Archive for July, 2017

How Important is Agriculture to the Philippine Economy?

Tuesday, July 11th, 2017
Go Negosyo and Department of Agriculture sealed their partnership for the Kapatid Agri Mentor Me Program (KAMMP) last April 3, 2017. In photo (L-R): Ginggay Hontiveros, Go Negosyo Adviser on Agripreneurship, Dr. William Dar, Go Negosyo Adviser, Presidential Adviser for Entrepreneurship and Go Negosyo Founder Joey Concepcion, Department of Agriculture Secretary Manny Piñol, Bernadette Romulo-Puyat, DA Undersecretary for Marketing, and Luz Tapusok, Director of Agricultural Training Institute.

Go Negosyo and Department of Agriculture sealed their partnership for the Kapatid Agri Mentor Me Program (KAMMP) last April 3, 2017. In photo (L-R): Ginggay Hontiveros, Go Negosyo Adviser on Agripreneurship, Dr. William Dar, Go Negosyo Adviser, Presidential Adviser for Entrepreneurship and Go Negosyo Founder Joey Concepcion, Department of Agriculture Secretary Manny Piñol, Bernadette Romulo-Puyat, DA Undersecretary for Marketing, and Luz Tapusok, Director of Agricultural Training Institute.

Go Negosyo Founder and current Presidential Adviser for Entrepreneurship Mr. Joey Concepcion, has time and again rallied behind agriculture as a gamechanger. But what does this statement really mean? How does agriculture really affect our economy? And in the long run, how can agriculture truly make a positive impact for the Filipino people?

1. Agriculture takes development to rural areas
According to an interview we conducted with Dr. William Dar, agripreneurship can bolster rural development and create sustainable economies in many rural areas. Agripreneurship as a portmanteau for agriculture and entrepreneurship and puts forward the concept of agriculture as no longer limited to mere production but one that can be fortified by entrepreneurship. When agriculture becomes a viable of source of income for rural communities, these areas can also begin to develop in terms of other industries.

2. Agricultural development can lead to food security
It is obvious that agriculture is the food source of nation. The Philippines is considered to be one of the most biodiverse areas in the world and the agricultural sector counts for about two-thirds of the country’s employment. Why is it then that the workers in agriculture are also the most food insecure and susceptible to malnutrition? When agricultural development progresses, through modernizing and good governance, the Philippines can begin to have food that is sufficient and accessible to everyone. When workers in the agri industry are well-compensated and gain purchasing power, they are able to buy food and at the same time sufficient food supplies will drive prices down.

3. Agriculture is the key to unlock economic self-sufficiency
For micro, small and medium enterprises, agripreneurship and its game-changing potential can create a culture of economic self-sufficiency. Many sectors depend on agriculture to provide raw materials. When the Philippines can produce high-quality raw materials internally, the need to export these materials will no longer exist. Creating a strong agricultural sector can in fact lead economic progress through export.

4. Agriculture can lead to poverty reduction
Due to sheer number of workers in the agricultural industry, many of whom fall below the poverty line, improving their lives through the development of their industry can positively contribute to the reduction of poverty. Agripreneurship is seen as one way for workers in the agricultural sector to become empowered citizens. By transferring entrepreneurial knowledge and skills to the agricultural industry, many Filipinos whose source of livelihood is in agriculture are able to bolster their income and savings. However, the challenge for agripreneurs is how to become more competitive. ““There are only 8,195 MSMEs in agriculture, forestry, and fishing or approximately 1% of the total 896,839 MSMEs,” Dr. William Dar says. Furthermore, not many farmers are aware and interested in transitioning into agriprneurship. “Farmers must be given access to credit, capacity training, links to manufacture and trade, etc.”

This is why the Kapatid Agri Mentor Me Program (KAMMP) is a timely initiative for the betterment of our nation. KAMMP hopes to tap agri workers from all regions and give them a crash course on agripreneurship with the aid of experts who will act as their mentors. KAMMP is a project by the Department of Agriculture and Go Negosyo and will begin its launch this July and will cover all the country’s regions.

