentality of wearing something personalized and hand-made. “I wanted to wear my own art,” Faith shared, “It is also cost-efficient which is important since I am a single mom.” In fact, Tindaraga is only the side business of Faith—she’s also a graphic designer and writer. However, upon seeing Faith’s designs, one can only see that she’s a true artist no matter what medium she chooses. Her pieces are unique and are made to order whenever someone expresses interest. To see samples of Faith’s work, find Tindaraga on Facebook and Instagram as @tindaraga.

Some products from CraftMNL. Photo from @CraftMNL IG page.

Some products from CraftMNL. Photo from @CraftMNL IG page.

Sample producst from Tindaraga. Photo from @tindaraga IG page.

Sample producst from Tindaraga. Photo from @tindaraga IG page.

Finally, the episode invited all listeners to DTI-CITEM’s premiere design and lifestyle event, Manila FAME. The bi-annual trade event showcases the best of Philippine craftsmanship through various exhibits in furniture, home furnishings, holiday gifts and decor, and fashion accessories. Doris Gacho of DTI-CITEM invites all to visit the Manila FAME at the World Trade Center and the Philippine International Trade Center Exhbit Hall from October 20-22 where over 4,000 Philippine manufacturers will be showcasing their innovative designs and craftsmanship. Sen. Bam shared a trade secret (pun intended) for normal citizens (meaning non-buyers or non-traders) that want to bring a piece of Manila FAME home—visit on the last day and get a change to score massive discounts on the items on exhibit! For more details on Manila FAME, visit www.manilafame.com.

“Yes we can! PWDs prove entrepreneurship is for everyone”

Thursday, October 12th, 2017

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On October 11, 2017, Go Negosyo Radio hosts Sen. Bam Aquino & DJ Cheska San Diego-Bobadilla featured two entrepreneurs who have proven that disability doesn’t translate to inability to succeed. Richard D. Arceno of Bigay Buhay Multipurpose Cooperative and Jennifer Lampaz of Magic Hands Enterprise shared their stories of triumph amidst adversity through engaging in entrepreneurship.

Magic Hands Enterprise

The episode kicked off with Jennifer “Jenny” Lampaz. A previous writer in a television network, Jenny found herself investing her downtime in crocheting. Her quality work caught the eye of her neighbours who asked if she could teach them how she made her products, which were mostly bags at first. She agreed on the condition that she will provide the materials and training while the others will do the labour. Eventually, Jenny’s business grew so much that she quit her job as a writer to pursue the business full-time.

Another factor that motivated Jenny was that many of the people she trained were employing her crocheting technique and design and creating their own businesses. Seeing that there was a market for her product, Jenny decided to create new designs to battle competition. Her work captured the interest of Ms. Flor from the Department of Trade and Industry in Malabon. The DTI Malabon office was looking for their first batch of entrepreneurs to feature in the opening of the Malabon Negosyo Center. Upon seeing Jenny’s products, she was recommended and was eventually contracted to display her products in their opening exhibit.

Today, Jenny’s growing enterprise called Magic Hands is continuously innovating by creating new designs and techniques for crocheting. Her experience as a PWD entrepreneur has mostly been positive due to a strong support system through her family. Jenny was sick with polio when she only one-year old which resulted in her current disabled state. Jenny however, never saw hey disability has a hindrance. Her mother especially made sure that Jenny led a normal life. Jenny shared that she grew up not really paying much attention to her disability. She was even able to graduate as a Computer Programmer from STI Makati. However, upon graduation, Jenny was exposed to the discrimination of PWDs when she tried to enter the corporate world. In fact, Jenny recounts a specific job interview wherein she was told that PWDs were not being considered for the position. She expressed her frustration with the company for not indicating this condition on the job description and she was reduced to tears in the company bathroom. She remained resilient however, and today, encourages others like her to not give up and that they may find inspiration is everywhere.

Bigay Buhay Multipurpose Cooperative

Our second guest, Richard D. Arceno, has been the face of rallying for equal opportunities for PWDs. A previous representative of the PWD sector, Arceno established the Bigay Buhay Multipurpose Cooperative to empower and give opportunities to PWDs in the Philippines. Arceno was born with a disability that restricts the movement of his hands and feet. Growing up, he thought graduating from college would guarantee him a job and a stable life. However, PWDs were largely discriminated upon in the hiring process of many companies. Arceno realized that there were many like him and decided to form the cooperative. Starting out with P32,000 of collective capital, the group has been able to grow to a circulating capital of P10 million.

