Archive for March, 2008

Word of Mouth Marketing Seminar

Sunday, March 30th, 2008

Learn the still largely untapped power of WOM marketing and how to most advantageously apply it for raising the likelihood of success of a new product market entry strategy.  Learn also how to synergize the impact of your traditional media-based advertising backing it up with WOM support.


4th Annual Philippine Biotechnology Venture Summit

Sunday, March 30th, 2008
The Premiere and Pioneering Conference on Biotechnology Enterprise and Investment
Ateneo School of Medicine and Public Health, Don Eugenio Lopez Sr.
Medical Complex, Ortigas Avenue, Pasig 8am – 6pm, 16 to 18 April 2008


Search for the Nokia Mobile Entrepreneur

Sunday, March 30th, 2008

Think you’ve got the most innovative mobile phone business around? Then
you can win a cash prize of PhP 300,000 and the chance to be mentored
by Go Negosyo’s seasoned and expert entrepreneurs!




Joey Concepcion

Sunday, March 30th, 2008

Go Negosyo: Joey Concepcion’s 50 Inspiring Entrepreneurial Stories

: PhP 280

Where available:
All National Bookstore outlets, FullyBooked,
Powerbooks branches, Filbars, Mag:Net Café, St. Francis Bookshop
located in Megamall, Pandayan, Central Bookstore- Quezon Avenue,

  About the Book: Go Negosyo recognizes the social and economic contributions of
entrepreneurs and entrepreneurial families who have created value for
the nation through successful businesses and employment generation.

For each entrepreneur story in the book, lessons were highlighted by
Professor Andy Ferreria. The book, currently the Non-fiction Bestseller
in National Bookstore, is indicative of the Filipinos’ clamor for role
models and desire to achieve the similar entrepreneurial success
achieved by the Entrep 50.

Related links:
Go Negosyo Entrepreneurs and Mentors


2010.2016 – Time For A Real Change

Thursday, March 27th, 2008

Over the past few days, we continued to get a healthy consensus from sectors we met that it is time for a real change. I have been consulting a number of people on the 2010.2016 proposal and no one had an objection on electing the constitutional convention delegates in 2010. At the same time, this is also when we will elect the new President, Senators and Congressmen.

It was quite clear that everyone I talked to wants the constitution reviewed so that we can make necessary economic and political reforms. A number of people also asked why 2016 and not earlier? A longer timetable allows a more thorough review by the concon and also removes doubt that it may be used by incumbent officials or whoever will win in the 2010 election as the change in the system will not apply to them, but it will be during their incumbency that the transition by 2016 will be planned well.

So far, many other ideas have come about, from the idea of a bicameral or a unicameral parliament, having regional senators, to the president still being voted directly by the people and the prime minister being elected by the members of the parliament. But for me, this discussion can be brought about once we all agree on a concon on 2010. Let me share with you another input I got thru email on how many countries implement a bicameral parliament.
From: G.D. Chan (

Dear Mr. Concepcion,

In reaction to your 2010.2016 article in GoNegosyo, here is a list of countries with bicameral parliament. It seems to be not such a bad group to belong to. I would go for a parliamentary system, but bicameral. Given our experience with the House of Representatives, I do not think a unicameral parliamentary system would sell.

