Archive for May, 2009

Dreams shatter, dreams begin

Thursday, May 28th, 2009

Last year, while watching Bloomberg, a technical analyst who follows the Elliot Wave in charting the stock market predicted that the Dow would hit 9t. At that time, the Dow was trading at 13t level. It seemed ridiculous and crazy then, but we saw that it collapsed to 6500t. Today, it has rallied to 8t.

As I spent some time with my family in San Francisco, I still feel that the American problem is just beginning. While the US Government is doing everything it can, a problem like this cannot be solved overnight. Wealth has definitely been destroyed. For example, a lot of Americans have lost so much from their 401K Retirement Plan. It may not even be enough to secure them a comfortable life during their retirement days. People are still losing jobs. Most of people I know in America have been laid off or have been asked to go on long leaves.

BIG dreams for the Philippines

Thursday, May 21st, 2009

For those who read last week’s column entitled “My dream for the Philippines”, there are actually a couple of sentences lacking in my dream. But due to the advice of some very caring people, I decided to remove it. But, then again, dreams are meant to be said no matter how crazy or how impossible it may be to some people.

When I was a very young boy, my dream was to have my own home, to have a boat, and to be Batman. All of it did come true. I guess the Batman part came true through my being a crusader, by means of our advocacy in Go Negosyo.

Today, my dream is for Go Negosyo. I dream that one day, our advocacy towards uplifting the Filipino people from centuries of poverty and uplifting the quality of their lives will prove to be so effective and lasting that will be adopted as a model for the developing world and even recognized by an international body such as the Nobel Prize. It is such a wild dream. But, who knows… If Go Negosyo fulfills its mission, all things are possible. Don’t be scared to dream no matter how far it may seem to be.

To the young kids who are reading this column: if you would like to be the country’s president one day, write it down. If you will not be able to achieve it as it is, keep on trying or focus on achieving it by doing other things. Imagine me being Batman, the cape crusader. It would look funny at my age – wearing a bat outfit going to the office. But, I guess the crusader part is something that I achieve by helping people move out from poverty. Through Go Negosyo, I am able to bring out the Batman part in me. I did, in a way, achieve my dream of being Batman (but not through the bat outfit and a bat mobile).

Let me share with you the dreams of others.

I dream to live a useful and happy life in a Philippines that is at peace with itself and its neighbors, where society is more just and humane and where there is equal opportunity for all.

–Sec. Cerge Remonde

After having served as governor for five years and realizing that power in government can be noble and great if only it is used well, I dream that more decent, competent and selfless Filipinos choose to run for public office; and that Filipino voters learn to choose to vote them.

-Gov. Grace Padaca

I want to see a Philippines that celebrates, nurtures, and patronizes the multifaceted talent and skill of the Filipino. My hope is that I will continue to play a role in creating such a Philippines.

-Sec. Ace Durano

As a father, I would like to see at least one of my children get involved in our business in the future. But being an entrepreneur myself, it wouldn’t be too surprising if they all decided to get into their own fields or businesses. It would be a dream to see them succeed in any field they choose. The Philippines, from a tourism standpoint, has so much to offer. I would like to see our infrastructure improve, to be able to address the needs of our domestic and International tourists. From an investment standpoint, I would really like to see our laws change to allow foreigners to freely buy and own land here.

-Jean Henri Lhuillier (President/CEO, Lhuillier Group of Companies)

My dream for myself is a greater vision, clarity and awareness of my bigger self. For our country: governance with principles, integrity, vision and keen awareness of the vital importance of our natural resources; that our people en masse develop a reverence for our natural resources.

-Gina Lopez (Managing Director, ABS-CBN Foundation)

I dream of ordinary things we see abroad that can bring extraordinary relief to our people – massive infra projects that will link the countryside to central business districts. I dream of low food prices, with shortened travel time from distant farms to city markets. I dream of zero squatting – when houses and lots that can be priced so cheaply like Indian Nano cars the moment efficient rail link can decongest Metro Manila and bring workers home to as far North and South as possible. I dream of many more tourists visiting the Philippines and admiring the beauty of our land not because it’s man-made but because it’s God-given. Finally I dream of politicians recognizing that the dreams of this generation can still be saved by learning lessons from past mistakes, listening more and serving with humility.