Young Entrepreneurs Growing Local

Friday, July 7th, 2017

young-entrep
A new generation of entrepreneurs have arrived and are successfully growing. Young entrepreneurs have been starting more businesses and have started to look for local food and beverages in the countryside to innovate—taking what is good out there and bringing it into the city.  These young entrepreneurs are truly strong advocates of supporting local products and the local community. They have exalted the Filipino brand through their skills and belief in Filipino craftsmanship.

erwin
As a Psychology major in De La Salle University, Erwin worked as an HR recruiter for outsourcing companies and as a Business Development Manager. After 3 years of working, Erwin quit his job because he felt that he wasn’t fulfilled and well-compensated for the number of hours he spent working every day. As a fresh graduate, it was expected that he would help out his parents but he couldn’t since his salary was limited and enough for just himself. Erwin decided that it was about time to be his own boss and opened his own business.

We can credit Erwin’s natural flare for business and entrepreneurship to his family who also runs a chicken by-product business. The first business he thought of was liquid soap but this didn’t last long since the business didn’t seem to click. Erwin then shifted to enter the food industry since he has always been fond of eating. He first consulted his parents whether it was a good idea to pursue his food business because he was unsure whether the income would be sufficient. Erwin made sure to make the most out of his resources by using what his family business already had—chicken by-products. Part of chicken by-products are chicken crops which is called “Butche” in tagalog. The product Butcheron originated in Bulacan, Erwin’s hometown. Since chicken crops has been part of the family business, it was easy for him to get ample supply. Erwin chose to pursue the “Butcheron” industry because not only is it unique and uncommon, but also because it can be considered a staple Filipino snack that can be eaten anywhere and anytime whether you’re at work, at home or just simply wanting something to munch on. It also represents Filipinos distinct fondness for eating “pulutan” like chicharron.

Soon enough, his brainchild “Supercrisp Butcheron” came to life.  Upon starting, Erwin was very hands on in the business. Erwin, together with his mom and cousin would clean, cook and package the “Butcheron” themselves. They started producing and selling around 30 kgs of “Butcheron” but with the success of the business, they are now continuously growing. Erwin didn’t expect his business to grow but within 6-8 months, he is now supplying in some areas in North Luzon and within Metro Manila. Starting the business was a case of trial and error since their very first struggle was guessing the seasoning of the product itself. At first there were complaints of it having an inconsistent taste but as a dedicated owner, he spent sleepless nights just to make sure to perfect the taste and recipe of his “Butcheron” with the use of local and original ingredients. From humble beginnings of cooking at the side of his parents’ factory, Erwin now has his own factory for his “Butcheron” business. With “Supercrisp Butcheron” making a name for itself in the market, he is now able to give back and help his parents. In the near future, Supercrisp Butcheron wants to be a household name and top of mind preferred brand when it comes to Butcheron.  It is surely the next famous snack and “pulutan” of the Philippines that people will definitely look for. Supercrisp Butcheron has showcased Pinoy originality in its very recipe. So the next time you think of a snack, think of Supercrisp Butcheron.

arielle
It was 2014 when the youngest Escalona, Arielle, came to join her family business. With the guidance of her father Dr. Alan Escalona, they created Pure Nectar. Like any millennial, she was determined to change and revolutionize their fruit drink business. She believed that innovation was the key to move forward so she decided it was time to rebrand and redesign to keep up with the growing digital world we live in today. Dr. Alan guided her in finding a way to move away from the traditional ropes of business to moving into modern strategies and that would make their brand newer, and fresher than it already is. Pure Nectar is a juice brand that was created with an aim to keep up with the on-the-go world today. Before Pure Nectar was Pure Nectar, its roots can be traced back to their original business, Fruit Magic. Their fruit drinking business started in 1993 and was taken over by Dr. Alan in 1999. They thought it was time for the fruit and vegetable juicing business to get an upgrade. From the shake in a kiosk model, it was time to advance it into a product that a regular health conscious individual would opt for and incorporate in their lifestyle. With the ongoing fitness trend, people started becoming more conscious of their food intake, they wanted to keep their products as fresh as possible, while conveniently bringing it with them anywhere they go. With the busy life we live nowadays, Pure Nectar provides all the nourishment you need with just a sip. Its healthy and on-the-go, it’s a convenient way of being nutritious, and definitely refreshing. Pure Nectar advocates supporting local farmers by creating freshly bottled juices made from natural ingredients. Pure Nectar seeks to share the importance of overall wellness and how juicing has made healthy living more practical yet delicious. This is definitely the future of juicing.

