Archive for June, 2015

Inclusive Agriculture Growth

Thursday, June 25th, 2015
Forum on Agribusiness and Inclusive Growth.  With Cito Alejandro of Del Monte, Glen Baticados of UPLB and Ramon Lopez of Go Negosyo.  Pushing for greater R&D inputs towards a more innovative and high value-adding agri entrepreneurship.  To use R&D as our competitive edge, for higher agri productivity, lower cost, better quality, more benefits as source of differentiation in product development.  Pushing also for agritechnology commercialization to benefit scientists and farmers, and developing business models that will link farm producers to big companies for a sustainable demand and income for producers.

Forum on Agribusiness and Inclusive Growth. With Cito Alejandro of Del Monte, Glen Baticados of UPLB and Ramon Lopez of Go Negosyo. Pushing for greater R&D inputs towards a more innovative and high value-adding agri entrepreneurship. To use R&D as our competitive edge, for higher agri productivity, lower cost, better quality, more benefits as source of differentiation in product development. Pushing also for agritechnology commercialization to benefit scientists and farmers, and developing business models that will link farm producers to big companies for a sustainable demand and income for producers.

Much hope is pinned on agricultural development.  It is the sector that provides the basic production of the food we eat. The sector accounts for more than 60% of our employment, if we include the suppliers and processors.  It therefore becomes a bit worrisome for many of us when we hear of stories where the children of farmers or fishermen do not want to be like their parents who till the land and grow the fishes and livestocks due to poor income potential.

Majority of them are also in the countryside, such that any development or underdevelopment has bearing on how well we are bringing prosperity to a wider base across the country.

Unfortunately, agriculture sector in our GDP still accounts for only 10% of the economy, and in the first quarter of this year grew only 1.6%, which is lower than population growth rate of over 2%.  The other sectors like manufacturing and services are growing more rapidly at over 5%.

We know that government for many years and decades have been supporting this sector, and efforts have been accelerated with more development oriented policies and programs, agri support, infrastructures and entrepreneurship being pushed by Sen. Cynthia Villar, Sen. Bam Aquino and Secretary Kiko Pangilinan.

It is also high time we encourage the change in mindset of farmers into becoming more entrepreneurial, or to think like entrepreneurs, to have a vision and to think big too.  By this we mean giving them more training, exposures and assistance to improve their productivity and yields, new plant breeds, seed technologies, process technology and even empowering them how they can value add on their produce by going into further processing.  In other countries, farmers are rich and are considered big entrepreneurs.

It was good to know that our country has a wealth of PhDs and scientists in the agriculture sector. We recently had the fortune of joining a discussion forum on Agribusiness and Inclusive growth.  It was held during the 40th Anniversary of the Institute of Plant Breeding (IPB) at UP Los Banos.  They are at the forefront of developing new breeds with higher yield, disease resistant and on biotechnology that will benefit many farmers.  The room was filled with over 200 scientists and PhDs. We truly have a wealth of intellectual resources and we simply have to facilitate further the application of their inventions and technologies to benefit the sector.

Former UP President Dr. Emil Javier led the gathering, while DTI Sec Greg Domingo gave the keynote message on the importance of intellectual property ownership, opportunities of agriculture in APEC and other trade agreements, and shared service facilities in mobilizing community-based entrepreneurship.

In the discussion panel, we joined Del Monte’s COO Cito Alejandro and UPLB Agri Center for Entrepreneurship and Angelpreneur Glenn Baticados and we discussed how we can really help the sector maximize its growth potential by applying many of these leading edge discoveries in agriculture in the production system.  This what we mean by also having the farmers find ways and means and search for this new discoveries to infuse it in their production system.  Agri technology and modernization is key in growing this sector.  How can we commercialize further these technologies, and have the scientists and famers benefit from this intellectual resources?

We can also help farmers by serving as users of their produce. This is where the concept of inclusive business can be replicated by many companies.  This refers to the sourcing of agriculture raw material inputs directly from farming communities so that the farmers would have ready markets.  Some companies have been doing this like Justin Uy’s Profoods dried mangoes and fruits, SL Agritech rice of Henry Lim Bon Liong, Tennyson Chen’s Bounty Fresh chickens, Senen Bacani’s La Frutera, Rosalind Wee’s W Hydrocolloids using local seaweeds, Jollibee, Dole, Del Monte just to name a few.  Even our Selecta Ice Cream has developed a farming community to supply its ube requirements.

