Archive for the ‘Tagumpay Column’ Category

Go Negosyo Launches its 9th Book Today!

Monday, November 17th, 2014
Photo 1 PASSION BOOK

Go Negosyo unveils its 9th book today entitled Go Negosyo 50 Entrepreneurs of Passion.

Last Monday, I released the first batch of the entrepreneurs who were featured in our latest book: Go Negosyo 50 Entrepreneurs of Passion. Tonight, we are proud to announce that we are unveiling this 9th book of Go Negosyo in a private dinner with Go Negosyo advocates and supporters. It will soon be available in your favourite book stores.

Do grab a copy of our latest book: Go Negosyo: 50 Entrepreneurs of Passion.

And as promised, here are the next 25 entrepreneurs who will complete the roster of passionate entrepreneurs in the book:

Genevieve Ledesma-Tan never imagined herself to be part of the academe but with fate led her success through Southville International School and Colleges.

Genevieve Ledesma-Tan never imagined herself to be part of the academe but with fate led her success through Southville International School and Colleges.

Aside from leading his company, Automatic Centre, Samie Lim also helps other people towards franchising through Philippine Franchise Association.

Aside from leading his company, Automatic Centre, Samie Lim also helps other people towards franchising through Philippine Franchise Association.

A passionate woman, Olivia Limpe-Aw introduces the world to local flavours through Distileria Limtuaco & Co.

A passionate woman, Olivia Limpe-Aw introduces the world to local flavours through Distileria Limtuaco & Co.

Albert Lina receives his biggest blessing as he now leads the 19 companies of Lina Group of Companies.

Albert Lina receives his biggest blessing as he now leads the 19 companies of Lina Group of Companies.

Bernie Liu introduces his apparel brands in the Asian market through its head company, Golden ABC Inc.

Bernie Liu introduces his apparel brands in the Asian market through its head company, Golden ABC Inc.

Generics Pharmacy of Benjamin Liuson introduces a high-quality, low-cost generic medicine.

Generics Pharmacy of Benjamin Liuson introduces a high-quality, low-cost generic medicine.

The leadership of Jose Magsaysay Jr. brought Potato Corner to the world market.

The leadership of Jose Magsaysay Jr. brought Potato Corner to the world market.

Sun Life Financial has been ranked as the leader in life insurance industry with the leadership of Rizalina Mantaring.

Sun Life Financial has been ranked as the leader in life insurance industry with the leadership of Rizalina Mantaring.

Sheila Marcelo provided an easy access to quality care with her Care.com.

Sheila Marcelo provided an easy access to quality care with her Care.com.

Nanette Medved-Po made the most out of her philanthropic work with Friends of Hope Inc.

Nanette Medved-Po made the most out of her philanthropic work with Friends of Hope Inc.

Celestina Ocampo’s Celestina proudly bears Filipino craftsmanship and the beauty of raw materials from the Philippines.

Celestina Ocampo’s Celestina proudly bears Filipino craftsmanship and the beauty of raw materials from the Philippines.

Manuel Osmena enjoys his taste of Manny O. Wines and the 215 international awards from 14 countries.

Manuel Osmena enjoys his taste of Manny O. Wines and the 215 international awards from 14 countries.

A power duo, Nelson and Siu Ping Par thought of an innovative way to bring LPG to consumers’ household through PR Gaz.

A power duo, Nelson and Siu Ping Par thought of an innovative way to bring LPG to consumers’ household through PR Gaz.

Abraham Pascual and his Pascual Laboratories Inc. found the right prescription to survive competition.

Abraham Pascual and his Pascual Laboratories Inc. found the right prescription to survive competition.

Richard Po Sr. pioneered in putting canned tuna on Filipinos’ dining tables.

Richard Po Sr. pioneered in putting canned tuna on Filipinos’ dining tables.

Maria Ressa maximized the opportunity in the online media through Rappler.

Maria Ressa maximized the opportunity in the online media through Rappler.

Dolly and Sarabeth Salcedo, a mother-daughter tandem, continues to dominate the lechon manok industry with Baliwag Lechon Manok.

Dolly and Sarabeth Salcedo, a mother-daughter tandem, continues to dominate the lechon manok industry with Baliwag Lechon Manok.

Dioceldo Sy has been earning profits from Ever Bilena, a line of beauty products.

Dioceldo Sy has been earning profits from Ever Bilena, a line of beauty products.

Washington Sycip has established firm guiding principles for SGV. & Co., the leading auditing and accounting firm.

Washington Sycip has established firm guiding principles for SGV. & Co., the leading auditing and accounting firm.

Forbes Magazine’s fourth richest man in the Philippines, Andrew Tan works with passion and determination for his Megaworld.

Forbes Magazine’s fourth richest man in the Philippines, Andrew Tan works with passion and determination for his Megaworld.

Eleanor Bengco-Tan brought Healthway Medical Clinics first to shopping malls but continues to expand to other sites such as banks, manufacturing sites and even schools.

Eleanor Bengco-Tan brought Healthway Medical Clinics first to shopping malls but continues to expand to other sites such as banks, manufacturing sites and even schools.

 Willy Tee Ten doesn't know a lot about cars but he is now earning in this industry through his Autohub group.

Willy Tee Ten doesn’t know a lot about cars but he is now earning in this industry through his Autohub group.

La Filipina Uy Gongco Corporation adheres to the values of hard work, diligence, sincerity, loyalty and integrity established by their chairman, Alfonso Uy.

La Filipina Uy Gongco Corporation adheres to the values of hard work, diligence, sincerity, loyalty and integrity established by their chairman, Alfonso Uy.

Esther Vibal has produced more than 2500 titles of books through her Vibal Publishing.

Esther Vibal has produced more than 2500 titles of books through her Vibal Publishing.

Through Marife Zamora’s passion, she has put Philippines on the global BPO map with Convergys, the country’s biggest private employer.

Through Marife Zamora’s passion, she has put Philippines on the global BPO map with Convergys, the country’s biggest private employer.

9th Book for 9 Years of Go Negosyo

Monday, November 10th, 2014

 

Go Negosyo will be launching its latest book: Go Negosyo 50 Entrepreneurs of Passion.

Go Negosyo will be launching its latest book: Go Negosyo 50 Entrepreneurs of Passion.

On the 9th year of Go Negosyo, we are proud to share with you a new book entitled: Go Negosyo 50 Entrepreneurs of Passion. This book is as special as our first book as this will tackle the journey of another 50 successful entrepreneurs who made a difference in their respective fields. Through this book, we are sharing with you a glimpse of their entrepreneurial lives which is filled with triumphs and success but not exempted from challenges and trials. With their innate passion to success, they were able to cope with and conquer problems in the unpredictable and ever-changing economy of the country. They showed courage to take risks, tenacity to make final decisions and resilience to adapt to the changing business climate.