stephen
A graduate of Biotechnology, this young entrepreneur is the founder and CEO of Selula Hayagham Corporation – a Filipino-owned company that aims to become the largest diversified life science company with a focus on agriculture and industrial biotechnology. His company sources natural food products from small and independent local businesses and repackages it under their brand, Nipa Foods. Because he is young and would like to appeal to his age group, Stephen has recently launched a crafted microbrewery, Nipa Brew in 2015. Beer has been a staple in social gatherings by creating and maintaining generations of Filipino relationships. Stephen wanted to discover flavors that can showcase Filipino personality and has adopted a unique way of crafting beer by using local premium ingredients crafted with a Filipino taste in mind. They started experimenting with different ingredients inspired by Philippine flavors, climates and sceneries. They began construction on their Microbrewery in Makati and brewed their first beer in 2014 using their 200L brew house system – that beer is now known from their selection as Tropic Haze. In 2015, they began offering Nipa Brew to the public. The idea to develop this product sparked when he was still studying in UK.  When he finished his masters, he came home and immediately started his own brewery, Nipa Brew. The coined name “Nipa” is not only symbolic to Filipinos but it also falls under their mission to promote small industries under one roof. Nipa Brew is changing the Filipino beer industry one sip at a time by breaking away from traditional brewery, taking the local beer experience to a whole new level. Nipa brew aims to put their original wheat beer into the mainstream beer market.

As young entrepreneurs continuously thrive in the business industry, here are a few success tips

1. Don’t be afraid to take risks
Starting your own business is a case of trial and error. We never know the outcome of our efforts unless we actually do it. Try and try until you succeed.

Have a vision and know your goals
An entrepreneur is someone who has a vision for something and a desire to create it. Keep your vision clear at all times. Set goals and remind yourself of them each day. Having the end in mind everyday ensures you’re working towards it.

Believe in yourself and in your product
Believe that you can succeed, and you’ll find ways through different obstacles. There’s no doubt that running a business takes a lot of time. The only way to succeed in your business is to do work that you truly believe in.

Know your customers and learn from them
Know those you serve better than anyone else, and you’ll be able to deliver the solutions they need. You must know what customers want or need because customers teach you where your products and services can improve on.

Develop a competitive edge and be unique
Competitive edge is something that your company and product does better than its competitors. Your reputation is also important; therefore, it is important to build and maintain a favorable image in the minds of customers. Innovation is key and change is constant. A successful entrepreneur should be constantly looking for new and better ways to deliver a service or searching for ways to improve a product.

 

Towards Prosperous ASEAN MSMEs

Thursday, July 6th, 2017
ASEAN MSME Development Summit will be on July 14, 2017.

ASEAN MSME Development Summit will be on July 14, 2017.

Oftentimes, when I’m invited to speak in different forums and gatherings, I like to emphasize that the micro, small and medium enterprises are the backbone of the Philippine economy. Truth be told, that is a reality reserved not only for our country, but also for many of our ASEAN brothers. In fact, the statistics read that MSMEs represent about 95%-99% of ASEAN businesses, depending on which country you reside in. In the Philippines, we clock the number to 99.66%. These numbers not only show the agency of MSMEs to developing our nation and region, but the urgency by which we should address it.

Since the start of Go Negosyo, the advocacy has always been about promoting an entrepreneurial nation. Today, it cannot be denied that entrepreneurs can be found everywhere. They permeate every facet of our daily lives. From the street vendors you encounter on you daily commute, to online shops that invade your digital space, entrepreneurs can be found virtually everywhere. However, despite the proliferation of entrepreneurship in our country, why is then that only few benefit from a thriving economy?

When only 0.4% control and truly benefit from the business culture in our country, there is much work to be done. The advocacy now of Go Negosyo has evolved from simply promoting an entrepreneurial culture, into focusing on uplifting the micro and small enterprises to scale-up.

On July 14, 2017, at the Philippine International Convention Center, the Department of Trade and Industry will hold its MSME summit under the guidance of Secretary Ramon Lopez, the event’s keynote speaker. He worked for RFM Corporation for more than 20 years as a senior executive and was the executive director of Go Negosyo. He has been a great partner of mine since the beginning of Go Negosyo’s crusade to help MSMEs scale. Thankfully, through his tireless efforts and dedicated service, MSMEs are increasingly becoming the center of trade and economic policy.