-Johnlu Koa (CEO, French Baker)

My dream for my country is that it shall one day be a nation of citizens who will love their country. I dream of a nation where we will believe in ourselves and in our capability to pursue integrity, excellence and discipline. I dream of a nation where all will be given an opportunity to be educated and where children will not have to roam the streets to beg. We have been blessed with natural resources and I dream of a time when this shall be nurtured and properly used for the benefit of all. I dream of a time when our Filipinos will have jobs that will utilize their talents in our country and those who leave will do so to pursue professional growth. I dream of a time when there will be peace between Filipinos regardless of religion. I dream of a time when we are able to practice our faith to bring about social justice. I dream of a time when we will not have to be worried about the safety of our family and where laws will be upheld to protect all. Each of us can do our share if we focus on giving all that we can to each day and believing that change is still possible.

-Carla Limcaoco (Executive Managing Director, Philippine Transmarine Carriers)

My dream for the Philippines

Thursday, May 14th, 2009

As I arrived in Vancouver the other day, I received great news from my staff in Manila. The Go Negosyo book on 55 women entrepreneurs is now the Number One Bestseller in National Bookstore’s Non-Fiction Category. We have just launched this book in NBS Rockwell last Feb. 26, but it is now No. 1 in the list. Another great news is that PGMA has signed an Executive Order, making GoNegosyo the official banner program of the government.

Our first book on 50 inspiring entrepreneurs was a continuous bestseller for a year. To date, we have three books. For this latest third book, I felt that it was going to be a best seller from the moment I conceptualized it. As we launched it, I felt more strongly about the book. Almost all the women featured in the book were present. This was followed by the biggest women entrepreneurial event in the World Trade Center, which had a record attendance of close to 15 thousand attendees who were mostly women. It caught everyone by surprise. It has given me more confidence that we are indeed on the right track; and that many people indeed want to be inspired.

Bida sa Negosyo: Gladys Reyes is new Go Negosyo, Kaya Mo! host

Wednesday, May 13th, 2009

Gladys Reyes-Sommereux takes on new role as real-life entrepreneur

Reigning as one of the country’s most loved and much-sought after “kontrabidas” in primetime television, Gladys Reyes moves on to the next page of her career as an entrepreneur to become the “bida” of her own negosyo.

Adding to her list of roles and accomplishments, this mother of two now celebrates being the new host of the number 1 Negosyo show on TV, Go Negosyo, Kaya Mo!

As Go Negosyo also moves on to the next season of sharing the good news of entrepreneurship on television, Gladys will give it a new twist and bring a lighter perspective, hosting and sharing her own story and insights as a self-fulfilled entrepreneur.

“There is a different kind of fulfilment in running your own business. You have to give attention to every detail. I did not realize that I could be an entrepreneur until I became a mother. Nung una, siempre showbiz, may projects. Pero kapag nanay ka na, hindi mo pwede sabihin sa anak mo na yung gatas niya eh sa susunod na project na lang,” said Gladys . 

With the support from her husband, Christopher Roxas, and two growing kids, Gladys understands the need for a stable source of income. She knows well enough that the limelight she shares with thousands of other celebrities in the world of showbiz will not shine brightly for a lifetime. These are what prompted her to venture into entrepreneurship.

“I am grateful to the people who have supported me as an entrepreneur. If it were not to their persistent effort, I would have not learned a thing or two about running a business,” Gladys said.

Now, Glady’s is set to add another feather in her cap and this time, she takes on being the new host of a negosyo show. She joins the list of well-respected gurus and mentors in bringing the good news about entrepreneurship.

“This is another opportunity for me to show a different side of me. Siempre, marami ang nasanay sa akin bilang kontrabida. Ngayon, makikita naman nila ang isang Gladys Reyes na bida sa pagne-negosyo,” Gladys muses.

After three years and now moving on its 6th season, Go Negosyo, Kaya Mo! is an interactive TV-magazine show that features the inspiring successful stories of different entrepreneurs. Aside from the inspiration brought about the stories, the show also gives tips and lessons on the How-To’s and technical basics of entrepreneurship. GNKM airs every Saturday and Sunday on QTV 11 from 8-8:30 in the morning and with a replay on Sunday on NBN 4, at 9:15 in the evening.

Gladys will be relating with different types of entrepreneurs and experts in the field of entrepreneurship development. Among them are Dean Francisco “Pax” Lapid of Entrepreneurship School of Asia, Self-help Guru and HR Consultant Efren “Ping” Reyes, and Presidential Consultant for Entrepreneurship and Go Negosyo Guru and Founding Trustee Joey Concepcion.

“She is very effective as a host. She has the credibility and the negosyo flare to connect each and every aspiring and inspiring entrepreneur through our TV show. Gladys as an entrepreneur and host knows whereof she speaks. And that’s one important element we found in her that is why we got her on the show,” Joey Concepcion explained. “Gladys is already a TV icon from her Mara Clara days. Now, she shares her experience and relates with other entrepreneurs as one of the women negosyo icons,” Joey adds.