Countries with Bicameral Parliament

  1. Algeria: Council of the Nation & National People’s Assembly
  2. Antigua & Barbuda: Senate & House of Representatives
  3. Australia: Senate & House of Representatives
  4. Austria: Federal Council & National Council
  5. Bahamas: Senate & House of Assembly
  6. Bahrain: Consultative Assembly & Assembly of Representatives
  7. Barbados: Senate & House of Assembly
  8. Belarus: Council of the Republic & Chamber of Representatives
  9. Belgium: Senate & Chamber of Representatives
  10. Belize: Senate & House of Representatives
  11. Bhutan: National Council & National Assembly
  12. Bosnia & Herzegovina: House of Peoples & House of Representatives
  13. Cambodia: Senate & National Assembly
  14. Canada: Senate & House of Commons
  15. Congo (Democratic Republic): Senate & National Assembly
  16. Congo (Republic): Senate & National Assembly
  17. Czech Republic: Senate & Chamber of Deputies
  18. Egypt: Consultative Council & People’s Assembly
  19. Ethiopia: House of Federation & House of People’s Representatives
  20. Fiji: Senate & House of Representatives
  21. France: Senate & National Assembly
  22. Gabon: Senate & National Assembly
  23. Germany: Federal Council & Federal Diet
  24. Grenada: Senate & House of Representatives
  25. Haiti: Senate & Chamber of Deputies
  26. India: Council of States & House of People
  27. Ireland: Senate & Chamber of Deputies
  28. Iraq: Council of Union & Council of Representatives
  29. Italy: Senate of the Republic & Chamber of Deputies
  30. Jamaica: Senate & House of Representatives
  31. Japan: House of Councilors & House of Representatives
  32. Jordan: Assembly of Senators & Assembly of Deputies
  33. Kazakhstan: Senate & Assembly
  34. Kyrgyzstan: Legislative Assembly & Assembly of People’s Representatives
  35. Lesotho: Senate & National Assembly
  36. Madagascar: Senate & National Assembly
  37. Malaysia: Senate & House of Representatives
  38. Mauritania: Assembly of Senators & National Assembly
  39. Morocco: Assembly of Councilors & Assembly of Representatives
  40. Netherlands: First Chamber & Second Chamber
  41. Poland: Senate & Diet
  42. Romania: Senate & Chamber of Deputies
  43. Russia: Federation Council & State Assembly
  44. Saint Lucia: Senate & House of Assembly
  45. Slovenia: National Council & National Assembly
  46. South Africa: National Council of Provinces & National Assembly
  47. Spain: Senate & Congress of Deputies
  48. Switzerland: Council of States & National Council
  49. Tajikistan: National Assembly & Assembly of Representatives
  50. Thailand: Senate & House of Representatives
  51. Trinidad and Tobago: Senate & House of Representatives
  52. United Kingdom: House of Lords & House of Commons
  53. Uzbekistan: Senate & Legislative Chamber

To be fair, there are also economically-advanced countries that have a unicameral parliamentary system:

  1. China
  2. Denmark
  3. Finland
  4. Greece
  5. Hungary
  6. Iceland
  7. Israel
  8. New Zealand
  9. Norway
  10. Portugal
  11. Singapore
  12. Sweden
  13. Turkey
  14. Ukraine

But please note the Asian examples. China is a totalitarian state while Singapore is such a small city state that perhaps there is logic to having just a unicameral body.

* * * * *

Congratulations to the winners of the HSBC Young Entrepreneurs Awards for 2007-08, an annual business plan writing competition which aims to cultivate and inspire young people’s interest in entrepreneurship. I told HSBC President and CEO Mark Watkinson that this was one of the best competitions I have judged with very good teams presenting. Two teams from Ateneo won the first and second place and third place went to the students from UP Diliman. I did vote for the Ateneo team since they wore green ties. Kidding aside, they deserved to win and were honest with the originators of the ideas. The complete winners are the Flexisound team (Gold and Eco-Business Innovation Award) Menard Dacono, Katrina Gracia Macaraig and Klaire Aldyn King, the Portalis Team (Silver) Fay Irene Gurrea, Missy Cheah and Kamille Patricia Carlos and the Gaia Team (Bronze) Dindi Peralta and Mark Rome Race. Aside from myself, the judges for this competition were Mark Watkinson as Chair, Lorenzo Tan of WWF Philippines, Andrew Tan of Megaworld Corporation, Wilfred Uytengsu Jr. of Alaska, Hans Schwab of SICPA and one of our Go Negosyo mentors Johnlu Koa of French Baker.