Having contract farming arrangements not only provide a sustained market for farmers, but they pass on the needed mindset, technologies and training that will empower the farmers even on their future undertakings.

Instead of traders, what we need are more of social enterprise developers that will form and train farm groups or cooperatives to become the production partners of many consolidators and processors.  In this way, we allow a direct link between farmers and the bigger companies, leading to better pricing and income for farmers as we eliminate the middlemen.

These are just some negosyo models that must be encouraged and promoted.  In our recent Agri Negosyo Summit, we encouraged many groups to consider models.  We also published our Agri Negosyo book to showcase many successful agri-entrepreneurs and business models to show that there is money in agriculture.

We are planning to mount our next Agri Negosyo Summit in Nueva Ecija in September. It is also the hometown of one of our trustees and leading entrepreneur Alice Eduardo who committed to play an active role in making the Summit a success.

We hope we can help heighten the push towards greater agriculture productivity and incomes, more creativity and innovations that will benefit a wider sector, including the technology developers and scientists, and many farmers in the rural areas to have a more meaningful inclusive agricultural growth in our country.

The Gift of Mentoring

Monday, June 22nd, 2015


Marivic Quiero, one of our Kwentong Go Negosyo, shared her story to the many participants of the 6th Filipina Summit. The panelists including Alice Eduardo gave advices and tips on how to start a new business.

Marivic Quiero, one of our Kwentong Go Negosyo, shared her story to the many participants of the 6th Filipina Summit. The panelists including Alice Eduardo gave advices and tips on how to start a new business.

Marivic Quiero has an inspiring story to tell. She is one of our Kwentong Go Negosyo, the stories of entrepreneurs who have been empowered or mentored in one of our programs.

Let me share with you her story:

When Typhoon Yolanda, one of the strongest typhoons recorded, hit the Visayas region, many lost their families, homes and even livelihood. Marivic Quiero, one of the survivors, shared their story of survival. From Palo, Leyte, she travelled with her family including her bed-ridden parents to Manila with the hopes of a better life after the typhoon.

Despite grieving for their loss of her brother and sister-in-law, their home and business, they all fled ground zero with the hope of starting anew in the city.  Upon arriving in the city, they only depended on donations and help from different institutions and individuals.

But Marivic knew that the donations and help that they are getting will not be enough to support their stay in the city. Since they have nothing to begin with, it was a great challenge.

March of 2014, months after the typhoon Yolanda, Marivic saw the advertisement of Go Negosyo regarding its 6th Filipina Entrepreneurship Summit. Even without the registration fee at hand, she has firmly decided to attend the summit. She said that this will help her be motivated to start another business, after losing her restaurant in Leyte.

And so it happened. It was an answered prayer for Marivic when she attended the Go Negosyo summit. More than being an audience, she was blessed to meet many entrepreneurs and mentors including Sen. Cynthia Villar, Maria Ressa, and Alice Eduardo among others. Sen. Villar offered her trainings and support while the other panelists gave her business advices. The Sta. Elena Construction and Development Corporation President and CEO, Alice Eduardo pursued her promised help which allowed Marivic to start anew.

After a year, Marivic shared how Alice Eduardo helped her in setting up her new pharmaceutical business. Alice became her mentor in all areas of this new venture.

After a year, Marivic shared how Alice Eduardo helped her in setting up her new pharmaceutical business. Alice became her mentor in all areas of this new venture.

Marivic was offered with the opportunity to be one of the food suppliers for her workers in the construction sites. Alice Eduardo lent her the capital including kitchen equipment and utensils. Marivic has found a mentor in Alice Eduardo who unselfishly provided them with guidance.

Unfortunately, they have to stop the operation of their food business due to several problems. But Marivic did not give up. Alice advised her to pursue a business that is of her interest and expertise.

Today, Marivic has a pharmaceutical business that supports the family and the medication of her parents. Also, from the profit of the initial capital, they were able to acquire a car that will help them in delivering the medicines to their clients.

