The day of love is nearing and for those still looking for the perfect gift for their loved ones, we’ve got a treat for you!
On February 8, Go Negosyo sa Radyo aired for the first time on its new time slot — Wednesdays, 2:00 PM— with Senator Bam Aquino and DJ Cheska San Diego-Bobadilla recurring as your regular hosts for the program. The two were eagerly joined by our two guests and bearers of love-laced gift ideas: Kevin Paraiso of Flowers by Pablo and Joanna Gutierrez of ISTORYA.
Prompted by hosts Sen. Bam and DJ Cheska, the two guests shared their respective Negosyo stories.
Flowers by Pablo
Kevin Paraiso started Flowers by Pablo in 2016. The relatively young flower shop began when Paraiso and his mother, also a florist, decided that his vision for their family flower shop wasn’t ideal. Kevin, a third generation florist, was then encouraged by his mom to put up his own shop to pursue his vision. They agreed that the two shops would not be in competition as Kevin’s market was far different from their family flower shop. For one, his family flower shop is stocked with local flowers and services a more traditional market. Whereas, Flowers by Pablo imports world-class flowers like Ecuadorian roses, packages them in signature buckets or boxes, marketed online, and sold to a more modern market. Today, Paraiso’s designs grew in popularity after several celebrities would post photos with Pablo’s unique and stylish arrangements.
Joanna Gutierrez shared that the inception ISTORYA was due to the gap she saw in the market when it comes to gifts with meaning. She traces back her fondness for jewelry when she used to play with her lola’s brooches. Before ISTORYA, Joanna worked in a cancer center where the realization of life’s fleetingness made her very sentimental. This love for jewelry and newly founded sentimentality led her to make ISTORYA — a place for customized jewelry, decorations and accessories.
Challenges and Growth
After our two guests shared their negosyo stories, our hosts proceeded to ask them questions regarding the challenges they’ve encountered as entrepreneurs. They two shared their experiences with bogus buyers, seemingly impossible requests and cancelled orders. However, the two shared that from these experiences they both learned and established better systems to deal or prevent similar occurrences in the future.
With their businesses largely grounded as gifts of love, these two entrepreneurs say they choose to go the extra mile for their customers. They choose not to charge for rush orders and do as much as they can to cater to each costumer’s specific request. Truly, Flowers by Pablo and ISTORYA Creations are labors of love worth giving to your significant other.
Here are some beautiful samples of Kevin and Joanna’s work:
Contact No.: 09178037782
Contact #: 09175432341