Archive for June, 2008

My Secret of 'Success'

Thursday, June 26th, 2008

Over the past weeks, I have been trying to dodge the idea of celebrating my 50th birthday. Maybe it’s just part of the denial stage when age is catching up fast on us… or the realization of our immortality.

This week, there are two milestones that I celebrate – first is my birthday. As this column comes out, I would be 50 years and 4 days old. The second milestone is today, as my wife, Marissa, and I celebrate our 25th wedding anniversary.

Some of my friends have crossed the 50th mark. They say it’s just like crossing the 30th or 40th mark. While it all may sound so simple, actually it is not. One has to come to the realization that we all have to age. And yet, during our vacation in America, I am still asked to show my ID when I buy a drink or a cigar. It feels good to be mistaken younger for your age. However, Asians look naturally younger than Americans because of our humidity that causes a younger look.

Living a long life would be good, but living a long life that has purpose would even be better. As we entrepreneurs are so busy with the growth prospects and the problems we face with our Negosyo, we tend to forget many things that are important. Sometimes, priorities do change. Power, material things and wealth usually become the overwhelming reasons for us to exist. Then, our lives begin to suffer. We should remember the more important things in life that we should prioritize – time for our family and children, time for spirituality, time for exercise, and time to be with friends.

In the end, finding one’s purpose in life brings about more meaning. Go Negosyo has brought more purpose in my life, as I and other equally committed entrepreneurs continue to spread the advocacy with us to inspire the Filipino people. As we do this, we actually are the ones that get inspired by the stories of people from different stages of their Negosyo, as they overcome their challenges with great attitude and determination. It’s not really about entrepreneurs making millions, but it’s about learning from the kind of character that helps them overcome challenges in life. Through this, we all enrich our lives and become better people.

I finally decided to celebrate my birthday, despite having second thoughts. I was able to organize it in four days. But, what I really wanted was to express my gratitude to all advocates, supporters, corporate and government partners for helping make the Go Negosyo advocacy a reality and reach out to as many Filipinos as possible.

In the process of truly inspiring Filipinos, we also get inspired with the stories of many people who want to progress in life. In that evening of my celebration, I introduced a very inspiring entrepreneur who was awarded in Cebu by Go Negosyo. His name is Marx Melencio. He is a man who lost his eyesight after being shot only five years ago. And yet, he did not dwell on his misfortune; he even confided with us that it must have been a blessing in disguise. Today, Marx has an IT research company, employing about 89 people (around 17 of which are also blind). Stories like this are the ones that touch even those who have been successful in life.

Go Negosyo has given me greater purpose, together with the other entrepreneurs. I am sure their efforts in helping people will be rewarded in the next life. As we get older, we should start building on things that will matter most in our next life. This time, it’s either we graduate with honors or at the very least pass. Failure means hell.

Sometimes we take our married life for granted. With so much temptation around us today, many marriages do not last. It is admirable to see immensely successful people keeping their married life as a priority. Henry Sy and his wife have been married for 58 years. I am told despite his wealth and influence, he has given priority to his wife and family. The dangers to wealth and power are temptations. Sometimes before you know it, when you think you are the creator and self master of all, things start to go the wrong way. I do have friends whose marriages are on the rocks. At times I try to counsel and make them realize that marriage is a commitment for life.

Being married to my wife Marissa for 25 years has been great. We have been college sweethearts back then, but because we men love doing naughty things during the college days, she dumped me. Sometimes you only realize what is truly important when you have lost it. I have literally moved a mountain to win her back. It was not an easy task. I had to do so many stupid things, like placing a huge streamer outside her house to call her attention and see me. (The rest I won’t dare write about.) But, I guess it was the entrepreneur in me, being so persistent in what I wanted that in the end we finally got married. All I can say, with every successful man is a great woman.

This is important, since as entrepreneurs, we try to build our businesses. Our partners should be supportive in managing the family and in making sure that interest and attention is not lost. My wife is also an entrepreneur. She started the popcorn and cotton candy businesses with me when we were in college. As I look back through all these years of our marriage, I have been truly blessed to have a good partner who has helped me reach this point in my life. What else can be greater than to be blessed with a one year old daughter Isabella, at the age of 50 and with 25 years of marriage? We are like a young couple starting all over again. Isabella, our miracle child, is truly Gods greatest gift to us as I turned half a century old and celebrate our 25th anniversary. To me, the real measurement of success in life is having a happy family. To my wife Marissa, I love you.

To our readers, forgive the mushiness


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We would like to thank Cebu’s warm welcome of our Go Negosyo sa Cebu 2. Close to 3,000 Cebuanos filled the Cebu International Convention Center last June 20 to take advantage of the good forum program and expo we have prepared with our partners. Go Negosyo sa Cebu 2 was one of the event highlights of the Cebu Business Month celebrations.

In our second time around in Cebu, Go Negosyo recognized Most Inspiring Cebuano Micro Entrepreneurs who have proven to be running sustainable Negosyos despite their extreme challenges earlier in life. Together with Presidential Management Staff Secretary Cerge Remonde, Go Negosyo sa Cebu Co-Chair and Island Souvenirs President Jay Aldeguer, Cebu Chamber’s Edward Gaisano and Tess Chan, we led the awarding of trophies to Imelda Alinsonorin, Rey Calooy, Lady Canonigo, Cecilia Cañaleta, Saturnina Diez, Darliza Perez, Heidi Ragas, and Cherry Yack. A special award was also given to Marx Melencio, the 28-year old entrepreneur I mentioned above.

