Archive for April, 2014

Celebrating Success

Thursday, April 24th, 2014

Coming from a quiet holy week and Easter celebration always gives me a feeling of renewed hope. A spiritual renewal also makes me recharged and encouraged to go back quickly to work to pursue our goals and purpose here on earth. As an entrepreneurship advocate, I am happy to see fellow entrepreneurs celebrate milestones in their journey, either in opening new branches, or more so in launching a new business, or in celebrating corporate anniversaries. We join them in celebrating success!

PASSION AND CREATIVITY are what drove French Baker’s CEO Johnlu Koa (second from right) to put up and open Lartizan. In photo (from left): Tootsy Angara, Marilou Koa, Marissa Concepcion, Senator Sonny Angara, Johnlu Koa, and Go Negosyo’s Joey Concepcion.

Very recently, we celebrated with one of the very first Go Negosyo entrepreneur advocates Johnlu Koa and wife Marilou the launching of their new business concept at the heart of Bonifacio Global City, in front of Market Market.
Being a guru in marketing at the UP School of Business, he put his knowhow into practice. Johnlu loves to mentor aspiring entrepreneurs being a professor for a number of years and shares with them how he became a successful entrepreneur. From being a professor, he ventured into entrepreneurship, studied food retailing operation and baking in France and opened French Baker. Fast forward to the present, French Baker has grown to more than 50 branches and present almost nationwide as he is present in key cities where SMs are. Now the expert in or shall I say the “Father of French Baked Goods Retailing in the Philippines”, Johnlu didn’t stop in innovating further his business.
Recently, aside from acquiring the master franchise for Chatime which has more than 30 branches and still growing, Johnlu opened Lartizan – offering French fine dining, famous pastries and a wide range of artisanal breads.
Johnlu said that now that the Filipinos have been introduced to French baked goods, it is a good time to level up and introduce the higher-end and more creative French baked variants and offer it in a nicer ambience. Thus he thought of opening Lartizan at the BGC.
Lartizan, is a higher end version of his popular French Baker. I credit Johnlu for popularizing French breads and pastries to the Filipinos. He was a game changer when he saw the opportunity way back in the 80’s when he opened his very first French Baker store in the then new SM North EDSA. Back then, few Filipinos would crave, or probably even know what a French bread or Croissant is. It is even hard to spell and pronounce. Johnlu then saw the opportunity that those kinds of breads are not much known in the country.
His special guest was our very inspiring Senator Grace Poe, who was also our Keynote speaker in our last Women Negosyo Summit. Johnlu’s mother was also there together with another entrepreneur advocate Senator Sonny Angara and wife Elvira, and his father former Senator Ed Angara.
As a sidenote, Johnlu confided with me how the brand name Lartizan evolved. He originally intended to make it L’Artizan to connote more creativity and passion that go with the products. But, as in the rules of branding, he made it more simple and easier to spell and pronounce, thus calling it simply Lartizan. Congratulations to Johnlu and Marilou, you are truly game changers. I believe this is another big hit in the making.
I remember in that same night, we proceeded to attend the 10th Anniversary celebration of another Go Negosyo advocate Richard Sanz. Like Johnlu, Richard has been joining Go Negosyo activities since our beginnings in 2005.

Celebrating 10 years of business, CEO of Food Asia Richard Sanz (left) continues to inspire and help aspiring entrepreneurs through business franchising.

We witnessed over the years how Richard’s company Food Asia has continued to grow. He started his business at the age of 23 and put up Bibingkinitan in 2006 offering smaller version of the traditional bibingka with variety of flavours to choose from.
From his first branch of the now- famous Bibingkinitan, it has grown to more than 200 branches nationwide. An entrepreneur at heart, the former IT employee Richard, opened his next food retail concept Bar-B-King, which specializes in grilled in barbecue food items. He opened up this concept just a few years ago and now has started to expand in quite a number of branches.
Last year, he ventured into a new concept also on baked goods, and he branded his new store as OVN. He had his first branch also in SM. We are fortunate to see SM supporting the growth and expansion of many SMEs in the country. As Richard celebrates his 10th year in business in line with the 10 milestones that his company achieved, Richard has gone a long way in growing his business.
He has also received many awards along the way, but I am amazed how Richard and even Johnlu have remained very passionate in their negosyos, goal-oriented, clear vision of where to take their businesses, staying positive and always looking at the next big opportunity; Yet they stay humble and always committed to helping and mentoring other aspiring entrepreneurs in many Go Negosyo Summits and seminars.
To me, they are good role models for entrepreneurs to follow. Congratulations also to Richard and his team and wishing you great years ahead.
Be inspired to take the first step in establishing your own business and know the fundamentals of starting an enterprise through the Go Negosyo’s NEGOSEM NEGOSYO BASICS. We will be holding a one-day negosyo seminar on April 25 (Friday) from 2:00 pm – 6:00 pm at the RFM Auditorium. For more details, get in touch with us through: Phone (02) 637-9229/ 02 637-9347; Mobile 0999 7872082; Website:



Of God and Family

Thursday, April 17th, 2014
A PORTRAIT OF A LOVING FAMILY: My dad, Joe Concepcion (second from right) and his twin brother Raul Concepcion (second from left) kissing their wives and my auntie Mely (center) and her husband Paeng Hechanova). Photo was taken in Tokyo this March during our annual shareholders meeting.

A PORTRAIT OF A LOVING FAMILY: My dad, Joe Concepcion (second from right) and his twin brother Raul Concepcion (second from left) kissing their wives and my auntie Mely (center) and her husband Paeng Hechanova). Photo was taken in Tokyo this March during our annual shareholders meeting.

Holy week marks the start of the summer break for many Filipinos as vacation begins for all schools. This will change next year though as a number of universities have decided to follow the Western calendar which, frankly, I find ridiculous considering having school in summer will be a torture for the kids if their schools don’t have air-conditioning. Yes, the richer universities may have enough air-conditioning but what about the rest? And if we are avoiding rains in June, rains don’t stop in August either. It can also worsen from that month.

At any rate, summer in the Philippines would still be the best time to have a school break. We also want to promote the local tourism in this country and the best time for family vacations is during our summer. The bonding with our children mostly takes place during the months of April and May, which is the best time to travel and see how beautiful our country side is- The remarkable beaches, and historic sites.

Right now, we are in the Visayas for our annual dive adventure. Moalboal is our first stop and just along the shores is one of the most fascinating sardines run I have ever seen – millions of sardines that form an underwater tornado that surrounds you. You can dive and even snorkel around it.

We spent our entire summer vacation in Baguio. We would spend it there with my parents coming up during weekends and we were taught how to type and do arts and crafts when they were not around. Family bonding is very important for us not only as a Concepcion clan but particularly for each of the families. We are all even hooked into a Viber group and communicate as often possible.

I guess for Filipinos, this is an inherent good quality and we do see this in different levels of society. We should continue this to encourage our children and family to be more intact and share the family values and celebrate the spirit of togetherness for this is a huge advantage that we have over other nationalities whose sense of family dwindles as they send their kids off when they are of legal age.

Annually, our bigger Concepcion clan would visit a province or an Asian country and have its shareholder conference to discuss Concepcion industries issues but this would last only for about 2 hours and the rest of the days are activities that bring about a closer family.

Somehow this has been the formula that has protected our clan from family fights aside from being a prayerful clan led by our parents. To this day, despite the frequent (at times, funny) arguments of our parents as couples, they all continue to love each other and have remained committed to their marriage vows.

I would say that my dad and uncles have been very loyal to their wives. Not all marriages though have been perfect in our large clan. While we can be successful in our business, it is not the only measurement of success.

One can be so rich but the question is, is he or she happy? Family and living a God-centered life are what bring about happiness. The material aspirations we have can be pursued with our hardwork and passion in our negosyo or our profession, but they must never be our focus and end-goal. To me, marriage, family, spiritual and personal relationship with our Creator, and service to our community and fellowmen are far more important.

This holy week, as Catholics, we have our religious rites and reflections that we follow. To be sure that Good Friday is a quiet day of reflection for us as we spend time out of town, we also brought the video about the Holy Bible. This week is a special time for prayer, penance, reflection, and sacrifice. Lent gives us that moment to reflect on our Lord Jesus Christ – his suffering, his sacrifice, life, death, and resurrection. This is also a good time to spend religious moments and practices with our families and loved ones.

Have a blessed week and advanced Happy Easter to all!

I would also like to greet my good friends Meca Penson – Prieto and Butch Prieto a happy 25th anniversary. Both have Chinese astrological signs that are dragon and dog, the most incompatible for a marriage but yes, they have so far proven the Chinese signs wrong. Meca, was supposed to get her letter printed in my column but told her best to give it to her husband as he surely will appreciate it. It is nice to see a couple reach 25 years and if we are blessed with good health, could even reach the 50th and 60th year anniversary.