In the months leading up to the MSME Summit, there have been rigorous roundtable discussions conducted with the brightest minds in various fields in order to determine the most important and immediate topics that would become the central focus of the summit. I was fortunate to be a part of these discussions wherein I heard the inputs of experts in the field of entrepreneurship, economics, agriculture, markets and technology.

As a result of these discussions, the pre-determined topics that will be discussed in the summit will tackle the 7Ms Towards a Shared Prosperity in ASEAN, meaning Mindset, Mastery, Mentoring, Markets, Money, Machines, and Models will all be discussed in integrated sessions with panels of experts. I am personally looking forward to joining the keynote forum entitled Promoting ASEAN MSMEs for Prosperity along with my co-panelists—Senator Miguel ZubiriCongressman Peter UnabiaMr. Nestor Espanilla Jr. (Governor, Bangko Sentral ng Pilipinas); Datuk (Dr.) Hafsah Hashim (CEO, SME Corporation Malaysia); and Mr. Kurt Wee(President, Association of Small and Medium Enterprises (Singapore).

Panel discussions consist the bulk of the summit and will be graced by experts from across the ASEAN. Session M1: Promoting MSME Development Mindset will discuss ways on how to train and orient entrepreneurs on the right entrepreneurial characteristics and attitude and its panel is made up of Mr. Le Duy Binh (CEO, Economica Viet Nam); Ms. Fatin Arifin (Marketing Manager, bruneihalalfoods); Mr. Cecilio Pedro (Owner, Laomoiyan Corporation); Dr. Benjamin Quiñones(Chairman, Asian Solidarity Economy Council).

Session M2 & M3: Mastery and Mentoring Toward Competitiveness and Resilience will discuss the core principles of entrepreneurship to gain competence and the know-how on effective ways to scan and seize market opportunities; to identify gaps and unmet needs, and, to maximize the entrepreneur’s strengths, passion and experience. Panelists for this session are Ms. Norlela Suhailee (Chair, ASEAN Coordinating Committee on MSMEs) (to be confirmed); Mr. Jay Yuvallos (Chair, MSME Working Group, ASEAN Business Advisory Council); and Mr. Francisco Lapid (Entrep Mentor & Best-selling Author).

Session M4: Accessing Domestic and Regional Markets will tackle initiatives on how markets are made more accessible to MSMEs through various platforms like ecommerce and linking small businesses in the global value and supply chains with panelists Datuk (Dr.) Hafsah Hashim (CEO, SME Corporation Malaysia); Ms. Nora Terrado (Chairperson, ASEAN 2017 Committee on Business and Investment Promotions); Mr. U Moe Kyaw (Managing Director, Myanmar Marketing Research and Development); and Mr. Justin Uy (Founder & Owner, Profood International Corp.).

Session M5: Overcoming Money Hurdles is a session on the ways financial inclusion can be achieved for MSMEs and will be discussd by Mr. Frans Purnama(Chairman, Indonesia Microfinance Association); Mr. Jaime Garchitorena (President & CEO, Credit Information Corporation); Ms. Nicole Paterno (Co-Founder & CEO, 1000 Angels); and Ms. Griselda Santos (Senior Financial Specialist, World Bank – IFC (Philippines)).

Lastly, Session M6 & M7: Machines and Proactive Business Models Toward Productive and Responsive MSMEs will discuss initiatives on how MSMEs can access modern machines so as to upgrade technology, raise productivity, and improve marketability of their products and services. The panel will feature Mr. Chankiriroth Sim (Vice President, Young Entrepreneurs Association of Cambodia); Mr. Aushim Merchant (CEO, Alphasakorn Polymer & Energy Co.); Mr. Sam Cristopher Lim (Director. Philippine Franchise Association); and Ms. Jeannie Javelosa (Founder and Director, ECHOstore and GREAT Women).

