Archive for August, 2011

Starting a season of CSI

Monday, August 29th, 2011

Six years ago, we started Go Negosyo in response to the call for steps to ease the alarming poverty in the country. Our mission was and has always been to educate, empower and encourage Filipinos to venture into entrepreneurship so that they may enjoy more comfortable, dignified lives. We believe that these –changing mindsets and imparting entrepreneurial skills they need to support themselves— are our share in providing a long-term solution to alleviating poverty in the Philippines.

Through the years, we have seen Filipinos embrace the Go Negosyo advocacy, take charge of their lives and put up their own negosyos. But more importantly, we have witnessed the empowerment and the rise of a growing number of social entrepreneurs, who are striving to address different social issues through their negosyos. This, of course, is a clear indication that the mindset of Filipinos towards society and entrepreneurship have changed. But, there is still more to be done to make this part of the mainstream consciousness. (more…)

Go and Multiply

Thursday, August 25th, 2011

A couple of weeks back, Go Negosyo signed into another new partnership, this time with Multiply. Multiply was one of the social networking sites that my kids used aside from Friendster many years ago. Multiply became more popular in the Philippines for online marketing since people used the site to advertise and sell things like an online retail store.

During the opening of Multiply’s new office, which they set up at the Hanston Square Building at the Ortigas Complex in Pasig City, I met the company’s new employees headed by Jack Madrid, its Country Manager, as well as the CEO and Founder of Multiply, Peter Pezaris. One of the commitments made by Jack and Peter was to see Multiply succeed in its new direction, that is building its online retailing business. To date, it has over 90,000 entrepreneurs using the site.

Heaven is for Real

Thursday, August 18th, 2011

Let me shift the topic a bit from the usual negosyo columns I write. My wife and I decided to visit our daughter in LA. She studies in Enderun Manila and is doing a six-month internship with the Peninsula in Beverly Hills. She’s the only Filipina that they’ve ever accepted, due to her persistence and constant follow-ups in getting them to accept. In a meeting in Manila, they visited the school and decided to accept her this one time. As usual, she does not even want us to eat or stay in the hotel as she’s embarrassed to let people know who she is.

The Internet in America today is so widely accessible that you can’t live without it, and it’s now even more important than TV to this new generation. For the first time, I decided to download a book using Kindle in my iPad. I bought a book from Amazon, one of what I’ve been hearing about a lot lately. It’s about a four-year old boy who had a near death experience, and this book has sold 3.4 million copies, excluding ebooks, in a matter of a few months. The book is called Heaven is for Real. (more…)

NEGOSEM SA QC: Register now!

Wednesday, August 17th, 2011

Do you have what it takes to be a ‘negosyante’? WOULD YOU LIKE TO know the FUNDAMENTALS of starting a business? Do you want to be inspired to take that first step in establishing your own enterprise?

Learn Key Negosyo Concepts and Principles from Go Negosyo Mentors and Be More Informed About Running Your Business!

Go Negosyo Young Entrepreneurs Summit 2011

Wednesday, August 17th, 2011

YES Logo

Following the success of last year’s Youth Summit, which inspired more than 18,000 aspiring and existing small entrepreneurs, Go Negosyo is having its third Young Entrepreneurs Summit this September 23, 2011 at the World Trade Center. Themed Be Smart, Be Enterprising, the Summit will gather together the entrepreneurs of tomorrow, youth from different high schools and colleges, to reinforce an enterprising spirit and to empower them with the relevant entrepreneurship tools to help them move up in life.

Ten Outstanding Students of the Philippines 2011

Monday, August 15th, 2011

Every year, RFM together with National Bookstore and PLDT recognize ten of the country’s brightest students. This year is extra special because we are celebrating the 150th year anniversary of Jose Rizal,  the inspiration behind TOSP, the 50th founding anniversary of TOSP as well as the TOSP Alumni Community’s 10th year anniversary themed BAYANi.  TOSP is a project that my father started in his younger days, which I restarted in the late 80s when the Yellow Revolution brought back Democracy. Today, my sister Marie runs the foundation’s day to day affairs.

During the event at Malacañang, I sat beside Executive Sec. Paquito Ochoa who delivered an inspiring speech as President Aquino could not make it. The ceremony was very touching as all the ten finalists and their parents had tears in their eyes, realizing the challenges they were able to overcome.

Here are their stories… (more…)

Fear and Greed, Part 2

Thursday, August 11th, 2011

A couple of days ago, a good friend whom I regularly call to check what his crystal ball is saying on the financial market, warned me that something will happen and the formation is really bad (he is a chartist and does not really rely much on company news but on the charts). I have always been pessimistic about America, which is why I keep away from U.S. stocks. Well, a week after, we now see the Dow Jones start from a high of 12,700 to now at 10,900 levels in just a week. And there is a good chance that we will see this back to the 6,000 levels in the near to medium-term. He sees it that way and I quite agree with him, but maybe not in the immediate future, hopefully.