“Twenty years ago, there were so many barriers for PWDs to enter a school or get a job. So, creating a cooperative was really the way to empower us,” Arceno shared. When the cooperative started, the group was only composed of PWDs. However, as the group began to have families, and the cooperatives projects began affecting them, the cooperative decided to become more inclusive and expanded to include PWD families, and eventually communities.

“We buy the raw materials for the business from our community. We also employ from the community,” Arceno said about the cooperative’s community-based approach. According to Senator Bam, this approach is proven to be the most effective in the context of the Philippines which is very family centric.

Arceno imparted advice to the fellow PWDs hoping to uplift their lives through entrepreneurship. “Involvement of the family is critical—success will be hard without their support.” He also encourages other PWDs to join the cooperative if they wish. The group’s headquarters is located in SM Fairview and their contact details may be found in their Facebook page Bigay Buhay Multipurpose Cooperative.

“Agree to Agri: The Game Changer Agripreneurs”

Thursday, September 28th, 2017

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On September 27, Go Negosyo Radio hosts Sen. Bam Aquino & DJ Cheska San Diego-Bobadilla were joined by Josephine Costales of Costales Nature Farms and Ranilo Madlangbayan Maderazo of Halaman ng Buhay to discuss integrated farming and the culture of sustainability that investing in agriculture creates.

With the ASEAN Agriculture Summit fast approaching, the spotlight has been turned to many agripreneurs who are revolutionizing the industry and its image. One of these agri gamechangers is Josephine Costales and her business, Costales Nature Farms. Costales Nature Farms was established by Josephine and her husband Rolan when they decided to leave their high-level corporate jobs in the city and move to Majayjay, Laguna. They purchased a 1,500 sqm property by the foothills of Mount Banahaw where they began planting organic vegetables. Five years later, their farm has grown to 8 hectares, is a consistent supplier for the likes of Healthy Options and Shangri-La, and is the first agri-tourism destination recognized by the Department of Tourism.

“We went to Japan and Korea to study organic farming because we wondered why their farmers were rich. We found out that there are things to be improved in the local system,” Josephine said. The Costales couple’s dedication to growing organic and sustainable food led them to innovative practices such as vermicompsting—allowing the couple to make their farm as integrated (zero-waste) as possible.

Our second guest, Ranilo Madlangbayan Maderazo, was inspired by the Costales couple and shared that Rolan worked with them in establishing Halaman ng Buhay. Halaman ng Buhay is a high value crop program of Anawin Lay Missions Foundation Inc. that is working towards establishing an integrated farm in Montalban, Rizal where Ranilo works as its Project Coordinator and Implementer. At the heart of the farm however, is the community of abandoned elderly who have now found a place of refuge to live happily in a beautiful environment surrounded by nature and love.

“We have 68 abandoned senior citizens. They used to work around the farm but when they age, they simply appreciate the place and feed the fishes we have integrated in the farm,” Ranilo said. The success of Halaman ng Buhay is a collaborative effort of the foundation and the government who helped out during the earlier phases of the farm’s development.

Collaboration is definitely a key lesson in agripreneurship and is reinforced by Josephine. Costales Farms has grown to its large size today and is able to produce 20 tons of produce a month thanks to the investment of OFWs who fund their greenhouses. The Costales staff is then responsible for operations and administration, with the investors getting their share of the sales.

Furthermore, Josephine emphasizes on the business aspect of farming “We must have an entrepreneurial mindset in farming; it is not enough to only know and study the technical aspect.” Studying marketing is just as important as studying the soil and irrigation in agribusiness. For example, opening up your farm to agri-tourism will not only give you additional income but will boost awareness of your farm and business.

When entering into agri, Josephine advises people to start with what they actually like eating. For her, she loves the vegetables in pinakbet and shares that they started in organic farming because of their love of the vegetables in pinakbet and wanting to improve them. For those in the city, she advises them to look into urban gardening and the six-inch gardening method or take their families to visit farms regularly.

Involving the youth in agriculture will be the biggest gamechanger of all. With an aging farmer population, it is people like Josephine and Ranilo who are making the agriculture sector’s image alive and thriving. Afterall, Costales Farms has paved the way in making agriculture a destination to enjoy and Halaman ng Buhay is continually uplifting many lives through agribusiness. It is no question that the agriculture sector is proving itself to be the gamechanger towards prosperity for all.