Go Negosyo sa Cebu was crowded with participants and supporters from various government and private sector partners, with booths showcasing livelihood assistance, business solutions, product innovations, micro-finance credit, trades and services, among others. It was engaging for everyone eager to get a head-start in business and to learn a thing or two about entrepreneurship.

Among the exhibitors is Cebu City’s MJ Jamero, a 20-year old student-entrepreneur who started her own brand of flip-flops in the city. MJ was one of those who got inspired by last year’s Go Negosyo caravan that she decided to “translate the entrepreneurial spirit into action” and put up her own business.

We would like to thank our Go Negosyo advocates who unselfishly shared their expertise to the Cebuanos: Entrepreneurs School of Asia Dean Francisco Lapid, Aspac Advertising’s Miguel Ramos, Ed Jimenez of the Bangko Sentral ng Pilipinas, Stance Marketing’s Palou Abustan, Gaita Fores, Justin Uy, Wilson Ng, Steve Benitiez, Mila Espina, Felix Taguiam, Paulo Tibig and Alvin Tan. Celebrity entrepreneur Joyce Jimenez, with her own line of Private Joyce lingerie, also impressed the crowd with her participation in the forum and in the negosyo session.

Special thanks to Commission on Higher Education Regional Director Dr. Enrique P. Grecia and Dr. Carlyn Dela Pena, Department of Education Culture and Sports – Center for Student and Co-Curricular Affairs Executive Director Joey Pelaez and Atty. Buboy Sotto, People’s Credit and Finance Corporation’s Marlon Denina and Dom Pantalita, SB Corporation Visayas Area Manager Cesar Antonio, Development Bank of the Philippines Senior Vice President Corazon Conde, Dan Arcenas of the Rural Banks Association of the Phil., Alex Almendrala and Rudy Villanueva of NATCCO.

Our awardees were endorsed by the Micro Finance Council of the Philippines, Bangko Sentral ng Pilipinas, Citigroup, Ramon Aboitiz Foundation Inc., Cebu Micro Entrepreneur Development Foundation Inc., Taytay sa Kauswagan Inc., and Mr. Peter Wallace.

Our Go Negosyo sa Cebu would not have also been made possible without the help of our partners PLDT SME Nation, Smart Communications, Condura, Entrepreneurs School of Asia, RFM Corporation, San Miguel Corporation, Ariel Detergents, Nokia, Splash Group of Companies, Banco De Oro, V-cargo, Sterling Group of Companies, Hapee Toothpaste, and the President’s Social Fund.

GO NEGOSYO CITES OUTSTANDING CEBUANO MICRO-ENTREPRENEURS

Thursday, June 26th, 2008

OVER 3,000 Cebuanos trooped to the Cebu International Convention Center and took part in the Go Negosyo sa Cebu Caravan, which was one of the event highlights of the Cebu Business Month celebrations. 

The event was organized by the Philippine Center for Entrepreneurship (Go Negosyo) and the Cebu Chamber of Commerce and Industry for the second time in two consecutive years.

One of the highlights of the caravan was the recognition and awarding of the most inspiring Cebuano micro-entrepreneurs who proved successful in their respective business while armed only with dogged determination and the willingness to succeed in life.

Citing their positive and inspiring contributions to their respective communities and their negosyo stories of rising from the challenges of life, Go Negosyo Team Founding Trustee Joey Concepcion, with Co-Chair and Island Souvenirs President Jay Aldeguer, lead the awarding of special trophies to Imelda Alinsonorin, Rey Calooy, Lady Canonigo, Cecilia Cañaleta, Saturnina Diez, Darliza Perez, Heidi Ragas, and Cherry Yack.
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A special citation was also awarded to Marx Melencio, a 28-year old entrepreneur who lost his eyesight to a violent attack that almost took his life five years ago. Melencio is now the president of his company that provides IT technical research writing to different software companies.

“This is what Go Negosyo is all about – telling everyone the good news, of finding redemption from poverty through entrepreneurship. In doing so, we hope to have an impact on the mindset of people and encourage them to be successful entrepreneurs. I believe that only after we inspire this nation and move the people to becoming entrepreneurs, armed with the proper values and motivation, can we truly make our way out of poverty,” said Joey Concepcion who is the driving force behind the Go Negosyo Team.

“Entrepreneurship is not a stop-gap solution to poverty. It could be a long haul but it is our best shot,” Concepcion added.     

The event was teeming with participants and supporters from various government and private sector partners with booths showcasing livelihood assistance, business solutions, product innovations, micro-finance credit, trades and services, among others lined up at the plenary hall. The whole program proved interesting and engaging for everyone eager to get a head-start in business and to learn a thing or two about entrepreneurship while also taking stock of the inspirations from the micro-entrepreneur awardees.

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One of the exhibitors is Cebu City’s very own MJ Jamero, a 20-year old student-entrepreneur who started her own brand of flip-flops in the city. Jamero claims to have been inspired by last year’s Go Negosyo caravan that she decided to “translate the entrepreneurial spirit into action” and put up her own business along with other friends.
“This year’s Go Negosyo Caravan is more informative, dynamic and inspiring as they have incorporated more learning sessions in their program,” said Aldeguer. “We hope to replicate this process again and continue spreading the Go Negosyo advocacy,” he added.