I share with you the first batch of entrepreneurs who were featured in the books. I would like to share their stories with you but I want you to wait for its official release in your book stores in order to have a firsthand understanding of their stories. Do watch out for our latest book!

 

 Maria Fe Agudo, the woman dominating the world of cars through Hyundai Asia Resources Inc.

Maria Fe Agudo, the woman dominating the world of cars through Hyundai Asia Resources Inc.

 Jaime Aristotle Alip, the man giving hope to many farmers, fisherfolks and agripreneurs through Center for Agriculture and Rural Development (CARD).

Jaime Aristotle Alip, the man giving hope to many farmers, fisherfolks and agripreneurs through Center for Agriculture and Rural Development (CARD).

 Felix Ang grabbed the opportunity to bring luxury cars in the country through Cats Group of Companies.

Felix Ang grabbed the opportunity to bring luxury cars in the country through Cats Group of Companies.

Jose Antonio provided the market with quality properties by leading Century Properties Group Inc.

Jose Antonio provided the market with quality properties by leading Century Properties Group Inc.

 Jaime Ayala turned to social entrepreneurship with Hybrid Social Solutions from being an executive.

Jaime Ayala turned to social entrepreneurship with Hybrid Social Solutions from being an executive.

Alexander Bangsoy, the man behind Goshen Land Corporation, one of the biggest real estate developers outside the metro.

Alexander Bangsoy, the man behind Goshen Land Corporation, one of the biggest real estate developers outside the metro.

William Belo provided the market with the complete materials for home development from his Wilcon Depot.

William Belo provided the market with the complete materials for home development from his Wilcon Depot.

EC & Nino Caruncho helped us repair our favourite shoes through Mr. Quickie.

EC & Nino Caruncho helped us repair our favourite shoes through Mr. Quickie.

 Natividad Cheng, the woman who provided us with quality comfort through her foam business, Uratex.

Natividad Cheng, the woman who provided us with quality comfort through her foam business, Uratex.

Patricia Echauz-Chilip, the risk-taker and hands-on entrepreneur behind Standard Insurance Co. Inc.

Patricia Echauz-Chilip, the risk-taker and hands-on entrepreneur behind Standard Insurance Co. Inc.

Roberto Claudio Sr., saw the potential and acknowledge the opportunity in sportswear industry with Toby’s Sports and Hobbies.

Roberto Claudio Sr., saw the potential and acknowledge the opportunity in sportswear industry with Toby’s Sports and Hobbies.

Kenneth Cobonpue gave pride to Cebu as a world-class manufacturer and designer of intricate furniture.

Kenneth Cobonpue gave pride to Cebu as a world-class manufacturer and designer of intricate furniture.

Ronald John David of OLX Philippines maximized the online platform in order to pioneer in online selling.

Ronald John David of OLX Philippines maximized the online platform in order to pioneer in online selling.

 Enrico Dee, the man who brought the overseas-based restaurants to Manila through Foodlink Group of Companies.

Enrico Dee, the man who brought the overseas-based restaurants to Manila through Foodlink Group of Companies.

Kathleen Dy-Go, the lady who led Universal Records to survive the changing world of music industry.

Kathleen Dy-Go, the lady who led Universal Records to survive the changing world of music industry.

 Alice Eduardo made a breakthrough in the man-dominated industry with Sta. Elena Construction and Development Corp.

Alice Eduardo made a breakthrough in the man-dominated industry with Sta. Elena Construction and Development Corp.

 Maria Lorena Florendo made use of her failures to reach her current success in Lifedata Systems Inc.

Maria Lorena Florendo made use of her failures to reach her current success in Lifedata Systems Inc.

Prudencio Garcia, one of the enterprising Garcia brothers, is behind one of the largest meat processing companies in the country, Mekeni Food Corporation.

Prudencio Garcia, one of the enterprising Garcia brothers, is behind one of the largest meat processing companies in the country, Mekeni Food Corporation.

 Josiah Go, one of our angelpreneurs have provided marketing seminars and training through Mansmith & Fielders Inc.

Josiah Go, one of our angelpreneurs have provided marketing seminars and training through Mansmith & Fielders Inc.

Lance Gokongwei and his Cebu Pacific made every Juan fly at low-cost but never low-quality.

Lance Gokongwei and his Cebu Pacific made every Juan fly at low-cost but never low-quality.

Andrew Gotianun Sr. saw the need and met the demand with Filinvest Development Corporation.

Andrew Gotianun Sr. saw the need and met the demand with Filinvest Development Corporation.

 Milagros Ong-How defied convention with her Universal Harvester Inc. in fertilizer manufacturing and distributing.

Milagros Ong-How defied convention with her Universal Harvester Inc. in fertilizer manufacturing and distributing.

Rey Lapid and his R. Lapid’s Chicharon and Barbecue is a constant companion in many Filipino gatherings.

Rey Lapid and his R. Lapid’s Chicharon and Barbecue is a constant companion in many Filipino gatherings.

Francis Laurel, the brave and honest entrepreneur behind YKK Philippines.

Francis Laurel, the brave and honest entrepreneur behind YKK Philippines.

 Rajo Laurel used his creativity and innate talent in art to build his House of Laurel.

Rajo Laurel used his creativity and innate talent in art to build his House of Laurel.

Bossings Supported Rice Bucket Challenge PH!

Sunday, October 12th, 2014

 

Last September 27, PLDT Bossings gathered once again to support another social development project: the Rice Bucket Challenge pioneered by Henry Lim Bon Liong of the SL Agritech. Henry, who is one of the recent recipients of Go Negosyo Most Inspiring Agripreneurs, started this challenge in support of the farmers whose crops were devastated by the recent typhoons.  Manny V. Pangilinan, hosted the lunch banquet together with Eric Alberto and Kat Luna-Abelarde.

Along with the other bossings, I pledged my donations and challenged fellow entrepreneurs to donate sacks of rice for this project. This is the kind of project that we all wish to support because we know that many of our fellowmen will benefit. I am glad that the successful and established entrepreneurs never forget to give a part of their blessings to the communities.

Aside from the formal launch of this Rice Bucket Challenge, it is also a day to recognize the growing number of bossings. And soon, another batch of bossings will be revealed in the upcoming MVP Bossings Awards. I hope to see more bossings who will continue to promote positive attitude towards entrepreneurship and who will support and empower small and medium enterprises.

Let me share with you some of the photos during the PLDT Bossings Banquet.

Go Negosyo Founder, Joey Concepcion and Executive Vice President, and Head of Enterprise and International and Carrier Business of PLDT Group, Eric Alberto

Go Negosyo Founder, Joey Concepcion and Executive Vice President, and Head of Enterprise and International and Carrier Business of PLDT Group, Eric Alberto

In photo (L-R) Felix Ang of Cats Motors, Mike Toledo of Philex Mining Corporation and Ramon Lopez of Go Negosyo.