“Sari-saring Tips sa Pagpapalago ng iyong Sari-Sari store”

Thursday, September 21st, 2017

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Go Negosyo sa Radyo hosts Senator Bam Aquino & DJ Cheska San Diego-Bobadilla were joined by Hapinoy’s Co-Founder & President, Mark Ruiz, and Shared Service Manager, Maricar Dela Rosa, for an episode covering the foundations for success of the many sari-sari store owners in the Philippines.

Sen. Bam kicked of the program by sharing about his history with Mark Ruiz and social enterprises. The two were both graduates of the Ateneo de Manila University and began working on social enterprises in the mid-2000s. Their third effort resulted in what known today as Hapinoy.

Hapinoy is a social enterprise that aims to uplift rural communities by capacitating its women in the set-up and management of sari-sari stores. Their modules are geared towards instructing the sari-sari store owner to the basics of financing and operations. Today, Mark shared that Hapinoy is going beyond their onsite trainings and are expanding to technology-based initiatives.

Maricar, as the Shared Service Manager, often works on the field with the women. She regularly visits the women in order to monitor their progress in the program. She shared that the most remote Hapinoy Negosyante they have is in Samar.

At the core of the Hapinoy program are lessons on the behaviours of effective negosyantes. Mark shared that the foundations of a good sari-sari store are when the owner exercises discipline in recording transactions and the inventory, proper assortment of products, and customer service. Senator Bam adds that location is also of importance, however if the sari-sari store is managed well, it will still prosper.

Mark and Maricar both agreed that a successful mindset is integral to the growth of a negosyante’s sari-sari store. “Yung values formation kelangan natin inculcate sa mga negosyante,” Mark said. These values include being disciplined in handling money, practicing honesty with customers, and being growth-oriented. Sen. Bam agreed saying “mas madali tulungan and gustong tulungin and sarili nila.”

Maricar, who is often with the women, shared that over the course of the program, she saw a radical change in the store owners. The women initially start of as shy and unwilling to share in front of their peers. “Sa bandang end, nagaagawan na sila para magshare,” Maricar said. She believes that this happens because the women are empowered by their newfound knowledge. She specifically remembers one nanay who said “gusto ko yung sharing namin kasi nakakatulong rin ako sa ibang mga negosyante.”

To learn more about Hapinoy and access the modules they have uploaded online, visit their facebook @Hapinoy and their website hapinoy,com. They also have the HapinoyTV on youtube—a free learning source for those who can’t afford to take part in the Hapinoy training program.

 

“Pitch it ’til you Make It!”

Monday, September 18th, 2017

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On September 13, 2017 Go Negosyo Radio hosts Sen. Bam Aquino & DJ Cheska San Diego-Bobadilla were joined by the Executive Producer and Host of The Final Pitch John Aguilar and contestants Joshua Aragon (Pushkart PH) and Mark Jetro Cababan (Infusions) to talk about the country’s first business reality TV show for up-and-coming entrepreneurs.

The Final Pitch is inspired by Emmy award-winning shows such as the Shark Tank and The Apprentice. It seeks to discover entrepreneurs by giving them access to world-class mentorship and the opportunity to be funded by the show’s four illustrious Investors—the multi-awarded Chairman and CEO of the Sterling Group of Companies, Dr. Henry Lim Bon Liong; self-made billionaire and Calata Corporation CEO, Joseph Calata; Co-founder of Potato Corner and now Venture Capitalist Jose “Jomag” Magsaysay; and lastly, 25-year old millennial CEO of the MFT Group of Companies, Mica Tan.

Aguilar shared that the range of contestants come from many countries, however, all have a Filipino partner. The diverse set of entrepreneurs seeking to find their footing in the world of business through winning a once-in-a-lifetime chance to be funded by the investors go through a series of challenges that aims to equip them with the necessary entrepreneurial skills and test their products against real world situations.