Other entrepreneurs who participated in the seminars and forums include Dean Francisco Lapid of the Entrepreneurs School of Asia, Miguel Ramos of Aspac Advertising, Ed Jimenez of the Bangko Sentral ng Pilipinas, Palou Abustan of Stance Marketing, Justin Uy, Wilson Ng, Steve Benitiez, Lita Urbina, Edward Gaisano and Ms Tess Chan. Presidential Management Staff Chief Cerge Remonde was also in his best elements and, as usual, in full support of the Go Negosyo Caravan.

Meanwhile, actress/TV personality and celebrity entrepreneur Joyce Jimenez wowed the crowd gathered at the Cebu International Convention Center with her participation in the forum and in the negosyo session. Being a devoted entrepreneur, she took an entrepreneurship course abroad and came back to the country to establish her own brand of lingerie, Private Joyce.

joyce.gifkaren.gifJimenez is among the 50 celebrity entrepreneurs featured in latest best-selling book titled Joey Concepcion’s 50 Inspiring Stories of Entrepreneurship, Celebrity Edition. Jimenez shares the pages with Judy Ann Santos, Ding-Dong Dantes, Marvin Agustin, Albert Martinez, Ogie Alcasid, Diether Ocampo, Vina Morales, Gary Valenciano, Cesar Montano, Lorna Tolentino, Ces Orena-Drilon and Jolina Magdangal, to name a few. PCE-Go Negosyo is also credited for last year’s monumental launching of Joey Concepcion’s Go Negosyo book of Inspiring Entrepreneurial Stories which was recognized as the Number One Best-seller in National Bookstore.  This success was followed by another best-selling line, Joey Concepcion’s Go Negosyo book of Inspiring Entrepreneurial Stories Celebrity Edition which has climbed the ranks of National Bookstore’s Top Five Bestsellers, after its launch last March 2, 2008.

Go Negosyo sa Cebu Caravan is presented by the Philippine Center for Entrepreneurship in partnership with Cebu Chamber of Commerce and Industry and the Cebu Business Month Entrepreneurship Committee. Corporate partners include Smart Communications, PLDT, Condura, Ariel Detergents, Hyundai, Nokia and RFM Food Corporation.

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Let's Go Negosyo Cebu

Thursday, June 19th, 2008

From the overwhelming success of our Go Negosyo Caravan last year, we are heading back to Cebu to share the good news of finding solutions to poverty through Negosyo. We hope to have an impact on the mindset of people and encourage them to be successful entrepreneurs. More so, to share with micro entrepreneurs how they can make their Negosyo grow and move beyond livelihood levels.

Together with the Cebu Chamber of Commerce and Industry, we will also be awarding Cebu’s Most Inspiring Micro Entrepreneurs and a special recognition to Marx Melencio, a very inspiring young man who got blind and yet, with his right attitude and determination, has turned his crisis into a story of success. They are the micro entrepreneurs who rose from the challenges of life, serving as role models in their own businesses.

This Cebu Caravan is only one among the many, which we aim at creating a nationwide entrepreneurial revolution by promoting an optimistic and entrepreneurial mindset among Filipinos. This is now made part of the Cebu Business month led by Tess Chan, Jay Aldeguer and Edward Gaisano.

Under our campaign “Go Negosyo, Sagot sa Kahirapan”, the Go Negosyo sa Cebu Caravan Season 2 will be on June 20, 2008 at the Cebu International Convention Center, starting at 8:00am. This year’s caravan promises to be more informative, dynamic and inspiring, with more learning sessions in our program.

Go Negosyo Kabuhayan: Kalayaan Sa Kahirapan

Go Negosyo’s participation in the 110th Independence Day celebrations at the Luneta Park was a big success. Government agencies and private sector partners united and provided livelihood assistance with skills and entrepreneurship training.

President Gloria Macapagal-Arroyo, in her keynote address, recognized the different organizations for their firm efforts in fighting poverty.

We mounted our Go Negosyo Kabuhayan: Kalayaan sa Kahirapan, a 3-day service-oriented program for our kababayans offered by the Inter-agency Coordinating Committee for Micro- Small and Medium Enterprises (ICC-MSME), led by Sec. Cerge Remonde. Once again, the Go Negosyo Team worked closely with partners from government and private institutions. We offered kabuhayan services, forums, exhibits and skills training demonstrations.

There were also on-site loan processing and referrals to micro finance institutions. Over P2-M worth of loans were awarded from microfinance institutions affiliated with People’s Credit and Finance Corp (PCFC), Small Business Corp (SBC), National Livelihood Development Corp (NLDC), Land Bank, and DBP. TESDA training certificates and TRC Negosyo kits were awarded to selected negosyantes to help start their own business. Go Negosyo advocacy partners once again showed support. We thank our entrepreneur mentors lead by Paulo Tibig of V Cargo, Chinkee Tan, Jennilyn Antonio, Ed Silva of Entrepreneurs School of Asia and Go Negosyo’s Mon Lopez. Also, we thank our partners from different technical and financial institutions led by Edgar Generoso (PCFC), Ver Angeles and Benel Lagua (SBC), Lina Amata (NLDC), Alo Lacsamana (TRC), Roger Peyjuan (TESDA), Tess Fortuna (DOST), Cora Conde (Development Bank of the Philippines), DSWD Asec.Alano, Lecira Juarez of Cooperative Development Authority and reps of Planters Development Bank.