We are glad to have inspiring stories of enterprising individuals such as Marivic. We must all learn from her. Challenges will come our way and hinder us from reaching our goals but we must positively look beyond these and continue to reach for the success.

Esther Vibal: Queen of Publishing

Saturday, June 20th, 2015
Esther Vibal receives Lifetime Achievemnt Award for Entrepreneurship in the field of Education during the 7th Go Negosyo Filipina Entrepreneurship Summit last March.

Esther Vibal receives Lifetime Achievement Award for Entrepreneurship in the field of Education during the 7th Go Negosyo Filipina Entrepreneurship Summit last March.

Since 1953, Vibal Publishing House, Inc. provided educational textbooks and other educational materials for many Filipino children. Esther Vibal and her late husband, Hilarion Vibal started the Vibal Publishing when the government then wanted to Filipinize the textbooks used in the country. Their first few textbooks are Science and Health for Everyone and Science and Health for Better Living.

But like many other entrepreneurs, Mrs. Vibal and the company faced countless of challenges and trials which tested their entrepreneurial characteristics. One of their first few challenges faced is financing which several start-up companies experience. But with her determination and perseverance, the company surpassed these and excelled in their field.

Today, more than 2500 titles are published and more than 400 of these are used in over 3000 schools. With her experience and passion in writing, Esther Vibal steered the company to greater heights and has conquered the publishing industry. As the head of Vibal Group, Mrs. Vibal continues to lead the company towards innovation and change with the development of technology.

Recently, she was awarded by Go Negosyo with a Lifetime Achievement Award for her exceptional leadership for many decades in Vibal Publishing House Inc., the country’s leading and most reputable publisher of textbooks and other educational materials. Her keen adherence to quality and passion for excellence, have led the Vibal Group become an institution in the education and publishing fields.

Definitely an inspiring mompreneur!

Magandang Business Advice (MBA) Program: Digital Marketing

Thursday, June 18th, 2015




In its tenth year as a progressive non-governmental advocacy-based organization, the Philippine Center for Entrepreneurship, Inc. (Go Negosyo) is organizing the Magandang Business Advice (MBA): Digital Marketing on July 10, 2015 at the RFM Auditorium, RFM Corporate Center, Pioneer corner Sheridan Sts., Mandaluyong City.

Since access to information anytime and anywhere is becoming easier making Digital Marketing a more relevant topic. Dr. Donald Patrick Lim, Chief Digital Officer of ABS-CBN and considered one of the founding fathers of digital marketing here in the country will be invited to share how it is taking the country to a storm and its relevance and importance to businesses both big and small.



Aside from his full time job now with ABS-CBN, he oversees five other businesses of his own, and also does management consulting for up and coming brands and businesses. Dr. Donald is one of the only 24 Certified Professional Marketers in the country, and one of the first in the Philippines to be awarded the Certified Entrepreneur title by the Canadian Institute of Entrepreneurship. He used to sit as part of the technical panel of the Commission of Higher Education, and has also been awarded the Dr. Bienvenido R. Tantoco Sr. Professorial Chair in Marketing by the Jose Rizal University.

Considered one of the founding fathers of digital marketing in the Philippines, Donald has been awarded the Digital Marketer of the Year at the Asian Leadership Awards in Dubai, UAE by the Asian Confederation of Business, the Young Market Masters Award in Online Marketing by Mansmith and Fielders, an honorary Certified eMarketing Consultant title by the eMarketing Standards Board of Australia, and is the first recipient of the Digital Leader of the Future award conferred at the World Brand Congress in Mumbai, India. Most recently, he is the first awardee of the Agora Award for Marketing Communications by the Philippine Marketing Association, and a 2015 Young Global Leader conferred by the World Economic Forum.

He is the youngest to serve as President of the Philippine Marketing Association, the biggest gathering of marketing professionals in the Philippines. He is also the founding president of the Internet and Mobile Marketing Association of the Philippines. He sat as a board of Governor of the Management Association of the Philippines, and was a past board of director of the Manila Junior Chamber. Finally, Dr. Donald serves as a board of Trustee of Operation Smile, a non-profit, volunteer service organization that provides free reconstructive facial surgery for children with cleft lips. (


Learning fee is One Thousand and Five Hundred Pesos Only (P1500.00)
Inclusions: One (1) GoNegosyo book and Certificate of Completion.