“Fun while learning. Yun ang basic message ng show. Yun ang magiging kakaiba kaya dapat abangan ng mga manunuod ang bagong Go Negosyo, Kaya Mo!”, Gladys said. “I thankful to Go Negosyo especially to Mr Joey Concepcion for believing in me not just as a TV host, but first and foremost as an entrepreneur.

Presently, Gladys is part-owner and also the endorser of her products, the KSA Magic. Her business offers a long line of beauty and whitening products that she herself uses. Joining the long list of Go Negosyo entrepreneur mentors, Gladys is also featured in the recently launched third book of Go Negosyo on 55 Inspiring Stories of Women Entrepreneurs. She joins the ranks of different micro, small, medium and large entrepreneurs featured in the book in bringing a story filled of inspiration, hard work, and hope to succeed in life through entrepreneurship.


Go Negosyo Most Inspiring Young Entrepreneurs

Tuesday, May 12th, 2009

Award Brief

The search for the Go Negosyo Most Inspiring Young Entrepreneurs is a nationwide campaign spearheaded by the Philippine Center for Entrepreneurship (PCE). By recognizing inspiring role models for the youth, PCE hopes to instill a culture of entrepreneurship among the youth and provide them with examples of potential negosyo models that they can go into.

The nationwide search will run from May 15 to August 7, 2009. Nominees will be short-listed to top twenty (20) finalists which will be further screened to ten (10) awardees.

Basic Requirements for Candidates

1.    can be individuals or groups of young entrepreneurs, professionals, secondary/tertiary school students or out-of-school youth who have been running their own business for at least three (3) years;
2.    must be Filipino citizens below 35 years old;
3.    business must be duly registered with the Department of Trade and Industry OR the Securities Exchance Commission;
4.    must be inspiring in the sense that their entrepreneurial spirit must have enabled them to establish and manage creative and innovative business ventures despite challenges and obstacles;
5.    must be highly-respected by their peers and should also show the ability to genuinely care for the community and other stakeholders; and,
6.    should have the potential to share time and talent to help spread the entrepreneurship advocacy and help mentor other aspiring entrepreneurs.

 Inspiring entrepreneurial journey
 Uniqueness/originality of business concept
 Sales size/performance
 Positive impact on/contribution to community 10%

Mechanics & Requirements

Nominators must fill-up the Nomination Form and send it on or before July 31, 2009.

Candidates must submit their requirements not later than August 7, 2009. Requirements include:

1. duly-filled Participation Form
2. essay which describes their entrepreneurial journey
3. supporting documents:
   – Certificate of Business Registration or SEC Registration
   – Pictures of products and/or business establishment/s
   – Feature articles/press releases (if any)

Nomination Forms and Candidate Requirements can be sent:

– send to
and put “Go Negosyo Most Inspiring Young Entrepreneurs” as the subject.
VIA MAIL – send directly to the Philippine Center for Entrepreneurship, 5/F RFM Corporate Center, Pioneer corner Sheridan Streets, Mandaluyong, Metro Manila 1552
VIA FAX —  send to (02) 637-7873

Please call the PCE Secretariat (02) 637-9229 to confirm if your entries were received. PCE shall not be responsible for any loss of data during transmission.

Award Process

1.    PCE will examine the performance of all the candidates based on the set criteria and short-list it to the top 20 finalists.
2.    The short-listed candidates will be required to make themselves available for further assessment and validation of their business.
3.    Once selected, the ten awardees must personally receive the award on the Youth Entrepreneurship Summit on August 28, 2009.


1.    July 31, 2009 – deadline of submission of Nomination Forms
2.    August 7, 2009 – deadline of submission of Candidate Requirements
3.    August 15, 2009 – notification of winners
4.    August 28, 2009 – awarding of winners at the GO NEGOSYO YOUTH ENTREPRENEURSHIP SUMMIT


For more information, please call the PCE Secretariat at (02) 637-9347 or e-mail us at



Monday, May 11th, 2009

JULY 8, 2009

5/L Megatrade Hall, SM Megamall Building B

10:00 AM – 5:30 PM

Join us for the forthcoming NEGOSYO MSME SUMMIT on July 8, 2009 at 10am as we open the annual MSME Week (July 8-12).

This is organized by the Micro Small and Medium Enterprise (MSME) Development Council led by the Department of Trade and Industry (DTI), together with the Philippine Center for Entrepreneurship – Go Negosyo.

This Summit aims to gather all the important institutions and stakeholders (e.g., government, NGO, academe, finance) in the MSME sector to deliberate on the issues and challenges facing the sector and come up with the corresponding policy and programs. It will also be a venue to have closer coordination and partnerships among important stakeholders.

