Archive for May, 2014


Friday, May 2nd, 2014


MBA Marketing and Innopreneurship LOGO

DATE: June 19, 2014

TIME: 1:30 – 5:00PM 

VENUE: RFM Auditorium, Ground Floor. RFM Corporate Center, Pioneer cor. Sheridan Sts., Mandaluyong City



This is a four-hour training on marketing and innopreneurship intended for micro, small and medium entrepreneurs in the Philippines. Participants are expected to gain insights and practical strategies on marketing and the importance of innovation in any entrepreneurial endeavor.


josiah go










  • GoNegosyo Angelpreneur
  • Successful Entrepreneur and Chairman/Vice Chair/Director of 12 corporations
  • Bestselling Author of 13 bestselling marketing, sales and entrepreneurship books
  • The most awarded business educator in the Philippines (Agora ’94, TOYM ’01, TOYP World ’02 , AME Lifetime Achievement ’07, World Brand Leadership ’09)
  • Took advanced marketing and innovation programs at the MIT Sloan, Kellogg, Wharton and London Business School



01:30- 02:30 Registration

02:30- 03:00          Opening Message & GoNegosyo Primer 

Mr. Ramon Lopez Executive Director, GoNegosyo

VP for Strategic Marketing, RFM Corporation

03:00- 04:30          Plenary Discussion:

Innopreneurship: Combining Innovation & Marketing to Entrepreneurship for Greater Sales & Profit

5 key topics to cover: Strategic Innovation, Marketing on Shoestring Budget,

Market-Driving Strategy, Business Model Map & Insighting.

Mr. Josiah Go

Chairman, Mansmith and Fielders, Inc

Chairman, Waters Philippines

04:30- 05:30          Tagumpay Forum

Entrepreneur Panel with Josiah Go & Ramon Lopez

05:30- 06:00 Closing

Distribution of Certificates



Learning fee is One Thousand and Five Hundred Pesos Only (P1500.00)

Inclusions: One (1) GoNegosyo book (8 Simple Secrets of Raising Entrepreneurs or 21 Steps to Start Your Own Business) and Certificate of Completion.


Those who will pay on or before May 30 will only pay One Thousand and Two Hundred Pesos (P1200.00). Students and teachers (with valid ID) are also entitled to a discounted rate of One Thousand and Two Hundred Pesos (P1200.00).


There are two ways to register:

1.    Fill up the Confirmation Slip then fax (02 6377873 or email ( together with the deposit slip.
2.    Sign up online:



Payment is made through bank deposit. All participants are required to write in their deposit slips the phrase “For MBA Marketing” below the stated amount before making the deposit.

ACCOUNT NAME: Philippine Center for Entrepreneurship Foundation Inc.
SAVINGS: 485-0088492


In case of refunds, cancellation, and substitution:

  • Refunds will be honored if we received a written notice of cancellation 30 days prior to the event and must be emailed at
  • Cancellation received less than 30 days prior to the event will be charged 20% of the total learning investment fee while those received one (1) week prior will be charged 50%.
  • Refund is unacceptable made for cancellations after the stated deadline.
  • Substitution is possible but only upon the advice of the original attendee. The original participant can email the details of the representative.
  • Reminder: As proof of payment, please present your deposit slip at the registration booth.

For questions and clarifications, you may contact Go Negosyo at

02 6379229 or 02 6318101 loc 7106 and look for Gianina Napo, or you may email



Program Primer HERE
Confirmation Slip HERE
Program Flow HERE.

Life is What You Make of It

Thursday, May 1st, 2014

We are on our second leg of our sailing trip, bringing our kids to see how beautiful our provinces are. Our first leg, which I wrote about in my earlier column, was a visit to Moalboal, Oslob, Sumilon island and Bohol. It was a fantastic adventure.

In the second leg, we took friends who have never been to Coron and Busuanga and they were amazed at how beautiful our country really is.