In photo (L-R) Felix Ang of Cats Motors, Mike Toledo of Philex Mining Corporation and Ramon Lopez of Go Negosyo.

Catherine Dizon-Posas the of bossing of  Dizon Farms received her souvenir framed photo.

Catherine Dizon-Posas the of bossing of Dizon Farms received her souvenir framed photo.

Michael Deakin, bossing of Lifeline Ambulance Rescue Inc.

Michael Deakin, bossing of Lifeline Ambulance Rescue Inc.

Glenn Yu, bossing of Seaoil Philippines

Glenn Yu, bossing of Seaoil Philippines

Pruds Garcia, bossing of Mekeni Food Corporation and trustee of Go Negosyo.

Pruds Garcia, bossing of Mekeni Food Corporation and trustee of Go Negosyo.

Genevieve Ledesma-Tan, bossing of Southville International School and Colleges

Genevieve Ledesma-Tan, bossing of Southville International School and Colleges

Kat Luna-Abelarde welcomed everyone who were present during the lunch gathering.

Kat Luna-Abelarde welcomed everyone who were present during the lunch gathering.

Manny V. Pangilinan lead the bossings in supporting the Rice Bucket Challenge.

Manny V. Pangilinan lead the bossings in supporting the Rice Bucket Challenge.

Bossings Cecilio Pedro, Fred Yao and Oscar Reyes joined MVP in challenging fellow entrepreneurs to support the Rice Bucket Challenge.

Bossings Cecilio Pedro, Fred Yao and Oscar Reyes joined MVP in challenging fellow entrepreneurs to support the Rice Bucket Challenge.

PHOTO 11

Cecilio Pedro and Bernie Liu happily joined the challenge.

Bernie Liu signs his donation with the ceremonial pouring of rice into a bucket.

Bernie Liu signs his donation with the ceremonial pouring of rice into a bucket.

Bossing Fred Yao also did the rice bucket challenge.

Bossing Fred Yao also did the rice bucket challenge.

PHOTO 14

Joey Concepcion supported the Rice Bucket Challenge. He pledged to donate 1000 packs of rice for this cause.

PHOTO 15

Bossings for Rice Bucket Challenge. In photo (L-R) Vicki Belo, Mike Toledo, Eric Alberto, Henry Lim Bon Liong, Cecilio Pedro, Joey Concepcion, Manny Pangilinan, Fred Yao, Bernie Liu, Felix Ang, Oscar Reyes, Noel Lorenzana, and Cristalle Henares.

PHOTO 16

Mother and daugther, Vicki Belo and Cristalle Henares challenged their friends and family to support this cause.

PHOTO 17

Wendell Ramos and Ogie Alcasid gamely participated.

PHOTO 18

When asked who to challenge, Joey Concepcion challenged all bossings and Go Negosyo supporters.

PHOTO 19

Bobby Claudio of Toby’s Sports

PHOTO 20

Bossing Myrna Yao and Bossing Catherine Dizon-Posas

PHOTO 21

Bossing Siu Ping Par with Felix Ang and Eric Alberto

 

Let’s Go Negosyo!

Monday, September 29th, 2014

Nine years later, we see more and more Filipinos who took the risk and challenged themselves to venture into entrepreneurship. After every summits, caravans and negosems we conducted, there were individuals who proudly declared their plan to start their own businesses. It gave us a positive feel that there is now a greater awareness and enthusiasm in developing and empowering one to achieve their dreams and becoming more successful in life. This strengthened our pursuit to advocate positive and enterprising attitude.

Our mission is even more strengthened when Sen. Bam Aquino spearheaded the passage of Go Negosyo Act which will provide government support for aspiring entrepreneurs to venture into businesses. With the Go Negosyo Act, there will be Negosyo Centers in provinces and cities in the country. These Negosyo Centers promote an ease of doing businesses and transactions with the government because there will only be one registration system and network. This law will also help the negosyantea in their entrepreneurial journey as there will be training, mentorships and financing loans.

I am glad that even established and champion entrepreneurs are in full support for this law. They too believe that this will help in the poverty alleviation and unemployment solution for many Filipinos.

Let me share with you the Go Negosyo Act Infograph of Sen. Bam Aquino and the messages of support from successful entrepreneurs and SMEs regarding the Go Negosyo Act.

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Go Negosyo Act Info-graphic from Sen. Bam Aquino

 

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This new law provides a platform for propagating much more extensively Go Negosyo’s advocacy of broadly promoting entrepreneurship, especially among our young people. In that way, it can contribute not only to speeding up the country’s economic growth, but also to making this growth more balanced and equitable. – Manuel V. Pangilinan, MVP Group of Companies

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I welcome the Go Negosyo Act as a crucial step in hurdling the obstacles that stand in the way of MSME’s. With 99 percent of Philippine business falling under this category, and providing 60 percent of the economy’s employment, the Go Negosyo Act comes not a moment too soon in the pursuit of inclusive growth. – Alice Eduardo, Sta. Elena Construction & Development Corp.

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This new law comes at an opportune time, as we need to encourage more aspiring entrepreneurs even at the countryside where the potential is high especially for agri-based businesses. The small negosyos need all the training, mentorship, market linkage and other support services to quickly level-up. – Joseph Calata, Calata Corporation

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This will definitely empower the micro and small entrepreneurs to grow and establish a better niche for their business. Having a stronger differentiation for their produtcs and services will be key to their eventual success. – Felix Ang, Cats Motors

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The Negosyo Act can help level up small businesses as they are given guidance in the Negosyo Centers on how to grow their negosyos thru continuous creativity and innovation. – Justin Uy, Profood International Corp.

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Now is the time for every Filipino to be taught how to go into business. Go Negosyo Act makes it easy for those who wanted to have a business of their own. Let’s go and do it now! – Rosalind Wee, Marine Resources Development Corporation

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One of the vital point in the Go Negosyo Act is the Go Negosyo Center. This center is just like a one stop shop that will definitely ease the small entrepreneurs in setting up their new business ventures. – Henry Lim Bon Liong, SL Agritech

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Uunlad ang Pilipinas dahil sa Go Negosyo Act. Mas masayang mag-negosyo dahil ngayon may katulong na kaming mga negosyante tungo sa pag-unlad. Kaya halina kayo, at mag-negosyo na tayo para dumami ang trabaho. Salamat sa Go Negosyo at sa mga sumusuporta dito. – Leonarda Capuyan, Narda’s Handwoven Arts and Crafts

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It is about time to boost entrepreneurship among Filipinos. We need more SME entrepreneurs to help our economic development to eradicate poverty. Through Go Negosyo Act, I believe more Filipinos will become entrepreneurs in the near future. – Arestina Papillon, Pamora Farms

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Salamat sa Go Negosyo Act at sa may akda nito na si Sen. Bam Aquino. Mabuti at malaking tulong ito lalo na sa mga tulad naming maliliit na negosyante. – Desiree Duran, Duran Farms

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This will be beneficial for entreps like us especially if there would be a focal person to whom we can address our problems and would help boost the morale of aspiring agripreneurs. – Pilamar Ozaeta, Gemsun Marketing

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It’s a very good law. That’s what we need as MSMEs. It will help us go the distance. – Jeffrey Lim, JSJ Goat Farm

 

Celebrating Cebu’s Creativity

Monday, September 15th, 2014

Just two weeks ago, we had a very successful run of our Creativity and Innovation Summit in Cebu. We were delighted to see the participants so engrossed in the discussion and actively jotted down notes as a reference for their future entrepreneurial endeavours. It gave us a positive feel that there is now greater awareness and enthusiasm in developing and empowering one to achieve their dreams and becoming more successful in life. We came there with a mission to inspire, but we were the ones who got inspired by these determined individuals.