Infusions owner Jett shared that he learned a lot about being an entrepreneur and his product during the competition. “The process of pinpointing the problem and then the solution is important in ensuring your business has a market,” Jett said about one of his main takeaways from the show. This process was integral in Jett producing a better version of his product—ready-to-drink fruit-infused water. He initially began the business as a water refilling station. Due to the congestion of that market and high level of competition, Jett needed to pinpoint a specific problem for his product to address. He identified the gap in producing high-quality water and the demand for healthier fruit based drinks. Thus, he innovated the bottled water industry with the intent of  helping local farmers through Infusion’s all-natural beverages. Consequently, he was able to find his market through the ever-growing health conscious demographic in the Philippines.

Another contestant of the show, Pushkart PH’s Joshua Aragon, shared that for his business, it wasn’t difficult to pinpoint the problem and find a market. The integral area that needed to be addressed was on business’ operations and implementation. Pushkart PH is an online grocery shopping platform wherein users may purchase their groceries from a selection online and have it scheduled to be delivered after four hours of ordering from 11 am to 8 pm. Pushkart hopes to free up valuable time of Filipinos who now spend a lot of time going through traffic and long lines in order to do the simple task of grocery shopping. To disrupt the current grocery shopping practices, Pushkart is employing trained shoppers who are educated in the best practices in selecting all types of products in groceries. They have also effectively pitched their idea to several supermarkets and have acquired them as partners. Current payment plans are through credit card or coins.ph and a cash on delivery plan is being worked out. Their group also plans to launch a fresh produce selection soon.

Aguilar emphasized the developments in the products/services of the entrepreneurs learned from the program has helped the participants create sustainable and innovative businesses worth funding. The show also promises to be a gripping and fast-paced take on the world of start-ups and funding with contestants shown dealing with high-pressure situations and taking on various tasks. At the end, only the best-of-the-best receive the coveted prize of receiving funding to further expand their venture.

Tune in to the Final Pitch on the History Channel with premier airings on Saturdays at 7:00 pm and repeat airings on Sundays 8:30 pm and Mondays 7:35 pm.

 

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“The Business of Fitness & Health”

Monday, August 28th, 2017

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On August 23, Go Negosyo Radio hosts Sen. Bam Aquino & DJ Cheska San Diego-Bobadilla were joined by Malvin Lim of Gtoy’s Marketing, Jerome Mccuin of Back Office Boss and Eric Queppet of DHL Express Philippines for an episode tackling the e-commerce industry and its benefits and challenges.

Gtoy’s Marketing

With a mission to bring “great toys at great prices” to the Philippines’ collector market, Malvin Lim founded Greattoys in 2001 as an online store. It specialized in hard-to-find and unique collectible items. As of 2017, the company has 3 retail stores situated in Alabang, Pasay City and Greenhills—still providing the greatest toys at the greatest prices.

Malvin shares that many customers, even from abroad, choose to buy from Greattoys because of the quality and assurance of authenticity his company provides. Although physical stores have proven to be more profitable as collectors like to inspect the toys before purchasing, the online presence of Greattoys effectively connects the company with the vast and international market of avid toy collectors.

Malvin shares that with the digital boom came a big threat to his toy business—the proliferation of fake collectibles. However, Malvin remains unfazed and continues to dream big for his company. “In the future, I would one day want to be able to manufacture our own toys.”

A passionate toy collector himself, Malvin owns an astonishing collection of 200 super robots. With geekdom culture becoming bigger and and more hip than ever, Malvin is preparing for a boost in business.

Back Office Boss (BOB)

Back Office Boss specializes in door-to-door delivery of shipments from the Philippines to abroad within three days at competitive prices. Customers trust BOB to supply their online stores, move their personal belongings, and ship gifts to their loved ones. They also offer a Shop & Ship service, which lets overseas customers avail of Philippines-made goods and have these delivered to them abroad.

Jerome, the President and CEO of BOB, has assembled a local team to handle export logistics and facilitate e-commerce transactions for clients worldwide. He is also responsible for developing, evaluating and executing strategic growth and operational initiatives to foster sustainable foreign revenue for micro-enterprise in the Philippines.

“The client shoulders the shipping cost and not the local businesses. We want to help the local businesses here, hoping they don’t spend and actually gain by expanding their market through these transactions,” Jerome posits.

The company prides itself for being able to ship almost anything within three days. They handle various paperwork and permits for their clients as they have established a network with every institution that shipping goes through.

In the future BOB is looking to expand their business, offering a variety of other services such alisbayan box, which allows families to send the equivalent of a balikbayan box to their loved one who are OFWs.