Gathering of the Tech Giants

Sunday, April 13th, 2014

After the successful Technopreneurship Summit last February, I hosted a cocktail dinner in my house in for the Filipino technopreneurs to have a meet and greet with the country’s tech giants Manny V. Pangilinan and Engr. Dado Banatao to thank them for the support that they have given for last year and this year’s summit.

Successful technopreneurs and giants in the Silicon Valley shared their views and insights on how to revolutionize the way entrepreneurs do business with the help of technology.

Thriving and successful Filipino technopreneurs are now considered as prime movers in the world of technopreneurship.

Joey Concepcion of Go Negosyo hosted a dinner for Manny V. Pangilinan and Engr. Dado Banatao for their continued support in helping develop Filipino Technopreneurs, an affair attended by 7000 people in the SMX Convention Center. Likewise, Sen. Grace Poe, Sen. Cynthia Villar, Sen. Bam Aquino (not in photo), Sen. Sonny Angara, Sen. Ralph Recto (not in photo ), Sen. Allan Peter Cayetano (not in photo ),and Dept. Of Finance Secretary Cesar Purisima are all in support for the Go Negosyo Bill and the activities being done. Executive Director Ramon Lopez hosted the short program. Alice Eduardo, a Go Negosyo advocate and supporter, was the co-chair of the 6th Filipina Entrepreneurship Summit.

Marissa Concepcion, PLDT President and CEO Napoleon Nazareno, PLDT Communications and Energy Ventures Inc, President and CEO Orlando Vea, Go Negosyo founder and CEO Joey Concepcion, Sen. Bam Aquino, Executive Director Mon Lopez, Sen. Sonny Angara, and former Camarines Sur Governor Lray Villafuerte

Three of the country’s renowned and successful technopreneurs: Maria Ressa of, Engr. Dado Banatao of Tallwood Venture Capital, and Manny V. Pangilinan of PLDT Group.

MVP giving a short yet meaningful message to the technopreneurs

Marine Resources Development Corporation founder Rosalind Wee and Vibal Publishing House Inc. president Esther Vibal

Hope Atienza of DHL Philippines, British Embassy’s Trevor Lewis, and DHL Country Manager Yati Abdullah

Cristalle Henares, Santa Elena Construction and Development Corp. president Alice Eduardo, Mons Romulo, and Marissa Concepcion

Technopreneurs and partners from the PLDT group

Jimmy Ayala of Hybrid Social Solutions, Ibba Bernardo of, and Joey Concepcion CEO Maria Ressa, Tallwood Venture Capital chairman Engr. Dado Banatao, PLDT Group chairman Manny V. Pangilinan, Philippine Star Executive Vice-President Grace Glory Go, PLDT Communications and Energy Ventures Inc, CEO Orlando Vea, and PLDT Corporate Business Group Senior Vice-President Eric Alberto

Ricky Dee, Joey Concepcion, Fe Agudo, and Sen. Cynthia Villar

DTI Secretary Greg Domingo, Convergys’ Marife Zamora, Weng Domingo, Sen. Grace Poe, and former National Defense Secretary Gilbert Teodoro

Injap Investments Inc. President Edgar “Injap” Sia, former Camarines Sur Governor Lray Villafuerte and wife Lara Villafuerte

Benjamin Liuson of the Generics Pharmacy, Sen. Bam Aquino, Sen, Sonny Angara, Judy Liuson, and Tallwood Capital Venture Chairman Engr. Dado Banatao

Narra Venture Capital managing Director Paco Sandejas , Danny Batac, and Christine Jacob -Sandejas

Philippine Star columnist Wilson Lee Flores, Bounty Agro Ventures’ Tennyson Chen, Angelpreneur Cito Beltran, and Lifeline Rescue’s Michael Deakin


Women entrepreneurs zealously get together during the techno cocktail dinner in line with the launch of the 6th Filipina Entrepreneurship Summit

Hope Atienza of DHL Philippines, Joey Concepcion, Marivic Concepcion, Jo Concepcion, DHL Philippines Country Manager Yati Abdullah, and Calata Corporation CEO Joseph Calata

Wilson Lee Flores, Injap Sia, Edward Lee, Armando “Butz” Bartolome, Dean Pax Lapid, Mon Lopez and Ms. Mylene Abiva