Our kabuhayan marathon proved successful and inspiring with the large crowd gathered. The Go Negosyo Team hopes to see the day when we come together again to celebrate another year of independence with most, if not all, Filipino families free from hunger and poverty.


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Let me continue to share with you the last stories of entrepreneurs and their dreams for their children.

Mercedes Mejia of SLERS Industries Inc. (Most Inspiring Cagayan De Oro Entrepreneur)

I have four children – all boys. One has graduated from college, two still in college and one in preschool. They are not alike, with different interests and passions. Knowing that they will find their passion in life, I still hope that at least one of them will pursue the businesses we have started.

My eldest son wishes to become a video editor or a movie director. There is no local school that will help him attain that goal, so he plans to go to Australia. Our local schools are too general in the subjects covered and therefore, there is little or no training to develop the skills needed. For example, a butcher in Germany trains for four to five years, also with master bread making. Even photographers or hair cutters need a two-year course so they can become competent in that field. Vocational courses should also be given more attention and development.

I see one of my children owning a business one day. One of my sons in college has an entrepreneurial mindset. He already runs a small business in his college. He also tries to buy and sell shirts.

All entrepreneurs wish their children to take after them. Unfortunately, not all our children are wired with the energy of an entrepreneur. Succession is something that we discuss with our children. Ultimately, it is passion that will determine whether or not our children will pursue business.

I advise parents to be physically present in caring for their children. They should develop their children’s values. Parents should also find ways to augment the family income so they can send their children to school.

Teresa David-Carlos of Bank of Florida (Most Inspiring Pampanga Entrepreneur)

My eldest, Paolo, is in 2nd year college. As a parent, I would like him to become successful in his own right. As a corporate executive, I would like him to harness his full leadership potentials that he has exhibited since grade school. Just like us, I would want him to be an outstanding servant leader.

I definitely think the Philippine local schools would help attain my children’s goals. As shareholders of Mary the Queen Academy of Pampanga (MQAP) and Mary the Queen College (Pampanga) (MQCP), we have taken on the responsibility of molding our students to become good citizens and excellent servant leaders. During our parents’ 50th Wedding Anniversary on December 2006, my siblings and I came out with a coffee table book that chronicled the whole family’s colorful lives. It was surprising, yet pleasing to note that they foresee themselves owning their own businesses and some of them look forward to working for the Family Corporation. Although diverse in interests, I believe the acumen and the passion for business that is being passed on to them, coupled with the harmonious environment where they are growing, has a tremendous positive impact on their vision, success, work and life in general. Many of them, my children included, look to having their own business ventures aligned with that of the Family Corporation.

As an advocate of good parenting, I have come to crossroads of realizations regarding child-parent relationships, values formation and education. These are my suggestions:

Instilling in children the value of education, forged with industry and perseverance, are passports to success and a decent life.

Children, even at a very young age, start manifesting their interests and inclinations. Nurturing those goals and talents would be the key to a portal of opportunities and discoveries.

Don’t let the lack of “resources” hinder a child’s drive to learn and get a good education. Many schools, like MQAP and MQCP, offer scholarships to the financially-lacking but intellectually-deserving. Opportunity abounds for those with the will and the drive to succeed and make a difference.

Start at the core of it all: the family. Times and the economic and social landscapes may be changing, but not the love for family and home where the basic and the best education, begins.

OUR DREAMS FOR OUR CHILDREN – Part 3

Thursday, June 12th, 2008

As we were once children, our parents worked hard to give us the best in life, a good education and guidance. Today, as parents, we do the same for our children. Go Negosyo mentors and advocates share these same thoughts.

All wish the best for their children, even our OFW workers who sacrifice to leave their families and work abroad.

During our family vacation here in the US, we had the chance to listen to the stories of different Filipino workers. All of them work hard for their family’s future. They work multiple jobs to give the best education for their children. In the end, we just have to pray that God blesses them and that they turnout to be successful in both their marriage and profession or negosyo.

Entrepreneurs from the Go Negosyo community continue to share their dreams for their children.

Alice Guerrero of Tesoro’s (Most Inspiring Manila Entrepreneur)

Education is the best inheritance parents can give their children. They must strive to give their children the best education they can afford. In this regard, we are fortunate that our daughter has been accepted at Dartmouth College (11th in rank), New Hampshire, U.S.A in her master’s degree in globalization. Indeed, with her credentials, coupled with her knowledge of French, German and English languages with a bit of Spanish and Japanese languages, she is equipped to face any challenges in the business world.

Dr. Helena Benitez of Philippine Women’s University (Most Inspiring Manila Entrepreneur)

I am sharing not as a parent but as a lifelong educator who has been cited by Go Negosyo for encouraging entrepreneurship education.

I would advise parents to re-visit Mr. John Gokongwei’s famous advice to Ateneo graduates: “Get as good an education as you can have. After graduating, start by accepting employment. Learn everything you can about the business where you are employed. Then strike out on your own as entrepreneur.”

That is a sensible advice. You may have to start by working for others but always aspire to be on your own. You may not be able to start on your own immediately. If you do your job well, study the trade intently, learn thoroughly and prepare yourself to be independent, you can be on your own. Instead of being a lifelong employee, be an eventual employer.

It would also help if big businesses would have “incubation” programs for making their employees entrepreneurs for spin-off enterprises arising from their core businesses.