DHL Express

Eric has been with DHL Express for eight years and currently serves as the Channel Head for Relationship Sales Channel. His channel is responsible for teaching out to the the SME market across the country. This year, one of the major initiatives of his team is to tap and grow the B2C market by providing thought leadership seminars for B2Cs through partnership with different companies and stakeholders related to the e-commerce sector.

“All our facilities have CCTV so we can trace where the damage was done and to cover the safe delivery of the product,” Eric says about the security practices DHL has in place.

“We allow current businesses to open an account with us—but for MSMEs who cannot open yet, we can do a cash on delivery/pick up service through sme card,” Eris shares about DHL Express’ current available options for businesses who want to avail of their services.

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“Young entrepreneurs are driven by passion and purpose, not profit”

Friday, August 18th, 2017

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On August 16, 2017, Go Negosyo Radio hosts Sen. Bam Aquino & DJ Cheska San Diego-Bobadilla were joined by Go Negosyo Angelpreneur and Creative Voice Productions Founder Pocholo Gonzales as a guest host for an episode featuring two inspiring young entrepreneurs.

Josh Mahinay is the founder of BEAGIVER, a local social enterprise that champions causes in the community, most especially education for impoverished children. The social enterprise’s story begins with its founder—Josh shares that the initial idea was to provide school bags for many of the Philippines youth who can’t afford one. This came from his personal experience growing up. One of the triggers that inspired the idea behind BEAGIVER was when he returned to the Philippines and saw a young boy with a red and white striped palengke supot as his school bag. Growing up in poverty, Josh remembered that once upon a time, he was that kid as well.

Josh always saw education as his way out of poverty. In 2007, Josh was given an opportunity to make a better life for himself and his family by moving the US. Initially, he thought a good life simply meant being able to afford the nice things he couldn’t before. However, it was in the US where he realized that there is more to success than the personal aspect. Although, Josh lead a comfortable life in the US, his heart ached for his people. “I returned [to the Philippines] because of the calling of where is it that I want to serve,” Josh shared.

Today, BEAGIVER has gone above and beyong Josh’s initial call to provide school bags to the impoverished youth. Aside from developing, manufacturing and selling their own line of products, BEAGIVER also partners and collaborates with other designers, social enterprises and organizations not only to offer high quality products to our customers, but most especially to create an impact in different communities.

When asked by Senator Bam as what he saw as the difference in mindset between the younger and older entrepreneurs, Josh says the youth are more willing to fail more. Also, the motivation or  they “why” of young entrepreneurs are quite different. Sen. Bam agreed saying “during my time, what we used to look at was simply the sweldo. But millenials now more than ever look at the ‘why’ and the purpose of what they pursue.”

True enough, this primacy on purpose is seen in young entrepneur Jairus Ferrer. The second guest of the episode is the founder of the iFarms, Inc. and Pronic Foods, agri-enterprises that hopes to merge tech and innovation to agriculture. Jairus entrepreneurial journey finds it roots in the gap year he took after graduating high school. His parents agreed to his decision of taking a year off before college as long as he made it a productive one. Thus, Jairus joined an agri school in Bukidon for a four-month program. What was supposed to be a gap year venture into agriculture spanning a couple of months turned into a five years with the school in Bukidnon. Today, Jairus is an advocate of sustainability and of agriculture as a smart and relevant industry.

“I was the first high school grad to finish the program,” Jairus said about his stint in the Bukidnon agri school, “I was given the opportunity to work with them [afterwards].” Jairus said that he had to learn everything form scratch “the people who taught me quality control were the people I dealt with in the markets. I didn’t learn it from school—when I started serving bigger markets, what I learned from smaller markets I was able to apply on a larger scale.”

Jairus is positive that technology will serve as the bridgeway for many more millenials to become interested in agri. He warns those who want to enter into the industry, to be prepared to work and study hard. He shares that you have to have a mixed set of skills to truly make it work. “I want to change people’s perception [of agri], farming takes a lot of hardwork. Farming takes a lot of science and business knowledge. It is a really noble undertaking.”

How can the young connect with the older generations?

Jairus shares that he is persistent in pursuing mentors and other organizations for guidance. “I would really ask for questions and their time to bounce of my ideas. They have the wealth of experience and I have the wealth of time to do it.”

Josh agrees and says that “Although experience is the best teacher, you don’t have to fail to learn. All it takes is a lot of guts. I started with just the idea to give out bags. I had no intention of becoming a bag designer. But I study designs and travel to look, learn and collaborate with other designers.”