Chic’s E-Learning Venture     

Inspired by the power of the internet to disseminate information rapidly, Chic R. Francisco has decided to use this dynamic medium in her e-learning venture. Her first business enterprise was a dress shop, successively followed by a fashion school, a publishing house and now an e-learning project which teaches pattern-making through her website:

Having been invited by the TESDA to be one its technical adviser to set up the guidelines and standards of training for the garment sector and training centers in the 90’s, Chic was made aware that thousands of our people are employed as sewers, but they do not know how to take body measurements nor how to draft dress patterns, which Chic realized is also the sorry predicament of sewers in other third world countries.  This gave Chic the impetus to offer through her website, free very fundament on the subject.

This is precisely to empower thousands by adding more competencies to their existing knowledge or skill, thus enabling them the ability to be on their own, or at least add to their salaried income by being able to accept orders at home and later on set up their garment business.

These free lessons available in Chic’s website are:  How to Take Body Measurements; How to Draft the Basic Dress with Waistline; How to Draft a Straight Blouse with a Sports Collar and Basic Sleeves are so detailed and comprehensive that many of her viewers have made comments saying that they have chosen Chic to be their sole tutor in pattern drafting and sewing.

Sometime in May, Chic’s e-book entitled The Step-by-Step Guide to Pattern Drafting of Various Ladies’ Pants and an e-learning supplementary material on the same subject will be available.  Both of which may be ordered from her website.  Chic is already preparing more e-learning lessons on fashion design and more lessons on pattern drafting.

The thought that this e-learning endeavor has far-reaching effects on people’s lives makes Chic immensely excited. Although she was already preparing to take things easy, the idea that she can still make her presence felt among countless individuals has so raised her energy level that her e-learning project keeps her thoroughly occupied.

[Go Negosyo Partners Announcement] Forum on PH business opportunities to be held in Singapore

Friday, April 11th, 2014

Posted at 04/11/2014 4:05 PM | Updated as of 04/11/2014 4:05 PM
Credits to

MANILA – A forum on job and business opportunities in the Philippines will be held this month in Singapore.

Dubbed as, “Philippines! This Is The Right Time! A Forum on Opportunities: Jobs and Entrepreneurship”, the event will be held on the afternoon of April 26 at the Suntec Convention Center in Singapore.

Organized by and The Finely Filipino Magazine, the forum hopes to address the concerns of many Filipino workers who are seriously thinking of returning and finding work in the Philippines.

“With many of their career situations (IT, Banking, Services, Media, etc.) in Singapore uncertain, the option to return to the Philippines and offer their sterling business practices should be a welcome choice,” said Sandra Hernandez, director of MiraMar Publishing Pte Ltd, the publisher of the popular The Finely Filipino Magazine in Singapore.

Among the speakers for the forum are captains of industry and successful business people such as Manny Pangilinan (Chairman, PLDT), Vicky Belo (Founder, Belo Medical Group), Carol Dominguez (President and CEO, John Clements Consultants) and Armando Bartolome (Chairman, The Association of Filipino Franchisers).

“We hope this forum will encourage Filipinos with best practices to share it with the rest of the Filipinos and help build further our economy,” said Melannie Syquia-Hizon of GNP Views and Events.

For further details, please email or call +65 9734-4839.

[Go Negosyo Angelpreneur Article] Thinking of getting a franchise? Read this

Friday, April 11th, 2014

Thinking of getting a franchise? Read this

by Armando Bartolome
Posted at 04/11/2014 4:08 PM | Updated as of 04/11/2014 4:29 PM

Editor’s note: The Business Mentor is a weekly business column by Armando “Butz” Bartolome, president of GMB Franchise Developers Inc. and chairman of the Association of Filipino Franchisers Inc.

MANILA, Philippines – Many people nowadays are exposed to various franchise businesses.

The Philippines has approximately around 2,000 different franchises. The latest study showed 55% of the franchises involve food and 45% are retail.

A year ago, it was mostly food franchises at 70% and the rest was retail.

For those who are interested in getting a franchise business, I compiled a list of most often asked questions and my answers.

Do share this article with your friends, relatives or even clip and post in the bulletin board.

Q: Am I guaranteed success if I get a franchise?

The Business Mentor: No. A franchise gives the franchisee the opportunity to follow the business system that the franchiser has proven to be successful. Your success as a franchisee highly depends on the commitment you give the business. Beware of any franchiser or company that will guarantee your success.

