Two weeks ago, Unilever-RFM Ice Cream Company launched the game-changing product Selecta Magnum in one of the best events I’ve ever attended. Prior to the launch, we saw a massive social media buzz on Magnum on Twitter, Facebook and blogs. John, my brother, who heads the ice cream joint venture, and his team have come a long way since I purchased this brand from the Arce family about 22 years ago. The brand is definitely RFM ’s crown jewel today.
Yes, Magnum exploded not only in that party, which gathered society’s who’s who, including Unilever global Chairman Paul Polman; Magnum sales have exceeded our expectations sixfold, and to think the projected demand was pegged aggressively. This has led RFM share prices to move higher. At this rate, our Selecta ice cream company could even become bigger than RFM Corporation. This product has definitely changed the game in ice cream. (more…)