Leonarda Capuyan of Narda’s Handwoven Arts and Crafts (Most Inspiring CAR Entrepreneurs)

The local schools and parents, can attain the goal of encouraging the youth to be entrepreneurial by orienting them towards the value of earning their own money. The youth should be guided to do their best in what they enjoy and in the process earn an income from it.

When I started our weaving business, I was also baking cakes on the side, selling them in the neighborhood. My six-year-old daughter, Lucia, would help me mix the ingredients until she wanted to do it on her own. By the time she was seven years old; she was already baking and selling her own cakes during weekends. Now, Lucia has her own café and pastry shop. Her customers love her carrot, apple-walnut and her other cakes. The best part is that she enjoys her hobby that became her business. Her four-year-old daughter watches me bake and says, “you know grandma, mama started baking at seven years old but I am four now and I know a little bit”. Parents should teach their children to enjoy what they do and to eventually be on their own.

Pynky Gomez–Magsino of PNKY Collection (Most Inspiring CAR Entrepreneurs)

We parents always wish the best for our children, thus sometimes we impose on them what WE think is best for them. But, I believe that God, created our children with an accompanying pathway for their lives. My wish is that we guide our children as they discover their unique gift, help them unravel and ignite the passion for their calling.

The present Philippine educational set-up is inadequate in terms of standards in the global village. For those of us who are not privileged to send our children abroad for better education; we must strive instead to raise the benchmark of learning, by accessing the world through the web highway. We must also continually look for opportunities for immersion and hands-on experiences for our children.

My eldest daughter, Aischa, took medicine. But, she is currently handling our Baguio-based Bed and Breakfast and PNKY Collection, while I manage the Makati Showroom. She’s an entrepreneur at heart, (but hopefully practices medicine too one day). My second daughter, Liana, graduated college with an English Major, but finds herself in Brussels preparing to be a golf-pro while obsessing over her Lomography. She’s an entrepreneur waiting to be discovered. My youngest daughter, Samantha, just began college a few days ago and is intent on pursuing a career in the diplomatic arena. But, who knows what she’ll really end up doing? My son, Luis, is entering college next year. His interests lie in computers and music and recently, flying. I think he could be an entrepreneur one day…

T o other parents, let us help our children find THEIR wings and get them flying high.

Willen Ma of Masuki Corporation (Most Inspiring Manila Entrepreneur)

Having a 16-year-old son (John Charles Benedict, freshman, UST-Behavioral Science) and an 18-year-old daughter (Maria Ciara Isabelle, sophomore, HRIM DLSU-CSB), I feel that they should pursue whatever they wish in life. But of course, the food business is what helped us through obstacles and provided us with our needs.

Definitely, schools in our country will help attain our children’s goals. I graduated from one of our country’s oldest and most prestigious universities (CEU, B.S. Pharmacy). The knowledge that I obtained from this college as well as the experiences I had during trainings helped me learn the skills that I still apply today. I am confident that all schools in the Philippines are well equipped in giving my children the necessary skills they need.

Being a single parent, it was not all good times. I had help from friends and colleagues, with my parents who greatly influenced my children. Parents should have perseverance, a lot of patience, faith in God and the readiness to help others.


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Insights from Go Negosyo entrepreneurs generated thoughts from readers. Let me share with you some responses, which show the reality of how the youth feels in today’s family environment:

nsa colej po ako ngaun at hndi ko mkuha ang enuf suprt ng prnts ko. mrami png prnts n kelngang umntndi n im4rtnte ang suprta ng maglng s mga pangrp nmin. ty po” (+639204348413)

I agree. Parents do hav a gr8 impact, lalo na ung situatn ng family wer d chldrn grw up n. Bt dn, i gues, parents nd family members cn only show dr chldrn pocble optns nd sugstns bt d decsn s left wd d child.” (+639294471284)


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It will be Fathers day on Sunday, June 15. We have heard the argument that in order to obtain business success, one usually ends up sacrificing their family life. In the coffeetable book “Our Father” by Jun de Leon, several Go Negosyo Entrepreneurs proved that one can be successful in both their businesses and their family life such as Roland Hortaleza (founder of Splash), Cecilio Pedro (founder of Lamoyan/Hapee Toothpaste), Senen Bacani of La Frutera, and Kenneth Cobonpue. The Our Father book will be launched on June 15, Father’s Day in Fully Booked Bonifacio High Street with a Photo Exhibit by June de Leon from June 13-16. It’s a great gift to your Dads who are working hard to be successful fathers and entrepreneurs.

Go Negosyo sa Cebu, Season 2

Wednesday, June 11th, 2008

Click here for the programme.

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(CEBU CITY, Cebu) – Due to the overwhelming success of its Go Negosyo Caravan last year, the Go Negosyo Team is once  again pulling all stops and heading back to the Queen City of the South to share the good news for the second time around.

Under the campaign “Go Negosyo, Sagot sa Kahirapan”, the Go Negosyo sa Cebu Caravan Season 2 will be on June 20, 2008 at the Cebu International Convention Center, starting at 9:30am. This special event is being made possible through the efforts of the Philippine Center for Entrepreneurship- Go Negosyo, and their strong partnership with the Cebu Chamber of Commerce and Industry, as one of the highlights of the Cebu Business Month celebrations. 

The Go Negosyo Team and the Cebu Chamber of Commerce and Industry once again collaborated to give honor and recognition to ten inspiring Cebuano micro-entrepreneurs from the area who, in their own ways, have contributed positively to their community and inspired others with their negosyo stories. These micro entrepreneurs rose from the challenges of life and served as role models in their respective areas of business.