I do believe that Cebu is a land of creativity and innovation. Because of their mindset, world-class products from well-awarded entrepreneurs became available in our market. Their love and pride for their culture add to the character of the products.

We were glad to have Sen. Bam Aquino, Kenneth Cobonpue, Maria Ressa, Jay Aldeguer, Justin Uy, Josiah Go, Johnlu Koa and other distinguished guests in our program. They shared their stories and gave advices to the aspiring entrepreneurs in the audience. For sure, there were many empowered individuals who will now take their step towards entrepreneurship.

This is what we are doing in Go Negosyo. We do not just hold seminars and summits just for the sake of having one. Instead, we have the vision and the mission to develop the Filipinos to be enterprising.

Let me share to you some of our photos during the Creativity and Innovation Summit in Cebu.

Go Negosyo founder, Joey Concepcion welcomes the crowd of more than 3,000 participants in the Creativity and Innovation Summit - Cebu.

Go Negosyo founder, Joey Concepcion welcomes the crowd of more than 3,000 participants in the Creativity and Innovation Summit – Cebu.

 Sen. Bam Aquino went down the stage to talk to audience.

Sen. Bam Aquino went down the stage to talk to audience.

Marketing Guru, Josiah Go, shared the 10 Building Blocks on Innovation.

Marketing Guru, Josiah Go, shared the 10 Building Blocks on Innovation.

haring the background of Rappler, Maria Ressa showed how the technology helped them in establishing Rappler.

haring the background of Rappler, Maria Ressa showed how the technology helped them in establishing Rappler.

fter their informative talks, Maria Ressa and Kenneth Cobonpue shared the stage with RJ Ledesma in answering the questions from the students during the open forum.

fter their informative talks, Maria Ressa and Kenneth Cobonpue shared the stage with RJ Ledesma in answering the questions from the students during the open forum.

In photo (L-R): Joey Concepcion, Maria Ressa and Kenneth Cobonpue.

In photo (L-R): Joey Concepcion, Maria Ressa and Kenneth Cobonpue.

DHL Express Philippines Country Manager, Yati Abdullah answers the question addressed for her during the open forum. Beside her are Johnlu Koa and Koh Onozawa.

DHL Express Philippines Country Manager, Yati Abdullah answers the question addressed for her during the open forum. Beside her are Johnlu Koa and Koh Onozawa.

Lorenz Florendo, one of the Inspiring Young Cebuano entrepreneur awardees, said that it will be more expensive not to innovate.

Lorenz Florendo, one of the Inspiring Young Cebuano entrepreneur awardees, said that it will be more expensive not to innovate.

Go Negosyo Executive Director, Ramon Lopez with the panelists: Johnlu Koa, Yati Abdullah, Koh Onozawa, Lorenz Florendo and Josiah Go.

Go Negosyo Executive Director, Ramon Lopez with the panelists: Johnlu Koa, Yati Abdullah, Koh Onozawa, Lorenz Florendo and Josiah Go.

Chal Lontoc and an audience during the open forum.

Chal Lontoc and an audience during the open forum.

In photo (L-R): Chal Lontoc, Nico Ybanez of Aframe Surf Company, Jan Rodriguez of Irie, Wesley Chiongbian of Mynimo.com, Rey Calooy of RNC Marketing Philippines, Jay Aldeguer of The Islands Group, Bunny Pages of Pages Holdings Inc, and RJ Ledesma

In photo (L-R): Chal Lontoc, Nico Ybanez of Aframe Surf Company, Jan Rodriguez of Irie, Wesley Chiongbian of Mynimo.com, Rey Calooy of RNC Marketing Philippines, Jay Aldeguer of The Islands Group, Bunny Pages of Pages Holdings Inc, and RJ Ledesma

Kenneth Cobonpue showed his designs and his inspirations during his talk leaving the audience in awe.

Kenneth Cobonpue showed his designs and his inspirations during his talk leaving the audience in awe.

Jan Rodriguez, Go Negosyo Young Inspiring Cebuano Entrepreneur 2012 awardee.

Jan Rodriguez, Go Negosyo Young Inspiring Cebuano Entrepreneur 2012 awardee.

Jay Aldeguer, the man behind the Islands Souvenirs, shared how he innovated his customer branding strategy and leveraging his brand.

Jay Aldeguer, the man behind the Islands Souvenirs, shared how he innovated his customer branding strategy and leveraging his brand.

Our partner in the summit, Justin Uy answered the question as to how he started the famous Philippine Brand dried mangoes.

Our partner in the summit, Justin Uy answered the question as to how he started the famous Philippine Brand dried mangoes.

Even young entrepreneurs joined the discussion. In photo (L-R): Chal Lontoc, Nico Ybanez, Jan Rodriguez and Wesley Chiongbian.

Even young entrepreneurs joined the discussion. In photo (L-R): Chal Lontoc, Nico Ybanez, Jan Rodriguez and Wesley Chiongbian.

Wesley Chiongbian is also one of the Young Inspiring Cebuano Entrepreneur 2012 awardee. He joined the forum on innovation of channels for critical mass.

Wesley Chiongbian is also one of the Young Inspiring Cebuano Entrepreneur 2012 awardee. He joined the forum on innovation of channels for critical mass.

Bunny Pages and RJ Ledesma tackled how innovation will improve efficiency and customer satisfaction when applied to operation processes.

Bunny Pages and RJ Ledesma tackled how innovation will improve efficiency and customer satisfaction when applied to operation processes.

Rey Calooy gave his advice for the audience during the last part of the forum.

Rey Calooy gave his advice for the audience during the last part of the forum.

Go Negosyo Executive Director Ramon Lopez encouraged everyone to match their passion with opportunities in the market, and take action from the learnings that day. He also introduced the new Mobile App Challenge of Go Negosyo.

Go Negosyo Executive Director Ramon Lopez encouraged everyone to match their passion with opportunities in the market, and take action from the learnings that day. He also introduced the new Mobile App Challenge of Go Negosyo.