**EARLY BIRD & STUDENTS/TEACHERS RATE: Those who will pay on or before June 26 will only pay One Thousand and Two Hundred Pesos (P1200.00). Students and teachers (with valid ID) are also entitled to a discounted rate of One Thousand and Two Hundred Pesos (P1200.00).


There are two ways to register:

  1. For Organizations & Institutions: Fill up the Confirmation Slip then fax (02 6388489 or email ( together with the deposit slip.
  2. For regular individual participants: Sign up through the link

 After pre-registering, interested participants may already proceed with the payment.




ACCOUNT NAME-Philippine Center for Entrepreneurship Foundation Inc.
ACCOUNT NUMBER-485-0088492


In case of refunds, cancellation, and substitution:

Refunds will be honored if we received a written notice of cancellation 30 days prior to the event and must be emailed at

Cancellation received less than 30 days prior to the event will be charged 20% of the total learning investment fee while those received one (1) week prior will be charged 50%.

Refund is unacceptable made for cancellations after the stated deadline.

Substitution is possible but only upon the advice of the original attendee. The original participant can email the details of the representative.


To verify slot, kindly email a scanned or photographed copy of the deposit slip to

For organizations and institutions:

For individual participants:

Please bring your deposit slip at the registration booth on the day of the event as a proof of payment.

For questions and clarifications, you may contact Go Negosyo at 02 6379229 or 02 6318101 loc 7106 and look for Beth Calde, or you may email


Address: 9/F RFM Corporate Center, Pioneer cor. Sheridan Sts., Mandaluyong City

How to get there: From north bound EDSA, turn right to Pioneer. You will find a 7-Eleven and Joey Pepperoni on the ground floor.
Parking: There is parking area behind the RFM building. There is a gate located beside 7-Eleven or you can turn right on Sheridan St. and you’ll find the parking entrance on the left side.




Breed of a Champion

Thursday, June 18th, 2015
My wife and I with Fred Uytengsu and his wife, Kerrie in one of the championship games in NBA.

My wife and I with Fred Uytengsu and his wife, Kerrie in one of the championship games in NBA.

The Philippines may be separated in different ways but one of the things that unite us is our love for sports like basketball. From streets to arenas and courts, one can sense the love of many Filipinos, kids and adults alike, for this phenomenal sport. We have seen how we, as fanatics, showed our support to our favourite university basketball teams, PBA teams and most especially to our national team every time they give their best to win. Definitely, the Philippines is a basketball nation.

Aside from our local teams, many Filipinos are also fans of the NBA, the premier men’s professional basketball league in the world. And with the conclusion of NBA championship yesterday, I am sure that many fans were glued to their screens as they cheer for the Golden State Warriors or the Cleveland Cavaliers.

Luckily, I together with my family, had the chance to watch most of the championship games live. We are proud Golden State Warriors fans and we have been cheering for this team for the past 15 years. Since most of our summer time was spent in the bay area of San Francisco, we always schedule a time to watch their games. And finally, after 40 years of championship drought for the team, it officially won the title this year.

In one of the games we watched, I bumped into Fred Uytengsu and his wife, Kerrie. Fred still owns one of the PBA teams, the Alaska Aces. He was also a competitive swimmer in his younger years and has been part of the Philippine national team for swimming. A true sports enthusiast and triathlete, he set up Sunrise Events, the company responsible for organizing triathlon competitions in the country. It was also the company responsible for bringing Ironman Triathlon to the Philippines.

Watching a team like the Golden State Warriors shows how passion and determination can be the driving force of an individual in order to reach success, whether in sports or negosyo. These qualities coupled with hard work and positive attitude can surely help one in accomplishing his goals.

Like in competitive sports such as basketball, only one team can be the champion. One team can get the trophy and the title.  This is similar in the field of business. Only one can be the market leader of its industry. And one of the key factors of being a market leader is by having the right team. The group of individuals who will execute business strategies, implement plans and help the business progress is important. Team work will bring out the best ideas and innovations for the company in order to reach a common goal.