The Summit shall also recognize the various MSMEs and enablers among the LGUs and other institutions.

We shall also have numerous exhibits as part of the Luzon Island Fair, as well as seminar rooms for presentations on business opportunities, franchising models, latest innovations in business, and various seminars on entrepreneurship, marketing, product development, financial literacy, and business registration.


For inquiries, please call Paul Andrew Gorgonio of Go Negosyo at (02) 637-9229 or e-mail him via

As of July 2, 2009


July 8, 2009

5F, Building B., SM
Megamall, Mandaluyong City

9:00 Registration
10:00 Invocation

National Anthem

10:05 Welcome Message

Hon. Jose Ma. A. Concepcion III

Presidential Consultant on Entrepreneurship

Founding Trustee, Philippine
Center for Entrepreneurship

10:10 Inspirational Message

Hon. Peter Favila

Secretary, Department of Trade
and Industry

10:15 Awarding of Outstanding MSMEs and
Presidential Citations
11:30 Ribbon-cutting and Walk-through:
OTOP Luzon Island Fair
  Best Practices Presentation

Hon. Luis Raymond Villafuerte

Province of Camarines Sur

Mayor Jerry Pelayo


12:00 LUNCH

Induction of ENEDA Officers

1:00 Audio Visual Presentation on the
Global Entrepreneurship Monitor

Forum will discuss the policy and
program initiatives that need to be undertaken to develop innovative
and creative MSMEs.

Entrepreneurial framework conditions:

  • Culture and mindset formation
  • Science and technology
  • Education and training
  • Critical role of local
    government units, specially on business registration and support programs
  • Financial support systems
  MODERATOR: Cito Beltran

    Senator Loren Legarda

          Sponsor, Magna Carta on Micro,
    Small and Medium Enterprises

    Representative Ferdinand Martin

          Chair, House Committee on Small
    Business and Entrepreneurship Development

    Secretary Peter Favila

    of Trade and Industry

    Hon. Jose Ma. A. Concepcion III

    Consultant on Entrepreneurship

    Hon. Luis Raymond Villafuerte

    Province of Camarines Sur

    Mayor Jerry Pelayo


    Commissioner Emmanuel Angeles,

    on Higher Education

    Undersecretary Wilma Labrador

    of Education

    Mr. Pascual Garcia III

    Chamber of Thrift Banks


    Mr. Virgilio Angelo

    SB Corp.

    Mr. Johnlu Koa

          Founder and Chief Executive Officer,
    French Baker

    Resource Person:

    Ms. Imee Madarang, Project
    Director and Co-Author, Global Entrepreneurship Report (GEM)


Forum will discuss in detail and develop
the necessary recommendations with regards to:

3:00 Developing the right entrepreneur’s
mindset and capacity through:

  • Communications programs,
    forums/expos, and networking activities
  • Entrepreneurial education
    and capacity-building training programs by schools/government/NGOs/banks/MFIs
  • Innovation, use of applied
    technology, commercialization of R&D products, and business incubation


3:30 Enabling the environment at
the local level through:

  • Entrepreneurship development
    as part of regional development plans
  • Energized Provincial MSMED
    Councils and Aligned national and local government agencies
  • Streamlined business procedures
    and business support services (e.g., accounting, legal, etc.)


4:15 Improving accessibility and
availability of financing

4:45 Effectively implementing IPR

Supporting women entrepreneurs

CHAIR: Dr. Cielito Habito –
Co-Author, Global Entrepreneurship Report

FACILITATOR: Connie Sison 

    Erineo Maliksi

          Governor, Province of Cavite

    Marides Fernando

          Mayor, Marikina City

    Hon. Jose T. Ng

          MSME Sector Representative for

    Hon. Antonio Santos, Sr.

          MSME Sector Representative for

    Undersecretary Merly Cruz

          Department of Trade and Industry

    Undersecretary Gondelina Amata

          President, National Livelihood
    Development Corporation

    Undersecretary Fortunato Dela

          Department of Science and Technology

    Ms. Marilyn Estrella

          Chief Cooperative Project Assistance
    Division, Cooperative Development Authority

    Mr. Benel Lagua

          President and COO, Small Business

    Ms. Emmeline Verzosa 

          Executive Director, National
    Commission on the Role of Filipino Women

    Prof. Ruperto Alonzo

          Director, Institute for Small-Scale

    Ms. Tintin Bersola-Babao

          Celebrity Entrepreneur

    Dean Francisco Lapid

          Dean, Entrepreneurs School of

    Professor Jayme Ignacio

          President, Entrepreneurship Educators’
    Association of the Philippines

    Mr. Ruben C. De Lara

          President, Microfinance Council
    of the Philippines, Inc.