In photo (L-R): Chal Lontoc, Nico Ybanez of Aframe Surf Company, Jan Rodriguez of Irie, Wesley Chiongbian of Mynimo.com, Rey Calooy of RNC Marketing Philippines, Jay Aldeguer of The Islands Group, Bunny Pages of Pages Holdings Inc, and RJ Ledesma

In photo (L-R): Chal Lontoc, Nico Ybanez of Aframe Surf Company, Jan Rodriguez of Irie, Wesley Chiongbian of Mynimo.com, Rey Calooy of RNC Marketing Philippines, Jay Aldeguer of The Islands Group, Bunny Pages of Pages Holdings Inc, and RJ Ledesma

Chal Lontoc and an audience during the open forum.

Chal Lontoc and an audience during the open forum.

Go Negosyo Executive Director, Ramon Lopez with the panelists: Johnlu Koa, Yati Abdullah, Koh Onozawa, Lorenz Florendo and Josiah Go.

Go Negosyo Executive Director, Ramon Lopez with the panelists: Johnlu Koa, Yati Abdullah, Koh Onozawa, Lorenz Florendo and Josiah Go.

Lorenz Florendo, one of the Inspiring Young Cebuano entrepreneur awardees, said that it will be more expensive not to innovate.

Lorenz Florendo, one of the Inspiring Young Cebuano entrepreneur awardees, said that it will be more expensive not to innovate.

DHL Express Philippines Country Manager, Yati Abdullah answers the question addressed for her during the open forum. Beside her are Johnlu Koa and Koh Onozawa.

DHL Express Philippines Country Manager, Yati Abdullah answers the question addressed for her during the open forum. Beside her are Johnlu Koa and Koh Onozawa.

In photo (L-R): Joey Concepcion, Maria Ressa and Kenneth Cobonpue.

In photo (L-R): Joey Concepcion, Maria Ressa and Kenneth Cobonpue.

fter their informative talks, Maria Ressa and Kenneth Cobonpue shared the stage with RJ Ledesma in answering the questions from the students during the open forum.

fter their informative talks, Maria Ressa and Kenneth Cobonpue shared the stage with RJ Ledesma in answering the questions from the students during the open forum.

haring the background of Rappler, Maria Ressa showed how the technology helped them in establishing Rappler.

haring the background of Rappler, Maria Ressa showed how the technology helped them in establishing Rappler.

Go Negosyo Cebu!

Friday, August 29th, 2014

Despite the heavy traffic due to the unexpected rain pour, more than 300 Cebuano entrepreneurs, institution representatives, government officials and Go Negosyo partners joined us in our gathering last August 28, in Laguna Garden Cafe, Cebu. This gathering welcomes the Cebuano entreps to the big network of Go Negosyo entrepreneurs.

We also awarded 10 Inspiring Young Cebuano Entrepreneurs who served as role models for the generations to follow. These young entrepreneurs maximized their creativity and properly incorporated innovation in their respective business.

Aside from the awarding ceremony, we also had a productive dinner forum with Cebuano entrepreneurs Justin Uy, Jay Aldeguer, Kenneth Cobonpue, Manny Osmena. Joey Concepcion, Sen. Bam Aquino, Yati Abdullah and Josiah Go also joined the discussion about having creativity and innovation in their businesses.

Go Negosyo founder, Joey Concepcion, welcomes the guests to the dinner forum.

Go Negosyo founder, Joey Concepcion, welcomes the guests to the dinner forum.

One of the ten Inspiring Young Cebuano Entrepreneur Awardee, Lorenz Florendo of Tatang's Extra Crispy Boneless Lechon, receives his award from Joey Concepcion, Cebu City Mayor Michael Rama, and DHL's country manager, Yati Abdullah.

One of the ten Inspiring Young Cebuano Entrepreneur Awardee, Lorenz Florendo of Tatang’s Extra Crispy Boneless Lechon, receives his award from Joey Concepcion, Cebu City Mayor Michael Rama, and DHL’s country manager, Yati Abdullah.

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(L-R) Gabby Cui of PLDT SME Nation, James Bernas of Smart Communications, Jay Aldeguer of The Islands Group, Justin Uy of Profoods International Corporation, Yati Abdullah of DHL, Mayor Michael Rama of Cebu City, Koh Onozawa and Franz Ignacio of Loudbasstard and Joey Concepcion.

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The 10 Inspiring Young Cebuano Entrepreneurs and the award presentors. Front row (L-R): Nico Ybanez and Carlo De Asis of Aframe Surf Company, Christian Paro-an of RC Goldline Salesshop, Mark Ynoc of Ynoc International Trading, Nico Nimor of Nick Automatic, Gabino Abejo Jr. of Abejo Waters Corporation, Erica Neal of Zoet Cakes and Pastries, Koh Onozawa and Franz Ignacio of Loudbasstard, Lorenz Florendo of Tatang’s Extra Crispy Boneless Lechon, Pearl Sarcauga of Dollface Cosmetics, Stephen Ferolino and Cham Lopez (in behalf of Anya Lim) of Anthill Fabric Gallery. Top row (L-R): Gabby Cui, PLDT SME Nation Community Consultancy Head, RJ Ledesma, Mercato Centrale’ Co-Owner and event emcee,  James Bernas, Head – Wireless Community Solutions, Smart Communications, Inc., Jay Aldeguer, Island Souvenirs, President and Chairman, Justin Uy, Profood Inc., Founder/Owner, Yati Abdullah, DHL Express (Philippines) Corporation, Country Manager, Michael Rama, Cebu City Mayor, Joey Concepcion, Go Negosyo Founding Trustee, and Ramon Lopez, Go Negosyo Executive Director and Board of Trustee

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Cebu city Mayor, Michael Rama welcomes guests to Cebu city.

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Ms. Yati Abdullah shares DHL helps micro, small and medium entrepreneurs in their logistics.

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Award winning furniture designer and manufacturer, Kenneth Cobonpue, shares how creativity and innovation helped him to make a mark in the world market.

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One of the most successful Cebuano entrepreneurs, Mr. Justin Uy, imparts the characteristics of Cebuanos which help them in their successes.

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Mr. Manny Osmena, provided Manny O. wines for the guests and joined the discussion of the panel. Beside him are Justin Uy and Joey Concepcion.

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Marketing guru, Josiah Go, talked about how entrepreneurs can develop through creative marketing. Beside him are Manny Osmena and Justin Uy.

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Sen. Bam Aquino (center) flew over from Manila to join his Go Negosyo family in this dinner forum.

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The panelists include (L-R) Josiah Go, Manny Osmena, Justin Uy, Joey Concepcion, Sen. Bam Aquino, Kenneth Cobonpue, Yati Abdullah, Jay Aldeguer along with the night’s host, RJ Ledesma.

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An entrepreneur himself, RJ Ledesma, asked questions as to how creative ideas can help aspiring entrepreneurs start their businesses.