* * * * *

Be the first NOKIA MOBILE ENTREPRENEUR OF THE YEAR! The Nokia Mobile Entrepreneur Award is a nationwide awards program for innovative Filipino entrepreneurs that use mobile technology products and services in their business operations. Download the participation form at or and send via fax (+632) 637-7873 or e-mail at Deadline is on April 14, 2008. For more info call or text (+632) 637-9229, (+63919) 685-7079 or email

Happy Easter

Thursday, March 20th, 2008

I don’t know how many people will be in town to read this column as I am sure the beaches from Luzon, Visayas and Mindanao will be full of people especially in Boracay. Almost everyone will probably out of town focusing more on the three R’s (relaxation, recreation and reflection) and would probably return to their homes and daily routines at the end of Holy Week. This is why I would prefer to greet you on the day when you might probably have the chance to read this column, which is on Easter Sunday.

I normally hear mass in Urdaneta and sit in front so as not to be distracted. The sermon I heard during mass was basically a well-written pastoral letter. The letter talked about a timely topic for all Filipinos which is to reflect on the changes that really need to happen in order for our country to move forward. While a number of Filipinos want to remove PGMA for corruption, I always tell them that every Filipino has the right to due process. The proper venue for all these investigations is the courts. The pastoral letter calls on everyone to reflect on how corruption has been part of the whole system. We have lived with it for so many generations and if we really want to eradicate corruption, one has to look at our values system. The temptation to corrupt has always been there and this is why you see the tax amnesty coming back every now and then. The pastoral letter also talked about corruption that has gone down to local government and how we can get rid of it. We need to look at the system that brings greater temptation and correct it. This is not to say that this is all what is needed to get it done since the people that are part of the system are also important. We also need to elect good leaders and people who have high moral values. If you put people in the wrong system, it takes a person with high moral values to not be sucked into the wrong system. We need to elect good people who are capable and we need a good system that prevents corruption.

In recent weeks, I have carried the proposition in this column the idea of 2010.2016, as our way to have a lasting systemic change that will bring more stability in the country. This has become very important especially for me and some of our colleagues in the business sector if we are to make the country move forward.

What we propose in concept, which can be fine tuned by the legal luminaries of the land, is to have a 2010.2016 approach. What does it mean? It simply means proposing for the election of the concon together with the Presidential election in 2010, wherein the concon shall be tasked to review the constitution and study thoroughly the feasibility of having a shift in the form of government towards Parliamentary form. Any proposed changes shall be ratified, and the necessary implementation and election of new set of officials shall take place in 2016.

However, we all know that any talk in the past of amending the constitution invite objections and accusations on any incumbent administration that it is supposedly using that as a ploy to prolong one’s stay in power. I believe that if we remove all these concerns and focus on the rationale of reviewing the constitution and even the form of government, we could find a solution on how we can approach a more systemic change. Like entrepreneurs, if we set our minds and heart to it, we can find a better way.

Setting the longer timetable allows a more thorough review by the concon. It should also remove any doubt that any incumbent leadership is behind the move and has a vested interest on it since a clearly defined timetable is set. In fact, what I have been attempting to do in recent days is to bounce off the proposal to as many sectors as possible and even to what I can consider anti- or critical to the current government. Many groups have understood the rationale and it seems there is a good level of acceptance. They see objectivity in the process and one that cannot be used by the incumbent or whoever will win in the 2010 election as the change in the system will not apply to them.

Basic views have been expressed towards the benefit of having a broader representation in the Parliament. We can expect more dynamic sectoral interest groups that will have their respective agenda for development. We can see greater teamwork as well as the executive and legislative will come from the same chamber, and that the Prime Minister’s team will come from the members who are also elected officials.

We have so far generated support to the idea and hopefully reach out to other sectors in the society so that we can improve on the proposal as we go along. I guess the bottomline is to have a better system that will bring in more stability and a better negosyo climate for the Filipinos.

