Crisis 101: Beat the Budget
Crunch!
James Lafferty
(President of Procter & Gamble); Nandu Nandkishore (CEO of Nestle Phils.);
Josiah Go (Chairman
of Mansmith and Fielders); Benedicto Cid (Managing Director of The Nielsen
Company)
December 11, 2008,
8:00-12nn, Carlos P. Romulo Auditorium, RCBC Plaza, Makati City
With
the turn of events all over the world the past few months, the uncertainty
looming over our economy is unmistakably alarming. The ability to survive in
this ever-challenged market doesn’t come with a stroke of luck, but with
a strong perspective on how to stay relevant to the changing and demanding
needs of the consumer.
Crisis
101: Beat the Budget Crunch
is meant to provide the participants a holistic perspective on how to emerge a
victor in the market today. The different modules to be discussed will: 1)
uncover consumer trends; 2) showcase a model that can help add depth and
dimension in addressing these market changes; and 3) share how large companies
have been adjusting their spending given these circumstances. With 4
powerhouse speakers coming from all fronts of the market, this seminar will
provide a complete analysis on the economic and consumer trends today.
Key
benefits of the participants:
ü A better appreciation of the
changing value equation of the consumer
ü An understanding of how strong
brands can withstand the problems of the economy
ü Get a perspective on how to use a
model that can open into tapping a new market
ü Get an outlook of the commodity
market in 2009.
Program
Overview:
Module 1: GLOBAL
BRAND MANAGEMENT – “How strong brands withstand the test of the
economy?”
- Fight against the low price era /
the rise of housebrands
- Maximize on the strength of brands
to withstand the crisis
- Deal with the advent of
globalization and its effects to the commodity market (the rise of China)
Module 2: EXPLOITING
MARKET OPPORTUNITIES – “How to stay relevant in the life of the
ever-changing consumer” – Nandu Nandkishore, Chairman & CEO,
Nestle Philippines
- Stay relevant despite the
ever-changing consumer
- Continuously deliver value when costs
are going up
- Expand the market to survive
Module 3: MARKET
DRIVING STRATEGY – “How to create a new market via
game-changing innovations” – Josiah Go, Chairman, Mansmith and
Fielders Inc.
- Target non-customers to create new
demand
- Learn principles behind
game-changing
innovations
- Conquer leapfrog profit
Module 4: PINOY
FISCAL HEALTH – “How trends will affect the market in the
coming year” – Benedicto Cid Jr. Managing Director, The Nielsen
Company, Philippines
- Fearless forecast on how Juan dela
Cruz will respond to the economic crunch being felt around the world
- Consumer trends that will shape the
behavior of various industries
- Booming and losing markets
Who
should attend?
This
seminar is designed for both seasoned and new marketing practitioners who want
to have an understanding of how the current fiscal crisis can affect brands and
businesses. This program will provide a solid outlook on how to address this external
problem especially as business plans are created in preparation of the coming
year.
Registration
Form is attached below. Please email the form to markprof.foundation@gmail.com
or fax to 8282038 loc 103. For any concerns or inquiries please email/call and
look for Des De Leon.
MARKPROF
BUSINESS ACADEMY
c/o
Fone Net intl., Inc. FTI Admin Bldg., FTI Complex Center, Taguig City
Telefax 8282038 loc. 103 (Look for Des De Leon)
REGISTRATION FORM
CRISIS
101: Beat the Budget Crunch!
11 Dec 2008 | 8:00 to 12:00nn | Carlos P. Romulo Auditorium,
RCBC Plaza, Makati City
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A.
Seminar Investment (Note: Seminar Investment is Tax-Free since Markprof
Foundation, Inc is a non-profit organization)
Early Bird Rate: P2,500
(if paid
before Dec 2)
Regular Rate: P3,000
(if
paid before Dec 
Onsite Rate:
P3,500
(if paid during seminar week)
Academe:
P1,500
(upon
registration of ID cards)
B. This registration
form, when completed, may also serve as your Invoice.
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(Please
provide 24 hour notice for scheduling, selected Metro Manila areas only.)
C. Or you may deposit to
the following bank account (any branch) and please fax to us a copy of the
deposit slip complete with company name, contact person and contact telephone
number:
Bank: Metrobank (Boni Serrano Branch)
Account name : Markprof Foundation, Inc.
Account Number : 189-3-1895-12652
D. Cancellation
Policy: Once we receive registration, cancellations made seven
(7) working days before the seminar will be charged 25% of regular program rate
as administrative fee. Cancellations made a day before or no-show during the
seminar mean forfeiture of payment (or will still be charged to client),
however substitution may be made at any point before the seminar.
*PLS. FAX or EMAIL BACK THIS REGISTRATION FORM TO US and AWAIT
OUR OFFICIAL BILLING STATEMENT to ensure your seat is reserved (confirmation of
seats based on payment.)
About Markprof Foundation, Inc.
(Moving towards a Better Philippines)
Markprof Foundation is a non-profit
organization supporting 25 dreams every year, realized by elevating Marketing
and Sales, not only as a noble profession but more importantly as an advantaged
position to effect meaningful change in society.
This is achieved through Markprof’s
cornerstone project – the Search for the Top 25 Marketing
Management Trainees of the Philippines. An annual search that begins
with a rigorous five-step screening process, candidates for the top 25 are
identified from an initial pool of over one thousand applicants representing
the country’s major colleges and universities. Once admitted, the
trainees undergo a free-of-charge seven-weekend Marketing Bootcamp that provides
unparalleled training in Marketing and Sales, and professional career
counseling not usually afforded to them.
But the beauty of the entire program lies
on the Resume Equalizer advantage that a Markprof training
extends to its graduates, especially to those who were unable to attend
prestigious schools because of financial standing… a major consideration
amidst hiring trends that often put more premium on school rather than personal
competence.
To support this little advocacy, the
foundation produces an annual business knowledge forum through its Markprof
Business Academy (MBA) Seminar Series, whose full
proceeds will go directly to the 2008 Marketing Bootcamp. Coming from a
successful execution in 2007, this year sees a bolder execution of MBA with
a bigger target audience as well as the vision of breaking the million mark, in
terms of ticket sales… which, in turn, is crucial in order for the
foundation to expand its reach in 2008 and make a difference in more lives.
MARKPROF
BUSINESS ACADEMY
c/o
Fone Net intl., Inc. FTI Admin Bldg., FTI Complex Center, Taguig City
Telefax 8282038 loc. 103 (Look for Des De Leon)