The bright side in all of this is that the prices of commodities such as crude oil, wheat, corn and milk should start to come down due to the fear of a double dip that may happen. This has some good implications for the Philippines as with consumer goods companies like RFM Corporation, since we buy a lot of milk for ice cream and our ready-to-drink milk, as well as a lot of flour products and other commodities. This will also be good for transport industries now that crude oil has broken the 80 dollar level. With inflation kept low, interest rates will also be low for quite some time, which is good for business. It’s quite early to say if commodity prices will hit the levels of 2008 when greedy hedge fund managers placed huge bets on commodities, pushing prices to go even higher. As things improved in 2009 and 2010, people forgot the problems of America as greed took over fear again. Balancing fear and greed is usually the problem and is the reason for all this exaggeration in the market. (more…)

Go Negosyo goes to Region IV

Monday, August 8th, 2011

Last week, I showcased the entrepreneurs that Go Negosyo met in Bukidnon as we kicked off our 2011 SME Caravan with the help of the DTI. Region X was just the start of our journey around the country in our quest to spread entrepreneurial education and mindset change even in the remotest provinces in the Philippines. After Bukidnon, we headed to Region IV— in the province of Oriental Mindoro.

With the assistance of DTI, lead by DTI CESO IV Regional Director Joel Varela and DTI Provincial Director for Oriental Mindoro Oscar Agbay, we were able to share inspiration and entrepreneurial knowhow to more than 300 locals who took part in the forum and the Negosem (Negosyo Seminar) that were held at the Filipiniana Hotel in Calapan City. Of course, spreading the entrepreneurial advocacy would not be possible if not for our Go Negosyo Angelpreneurs and advocates Paolo Tibig and Ed Pilapil, who shared their expertise on mindset change and spotting opportunities as well as marketing and product development. We are also grateful to Hon. Vice Gov. Humerlito “Bonz” Dolor for welcoming Go Negosyo to the island of Oriental Mindoro. (more…)

CSR, SI and SE

Thursday, August 4th, 2011

When we started Go Negosyo, our mission was to help solve the problem of poverty in the country through entrepreneurship. Recently, we’ve seen a growing number of entrepreneurs whose negosyos provide solutions to a specific social problem, and will ultimately also lead to overall poverty reduction. We call them social entrepreneurs. These noble entrepreneurs run negosyos differently, working instead to address some of the most pressing problems of our country.

People such as Tony Meloto and Bam Aquino have already established their own social enterprises, and this is a movement that Go Negosyo strongly supports. But we also see the lack of awareness on the importance of social entrepreneurship, and as one of our major agenda this year, we wish to create more awareness. Through a concept called Corporate Social Innovation or CSI, we aim to educate more negosyantes on how they can incorporate a social development model as part of their existing business model, so that private companies can be more proactive in developing our country. We see CSI as a more sustainable approach than Corporate Social Responsibility or CSR. Unlike CSR, CSI is not seen as a separate initiative of the business; instead private companies incorporate a social value into their operations which will result in innovative and better business. It could be outsourcing a particular stage of production to a depressed community, or sourcing raw material inputs from a group of farmers the company is helping, or allowing out-of-school youth to be the people manning outlets. (more…)

Go Negosyo Holds 3rd NEGOSEM Basics, Lipa NEGOSEM

Wednesday, August 3rd, 2011

Despite the unfriendly weather brought by tropical storms Juaning and Kabayan last week, the Philippine Center for Entrepreneurship Go Negosyo successfully hosted two negosyo seminars in two separate venues.

Photo 1

Last July 29, 2011, the non-governmental organization that seeks to promote entrepreneurship in the country hosted the third run of its Negosyo Seminar Basics. NEGOSEM Basics, held monthly at RFM Auditorium in Mandaluyong, aims to teach the participants the basic know-how in starting an enterprise. This included discussions on developing a positive and entrepreneurial mindset, how to spot opportunities, product development and marketing overview.




Mr. Butz Bartolome, Mr. Ed Pilapil and Mr. Roy Aguila

Mr. Butz Bartolome, the country’s franchise guru and president of the GMB Franchise Developers, Inc., shared his expertise on how to master self covering the first two topics in the framework. Meanwhile, Mr. Eduardo Pilapil, Chief Executive Office of Achievers’ Circle, Inc., discussed product development and marketing. Mr. Bartolome and Mr. Pilapil are Go Negosyo’s angelpreneurs.

Likewise, Mr. Roy Aguila, the Business Development Manager of discussed the recent changes in their platform and its relevance to Filipino entrepreneurs. recently signed a memorandum of agreement highlighting its partnership with support to Go Negosyo as an advocacy.

The following day, July 30, Go Negosyo team drove all the way south for the Lipa NEGOSEM organized jointly with Robinson’s Lipa through Senior Marketing Officer Mary Alexie Cueto.

Students, aspiring entrepreneurs and serious negosyantes flocked all the way to Robinson’s Lipa to shop for entrepreneurial knowledge and a bucketful of inspiration.


Go Negosyo angelpreneurs Mr. Ping Sotto, self-help guru and HR consultant, Mr. Reuel Virtucio of Punla sa Tao Foundation and Mr. Carlo Calimon of Let’s Go Foundation shared their expertise on the NEGOSEM topics: mastering self, product development and marketing.



The NEGOSEM program also featured two successful entrepreneurs in the Tagumpay Forum. Guest entrepreneurs were Ms. Cathy Turvill, owner of Nurture’s Spa Village and Dr. Marichu Carstensen of Doc’s Candles. Ms. Turvill and Dr. Marichu have been volunteering their time for Go Negosyo as panelists for the inspirational forum. Dr. Marichu, a proud Batanguena, was Go Negosyo 2008 awardee .


The jumpacked program started 11:30 and ended at around 6:00PM. After every seminar topics, the attendees were give a chance to ask questions, consult, and be mentored.