* * * * *

Let me share with you other comments that came in on this topic:
I agree 100% about this proposal although for me I prefer it with a ceremonial (or unifying?) President but the Prime Minister will of course run the government. This is more realistic with regards to Filipino mindset of electing a President.
Arvin Bagang

Dear Mr. Joey Concepcion;
I do agree with your statement regarding the ZTE controversies, I think the senators have no knowledge making nor passing the important laws the country needs. We are all paying our income tax and those taxes went only to those Senate Imbestigador. I agree to have a parliamentary form of government and abolish the Senate and the Congress too much overhead and expenses. I also wonder why there is no Audit Report regarding their Pork Barrel or Countryside Development Fund. While Senator Pimentel are asking to audit the League City Fund. We, the tax paying citizen need an Audit Report of all the funds they used not only the President, all the politicians who spend our taxes. Thanks and God Bless.


I’m an avid reader and fan to your column. I agree with your suggestion that we should have a parliamentary form of government. Definitely bureaucracy in the government will surely be eliminated and we will see government officials more focused on their jobs. What we see right now in the government is full of power-grabber and hungry-for-money type of people.

As a citizen, I don’t want to see my country going down because of these people. Changes should be made as well as sacrifice ourselves for a better Philippines. I wish to see a new Philippines with a new hope and a brighter future to look forward to.

Right now, every election is something that I can’t help but think of how much as spent just to get the position they wanted. Sana darating ang panahon that when I go to the precinct to cast my vote I will be doing it with hi hopes and be proud of exercising my right as a Filipino.

Mabuhay! Good luck to us all!
Paulo Uy
Thanks to all who have expressed their views and gave suggestions. All of your comments/suggestions will be considered in future deliberations. Please continue to send your responses via email at or thru sms at 09175591245.

* * * * *

We are still open for entries on the search for the Nokia Mobile Entrepreneur Awards. The award is open to all Filipino citizens who are at least 18 years of age, use a mobile technology product or service as the primary component of their business, have a business license to operate and utilize legal mobile product or service and engaged in that business for at least a year. For more information, log on to or call (632) 637-9229. Deadline for submission of entries is on March 31,2008.

2010.2016 (Part 2)

Thursday, March 13th, 2008

The topic on a real change in our political system elicited the greatest response including from no less than former president FVR. We shall present some of the responses below. It also generated same interest during a speaking engagement I attended last Saturday. I was invited to speak before the Rotary 3780 District Conference where close to 500 members attended at the Subic Convention Center. My topic for that morning was poverty alleviation and I also shared with them my 2010.2016 proposal.

While I feel searching for the truth is very important, we should do this with the proper body which are the courts. Our legislators should focus on new ideas that could become laws which will lead to the minimization of corruption in the country. It cannot be done overnight but we should start right away if we want to see real changes in the long run.

During my talk, I mentioned that the way to fight poverty is thru NEGOSYO, either the person himself getting the right mindset and determination to succeed in business and in life, or thru job generation by entrepreneurs who will hire between one to thousands of people. The multiplier effect in creating more entrepreneurs is huge and if we can make everyone an enterprising Filipino, then poverty alleviation can definitely be attained.

Also, as we point a finger to this administration for corruption, we should also internalize what the CBCP mentioned in their statement that every Filipino should have a transformation from within. Most of us are guilty of the same wrongdoing and frankly, the temptation in this country to expedite things can be seen all over and has become part of the system. In the long term, we need to find a real solution and it starts from a change in the system. We need a system that is much simpler and would bring about greater unity which I see in the parliamentary form of government. As I have mentioned in the previous column, it is cheaper for people to get elected in a parliamentary form and give chance to a truly deserving Filipino with not much wealth to become prime minister.

The 2010.2016 movement is for a con con in 2010 which will review both economic and political issues. Whatever comes out from that political change will only be implemented in 2016. We are the only country in Asia with this bicameral set up, isn’t that already saying something? So if most countries are already in a parliamentary form or modified form, they must be doing the right thing.

The proposal had an overwhelming positive response that the mobile phone almost got jammed with sms messages. The emails keep on coming up to now especially from very supportive Filipinos who live outside the country.