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Jay Aldeguer of The Islands Group discussed how Cebuanos take great pride of their own products.

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(L-R) Joey Concepcion, Sen. Bam Aquino and Kenneth Cobonpue

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The awardees and distinguished guests gather on stage for a photo opportunity.

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Franz Ignacio and Koh Onozawa posed for a picture with Johnlu Koa (center) of French Baker.

The Agri-Negosyo Summit

Monday, August 4th, 2014

The first Agri-Negosyo Summit was a huge success! Over 7,000 participants showed their high interest in this sector.

The various speakers showed that there’s money in Agriculture as exemplified by their respective negosyo models,

and how several institutional enablers can assist them.

Over 40 resource person/agripreneurs and enablers surely empowered all the participants that day. The learnings

and opportunities have been provided and it is now up to participants to make very good use of them. The choice is

ours. And as we say, success is for those who want it most.

That is why Go Negosyo is promoting agripreneurship because millions of Filipinos live near lands dedicated for

agriculture and they should maximize it. With the Go Negosyo bill now signed into law, agri-negosyo should be a

major component in the development of the economy of this country.

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We would like to thank the Annual Sponsors of the 1st AgriNegosyo Summit: PLDT SME Nation, Smart Communications, Meralco, RFM Corporation, Calata Corporation, Sta. Elena Development & Construction, Profood International Corp., Double Dragon Properties, WILCON Depot. DHL, BPI Family Ka-Negosyo, LBC, Kettle Korn and Condura.

Our 2014 Most Inspiring Agripreneurs

Saturday, July 19th, 2014

In almost 9 years of Go Negosyo, we have been recognizing inspiring entrepreneurs who have contributed to the social development of our country and their community. Many of them were featured in our books in the hope of rousing our readers’ interest in business. The stories can encourage them to try and test their skills in venturing into the right kind of idea-based entrepreneurship. And that is what we are aiming to do: to transform our country into an entrepreneurial nation. And it is great to know that some of our past audiences and readers have been emailing us to let us know that they are now entrepreneurs.

Even in our summits, we are honoring entrepreneurs who have started small but because of their passion and determination to continuously innovate to suit their products and services to market demand, their businesses have grown. Some are even recognized not only in the local market but also abroad through exporting or international operations. These entrepreneurs are now giving back as they inspire and share practical knowledge and advice to others in our fora and seminars.

This month, we are geared up for our first Agri-Negosyo Summit will happen on July 25, 2014 from 9:00 am to 5:00 pm at the World Trade Center, Pasay City. Part of the program is to recognize these role models in agri-business, who have been unselfish in sharing their time and knowhow for the good of others.

We have selected 15 awardees of the Most Inspiring Agripreneurs and Agri-Enablers 2014. These awardees are chosen through deliberate consideration of their achievements and the quality of their entrep journey. They all have inspiring stories through which they have made a strong impact to the society and have helped their community by providing trainings and employment. We are not merely after the size of the agri business; instead we placed high regard to their innovativeness and creativity in turning raw products into higher-value goods, and to their integration of technology in their production processes. These awardees have different negosyo models that can likewise serve as examples for all aspiring agripreneurs.

Here are the awardees:

Senen Bacani

Senen Bacani leads his community towards change and development through the establishment of La Frutera Inc. His efforts to transform donated land into a productive plantation for Cavendish Bananas helped the province be recognized for high-quality fruits that are exported globally. La Frutera serves as an instrument to promote peace and equality in the region and has resulted in countless opportunities for prosperity.

Tennyson Chen

After facing many challenges in different business ventures, Tennyson Chen turned to breeding and growing livestock. His limited knowledge of the poultry business did not hinder his determination to succeed in agribusiness and has resulted in Bounty Fresh Food Inc. Now Bounty Fresh Food has been distributing thousands of dressed chickens all over the country and has partnered with their roast chicken chain, Chooks-To-Go.

Henry Lim Bon Liong

With his vision of a rice self-sufficient Philippines, Henry Lim Bon Liong developed SL Agritech Corporation. The creation of hybrid rice was caused by his long and detailed research into rice grains and has now resulted in progress and bountiful harvests. SL Agritech’s aggressiveness coupled with innovation and technology has led to the modernization of the rice industry.

Joseph Calata

The youngest business tycoon in the country started by bravely turning the family business into the Philippines’ largest distributor of agrochemicals, feeds, fertilizers and seed. He has proudly led the Calata Corporation to success, armed with his belief that the agriculture sector should and can be empowered. He recognizes the hard work of their farmers and has treated them as partners in success.

Danilo Fausto

Danilo Fausto has recognized that the Filipino farmers’ partners — the carabaos — don’t simply plow the fields but are also natural sources of nourishment for Filipinos.  Through DVF Dairy Farms, he has set a standard for high-quality milk, cheese and dairy products. His different mindset towards carabaos has helped farmers gain sustainable income and livelihood.

Arsenio Barcelona

Arsenio Barcelona transported and applied ideas and techniques he learned abroad in order to grow world-class fruit-bearing seeds in the country. He mastered the art of growing fruits, took the risk and persuaded farmers to utilize the seeds. His Harbes Agribusiness Corporation has helped increase farmers’ yield and improve production. He shares his knowledge through programs and seminars supported by the government and private institutions.

Jacqueline & Antonio Alleje

The pioneer of small-scale dairy production in the country, Rizal Dairy Farms continues to expand due to their strict quality controls and devotion to exceptional client service. Their advocacy on organic farming has inspired many to try and invest in the industry. Rizal Dairy Farms now is a top supplier of high-class dairy products to hotels and restaurants.

Martin & Pilamar Ozaeta

Martin and Pilamar hatched a poultry business despite challenging situations. Their partnership has provided them the strength and courage to continue with production. Gemsun Marketing has lent a hand to the town of San Jose, Batangas, making it known as the “Egg Basket of Luzon.” They are models of perseverance, determination and fortitude in achieving growth.

Ronald Costales

A humble man with big vision for agriculture, Ronald Costales leads in the integration of agriculture and tourism through his well-developed and eye-catching Costales Nature Farms. He proved that agriculture is not simply planting crops in vast lands but should also incorporate aesthetic value. Costales Nature Farm has provided its clients with educational and enjoyable trips.

Arestina Papillon

Arestina Papillon has a big heart and interest in chickens. Learning all farming methods from scratch, her passion, patience and high regard for quality has made Pamora Farms the pride of Abra province and an agri-tourism destination. But success is not theirs alone, as they share it with their community through their livelihood programs and seminars.

Jeffrey Lim

Jeffrey Lim’s capital in his JSJ Goat Farm is his passion and genuine love for animals, specifically goats. His consideration for their well-being has led to the top-quality facility that helps them produce delicious goats’ milk. JSJ Goat Farm is now one of the prime producers of goat products.