“This is what Go Negosyo is all about – telling everyone the good news, of finding redemption from poverty through entrepreneurship. In doing so, we hope to have an impact on the mindset of people and encourage them to be successful entrepreneurs. I believe that only after we inspire this nation and move the people to becoming entrepreneurs armed with the proper values and motivation we can truly make our way out of poverty,” said Joey Concepcion who is the founding trustee of the Philippine Center for Entrepreneurship and the driving force behind the Go Negosyo Team.

“Entrepreneurship is not a stop-gap solution to poverty. It could be a long haul but it is our best shot,” Concepcion added.

The Go Negosyo Caravan consists of negosyo consultations and forums, expos and exhibitions that feature successful entrepreneurs, including those from the host cities, sharing their business learnings and experiences.  The sessions in the afternoon has been enhanced by including relevant lectures on the basics of entrepreneurship, having the right mindset, sessions on how to start a Negosyo, sessions on Marketing, product development and training and financial literacy that are useful tools and concepts for all micro, small and medium entrepreneurs.

The Caravan is aimed at creating a nationwide entrepreneurial revolution by promoting an optimistic and entrepreneurial mindset among Filipinos. It brings together like-minded partners and committed entrepreneur mentors with the hope of creating a groundswell of support for everyone who wants to start a business. The Caravan goes to different cities from all over the country while highlighting local business opportunities and recognizing local inspiring entrepreneurs.

“This year’s Go Negosyo Caravan promises to be more informative, dynamic and inspiring as they have incorporated more learning sessions in their program,” said Jay Aldeguer, President of Islands Souvenir and Go Negosyo sa Cebu Co-Chair.

Last year, the Cebu Chamber of Commerce and Industry and the Go Negosyo Team gave the Most Inspiring Cebuano Entrepreneur award to the following; Norberto Quisumbing (Norkis Trading), Roberto Aboitiz (Aboitiz Equity Ventures Inc.), Augusto Go (University of Cebu), Jack Gaisano (Metro Gaisano Group of Companies), Justin Uy (Profood Int’l Corp.), Bernie Liu (Penshoppe), Kenneth Cobonpue (Interior Crafts of the Islands Inc.), Julie Gandionco (Julie’s Franchise Corporation), Wilson Ng (Ng Khai Development Corp.), Steve Benitez (Coffee Centrale), William Christopher Liu, Jr. (Primary Structures Corporation), and Michael Lhuillier (MLhuillier Group of Companies). 

Go Negosyo Caravan is open to the public, free admission and is part of a continuing series of well-received events conducted by the Philippine Center for Entrepreneurship including Entrepreneurship Summit, Micro Negosyo, Teen Negosyo, Technonegosyo, Agrinegosyo, OFW and Tourism Negosyo, to name a few.

PCE-Go Negosyo is also credited for last year’s monumental launching of Joey Concepcion’s Go Negosyo book of Inspiring Entrepreneurial Stories which was recognized as the Number One Best-seller in National Bookstore.  This success was followed by another best-selling line, Joey Concepcion’s Go Negosyo book of Inspiring Entrepreneurial Stories Celebrity Edition which has climbed the ranks of National Bookstore’s Top Five Bestsellers, after its launch last March 2, 2008.

Go Negosyo sa Cebu Caravan is presented by the Philippine Center for Entrepreneurship in partnership with Cebu Chamber of Commerce and Industry and the Cebu Business Month Entrepreneurship Committee. Corporate partners include Smart Communications, PLDT, Condura, P&G, Hyundai, Nokia and RFM Corporation.

GO NEGOSYO SA CEBU, SEASON 2**

CBM 2008 ENTREPRENEURSHIP CONFERENCE
JUNE 20, 2008
Cebu International Convention Center

8:00-9:00    Registration

9:00-9:15    Invocation & National Anthem

9:15-9:20     Presentation of Go Negosyo sa Cebu, Season 1 (2007 CBM Entrepreneurship Conference)

9:20-9:30     Welcome Remarks
Jay Aldeguer, Go Negosyo sa Cebu Co-Chair
Joey Concepcion, PCE Founding Trustee and Presidential Consultant on Entrepreneurship/ Go Negosyo sa Cebu Co-Chair

9:30-9:45    Awarding of Go Negosyo Most Inspiring Cebuano Microentrepreneurs
By Sec. Cerge Remonde, Joey Concepcion, Jay Aldeguer, Edward Gaisano, Tess Chan

9:45-11:00    Keynote Forum: Adopting a culture and mindset of entrepreneurship
Sec. Cerge Remonde, Joey Concepcion, Jay Aldeguer,
Johnlu Koa, Gaita Fores, Joyce Jimenez, Marx Melencio, Nina Halos
Moderator: Karen Davila

11:00-12:00    Forum: Gi unsa nimu pag sugod ug negosyo?
Justin Uy, Wilson Ng, Steve Benitez, Lita Urbina, MJ Jamero
Moderator: Karen Davila

12:00-1:00    LUNCH / Booksigning and mentoring session with the Go Negosyo Entrepreneurs/Celebrity Entrepreneur

1:00-2:00    Session 1: Do I Have What It Takes?
Self-Mastery Talk
by Ms. Palou Abustan of STANCE Marketing and Center for Small Entrepreneurs

2:00-3:00    Session 2: How to Go Negosyo
Basics on Entrepreneurship Talk
by Dean Francisco Lapid of Entrepreneurs School of Asia