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ABA Cover photo footerThe ASEAN Business Awards (ABA) aims to recognize the outstanding ASEAN enterprises in the region. It brings to the spotlight businesses that have contributed in the growth and prosperity of the ASEAN economy and have the potential to become global economic players in their respective industries.

The ASEAN Business Awards 2017 will be on September 6, 2017!

Visit our official website here: https://www.aba2017.com/
#ABA2017 #ASEANBusinessAwards2017

“Negosyong Aarangkada, Ikaw and Bida!”

Friday, August 11th, 2017

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On August 09, 2017, Go Negosyo Radio hosts Sen. Bam Aquino & DJ Cheska Diego-Bobadilla were joined by Nathaniel Lee (GoMoto), Dennis Ng (Mober), and Go Negosyo Angelpreneur Paulo Tibig (VCargo Group) for an episode tackling the the logistics industry and the innovations and challenges present in it.

On-demand, in demand
Mober and GoMoto are tech startups hoping to change the game in logistics. VCargo’s Paulo Tibig, whose company addresses logitics in the country on a larger scale, says that these tech startups will be good for small businesses by helping them outsource services that are outside their core competencies.

Customers of Mober—the first ever Philippine tech startup that offers an on-demand platform for same day delivery service—have definitely felt the benefits of having Mober in their lives. Their client base includes SMEs, shoppers, and families hoping to move in to their new homes, looking for a cost-effective, safe and fast logistics service. Mober shares that the demand for their service is growing and that they even encountered customers with unique requests. “We pick up pets from the airport then we drop them off to a training center and then back again to the airport,” Dennis shared.

GoMoto similarly provides a fast on-demand service for many customers seeking movement of small packages. Enlisting a credible fleet of motorcycle riders and an easy-to-use iOS and Android app, GoMoto ensures delivery within 90 minutes of booking. Their courier fleets save many businesses the cost of hiring personal couriers, whilst allowing motorcyclists to maximize their assets.

 

In the photo (L-R): Paulo Tibig of VCargo, Dennis Ng of Mober and Nathaniel Lee of GoMoto.

In photo (L-R): Paulo Tibig of VCargo, Dennis Ng of Mober and Nathaniel Lee of GoMoto.

Shared economy

Mober and GoMoto aren’t only providing in demand service for their customers. They also hope to address current transport problems through a sharing economy model. Dennis said that Mober approached colorum UV Express owners and recruited them as part of their fleet. “We don’t accept people who say that they will buy vans then join us. We prefer owners who already have under-utilized vans.” With over 15,000 under-utilized vans in Metro Manila, Mober hopes to provide a win-win solution wherein van owners can maximize their vehicles and SMEs and other potential customers can minimize their costs.

GoMoto concurred with Mober’s principle of avoiding getting more vehicles on the road. The true objective is to maximize the vehicles that are already there so that many families can supplement their current income. “We target Facebook groups/motorcycle groups,” Nathaniel said about the couriers they enlist into GoMoto, “we give them livelihood or additional income through GoMoto.” Hoping to ensure the safety of cyclists and others on the road, GoMoto said that they are very strict with their riders in terms of adhering to road safety rules and regulations.

Easy-to-use

Fast feedback loops and a drive to always improve keep Mober and GoMoto at the top of their game. Hoping to provide better service to both their partners and clients, the two companies act fast and gather feedback from all parties concerned, regularly. For example, GoMoto shares that they’ve improved their riders facilities to ensure the safe delivery of all kinds of food. At the same time they ensure the safety of their riders by always knowing what’s in the package being delivered to ensure that their aren’t any contraband present.

Mober provides easy access to their services by allowing interested clients to take on their service through their website, mobile app and call center hotline. They offer GPS tracking so customers can track the movement of their goods and can avail of the VanPlus service wherein a helper can assist in unloading cargo for a more convenient drop-off.

GoMoto has also developed an easy and intuitive mobile interface that will allow anyone to book and track the delivery of their packages.

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Photo (c) gomoto.ph

How to Apply

To apply as a partner of Mober, get in touch with their partner hotline: 0939-1282222, e-mail partners@mober.ph or Facebook @moberph.

For those who want to apply for GoMoto, visit https://gomoto.com.ph/register/#/ for complete details of application process and requirements.