Maximo Ricohermoso

Maximo Ricohermoso pioneered seaweed cultivation in the country and transformed it into a high-value product, carrageenan. His company, MCPI Carrageenan Corporation, is committed to providing local fisher folk with an alternative but nature-friendly source of income. His leadership has led to awareness and appreciation of the world market for carrageenan.

GreenEarth Heritage Foundation

GreenEarth Heritage Foundation headed by Dr. Mylene Matti turned a land donation into a productive plantation of organic vegetables and herbs, moving its beneficiaries from a lifetime of deforestation into the organic agricultural way of life.  Their flagship product is MORINGA TEA, which is Certified-Organic by the US Dept. of Agriculture and Ecocert France. They are also Fair Trade Certified. GreenEarth believes that the transformation of their land is dependent on the loving hands of the farmers who cultivate and nurture it.   For them to succeed,  the holistic needs of their farmers must be addressed– www.greenearthheritage.org.

Philippine Biochar Association

Philippine Biochar Association played an important role in promoting the benefits of their product, biochar, towards environmental sustainability. This is part of their mission to save the planet and improve people’s lives by converting agricultural waste into a valuable product that helps boost farm soil fertility.

Neil Molina

A farm worker turned farm owner, Neil Molina is a source of inspiration for many Filipinos here and abroad. His dream for a better future for his family started with his cow investments. He shares his formula for success and gives advice to aspiring entrepreneurs through his mentorship programs.

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We would like to thank the Annual Sponsors of the 1st AgriNegosyo Summit: PLDT SME Nation, Smart Communications, Meralco, RFM Corporation, Calata Corporation, Sta. Elena Development & Construction, Profood International Corp., Double Dragon Properties, WILCON Depot. DHL, BPI Family Ka-Negosyo, LBC, Kettle Korn and Condura.

The Agripreneurs and Agri-enablers

Saturday, July 5th, 2014

It is now the month of July and we are getting closer to our first Agri-Negosyo Summit which will be happening on July 25, 2014 in World Trade Center, Pasay City. We aim to promote the agricultural sector as filled with agri-business opportunities that also promote countryside and regional development.

We believe in the saying “there’s money in agriculture” and for many Filipinos, even those in the provinces, the opportunities and the resources are just around us, and we just have to open our eyes and sharpen our pencils on how we can start an interesting agri-negosyo model that may be close to our hearts. Even to those already in the sector, we are always wondering how we can further improve our business model to upgrade our income possibilities.

How can we move up in the value chain? This is probably the biggest challenge in the sector today. How can we make the farmers think like entrepreneurs? To go beyond farming or livestock production and move towards processing them or storing and packaging well the products? How to supply directly the major supermarkets and village stores?

Agripreneurs can level-up and produce higher value-added products that can command more stable and higher price levels as they may be in greater demand here and abroad. How we can process further or apply technology in the processes to lower costs and improve the product quality and presentation.

Many lives can improve through agripreneurship. Creativity and innovativeness will help them transform their raw products into high-value goods.

We invite everyone to join the Agri Negosyo summit to benefit from the whole program packed with plenary forums and seminars. We will be also having mentoring sessions with our guest entrepreneurs who are all well-experienced and knowledgeable in terms of agripreneurship. They will be able to answer questions and give advice to the participants. For more information, visit our website, www.gonegosyo.net or call 637 9229/637 9347. We hope to see you there.

Meanwhile, here are some of the inspiring agripreneurs and enablers who will be with us in the summit and who are ready to share their success through hard work and passion for agriculture.

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We would like to thank the Annual Sponsors of the 1st AgriNegosyo Summit: PLDT SME Nation, Smart Communications, Meralco, RFM Corporation, Calata Corporation, Sta. Elena Development & Construction, Profood International Corp., Double Dragon Properties, WILCON Depot. DHL, BPI Family Ka-Negosyo, LBC, Kettle Korn and Condura.

Finding Success in Agripreneurship

Sunday, June 22nd, 2014
Filipinos are never destined to be poor. We all deserve to live a life out of poverty for there are many ways of succeeding in life especially that our country is blessed with vast natural resources that we can capitalize on. In my last feature, we showcased successful Filipino entrepreneurs who saw the greener pasture through agriculture.Many are seeking ways to get a good paying job, some even go abroad to earn a living. In the context of small farmers and fishermen, many of them work very hard but still do not enjoy the quality of life that they deserve. Our advocacy wants to see this scenario change for the better and we hope to encourage future and present farmers to think like entrepreneurs and uplift their standard of living.

Agripreneurship is now becoming a hit for those who pioneered in this line of expertise and business. Many got their success because of their passion to do it. Today, many of our countrymen are enjoying the fruits of their labor and harvesting their success from their agribusiness’s success.

As we promote opportunities in agri-negosyo, we invite you to join the 1st Agri Negosyo Summit on July 25 at the World Trade Center. For more details, contact 6379229 or 6379347.

Meanwhile, let me share with you some more success stories of successful Filipino agripreneurs who were also featured in Go Negosyo’s 50 Inspiring Stories of Agri-Entrepreneurs book.


SENEN BACANI (LA FUERTA INC.)
From being the former Department of Agriculture head during the Presidency of Corazon Aquino and former country manager for Dole Philippines and Costa Rica, Senen Bacani sure do know a lot about agriculture. He is now the CEO of one of the largest exporters of bananas in the country, La Fuerta Inc. With the determination to help his community in Mindanao, he converted the vast land into a plantation which now produces 5 to 6 million boxes of Cavendish bananas and exports them to the Middle East and some countries in Asia. They use their tagline as an inspiration, “We excel because we care.” True enough, it is not only in their World-class products that got them big, but also in their efforts to care and value their hard working farmers.


JOSEPH CALATA (CALATA CORPORATION)
The youngest business tycoon in the country started by studying their family business and through his passion to develop their business, Calata Corporation is now the country’s largest distributor of agrochemicals, feeds, fertilizers and seeds. Joseph Calata believes that the agricultural sector be empowered for it will bear great products. He also treats their farmers as their best asset for they will not be the biggest agricultural conglomerate without them. He helped in the introduction of technology related to agriculture. Now, Calata Corporation has been signing deals with different foreign firms.


DESIREE DURAN (DURAN FARM AND AGRIBUSINESS CENTER)

Without full expertise and with only limited knowledge in farming, Desiree Duran was challenged to start her agri-business after attending a seminar. She turned her 1 hectare of land into a plantation of tomato which piqued the interest of her own community. The community become involved in the production. Duran farm and Agri-business center now trains farmers and teach them about the modern technology in farming. Through these efforts, they have produced high quality fruits and vegetables. They also developed seeds which are now available in the market.