Looking forward, I can see a very productive and enlightening MSME summit underway. The closing session called Way Forward for ASEAN MSME Development will effectively bring together all the ideas that will come up during the summit and provide direction on how to proceed with MSME development in the region. Secretary Ramon Lopez who is the current ASEAN Economic Minister Chair, will lead his fellow economic ministers namely Hon. Pehin Dato Lim Jock Seng (Brunei Darusallam), H.E. Pan Sorasak (Cambodia), H.E. Mrs. Khemmani Pholsena (Lao PDR), H.E. Dato’ Sri Mustapa Mohamed, and H.E. Kyaw Win (Myanmar) in giving inspirational messages and insights regarding the discussions and summit.

With all these sectors, experts and government representatives coming together in the name of MSME development and prosperity for all, I am truly optimistic for a bright future ahead for our country and ASEAN brothers.

***

On July 19, 2017, I will be speaking during the International Conference of the Philippine Franchise Association called Franchise Asia Philippines 2017. I will be giving a keynote address entitled “Replicating Prosperity Across the ASEAN Region” aligned with the conference’s theme “Innovate and Replicate: ASEAN Rising”.

5 Reasons Why You Should Apply for the ASEAN Business Awards

Wednesday, July 5th, 2017
ASEAN Business Awards 2016 held in Laos.

ASEAN Business Awards 2016 held in Laos.

Joining the ASEAN Business Awards (ABA) can make all the difference for large, medium, small and micro enterprises alike. Many of the most recognized businesses and the up and coming ones across the ASEAN are amongst the ABA’s past awardees. Here are five reasons why applying for the ASEAN Business Awards will be worth your while:

1) Exposure
For many awardees, the ABA is the launching pad for greater opportunities for their business. With the ABA’s vast and diverse audience, being amongst the businesses who are widely recognized definitely brings in more interest in one’s business.

2) Validation
Garnering an ABA award validates the hardwork, growth and impact entrepreneurs have poured in into their ventures. Validation leads many entrepreneurs to push forward and expand their businesses into greater heights.

3) Network
The circle of awardees and even finalists for the awards are amongst the best of the best in any country and perhaps, the whole region. Furthermore, receiving an ABA award can earn you the much needed credibility and respect amongst your peers.

4) Knowledge
Learning about ventures and best practices from different ventures across the many industries present in the ASEAN can help one’s business develop as well. Also, the panel process can also allow you to know more about your own business. With that knowledge, one can easily amplify on their business’ strengths and improve on their weaknesses.

5) Going Global
Through the ABA, many businesses interested in expanding their markets beyond their borders can have their starting point. Because the ABA is the biggest business awarding exclusively for the ASEAN, being recognized will mean one’s business is up to par with global standards. Furthermore, being exposed to the ABA’s global community will mean business owners will get insider tips on how to go global and improve their businesses.


ABA 2017 Footer 600x106
Since its establishment by ASEAN Leaders in 2003, the ASEAN Business Advisory Council (ASEAN-BAC) has been active in promoting public-private sector partnership and consultation to assist the integration of an ASEAN Economic Community (AEC) by 2017. In its efforts to bridge ASEAN Governments with its private sectors, the Council launched the ASEAN Business Awards (ABA) in 2007 to give recognition to enterprises that have contributed to the growth and prosperity of the ASEAN economy.

Join this year’s ASEAN Business Awards! Application Period: March 15 – July 20, 2017. For more information about the ASEAN Business Awards 2017, please visit www.aba2017.com

ASEAN 2017 MSME Development Summit: The 7Ms Towards Shared Prosperity in ASEAN

Tuesday, July 4th, 2017

asean-msme-summit2017
The Philippines is now taking the helm in chairing the ASEAN 2017, eleven years after its last Chairmanship in 2006. The year 2017 also marks ASEAN’s 50th anniversary. Bearing the theme “Partnering for Change, Engaging the World,” the country shows its commitment to unite the ASEAN Community for its people with the sense of togetherness and common identity, ready and able to take its rightful place in the global community of nations.

ASEAN 2017will highlight the ASEAN as a model of regionalism and a global player, with the interests of the people at its core. As Chair, the Philippines will champion six (6) priority thematic priorities which encompass political, economic and socio-cultural aspects of the ASEAN. For the ASEAN Economic Community’s (AEC) priority of “inclusive, innovation-led growth,” the Philippines is championing strengthened roles for micro, small and medium enterprises (MSMEs) in the integrated ASEAN regional economy, as it advances the region-wide thrust toward AEC 2025.