Let me also share with you part of the hundreds of respondents who commented on last week’s article:

Please tell Joeycon it’s a good idea. Unfortunately, our elected leaders did not listen to me in July 2005 when PGMA was in a similar – maybe worse (because of the ensuing impeachment resolution) crisis. Sana kayong mga kabataan ay makinig sa inyong mga lolo. Mabuhay!!!
Fidel V. Ramos
Joey’s next crusade
March 7, 2008

After the success of his Go-Negosyo movement, RFM’s Jose Concepcion III has started a signature campaign among Filipinos who are plain sick and tired of religious and political charlatans and the uncivil society calling for yet another people power. Concepcion’s proposal: Elect delegates to a constitutional convention in 2010, along with a six-year-term president with a specific mandate to preside over the switch to a parliamentary government by 2016.

In addition to providing a venue for ousting the country’s leader even on a weekly basis, depending on the moods, or tantrums, of the legislators, the single assembly would hopefully break the legislative gridlock between the Senate and House that now hobbles the passage of vital economic measures.

Those who would like to sign up or are plain curious may e-mail Concepcion at:

We would not be surprised if a Web site is also forthcoming.

Vic Agustin

I support a constituent assembly to revise the constitution and change our current system of government into a parliament style.
Dan Pornel, P.E.

Hi Joey,
I agree with you. Having lived in Canada under a parliamentary government, I can certainly attest to the system’s efficiency. This is in fact the reason why Canada has continuously expanded its economy while its big brother, the USA, has lagged behind. I like your articles. Hope to meet you one of these days!

Sounds like a good plan. If only we could change the players in politics.
Richard Ong

Dear Joey,
I fully support your proposal for a parliamentary form of government to be established in our country by 2016. Keep me in and posted for any form of support that you need to make this possible for our country’s future.
Thanks and regards,
Rene V. Cabrera

Mr. Concepcion:
I, too, am sick and tired of this utter breakdown of civility and rationality in our government. Your movement to have a convention in 2010 sounds very promising. Do send me more information. I have an AV production company that could help disseminate information on this matter. Do let me know how I can be of service.
Jose Mari “Ayi” Magpayo

Hi Joey,
I agree with the idea to shift to parliamentary. No choice…it’s too bumpy a ride with the present set up. Perhaps you can start a drive to really push for this. It will do us small businessmen a lot of good.
Toto Lopez

Dear Joey,
I support the 2010.2016 proposal but before that timeline the most important system component that should go live is the full computerization of the electoral process. As of today there is no published program and commitment from our government.
Best regards,

I saw your article at Star calling for support for the 2010.2016 proposal. I am open to supporting the proposal in whatever way I can.
Jun Umali, Parañaque.

Expensive election is one cause of corruption so I support the parliamentary system. We will start from that system and improve justice system to minimize corruption.
Ben Durias of Isulan, SK

Your 2010.2016 proposal is brilliant, many of our institutional orientations/practices need major restructurings, and in hind sight, your views on how to go about it are very instructive, I go with your proposal.
Alexi Magday

Mr. Joey C., you are really correct in saying that ours is a defective system. I for one is supporting your call to change our system. The earlier the better for our country. Count me in. Thanks and God Bless our country.
Engr. P. Fiel Jr., Ormoc City

Good morning Joey. I am a 61 year old senior citizen. I’m in if I am still alive by that time. But yes, yours is a very good proposal. Count me in.
Fr. Santiago T. Cubos , Bulacan

I am Citong Carpio of Meycauayan, Bulacan. I am 67 years old. I will support your plan together with my CLAN.

* * * * *

The Nokia Mobile Entrepreneur Awards search is still ongoing and I encourage everyone to join. The award is open to all Filipino citizens who are at least 18 years of age, use a mobile technology product or service as the primary component of their business, have a business license to operate and utilize legal mobile product or service and engaged in that business for at least a year. For more information, log on to or call (632) 637-9229.