Q: Can I just invest without necessarily liking the franchise?

BM: There is no room for investors only in franchising. Franchisees are expected to like the franchise business. If you don’t like the noise of pre-school children, you cannot apply for a pre-school franchise. Your success depends on your commitment, but if you hate the concept, how can you commit yourself to it?

Q: Can I get partners to raise the money for the franchise?

BM: Avoid partnerships, but if it becomes necessary, make sure you are the majority shareholder to speed up decision-making. There are endless cases of business partnerships turning sour – even those forged by family members.

Q: What does the franchise investment cover?

BM: The franchise fee, branch construction, furniture and fixtures, signage, and other items. The fee normally covers the right to use the trademark, business system, all the pre-operating services including training, the opening team, dry runs, pre-opening, and marketing support. It is critical to check with the franchiser the extent of coverage of the franchise investment and franchise fee. Expect variations in the coverage.

Q: Can I take the franchise agreement and show it to my lawyer?

BM: By all means! It is your right as an applicant to seek legal advice. Beware when the franchiser does not allow you to bring the agreement contract outside their office. Prior to sending to your lawyer, please read several times. Never be afraid of the technical and legal terms. Underline statement or phrases that seem vague. Write questions as you read the document.

Q: Am I obliged to get all my supplies from the franchiser?

BM: This varies from franchiser to franchiser. However, the franchiser could oblige you to get certain supplies from them – particularly those that carry trademarks and those crucial to product quality and standards.

Q: Do franchisers put mark-ups on supplies delivered to franchisees?

BM: Yes. The mark-up covers their cost of locating, buying, and warehousing supplies.

Q: Why do I have to go through an application process?

BM The application process enables you and the franchiser to decide if you can do business together. Avoid any franchiser who can’t wait for you to sign the agreement. The process may take some time, including doing the location study.

Q: Can the franchiser tell me my profit margins and payback period?

BM: The franchiser can only give you estimates. The figures will depend on how well you manage your branch. Verify and conduct your own estimates.

Q: Who will look for and choose my site?

BM: You should be able to convince yourself that there is a market for the business concept in the site you choose. Franchisers do not provide the sites. If ever they do, study carefully weighs the pros and cons. Consider where you live and familiarization with the neighborhood.

Q: Can the franchise be taken away from me?

BM: Yes. You can lose your franchise if you violate the agreement and ignore the operations manual. The franchise fee will not be refunded. However, unless the infractions are serious, there is normally a “curing process” where the franchiser gives you a chance to correct your mistakes.

Q: Will the franchiser help me manage my branch?

BM: An important part of franchising is the franchiser’s commitment to help your business. The assumption is that the franchiser has had years of experience that he will want to share to make your franchise successful. However, you have to be open and take him seriously. However as a franchisee you have to be on top of managing your branch. The franchiser is there to provide support. What is vital is to establish open communication lines.

If I failed to include some questions, you may email me at

For questions and more information, you may contact Armando “Butz” Bartolome by His website is


Credits to: ABS-CBN News

Graduates, DREAM BIG!

Thursday, April 10th, 2014

Now is the graduation season. Congratulations to those finishing college and finally getting their diplomas after so many years in school.  It must be a real achievement and a relief too. But I guess the more serious part of life has just begun for you. You are now on your own. It is the beginning of your new chapter that only you can determine what will come out of it.  Having what you learned in school plus, more importantly, the values thru the years that your parents, school teachers and the friends imparted all helped shape the kind of character you need to succeed in life.

YOUNG FUTURE TYCOONS: Owner of Bibingkinitan Richard Sanz (left) and president of Injap Investments Inc. Injap Sia dreamed big and started their own business at a young age to have a mark in the world of Philippines entrepreneurship.

YOUNG FUTURE TYCOONS: Owner of Bibingkinitan Richard Sanz (left) and president of Injap Investments Inc. Injap Sia dreamed big and started their own business at a young age to have a mark in the world of Philippines entrepreneurship.

Learning does not stop after you graduate. It will now take a different form and you will still need mentors to guide you along the way as you join the working class or as an entrepreneur. As I say, learning continues and becomes even more intense especially when you determine what you finally want to be. Assuming you work for a company, you will need to learn how to be the best in that profession you decided to pursue through self learning, training or thru mentors that you may have in your office, and organizations that you will join.