MSMEs comprise the bulk of enterprises in ASEAN’s aggregate regional economy, accounting for over 90% of all the domestic firms and 75-90% of the non-agricultural workforce. They are assuming increasing significance in the regional integration process, being active in multiple spheres of economic activity. MSMEs provide the supplier base that underpins the success and productivity of large international corporations and are therefore an essential foundation of their operations. However, their development continues to face difficulties in the form of structural, fiscal, and non-fiscal issues and challenges, including credit availability, proper information dissemination, and standards compliance among others.

In this regard, the Department of Trade and Industry is organizing the ASEAN 2017 MSME Development Summit: The 7Ms Towards Shared Prosperity in ASEAN happening on July 14, 2017 at the Philippine International Convention Center (PICC) in Manila in order to place the MSMEs at the forefront of the regional agenda. The Summit aims to inspire and inform participants, particularly small entrepreneurs, on wider opportunities in the AEC and on government initiatives in support of MSME development.

The ASEAN 2017 MSME Development Summit will serve as a platform in bringing together the MSMEs, private sector, government, and other stakeholders from the ASEAN Member States and consolidate their full engagement and support of initiatives toward asserting MSMEs as driver for inclusive growth within the context of closer regional economic integration fostered by the ASEAN Economic Community.

In advancing the development and strengthening of MSMEs and mainstreaming the MSMEs in the AEC agenda, the Philippine government, through the Department of Trade and Industry, pursues a seven-point strategy summed up in 7Ms. Namely, these are Mindset, Mastery, Mentoring, Markets, Money, Machines, and Models.

With the theme, “The 7Ms Towards Shared Prosperity in ASEAN,” the Summit aims to gather insights from thought leaders and experts addressing the 7Ms that sum up the elements of the approach and framework for enabling and fostering the country’s small enterprises.

The Summit will place the interests of MSMEs at the center of the AEC agenda and putting together the MSME advocates, mentors, enablers and business experts from the ASEAN region who can help develop, handhold, and empower the MSMEs and spread the economic fruits of the AEC dream.

For more information, please call (02) 897-7596 or (02) 751-0384 loc. 2655 or email asean2017MSMESummit@gmail.com

Soldiers of Marawi Send their Heartfelt Gratitude

Monday, July 3rd, 2017

Last June 25, 2017, a Humanitarian Pause was declared in the city of Marawi by General Padilla in light of the Muslim celebration of Eid-al-Fitr. The temporary ceasefire was said to give reverence to the peaceful, joyous and festive celebration which is the nature of the important Islamic holiday. While the pause brought temporary peace to the region, the fight for Marawi continues on.

Last week, we featured the efforts that Kapatids have undertaken in order to boost the morale and bring relief to the soldiers in Marawi. Tons of relief goods and letters of gratitude were received by the soldiers who are sacrificing day in and day out to bring peace to the area. Amidst these trying times, the heart of the Filipino is uniting with our brave soldiers in the struggle for peace.

Many soldiers have expressed their heartfelt gratitude to those that remembered them and sent messages of encouragement. Words of kindness and love truly have the power to lift the spirits of our soldiers. In fact, the soldiers have gone out of their way to trace the people whose letter they received from the care packages in order to thank them.

Soldier Alvinz S. Adonza shared that while reading the letter of Jakey Carillo Lazo, he felt a wave of happiness and couldn’t stop smiling at the thought that there are people who support and wholeheartedly pray for the safety of the soldiers and their families. His message to all the Filipinos who are concerned about the soldiers’ plight in Marawi was to continue our support and prayers. “Kami naman po ay gagampanan ng buong puso at maayos and aming sinumpang trabaho para sa atin bayan. Patuloy po tayong magtiwala sa kakayahan ng sundalong Pilipino. Sa mga mahal sa buhay ng aming mga kasamang nag buwis ng kanilang buhay, nakikiramay po kami sa inyo.”

Other soldiers directly reached out to the donors and writers of the letters in order to express their gratitude. Let us stay resilient and hopeful for our brothers and sisters who continually lay down their lives in service of the safety of the Filipino people.

The text message that soldier Alvinz S. Adonza gave to his donor Jakey Carillo Lazo, thanking her for the support and trust Lazo extended to him and his fellow soldiers on the field.