    Ms. Imee Madarang

          Trustee, PCE – Go Negosyo

          Project Director and Co-Author,
    Global Entrepreneurship Report (GEM)

    Mr. Ramon Lopez

          Executive Director, PCE – Go

5:00 Presentation of Summit Highlights
and Conclusions
July 9-12, 2009
Venue: Function Rm. B, 5th Level Bldg. B, SM Megamall, Mandaluyong City


10:30-12:00 NN How to Go Negosyo – Mastering Self
Ping Sotto
12:30-2:00 PM How to Go Negosyo – Mastering Opportunities
Dean Pax Lapid, Entrepreneurs School of Asia
2:30 – 3:30 PM Ano ba ang gusto ng kustomer?
Dr. Karen de Asis
4:00 – 5:30 PM Integrated Business Licensing –DTI-NCR

10:30-12:00 NN Guerilla Marketing Techniques for Entrepreneurs – GLOBE
12:30-2:00 PM Franchising – GLOBE
2:30 – 3:30 PM Business Solution – GLOBE
4:00 – 5:30 PM GLOBE
5:15 – 7:00 PM Productivity Management Tool

10:30-12:00 NN Usapang Pera
Mr. Benel Lagua
12:30 – 2:00PM Puhunan, Paikot, Pautang
Dr. Nellie Ilas
2:30 – 3:30 PM Paano ba Magbenta ng Produkto sa Internet
Ms. Katrina Inocencio (Yehey! Corporation)
3:45 – 5:15PM Product Costing and Pricing – Entrepinoy
5:30 – 7:00 PM How to Make Detergent and Laundry Soap – BMSMED
12:30 – 2:00PM Product Trends and Design –BMSMED
2:30 – 4:00 PM Awareness on Good Manufacturing Practices (GMP) – BMSMED
4:30 – 7:00 PM How to Process Commercial Hamburger Patties and Empanada – BMSMED


Go Negosyo named government banner program

Friday, May 8th, 2009

Go Negosyo named government banner program

By Marvin Sy
Updated May 08, 2009 12:00 AM


Philippines – With the country still confronting the effects of the
global financial crisis, President Arroyo has declared “Go Negosyo: Ang
Sagot sa Kahirapan” as the banner program of the administration.


An advocacy of the Philippine Center for Entrepreneurship (PCE), Go
Negosyo “encourages everyone to take charge and make the most of their
resources and abilities by utilizing and transforming these into viable


Under Executive Order 793 issued by the President last month, the
membership of the Micro, Small and Medium Enterprise Development
Council (MSMED) chaired by the Secretary of Trade and Industry has also
been expanded.


“Part of the 10-point program of the administration is to create
six- to 10-million jobs and support three million entrepreneurs. There
is a need to integrate government-private sector efforts in developing
MSMEs,” it said.


Now that Go Negosyo has become the banner program of the
administration, the President also consolidated the entire MSME
development and promotion campaign under one banner to be called simply
“Negosyo” as she encouraged local officials to become Negosyo champions.


Headed by its founding trustee, Jose Ma. Concepcion III of RFM, the
PCE promotes Go Negosyo through forums, multi-media campaigns, books
and other printed materials.


Pacman’s dream achieved

Thursday, May 7th, 2009

Flying in from Manila, the immigration officer in San Francisco asked if we were going to watch Manny Pacquiao fight. I told him yes, as he is the endorser of our new Vitwater. He was amazed and thought the tickets to be expensive. I told him that tickets may cost a lot in the black market, but we got tickets through Pacman’s team.

As we landed in Vegas the night before the fight, it seemed like every Pinoy couldn’t seem to hide the excitement. As we got in MGM Grandstand, it was like a sea of Brits. I would say that 70 to 80 percent of the crowd was composed of Brits and Americans, while only 20 to 30 percent were Pinoys who were also mostly Fil-Ams. The wealthier Brits could easily afford the tickets, while most Pinoys here had set up small gatherings among friends to watch it in pay per view. I have to say, they were so loud and a number of them were quite arrogant – maybe from drinking. But, one of my friends says that the Brits are really like that. They are used to their way of cheering and expressing which side are they on during football games. Even in the restrooms, you would think that there was a fight, with all of them shouting and vomiting from drinking too much. Many came in wearing costumes. They even converted a British Christmas song “Winter Wonderland” into a Hatton song. They definitely dominated the cheering, compared to the shy and timid Pinoys. Deep in me, I was thinking that the only way to silence the Brits is if Manny knocks out Hatton. That would send a message not to underestimate the Pinoys.