PARIS UY (LIVE GREEN INTERNATIONAL, INC.)
Paris Uy’s advocacy for organic products has been welcomed in the country. He is into producing organic vegetables which today is very in demand to many. Live Green International Inc., is now distributing fresh produce and organic products to 19 outlets in the country including well-known malls and establishments. They also opened the first whole foods store in the country named Organiko. Live Green also gives training programs to farmers and has now produced a total of 160 graduates as of May 2014. 88 of these are now certified and official organic contract growers.


ARSENIO BARCELONA (HARBEST AGRICULTURAL CORP.)

From his travel to Taiwan, Arsenio Barcelona was inspired by the technology and techniques used in their farming. He then brought this information back to Manila. In 1997, Known-You seeds Co. Ltd., the largest and most prestigious seed breeder, producer and distributor in Taiwan, got them to be the exclusive importer and distributor of their products which then led to the Harvest Agricultural Corporation.  After their success, they now offer monthly trainings to encourage and inspire Filipinos to try backyard farming.



JOEL MAGSAYSAY (ILOG NI MARIA)

Joel Magsaysay retreated from his top position in a food chain company, left the corporate world and pursued his mission to be a lover of nature.  He traded his prestigious life and lived in his own little farm. Turning his bee-farm into business was not the first plan. He and his family first started incorporating bee products to household items such as soaps and toothpaste. At first, they were just giving them as gifts to friends and family but through the word of mouth, news about their products eventually spread. Learning only through books, Joel Magsaysay and family is the proud owner of Ilog ni Maria Honeybee farm housing 800 colonies of bees. 


EDITH DACUYCUY (REFMAD FARMS)

Edith Dacuycuy of REFMAD farm owns the largest dragon fruit farm in the country located in Ilocos Norte. Her dragon fruit farm was a result of her search for a cure for her daughter’s illness. The Dragon Lady, as she is called, was able to grow her business thru process innovation and research, and her farm is very notable for its zero-waste farming practices. With the expansion of her business, Edith realized the need to register her agribusiness and encourage other local farmers to engage in dragon fruit production. Her dragon fruit is also distributed here in the country and abroad. Her vision is to make the Philippines a very big producer of dragon fruit.


JEFFREY LIM (JSJ GOAT FARMS)
Jeffrey Lim has been involved in the business at an early age for his family ran a noodle factory. His business inspiration came from a request from his friend to have a goat as a gift for his friend’s birthday. He thought that since many farmers raise goats, he can easily source it. He also realized that there is more that he can do to use these goats for business which is goat breeding.  He and his wife started raising 6 goats in 2001. In 2004, he decided to convert his goat breeding hobby into a full-blown business venture. His goat breeding venture began to soar and in 2009, he was able to sell more than 400 gat breeders. JSJ is also expanding into related business like goat milk production and feta cheese. Today, his business continues to gain profit and is goat-raising has been his gold mine since he started.


JOSE MERCADO (MERLO AGRICULTURAL CORPORATION)
Jose Mercado, Chairman of Merlo Agricultural Corp. knows that coffee business will make him successful. He grew up in a coffee farm in Lipa, Batangas owned by his father and spent his childhood years helping him run the farm. He was inspired to continue this kind of business for this is something that he knew by heart so he put up his own coffee business and realized his dream to have a better life. Jose did not go to college but took up courses in accounting and taxation for he knew by then what he wanted to do. MERLO is a combination of his and his wife’s last name – Mercado and Lopez. He is proud to say that his family is one of the pioneers in Batangas coffee industry. They bank on the quality of their coffee beans and roasting technique. In 1990, Jose developed his own blend which became a hit because of its flavour and called it Cafe de Lipa – named after his hometown. He sells three brands of coffee – Batangas Brew, Cafe de Lipa, and Kapeng Barako which are all proven to be popular in the market until today.


FERDINAND MARAÑON (SAGREX)
Ferdinand Marañon started his career in sales and marketing. After 14 years of being in that field, he ventured into agriculture where he found his niche and success. In 1980, he put up his very first company which is Sagrex Group of Companies. For over 30 years, Sagrex has never stopped opening new markets and dominating the competition in terms of agricultural trading. It has grown to at least five different companies engaged in the production and sale of different products catering to the different needs of the market. Ferdinand’s desire to set apart his products from others allowed him to discover more opportunities. He also ventured into fertilizer trading and eventually saw the need for packaging innovation hence; they set up the first polyethylene foam plant in Davao in 1990. He considers this as his most successful venture involving bananas. It them expanded in Cavite, catering to Calabarzon area. Sagrex Foods Inc. embarked on the commercial production of frozen microwaveable bananas for export. Today, they are one of the largest exporters of this product around the world.


PHILIP CRUZ (HERBANEXT)
Interest in Science and his considerable scientific knowledge led Philip Cruz to establish Herbanext laboratories Inc. which has grown to become one of the largest local sources of herbal extracts. Philip grew up having agriculture as part of his life because he spent time mostly in his father’s farm and fishpond in Negros Occidental. He first devoted his time and resources to his own aquaculture venture and eventually shifted to mushroom growing and processing. He mastered the science and process of it so in 2002, Herbanext was born. Through intensive research and innovation, he was able to manufacture and export herbal extract which are being exported. Herbanext was very keen on entering the export market for it will generate more jobs for the farmers. Philip believes that his determination to benchmark Herbanext against the best in the field has borne fruit as it has been able to establish itself as the pioneer herbal extract manufacturer in the Philippines.


MARTIN & PILAMAR OZAETA (GEMSUN MARKETING)
Being in the poultry business since 1994, the close to 55,000 daily egg produce of GEMSUN Marketing has been the “gem” and “sun” of Martin and his wife Pilamar Ozatea. When they were starting, Martin did not have the background on poultry business but with the help of Pilamar’s parents, who are into this line of business, he learned the process slowly but surely. Martin and Pilamar started with 3,000 chickens and this has grown to over 60,000 today despite many challenges and setbacks thrown their way through the years. Hard work, determination, and fortitude are the two’s keys to success. Their determination to succeed comes from the fact that there will always be a demand for eggs in the market. Today, Martin and Pilamar are continuously searching ways to improve their production and produce quality to have a stronger market demand and trust.


CHARITA PUENTESPINA (PUENTESPINA ORCHIDS AND TROPICAL PLANTS INC.)
Credited for saving the waling-waling in the Philippines from extinction, Charita Puentespina’s passion to grow orchids and love for plants led her to establish her own business. Gerowing up, she has always loved plants perhaps because her family is into agriculture and their backyard is full of plants and vegetables. Charita was enticed to grow orchids by her friends who had beautiful orchids in their homes. She knew that she can grow them herself. She started importing orchids from Bangkok and Hawaii. She researched on orchid breeding and propagation and invested on it. By the 1980s, she was able to successfully propagate waling-waling in her laboratory. It attracted demands locally and abroad so she expanded her farm which is now known as Malagos Grden Resort. In 2008, she bought a land adjacent to her farm and named it Golden Sunset where cacaos are grown and manufactured as chocolates.

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