Apart from this, I also see the value of the fans who have cheered their hearts out for the team. Just like how Ginebra has the biggest support from all their fans. These people have seen the good qualities of the team and have transformed them into fans. In the field of business, an entrepreneur must also consider the qualities of its products in order to entice and maintain its customers. An entrepreneur must give importance to the needs and the demand of its market and in turn supply the necessary products and services. Our customers are our biggest fans and it is a must to give them the best of our outputs.

As we move on from the frenzy of this NBA Championship, let us all see the value of passion, drive and team work. With the help of these qualities, we can be champions and market leaders in our own fields.


Go Negosyo and the US Embassy of the Philippines partnered for the launch of the Youth Entrepreneurship Development Workshop. This is developmental three-day workshop for existing Filipino young entrepreneurs and young aspiring entrepreneurs (with actual business ideas) will be held in different areas of the country such as Manila, Batangas, Iloilo and Zamboanga. This workshop will include training, networking, and mentorship opportunities for the participants.

After the successful run of our MBA on Taxes for SMEs conducted by our angelpreneur and Tax Whiz Mon Abrea, we will be having our next NEGOSEM Basics on Friday, June 19, 2015. We encourage aspiring entrepreneurs to join us as we tackle the fundamentals of venturing into business and learn how to be a smart entrepreneur.

For more information on our upcoming events, visit or call 6379229/6379347.

Wilcon Depot’s Money Back Promo is Back!

Tuesday, June 16th, 2015

moneybackwebsiteTurn shopping into a whole new level! Because on Wilcon’s 38th Anniversary, Money Back Promo is Back! Simply shop at any Wilcon Depot and Home Essentials nationwide and purchase a minimum single receipt worth P 5,000.00 to join. Be one of the 38 lucky winners to win back their purchase of up to 1 Million Pesos! Hurry! Take advantage of this promo. With Wilcon, we build big ideas. Promo period is from June 15 – December 30, 2015. Per DTI-NCR Permit No. 4358 Series of 2015


Socorro ‘Nanay Coring’ Ramos: Mother of the National Book Store

Saturday, June 13th, 2015


Even in her 90s, Socorro Ramos or fondly called Nanay Coring, is one of the inspiring mompreneurs in the country as she continues to lead the largest book store chain in the country, National Book Store.

During the 1940s, Nanay Coring and her husband Jose started their entrepreneurial journey by selling many different goods such as slippers, soaps and candies. Books were also sold but during the Japanese occupation, they had to hide them as these were censored by the authorities. After the Japanese war, Americans took over and they had to recover all the unused greeting cards and books. But wars are not the only challenges they have to face. Soon after they opened their new store, a typhoon struck Manila and destroyed the roof of their store leaving all books and other merchandise soaked in water. After seeing the damage, Nanay Coring could have stopped and ended their entrepreneurial journey but her firm determination and persistence pushed her to start the business again.

From the small convenience store in Escolta,a Nanay Coring now leads the company with more than 150 branches all over the country. Her tenacity withstood many challenges including wars and typhoons. Her inspiring story has been recognized by many including the prestigious Ernst and Young Entrepreneur of the Year Philippines (2005). She was also recently recognized with a Lifetime Achievement Award for Entrepreneurs in the field of Education by Go Negosyo for maximizing her innate entrepreneurial spirit and sharp business acumen coupled with warm maternal instincts giving every Filipino kid a chance to become a laking National kid.




Go Negosyo Supports Franchising

Thursday, June 11th, 2015

Through our summits and negosyo seminars, multi-media campaigns and books, Go Negosyo hopes to demystify entrepreneurial success and popularize entrepreneurship as an alternative to unemployment, job-seeking or migration. As we promote more idea-based negosyos and those with new business concepts and innovations that are borne out of market need, the reality is that it is also not that easy to come up everyday with relevant and highly differentiated products, and everyone knows that the risks are greater for new and untried concepts.  But the rewards are greater of course if they work.  As they say, high risk, high profit.

Many aspiring entrepreneurs also are not cut for developing new concepts, but in their desire to immediately take the plunge into the world of entrepreneurship, we recommend to them to also try to get a franchised business.  Franchising, as defined in the books, is an arrangement where one party (the franchiser) grants another party (the franchisee) the right to use its trademark or trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications. Franchising is also a good way to start and learn how to run a business.

