Through the years, people have been asking me the question Why and What made me start this advocacy on entrepreneurship.
In 2004, a year before this Go Negosyo advocacy started, my wife told me that I should meet the organization called Gawad Kalinga. I ignored it at the start, but somehow things fell into place that I got to meet its leaders Tony Meloto and Boy Montelibano. At that time, they were just starting and they explained what they do, until I got to attend the huge GK event that year, which was also attended by President PGMA.
The exposure in those communities made me realize the need to have an environment that can create more entrepreneurial opportunities, or on a broader scale, the need to have a country of entrepreneurial Filipinos. Fortunately, at about the same time, I was offered by then President Gloria Arroyo to help the country. She offered me to be a Presidential Adviser on Entrepreneurship. It was not a Cabinet rank and it did not have any budget or salary. But Tony did touch my heart, so I viewed the offer as probably the time to give back to our society, a great opportunity to help others.
So I began to think of how to structure the advocacy.
So we put-up the Philippine Center for Entrepreneurship (PCE) Foundation Inc, a non-government organization, that has since then been working on many programs that will elevate the awareness and competencies of Filipinos on entrepreneurship. We adopted a battlecry called Go Negosyo, which I remember was a slogan that we were considering when I was brainstorming with my team way back in 2005. We used the word Negosyo since it is more easily understood (and spelled) than entrepreneurship. And I thought that taking the two letters in the middle of Negosyo which is GO gives it the energy of GO (to do it now).
That Go Negosyo battlecry became the slogan and in effect the brand that we are now known for. It is a call to action for Filipinos to have a change of mindset into a positive and progressive one. A culture change is what we aim to achieve for Filipinos to beat poverty and move up in life.
Go Negosyo has been privileged to do its share and to partner with many groups to help build a country of enterprising Filipinos. We are committed to take this advocacy to the next level. We thank everyone who has been part of this cause.