In honor of its commitments to ensuring the digital capabilities of today’s smal to medium entrepreneurs (SMEs), PLDT SME Nation has declares the entire month of July as Small Business Month.
Small Business Month is a first of its kind revolution which aims to empower and enable small businesses to dominate the digital space by educating them on useful business practices, providing them financial tools and equipping them with digital business solution to better serve the evolving customer.
PLDT Executive Vice President and ePLDT President and CEO Eric Alberto said, “The way we do business today cuts across brick and mortar eatablishments and mobile and online p[latforms. Because of this our ustomers are more empowered in their respective markets. Its an exciting albeit challenging world out there, and as the country’s leading enterprise technology services provider, we have taken it upon us to ensure that the country’s small businesses are ready for this new age.”
PLDT SME Nation’s Small Business Month will feature ativities inluding the Empowering the Small Business! Caravan—a forum to bring small businesses to the digital era by providing them with the right solutions. This is in partnership wit the Philippine Retailers Association, Go Negosyo, PNB and Google.
Also in the pipeline is the launch of digitaltools specifically for small businessess so they are mobile-and we-ready to capture the new breed of digital customers.
To recognize the role of creativr, hardworking and inspiring Filipino entrepreneurs, PLDT SME Nation is set to unveil the digital counterpart of its running long running MVP Bossing Awards—The BozzAwards.
The Bozz Awards will honor the achievements and potential of new generation bossings (aged 40 and below) who have been nurtured and bred by the culture of the digital age. This campaign calls for the nation’s participation as nominations and voting are crowd-sorced online. Ultimately, it hopre to encourage more Filipinos to becme their own boss by becoming entrepreneurs themselves.
“There’s no way to go but digital”, PLDT First Vice President and Head of SME Business Kat Luna-Abelarde said. “Customers are mobile and they go online to do just about everything—buy, rea reviews, air their concerns, advocate a brand.
The real and virtual worlds are more coverged, now more than ever. With the launch of Small Business Month, we want to be enablers by providing them with the relevant tools and services to thrive as they embrace the digital revolution.”
Log on to pldtsme-nation.com.ph for more information on the activities for Small Business Month.