In a franchisee, you don’t have to define your market—it’s already there. You don’t need to have the experience as you and your team will be trained on the planning and operating system, local store marketing and customer relation. Franchisors give out the guidelines you need to follow and allow you to use their business model. This means that the franchisee must be a good follower as there are standards to meet.  They will also arrange for the required facilities to get your business running and provide continuous support even after you opened your own franchise.

A franchisee still gets a certain level of independence. Even though you’re basically following the franchisor’s business model, there are still aspects that you can decide on and manage by yourself such as human resources, operations and customer service management. At the end of the day, you are still the boss of your own franchise.

We may consider franchising as a safer way as the concepts are tried and tested, with a built-in system, training and marketing support, and with the presence of many outlets, would normally have stronger brand recognition. This makes the brand acceptable and with loyal market followers.  There is no guarantee however as running and operating correctly the business, the location and a lot of hard-work must still be poured into the business for it to run well.

Owning a franchise is also tough as it still requires skills, leadership, commitment and most importantly, passion. Thus, you must choose a franchise that is close to your heart, one that you really want to do each day.  It could be the products you love to use or a business model that you love to do.  Being passionate about your business plays a significant role in managing your enterprise and how it is going to perform in the market.

The Philippines is fortunate to have legitimate organizations in the franchising community and they are partners with Go Negosyo. They are the Association of Filipino Franchisors Inc. (AFFI) and the Philippine Franchise Association (PFA). These groups would be good sources of franchised businesses as they have good legitimate Franchisor-members and their leaders are true and sincere mentors.

The PFA, which is led by the “Father of Franchising” Samie Lim and backed-up by  long-time mentors and Franchisors Bing Limjoco of Francorp, Yvette Pardo-Orbeta of Wendy’s, Robert Trota of Max group, Franklin Go of Goldilocks, Manny Siggaoat of Manels and many more distinguished leaders of the group,  is the pioneering franchise association in the Philippines with members ranging from micro to large, both home-grown (Chowking, Goldilocks, Figaro, Jollibee, Max’s, Pancake House, Potato Corner, Red Ribbon, Waffle Time, Yellow Cab, Bench and Penshoppe) and international (Ministop, Giordano, Wendy’s T.G.I. Friday’s Subway, Mrs. Fields, Mister Donut, McDonald’s Kenny Rogers, Domino’s Pizza, 7-eleven etc.) involved in food, retail, services and other types of businesses. PFA devotes itself to creating programs that will open opportunities for the expansion of Philippine franchises by assisting micro, small, and medium enterprises (MSMEs) in and outside the country.

On June 10-14, PFA will hold the biggest franchise show in Asia—Franchise Asia Philippines 2015—at the SMX Convention Center.

With the theme “Opportunities and Challenges in an Integrated Global Economy” the Franchise Asia Philippines 2015 will live up to PFA’s standards by presenting different seminars that will promote franchising and guide aspiring franchisees into starting their business ventures. These seminars include Master Franchising 101, a seminar for entrepreneurs who wish to franchise an international brand in the Philippines. Go Negosyo will also be doing one of the seminars on Entrepreneurship 101.

There will be a Discovery Day Session which will discuss provisions on how one can effectively introduce a local brand to the international market. How to Invest in the Right Franchise Seminar, will tackle the basics of franchising to provide a better understanding about the said topic. Meanwhile, the seminar on How to Franchise Your Business is perfect for business owners who want to expand by franchising. Lastly, Specialty or Third Wave Coffee is specifically meant for those interested in the most recent developments in high-quality coffee production.

Franchise Asia Philippines 2015 is the perfect place to be if you are an entrepreneur who wishes to expand or an aspiring entrepreneur who wants to start your own franchise. Either way, everyone is welcome to attend the week-long show that surely will open several opportunities to its attendees.

Interested in any of the seminars? Email or contact (632) 687-0365 to 67 and look for Ms. Jen Infante.

Go Negosyo supports the PFA Franchise Asia Philippines 2015.

Go Negosyo supports the PFA Franchise Asia Philippines 2015.