One thing that you can do is research more on what interest you as you if you decide to be an entrepreneur. The internet of course is an easy source of information.  It becomes even more challenging as you really need to know what business you want to be in and if this matches your strengths. Just don’t rush to be an entrepreneur since many are saying “be your own boss, be an entrepreneur.” There is nothing wrong with working first in a company to gain experience, discipline, and to discover your real strength.

YOUNG AGRIPRENEUR: Self-made youngest billionaire in the agriculture industry Joseph Calata, believes that the empowerment of the country’s agri sector is a very good investment.

YOUNG AGRIPRENEUR: Self-made youngest billionaire in the agriculture industry Joseph Calata, believes that the empowerment of the country’s agri sector is a very good investment.

Although, there are exceptions to this when one is very clear of his vision and his business model. I can name many who have taken this path immediately but as a percentage of the Philippine population, this will be very low. We have Chris Tiu who co-founded Happy Lemon, the youngest CEO of Calata Corporation Joseph Calata, owner of Bibingkinitan Richard Sanz, and co-founder of Mercato Centrale RJ Ledesma, among others who saw the potential of growing a business at a young age.

If you are eager but do not have a business model in mind yet but really want to get the feel of it, start by getting a franchise from a reputable groups like the Philippine Franchise Association (PFA) and the Association of Filipino Franchisers Inc. (AFFI) for they can help and guide you along the way.

People ask me what the secret of success is. Some would say it’s the school you come from or the honors you get in school. While this may help, I believe more in the character that one develops thru his schooling years – how driven you are to succeed, how persistent, passionate and wanting to be the best in the skill you have identified as your strength.

For example, you thought of an idea because you feel that there was a need to fulfill something and there is a market for it. The challenge here is how long will it take you to execute and how will you execute it properly? How persistent will you be in achieving your objective?  How will you get a mentor to help you?  And, how persistent are you in researching and going all over town to find the people that can hlep you put it together?

Let me share with you a simple story of Injap Sia. He studied in a school in Iloilo and his parents lived a simple life owning two supermarkets. Injap thought of an idea of having the first fast food serving inasal chicken since the rest where all the typical “restaurant type”. He and his wife worked very hard in developing the formula at home. He told me that when he was starting, he got so tired of doing the daily preparations and felt that it was not going anywhere that he almost gave up. But he persisted and asked his father’s help and found a location that his father did not quite agree with.  Injap persevered and continued and that was the beginning of the success of Mang Inasal which at that time, Go Negosyo awarded and years later I awarded him the Ernst and Young award for small business and told him that this award is too small for him as a week after he sold 70 percent of Mang Inasal to Jollibee for Php 3 billion. Then years after, he partnered with Tony Tan Caktiong of Jollibee, and renamed his Injap Properties business into Double Dragon, which will build over 100 city malls in the next few years.  It’s IPO early this week at 2 pesos doubled in two days.

There are many more like Injap out there and this column will not fit for all the names. It can happen to you not because you are a summa or magna cum laude but because you have the heart, will, and proper mindset to do so. It is rare to find one that is like an Injap that graduated with no high honors in his class. I’m not saying that having honors will not give you an advantage but it is character that really gives a person that edge factor as an entrepreneur or even as a professional manager.

I wish all of you the best and continue to seek guidance from our Lord.

Congratulations Injap Sia and Tony Tan Caktiong, Go Negosyo’s Trustees and supporters for successful IPO

Tuesday, April 8th, 2014


By: Krista Angela M. Montealegre,
April 7, 2014 4:22 PM

DoubleDragon's Tony Tan Caktiong (left) and Edgar Sia (2nd from left) with PSE chair Jose Pardo (3rd from left) and CEO Hans Sicat (right). Photo courtesy of PSE.

DoubleDragon’s Tony Tan Caktiong (left) and Edgar Sia (2nd from left) with PSE chair Jose Pardo (3rd from left) and CEO Hans Sicat (right). Photo courtesy of PSE.

MANILA – The real estate venture of the founders of Jollibee and Mang Inasal saw its shares soar on Monday, hitting the ceiling price on its market debut.

The stock of DoubleDragon Properties Corp, the first company to join the bourse through the initial public offering (IPO) route this year, closed at P3 per share, 50 percent higher than its listing price of P2 per share. It opened at P2.40, a 20 percent premium from its listing price of P2 per share.