3:00-4:00 Session 3: This Little Entrep Went to Market
Marketing for Micro and Small Entrepreneurs
By Miguel Ramos of ASPAC Advertising

4:00-4:15    Game

4:15-5:00    Forum: Go, Grow, GROW!
Improving the Enterprise through Training, Product Development and Technology
with Elizabeth Manuel of DTI Philippine Trade and Training Center (PTTC), Engr. Jesus Zamora of Department of Science and Technology (DOST), Buenafe Sta. Rita of Technical Education and Skills Development Authority (TESDA) Region 7, Alo Lacsamana of DOST-Technology Resource Center (TRC), Gabby Cui of PLDT SME Nation

5:00-6:00
    Session 4: Money Talks
Microfinance and Financial Literacy
by Ed Jimenez of Bangko Sentral ng Pilipinas

6:00    Closing Remarks
Felix Taguiam, CBM Vice Chair


HOST: ECO DELA SALA AND KAT ROS

** Times and speakers may change without prior notice.

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OUR DREAMS FOR OUR CHILDREN Part 2

Thursday, June 5th, 2008

Benito Fajilan has been working as a bartender in Highlands Inn at Carmel Valley, California for 13 years. He has three jobs and sleeps four hours a day. Benito lives with his in-laws together with one of his children who is handicapped, while his wife and the rest of his kids are back in Ilocos.

While having a couple of drinks with my wife, I got the chance to ask him a couple of questions. Like many other Filipinos that I had the chance to meet in different places, Benito works hard for a better future for his family, especially for his children.

Like Benito, some Filipinos who work abroad send their children back home to the Philippines. The value of respect for elders and family is far greater in the Philippines. The upbringing of children in an American environment can be pretty challenging.

Benito continues to sacrifice working three jobs just to assure his family of a comfortable life. He now owns a house in Ilocos and another in Carmel Valley.

In last week’s column, I have asked parents from the Go Negosyo community to share their dreams for their children. In this school opening season, it seems to be a relevant topic that is close to the hearts of many of our Go Negosyo advocates, especially those who are very passionate parents.

Let me continue to share with you other stories of entrepreneurs and their dreams for their children.

VICKY BELO (BELO Medical Group)

I truly believe that we were put here on earth for a purpose. So, I’ve always told my children to try many things until they discover the one thing that they love to do–something that gives them fulfillment and enjoyment, so that work never feels like work. Lucky for me both my children have found that.

Quark, my eldest son, has always been in love with movies and music even at the age of eleven. Ateneo also prepared him well for the creative part of movie making. After having directed 4 full-length movies, Quark is finally three-fourths through making his own indie film “Rakenrol”. After watching some of the shorts, I can tell that it will certainly win awards in festivals around the world, like his other movie “Keka”. Quark’s other businesses are still related to entertainment. He‘s part owner of Blow-Up Babies, where children and adults can pose in movie settings without a movie cinematographer to take their pictures. He also co-owns Mag:Net Café Bonifacio High Street, a bar and restaurant recently featured in Time magazine as one of the hottest places in Manila, where a person can jam with a live band in “Rockeoke”.

I had always hoped that my daughter Cristalle would become a doctor so she could take over the Belo Medical Group. However, I could see that this was not her purpose. Cristalle decided to take business and combined it with all the resources she had at her disposal. “Kusturera” was a tailoring shop that did mostly alterations. Besides the sound business plan, Cristalle decided to add some pizzazz by going to ABS CBN to ask some of my endorsers to say good words about her “shop”. I think that clinched their first prize. After graduating with a business management degree, Cristalle joined the Jesuit volunteer program and was sent to Bukidnon to teach kindergarten. Living on a 3,000.00-peso a month allowance used to pay for food, shelter and clothing; Cristalle quickly learned the value of money. I remember how it broke my heart when she called one day and said, “Mommy I’m so hungry! I haven’t eaten all day because I‘m saving my fifty peso daily allowance for chicken joy at Jollibee.” She refused any offers for me to send money. She never even touched the emergency fund I insisted she have. That experience was a turning point that prepared her for her own business. Cristalle fulfilled another life long dream of mine, which was to have my own skincare line with price points that anyone could afford. Exactly one year ago Belo Essentials was born, a venture which has become very successful not only in terms of ROI but also in bringing Belo to the people. They too, like their movie and singing idols, were touched by Belo

While schools are important in teaching children the tools they need to succeed in business, I think family influence is more important. I know that the “fire for entrepreneurship” was instilled in me by my parents at a very early age. I would suggest that the schools do more case studies like they do at Harvard. It would make things a lot more real and relevant. My biggest wish though is that our schools teach our children at all levels to be fully proficient in English. They need to communicate effectively in this international business language both verbal and written.

PATRICK GO (CEO, Paramount Life and General Insurance Corp.)

Whatever our children do, it should be something that they are passionate and interested about whether in business, education, media or arts. They should strive to be useful citizens in whichever community they choose to serve in.

FRANCISCO “PAX” LAPID (Dean, Entrepreneurs School of Asia)

Dean Pax would like to share the letter he wrote for his son during his high school graduation. Here is a part of an inspiring letter from a father to his son:

I am writing this letter to you both as your father and also as Dean of ESA. It is my hope that the insights here will give you inspiration & challenge to what you will tackle as you get into college.