Thursday, March 6th, 2008

It’s been weeks now that the ZTE controversy has been grabbing the headlines on TV and the newspapers. There seems to be no end to it and the investigations will continue as everyone wants a piece of Lozada, the new super hero, and ride on to his popularity. A lot of time is wasted here as the investigations should start with a case being filed against the accused and if there is merit, then the case can proceed. I believe that the best thing happened when Jamby Madrigal filed the case and let the courts decide who is guilty or not and let the guilty ones be punished. What we should look into is the systemic problems our political system has. The proposal is that in the 2010 presidential elections, we should also have a con-con and have the newly elected president lead the transition into a Parliament system by 2016. We seem to be one of the very few nations in the world that runs on a bi-cameral system and almost all Asian countries run on a parliamentary system today. In fact, we are the only country in Southeast Asia that has a presidential bicameral form of government.

The parliamentary form definitely has a lot of benefits vs. the current system. First, it will definitely be cheaper to become a prime minister as all you need to do is win a seat in the parliament. From thereon, you should be able to win the confidence of your party and the greater majority of the members of the parliament for you to be elected. Spending billions of pesos just to become president will be eliminated and patronage politics where people will donate to your campaign in a big way due to the cost to run will somehow be minimized.

Second, the prime minister must choose from the assembly who he would put as part of his minister’s office. The teamwork is tighter since all those who will be part of the Prime Minister’s team are elected officials and there is greater teamwork between the Assembly and the Executive Department. And also since there is only one house, no senate and no congress, it’s now one law-making body. Third and maybe the most important is by a simple loss of confidence, the prime minister and his team can be changed as we see this happen frequently in Japan. MY PROPOSAL is let’s do it the right way this time. A concon in 2010 and a Parliament in 2016. The new President serves his/her term together with the elected official of the Senate and Congress till the year 2016 and new president sees the implementation of a parliament. This will take a long time but this will remove the suspicion that the President wants to extend her term. This will further motivate those running in 2010 to support this plan and allow a transition of change. Better to be slow but sure. It is time we change the system changing presidents thru a people power which in the end is not correct. Making it expensive to run for office will just foster corruption and patronage politics. Let’s fix the system and give chance to any ordinary Filipino who has the vision and passion to serve this country be elected even if he does not have the wealth. A number of fellow columnists have shared this view and we hope to get the support of the business community and hopefully the PGMA administration to support this initiative as this will clearly show that she wants to see what is best for this country. Those willing to support the 2010-2016 proposal please email me at or thru sms at 09175591245.

* * * * *

Go Negosyo had a super book launch wherein close to 40 celebrity entrepreneurs attended as well as the other entrepreneurs from the first book as everyone joined in to sign the books. The President dropped in to sign a few books and have a picture taken with the celebrity entreps. Despite the crisis she is facing right now, she is still determined to support a negosyo climate. The vision before her term ended is to have 3M entreps. We hope that for every book sold, it will inspire one person to start a business and hopefully that person will employ himself at the least and possibly thousands. Negosyo is our answer to poverty. Thank you to the thousands of people who went to SM Mall of Asia. Big thanks to Harley Sy who I jokingly said welcomed the President to his sari-sari store, MSME Council Chair and PMS Director General Sec. Cerge Remonde, PCE Trustee and Entrepreneurs School of Asia Founder Vivienne Tan who also wrote the “Lessons Learned” section of the Go Negosyo celebrity book, Johnlu Koa of French Baker who provided yummy pastries and canapes for our guests, Ronald Pineda of Folded and Hung, Ray Gapuz of R.A. Gapuz Review Center, Dra. Vicki Belo who came with her entrepreneurial children Quark and Cristalle, Henry Lim Bon Liong of Sterling Paper Group of Companies, Joel Santos of ESA and to all the other entreps who joined the event, I won’t be able to mention your names as I will run out of space in this column. The book signing tour will continue in the different malls in the Metro and the provinces. Continue to watch Go Negosyo Bigtime in QTV at 8:00am every Saturday and Sunday with replays in NBN4 every Sunday at 9:30pm. The show is rating very well since we moved to QTV and soon to come at the end of the year is a Go Negosyo challenge reality TV show.