“We think it has good value but we encourage people who have shares to hold on to it. The price will improve throughout the next 12-24 months as the projects come on stream,” BDO Capital and Investments Corp Ed Francisco told reporters on the sidelines of DoubleDragon’s stockholders’ meeting.

BDO is one of the joint lead underwriters of the offering alongside Unicapital Securities Inc and RCBC Capital Corp.

“This reflects continued positive sentiment on the property sector and positive outlook on the business,” said Freya Natividad, investment analyst at Papa Securities.

DoubleDragon listed 579.73 million shares today at the SME Board of the Philippine Stock Exchange, giving the property firm a public float of 26 percent after the share sale. The company raised P1.16 billion from the share sale, which was more than 15 times oversubscribed.

Net proceeds from the offering will finance the development of the first five CityMalls, acquisition of land and pre-development work for near-term projects and general working capital purposes.

The real estate firm may raise more funds at the operating company level with the issuance of at least P3 billion worth of corporate notes in the second half of the year, Francisco said.

DoubleDragon is spending P24 billion to build a hundred CityMalls, mostly in the Visayas and Mindanao, to become the largest branded community mall chain in the country by 2020.

By that time, DoubleDragon will have 1 million square meters of total leasable space, 700,000 square meters from CityMalls and 300,000 square meters from mid- and large-sized commercial centers, warehousing projects and office projects.

DoubleDragon is securing 8-10 sites for its CityMalls, five of which will be announced this month. The company will start the construction of the first five CityMalls in the second quarter and will finish them before yearend. It has pre-leased 92 percent of the first CityMall in Roxas City.

Aside from community malls, the company plans to complete office towers and expand its portfolio of horizontal and vertical residential projects where opportunity arises.

DoubleDragon is a 50-50 joint venture between Injap Investments Inc and Honeystar Holdings Corp. Jollibee founder Tony Tan Caktiong owns Honeystar, while Mang Inasal founder Edgar “Injap” Sia II owns Injap Investments.

Jollibee Foods Corp (JFC) acquired 70 percent of Mang Inasal in 2010 for P3 billion, with Sia retaining the remaining 30 percent.

DoubleDragon is the second firm to go public this year after Top Frontier Holdings Inc, which joined the bourse through listing by way of introduction.


Article and photo credits to

[Go Negosyo Endorsement] Got A Question About Taxes? #HonestlySpeaking

Monday, April 7th, 2014

“In the hope of promoting a culture of honesty, CSR Philippines shall award the “Seal of Honesty” to individuals and corporations who will complete the CTP Certification Program to uphold the value of honesty in doing business in the country. If we succeed, it will be easy to lower our taxes, eliminate numerous and burdensome tax regulations and focus on increasing voluntary compliance by making it simple and fair for all taxpayers.”

To read the complete article, click here


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Available soon in all bookstores nationwide. 

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Don’t take the risk! Let’s check it

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For more information, contact us at (02) 622 7720 or send us your inquiry via email:

[Partner Announcement] Magnum Manila: Pleasure Awaits.

Sunday, April 6th, 2014

Pleasure Awaits. 


Be one of the first 500 to enter the doors of Magnum Manila this Tuesday (April 8) and get a FREE Make Your Own Magnum Bar.

Here are the rules:

1. Doors officially open at 12NN on Tuesday, April 8 2014. Patrons may line up ahead of time.
2. Advanced reservations by phone, or by reserving spots in the line will not be permitted.
3. Patrons must physically line up to be counted.
4. Patrons who are counted as part of the first 500 may only have 1(one) Make Your Own Magnum bar.

See you on Tuesday! #MagnumFirst500

<Where is Magnum Manila Cafe’? SM Aura’s 5th Floor Sky Park dining area> See you there!

Read more… and let pleasure engulf you.

Magnum Manila
Opening 8 April 2014
5/F Sky Park, SM Aura Premier, BGC, Taguig
Instagram: #MagnumManila

Go Negosyo congratulates the MVP Group on the 4th Asian Excellence Recognition Awards 2014

Sunday, April 6th, 2014

MVP Group









MVP Group of Companies

Congratulations MVP Group on the 4th Asian Excellence Recognition Awards 2014.

Best CSR, Best Investors Relations, Best Corporate Communications, Meralco, MPIC and PLDT.
Mr. Oscar Reyes – Meralco
Mr. Joey Lim – Pacific Investments
Mr. Polly Nazareno – PLDT
CFOs Ms. Betty Siy-Yap – Meralco and Mr. David Nicol – MPIC