The text message that soldier Alvinz S. Adonza gave to his donor Jakey Carillo Lazo, thanking her for the support and trust Lazo extended to him and his fellow soldiers on the field.

Ranger Sentido Doss with the relief goods he was given from Go Negosyo's Kapatid for Marawi effort. He thanked the young donor Diana D. Sameniego who wrote the letter he received in his care package. Doss said that he was thankful for what Sameniego sent and his heart wells up from the knowledge that the soldiers are being thought of by their kababayans.

Ranger Sentido Doss with the relief goods he was given from Go Negosyo’s Kapatid for Marawi effort. He thanked the young donor Diana D. Sameniego who wrote the letter he received in his care package. Doss said that he was thankful for what Sameniego sent and his heart wells up from the knowledge that the soldiers are being thought of by their kababayans.

The Fourth Mechanized Infantry Battalion posted on their Facebook page a heartfelt thank you message to the Go Negosyo Kapatid Family. In their post, the group wrote “it may be a simple gesture to you but it means a lot to the soldiers who are enduring the loneliness of being away from their loved ones.” The post gives special mention to the letters the soldiers received, which they saw as a testament to the concern of their fellow citizens for them.

The Fourth Mechanized Infantry Battalion posted on their Facebook page a heartfelt thank you message to the Go Negosyo Kapatid Family. In their post, the group wrote “it may be a simple gesture to you but it means a lot to the soldiers who are enduring the loneliness of being away from their loved ones.” The post gives special mention to the letters the soldiers received, which they saw as a testament to the concern of their fellow citizens for them.

Soldier Jun-ric Oaj Errotal reached out to Nikki Pineda Mendoza through a post on Facebook. The two exchanged words of gratitude and appreciation. Errotal expressed that the kind gesture touched his heart and that they will continue to fight valiantly as soldiers. Mendoza and Zarah Juan then responded with further words of encouragement and prayers for the soldiers.

Soldier Jun-ric Oaj Errotal reached out to Nikki Pineda Mendoza through a post on Facebook. The two exchanged words of gratitude and appreciation. Errotal expressed that the kind gesture touched his heart and that they will continue to fight valiantly as soldiers. Mendoza and Zarah Juan then responded with further words of encouragement and prayers for the soldiers.

The Hard Corps Facebook page posted an album containing the letters soldiers received from children through the care packages delivered by the Go Negosyo Kapatid for Marawi effort.

The Hard Corps Facebook page posted an album containing the letters soldiers received from children through the care packages delivered by the Go Negosyo Kapatid for Marawi effort.

Soldier Edison Mateo reached out to Diane Roque on Facebook to thank her for the letter he received in his care package. According to Zarah Juan who led the initiative to collate letters for the soldiers, many other soldiers are tracing the source of the letters and are thanking those who show concern and love to them during the rather hostile situation in Marawi.

Soldier Edison Mateo reached out to Diane Roque on Facebook to thank her for the letter he received in his care package. According to Zarah Juan who led the initiative to collate letters for the soldiers, many other soldiers are tracing the source of the letters and are thanking those who show concern and love to them during the rather hostile situation in Marawi.

Another soldier, Carl Palattao, asked that his gratitude may reach all those that supported and wrote to the soldiers. He expressed that all the soldiers were pleased by the letters they read and hopes that the Lord may continue to watch over all of us.

Another soldier, Carl Palattao, asked that his gratitude may reach all those that supported and wrote to the soldiers. He expressed that all the soldiers were pleased by the letters they read and hopes that the Lord may continue to watch over all of us.

Marawi soldiers stand in full-gear reading letters addressed to them under the #loveformarawi initiative by Kapatid Zarah Juan. The letters were part of the care packages which were sent to the soldiers through Go Negosyo’s Kapatid for Marawi effort.

Marawi soldiers stand in full-gear reading letters addressed to them under the #loveformarawi initiative by Kapatid Zarah Juan. The letters were part of the care packages which were sent to the soldiers through Go Negosyo’s Kapatid for Marawi effort.

Jobert Maquido of the Philippine Army, reads the letter that he receive from the care packages.

Jobert Maquido of the Philippine Army, reads the letter that he receive from the care packages.