Seminars and Business Matching Opportunities at Franchise Asia Philippines 2015

Tuesday, June 9th, 2015



Living up to its reputation as the country’s franchise authority, the Philippine Franchise Association (PFA) is holding a series of seminars and business matching sessions during the international expo of Franchise Asia Philippines 2015 on June 12 to 14 at the SMX Convention Center. The seminars to be presented are the following:

– Master Franchising 101 and International Franchise Opportunity Seminar on June 12, 1 to 4 PM;
– Discovery Day Session: International Expansion Opportunities on June 12, 1 to 4 PM;
– Specialty Coffee and the Third Wave Seminar on June 13, 4:30 to 6:30 PM;
– How to Invest in the Right Franchise Seminar on June 13, 10AM to 12 NN and 2 to 4PM and on June 14, 1 to 3 PM;
– How to Franchise Your Business on June 13, 9:30AM to 12 NN and 1 to 3PM and on June 14, 2 to 4 PM.

The seminar on Master Franchising 101 is aimed at entrepreneurs who want to acquire a master franchise of an international brand wanting to penetrate the huge Philippine market. The Discovery Day Session, meanwhile, are for Philippine franchisors who are seeking expansion opportunities abroad. The said session will feature market briefings on the Middle East and Hong Kong. There will also be a presentation on opportunities in ASEAN’s halal market.

For those who want to go into business via franchising, there is the How to Invest in the Right Franchise Seminar, which gives seminar participants a clearer understanding of what franchising is and what it is not. The said seminar also shares tips on wise franchise investment. The seminar on How to Franchise Your Business, on the other hand, is targeted at entrepreneurs who want to consider using the franchising model as a strategy for growth.

Last but definitely not the least, the seminar on Specialty or Third Wave Coffee will discuss opportunities in the current movement to produce high-quality coffee.

Those interested to attend any of the abovementioned seminars may email or contact (632) 687-0365 to 67 and look for Ms. Jen Infante.

Franchise Asia Philippines 2015 is considered the biggest franchise event in Asia and will feature a two-day international franchise conference on June 10-11; a three-day international franchise expo on June 12-14; franchise educational seminars on July 12-14; and the Certified Franchise Executive (CFE) program on June 8 and 9. Now on its 23rd year, the said event is supported by the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC).


Mercato Centrale & Glorietta Presents: Bellysima! Food Festival 2015

Friday, June 5th, 2015


We’re sending you on a food trip this Independence Day Weekend!

From flavored flans to artisan sausages to edible cookie dough to carabao chicharon to twisted gelato flavors to chili-flavored coffee syrups to organic detox juices to chocolate-flavored surprises! And that’s just the tip of the taste buds.

From the organizers of the popular night food market Mercato Centrale comes the BELLYSIMA! Food Festival 2015. It is a launch pad for passionate up-and-coming food entrepreneurs to share their artisanal food creations alongside healthy and organic food products with equally passionate food enthusiasts!

Set your tummies free this June 12 and 13 at the Glorietta 5 Atrium and be one of the lucky 500 participants to taste and evaluate some of the most exciting gourmet, healthy, artisan and organic food creations from over 30 local vendors.

Bring the whole family to enjoy heirloom recipes, regional delicacies, innovative pastries and desserts, experimental dishes, organic and all-natural healthy food alternatives, and more! Note: Remember to wear adjustable waistbands because you’re going on a revolutionary food trip!

The BELLYSIMA! Food Festival is brought to you by Mercato Centrale in partnership with Glorietta and is co-presented by, Mahalin Pagkain Atin and Ayala Malls, together with our media partners The Philippine Star, Entrepreneur Magazine, Yummy Magazine, GoNegosyo,, Solar Entertainment, 103.5 KLite and Globe My Business.

Blue Toque

Blue Toque

Blush Pastries

Blush Pastries

Cookie Sticks

Cookie Sticks

Deli Care

Deli Care

Gaviens Native Cakes

Gaviens Native Cakes

Gorby Balls

Gorby Balls

Happy Diet Delivery

Happy Diet Delivery

Healthy Monsters

Healthy Monsters

Healthy Shots

Healthy Shots

Jacob's Peanut Praline Butter

Jacob’s Peanut Praline Butter

Milkman Dairy Bar

Milkman Dairy Bar

Milkman Dairy Bar

Milkman Dairy Bar

Mio Gelati

Mio Gelati

Piper's Pan

Piper’s Pan

Salata PH

Salata PH

Salata PH

Salata PH

Touch of Ellehcar

Touch of Ellehcar