Usapang Marketing: How to Sell your Brand

Friday, July 21st, 2017

Radio Synthesis 13 Usapang Marketing
On July 19, 2017, Go Negosyo sa Radyo (GNSR) hosts Sen. Bam Aquino & DJ Cheska San Diego-Bobadilla were joined by Carlo Calimon of Startup Village and Junie del Mundo, Chief Executive of EON Group. For this episode, they shared some insights, experiences, and tips on communicating about brands and products.

Carlo Calimon

Carlo Calimon

Carlo Calimon of Startup Village is also a Go Negosyo Angelpreneur and the Director of Let’s Go Foundation (Leading Entrepreneurs Towards Seizing Global Opportunities). Startup Village is an idea stage incubator who assists starting entrepreneurs turn their ideas into reality. Most of those in the Village are into mobile apps.

In a technically and digitally advanced generation, are there still a lot of ventures who create buzz without the use of Digital Communication and Online Marketing? Mr. Calimon believes that promotions could be effective online, offline, or through a combination of both; but this will highly depend on the customers or the market. When delivering a message, it’s important to know whom you are speaking to and where they are.

Junie del Mundo

Junie del Mundo

Junie Del Mundo of EON Group also shared his expertise in public relations (PR), marketing, advertising, and more under the umbrella of communications. In the radio show, he acknowledged that the digital space, specifically Social Media, is the cheapest medium to promote a brand; but the message being delivered is still the most important element. Different mediums should be used for different messages aimed at different target markets. Aside from creating buzz, Mr. Del Mundo also acknowledged the importance of Community Management as a way of following up and building relationship with the market. In all of these, he highlighted that consistency is the key in establishing a brand. Because Filipinos are personal and relational, delivering messages in the form of stories is also effective.

During their discussion, Sen. Bam Aquino asked the guests, “What are the three common mistakes of startups?”

For Carlo Calimon, these are:

  1. “My idea is the only one and is the best in the world.” Some entrepreneurs are too in love and attached to their ideas and forget that it’s important to open those ideas to others for it to be improved and executed excellently.
  2. “The journey is easy.” In reality, it’s going to be a tough drive.
  3. I can’t start because I don’t have money.” On the issue of finances, Mr. Camilon voiced that money would be available if you can convince investors that your venture is worth it.

For Junie del Mundo, the idea of “One size fits all” is a common PR Mistake. Most people think that the only subjects for communication are the customers, but they don’t realize the need to effectively communicate with employees, financers, and other stake holders as well. Another blunder is thinking that “PR and Advertising are the same”, when it actually is not. Not all PR challenges could be solved by an advertisement. PR is a long form, while ads are more compact. More advertising agencies are now going digital, and with a multi-channel communication like this, there is more space for “noise” or intervening variables but also more room for brand establishment and promotion opportunities.

‘Dads’ to Riches: Mga Tatay ng Negosyo

Tuesday, June 20th, 2017

Radio Synthesis 12 Tatay
On June 14, 2017, Go Negosyo sa Radyo hosts Sen. Bam Aquino and DJ Cheska San Diego-Bobadilla were joined by Manny Valencia, Joel Yala and Rey Lapid – 3 inspiring men who’ve kept a balance between being negosyantes and fathers as well.

Before being a full-time entrepreneur, Joel Yala was once a construction worker, a tricycle driver and an ordinary employee. His wife, Marissa, was also an employee before they decided to quit their jobs and start their own business. The idea of Chocovron started when Joel was grocery shopping with his wife and was fascinated by all things coated in chocolate. He then thought of producing a similar product and called it Chocovron in 2003. Joel shares that starting Chocovron was definitely not easy. He had to make the products “mano-mano” with his wife while his taste testers were his neighbours and co-workers. Joel would place his Chocovrons at the locker for people to taste in the factory where he was working at and perform an inventory every break time. “Sobrang sacrifice talaga pero mahal ko ginagawa ko” Joel said. In late 2004, Joel decided to get a DTI permit to make his business official. DTI called for a meeting since they were intrigued with the product, they were soon asked “willing ba kayo lumaki yung business”? Today, Chocovron is importing their products to the United States and Canada and has market exhibits in Thailand, China and Hongkong. From the small enterprise, Chocovron now employs 50 employees, all hailing from Surigao – the same province of Joel and Marissa since it has been their mission to help improve the lives of fellow Surigaonon. Everyday, they are producing a total of 5000 packs of Polvoron of different variants; from the class chocovron to the flavoured polvoron (cookies and cream, milk), nutrivon (sugar free, ampalaya, malunggay). What makes men different from women in his experience in business? “Stricto ako, weakness ng mga babae mga sale lagi may distraction, pag lalake, naka lista dire diretso kung ano sadya” Joel says.