Everyone hears about El Nido of Palawan and Boracay.  Indeed they are considered the best in the world, but Coron, Busuanga and the Calamines islands have great potential too. I have been 15 days at sea, just having to go home for some days to attend board meetings, as this is our only chance to sail when the sea is calm and our kids are on summer vacation and we are with friends to appreciate our own country and the different cultures of each area.

The expansion of the big boys in tourism is happening now; Discovery just took over Club Paradise in Busuanga, the Regency Group of Boracay has started developments in Bohol and has taken over the best island in Coron called Malcapuya island. I just hope they don’t make this a high density hotel.

Huma, owned by some foreign group, hopefully will be more accommodating to local tourist as we have been rejected from landing in the resort last year. The two Seasons group has improved their service a lot and has welcomed a lot of people to visit their prime resort in Coron.

Even at sea, I take time to keep in touch with the real world, but I have realized that life is a journey we all take. While we all want to succeed in our respective negosyos, we need to be grounded with what is out there and take time to be with our family. My youngest daughter, Bella, wants to follow her sisters and brother to dive but she is only seven years old. She loves the provinces, loves the people as we go out to go to the fishermen and talk to them to buy their catch.

My friends say this is the life. I guess it is really what we make out of God’s blessing – a life He has given us. Do we spend it all in work and kill ourselves for material success or do we put some kind of a balance to all this? Many entrepreneurs do get blinded and forget to realize the sunrise and sunset.


WINNING MukhAsim Smile: Cris, a small negosyante in the Malcapuya island


I met a man named Cris who is sort of a very small negosyante in Malcapuya island who claims to be the winner of a Datu Puti contest years ago with his asim face. What he does is he takes out people in his tiny banca, getting them to hold on to see the corals and fishes. Even if this is just a small way for him to earn a living, he still sees the positivity of helping others to enjoy the wonders of nature.

Like Cris, negosyantes like us should always see the brighter side of life. We may have lucrative business gains and milestones but what’s more important is we cherish the simple things that life has to offer.

Life is not forever. If we are blessed to live a long and healthy life, we must ensure that we do spend quality time in our earthly life, creating wealth not only for ourselves but for others, and wealth does not need to be only in material form. Mentorship as a father or mother, spending time with our family, making our children feel the importance of what family really is are, to me, treasures we must build. This is a strength among Filipinos-the family relationship. Rich or poor, I have seen families bond together. Family ties are so strong.

Yes, it is definitely more fun to be with family and friends in enjoying our country.

* * *

Recently, Go Negosyo renewed its partnership with PLDT SME Nation together with PLDT Corporate Business Group senior executive vice-president Eric Alberto and PLDT SME Nation vice president and head Kat Luna –Abelarde as we continue our joint effort to elevate the competencies of the SMEs, especially as we prepare for the integration of the ASEAN market in 2015.

Recent renewal of partnership between the PLDT SME Nation with PLDT Corporate Business Group Senior Executive Vice-President Eric Alberto and PLDT SME Nation Vice President and Head Kat Luna –Abelarde together with Go Negosyo’s Joey Concepcion and Mon Lopez at the Manila Polo Club

Notably, the PLDT SME Nation has long been a partner of Go Negosyo in helping build an entrepreneurial society, by assisting the SME sector with relevant ICT systems like the PLDT Cloud, DSL broadband, Check Out sales and inventory systems, FasTrack location trackers, Watchers CCTV monitoring systems and many more.

They have been at the forefront as well in partnering with Go Negosyo to recognize the leading entrepreneurs in the country through their Bossing Awards, and the mounting of SME forums that serve as learning and sharing sessions among fellow entrepreneurs.

The reason behind all these technological advancements is the convenience and business innovations that can greatly help SMEs to further their business. The importance of adopting technology to level-up businesses is very essential. Imagine if all the SMEs are utilizing and maximizing the power of technology in transacting businesses. The efficiency and convenience of it goes both ways benefitting the entrepreneur and its clients.

PLDT SME Nation supports in nurturing and providing an environment that will educate the youth, give proper support, funding, and mentoring. Go Negosyo, on the other hand, is one with their vision and goals of helping these aspiring entrepreneurs to level-up a bulk of entrepreneurs to succeed and move up in life.