As a teacher or Dean, I always tell students that coming into college and prospering the next four years is one of the critical milestones in one’s young adult life. College life could either make or break what happens to your professional career. The next four years in college will give you three things:

Learning – some say it is knowledge acquired through books and lectures. I believe that these, together with right understanding and relevant application, will give you a more meaningful learning experience that you can carry into your professional life. Respect your teachers and find mentors that can help you refine your current skills/talents.

Discipline – although you have already acquired your study habits from high school, college will further enhance this hopefully. College will expose you to young ladies; you are mature enough and there is nothing wrong with having a girlfriend, as long as she is an inspiration not a frustration. College diversity with all its activities will either enhance or distract you. It is up to you to manage your time and prioritize what is most important – to graduate foremost & be well rounded as well with organization/sports/friends.

Leadership – some of my friends have sent their children to USA or UK for college. I personally believe that money is better spent for a post graduate or masters degree. College builds your network that you can connect in the future, especially if you plan to prosper a career or business here in the Philippines. In college, you will be tested on how you select your friends and your study groups. The challenge is for you to blend and work with people you have not known, to be able to influence them with the right priorities/deliverables and most importantly being able to gain their respect.

As a father (like any loving parent) – my wish for you is to grow up to be a responsible and productive member of society. I want you to be as successful as I am or even to be better than I am. I am sorry for forcing my aspirations to you earlier on. As we walked through Malcolm Hall at UP last August to take your UPCAT – I realized that you are not me and that you have your own individuality. I fell into the same trap as what your Lolas did to me (Lola Julia wanted me to be a priest while Lola Nena (my mom) wanted me to be an air force pilot). Now I know better – I want you to be good at what you really want (Hotel & Restaurant Management at UST or LaSalle, then a chef and eventually your own restaurant business). As your loving father, I will always be around to give advice and support your aspirations. My guidance may not be a panacea to your troubles but at least I will be there in your times of need. Live your life to the best of your God given abilities. Time is on your side – make use of it well. Work hard first then play hard also (all within moral & legal limits). Most importantly, pray daily for guidance and protection – God knows what is best; you just have to be patient and enduring.

We thank our advocacy partners who shared their inspiring stories.

GO NEGOSYO — KABUHAYAN: KALAYAAN SA KAHIRAPAN

Wednesday, June 4th, 2008

Free negosyo kits, training opportunities, finance and business consultations!

GO NEGOSYO

Kabuhayan: Kalayaan sa Kahirapan

June 10-12, 2008 Plaza San Lorenzo Ruiz (near Quirino Grandstand)

Sentro K3, 110th Anniversary of the Proclamation of Philippine Independence

Go Negosyo and its partner government agencies are celebrating the 110th Anniversary of the Proclamation of Philippine Independence by providing free negosyo services to all!

Visit our booths as we offer the following services:

– Enrolment or scheduling of training or seminars
– Technical assistance or ready-negosyo kits
– Receiving and/or processing of training applications, provision of Micro-finance loans/ specific referral to concerned MFI’s in the localities
– Marketing and entrepreneurship advisory

Visit the Demo Booth and you may win Negosyo 2 Go kits from TRC!

On June 12, join us as we hold a forum led by ICC-MSME Chairman Sec. Cerge Remonde as financing, training and mentoring agencies, together with Go Negosyo entrepreneurs and mentors, answer all your negosyo-related questions. Ask how you can find the perfect business opportunity for you. Learn about the services that you can use in developing your own product (i.e., packaging, operations, product testing, etc). Consult with our account officers and experts on how you can secure your capital and market your business.

Everything you need to start your own business – FOR FREE! Visit our booths now!

For more information, visit www.nhi.gov.ph. For questions and inquiries regarding the Go Negosyo booths and forum, call the PCE Secretariat at (02) 637-9347 or PMS at (02) 734-2098.

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GO NEGOSYO — KABUHAYAN: KALAYAAN SA KAHIRAPAN

Wednesday, June 4th, 2008

Free negosyo kits, training opportunities, finance and business consultations!

GO NEGOSYO

Kabuhayan: Kalayaan sa Kahirapan

June 10-12, 2008 Plaza San Lorenzo Ruiz (near Quirino Grandstand)

Sentro K3, 110th Anniversary of the Proclamation of Philippine Independence

Go Negosyo and its partner government agencies are celebrating the 110th Anniversary of the Proclamation of Philippine Independence by providing free negosyo services to all!

Visit our booths as we offer the following services:

– Enrolment or scheduling of training or seminars
– Technical assistance or ready-negosyo kits
– Receiving and/or processing of training applications, provision of Micro-finance loans/ specific referral to concerned MFI’s in the localities
– Marketing and entrepreneurship advisory

Visit the Demo Booth and you may win Negosyo 2 Go kits from TRC!

On June 12, join us as we hold a forum led by ICC-MSME Chairman Sec. Cerge Remonde as financing, training and mentoring agencies, together with Go Negosyo entrepreneurs and mentors, answer all your negosyo-related questions. Ask how you can find the perfect business opportunity for you. Learn about the services that you can use in developing your own product (i.e., packaging, operations, product testing, etc). Consult with our account officers and experts on how you can secure your capital and market your business.

Everything you need to start your own business – FOR FREE! Visit our booths now!

For more information, visit www.nhi.gov.ph. For questions and inquiries regarding the Go Negosyo booths and forum, call the PCE Secretariat at (02) 637-9347 or PMS at (02) 734-2098.

(more…)