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Go Negosyo sa Radyo hosts Sen. Bam Aquino and DJ Cheska San Diego-Bobadilla were joined by Manny Valencia, Joel Yala and Rey Lapid – 3 inspiring men who’ve kept a balance between being negosyantes and fathers as well.

At an early age of 12, Rey Lapid was already about getting down to business.  Rey’s father used to work at a public market and he would always come along especially during summer, “Gusto kong binibigyang halaga ang oras” he said. Rey noticed that whenever people would buy meat, “Very observant ako, pinapatanggal yung balat. Sayang yung balat kaya inipon and tinabi ko yung tirang balat” Rey said. From there his dad started making chicharron to be sold at the public market. In 1974 Rey started his own business, R. Lapid’s Chicharon and Barbeque, at a small stall in Quiapo. Rey and his wife sold chicken barbeque, longganisa, tocino and his best selling chicharron. Today, Lapid owns more than a 100 branches of R. Lapid’s Chicharon and Barbeque around the country. He even owns 2 resort hotels in Laguna and managed to put up a six-story mansion for his family. Rey plans to re-name his famous chicharron to “Manila Fries”.

In a business, it is inevitable for entrepreneurs to encounter obstacles. Manny shared that his biggest challenge was when he had little to no capital but this didn’t stop him because of his strong faith in the Lord, “naniniwala naman tayo na may plano si God. Nagpray talaga ako. Based on Romans 31. Sumipa bigla yung business, nabayarn ko yung 3 milion na utang. Yung resto na pinapagawa ko natapos. Tiwala lang talaga and sundin and instruction ni Lord”. Joel recalled, “nung ilang months na chocovron, na hold up ako. Parang sabotage kasi alam niya pwesto ko. Natrauma ako, 1 week di ako makatulog. Tinutukan kasi ako ng baril. Inicip ko Lord pano mga anak ko. Mula nun, di ako nagpakita 1 week sa trabaho. Sinabi ko sa misis ko na itigil to kasi baka dito pako mamatay. Pero parang may bumulong sakin na ituloy padin. Icipin mo we started sa 35 sqm ngayon may factory na”.  As for Rey, he went to America because he was invited by a friend to venture into a restaurant business. “I became so aggressive. May gusto mag partner sakin from USA. I became too excited, pumayag ako kaagd. Malaking good obstacle is opening up restaurant in san Francisco. Pagdating ko dun, nag invest ako. Ako tuloy nag operate lahat mag isa. Operated for 3 years ako lang mag isa. With that good experience, marami akong nalaman na tama at mali. Bumalik ako ng Pilipinas pero wala akong nabalik sa Pilipinas. Bago ko sinarado yung resto, nag trabaho ako dun bago umuwi para magka pera. Nung naka ipon nako, umuwi ako. I had to start from zero again. My wife was continuing my business for me here”.

How to balance being a father and a negosyante? All 3 answered that it was important to keep a good relationship with your wife and children. “Dapat may time sa asawa at pamilya. Ingatan ang relasyon sa pamilya, hindi yung puro negosyo tapos mapapabayaan yung pamilya” Manny said. As for their children, they make sure to train their children well before letting them in the business. “Tumutulong mga anak ko sa business, pero binabayaran ko sila parang empleyado” Joel said. “Mga anak ko very independent. Sabi ko subukan mo muna yung business natin dito, pag ayaw mo dun ka mag abroad” Rey told his children. “May bilin na sila ang mamana ng business, pero pinapa pasok ko muna sila sa ibang companya para makita and makasunod sa mga policy ng isang company” Manny shared.

As the segment came to an end, the 3 fathers left a few pieces of advice in how to be a father and negosyante at the same time. “May tatay din tayo sa langit na nakakakita satin at tutulungan tayo”, “Umasa sa taas pero wag kakalimutan nasa Diyos ang awa, nasa tao ang gawa” and “Always keep a balance between negosyo and family”.