Renee Lee used to make PHP30,000 per month as a regular office employee. Now, her gross income tallies to an average of PHP1 million a week. That’s an easy PHP4 million in gross earnings, within a month. How did she manage to secure this monthly revenue — amounting to millions of pesos — before turning 30?
It all started when Renee’s husband, Young Man Lee, gave her a lovely necklace that she just couldn’t help showing to her friends. She posted a photo of the ornament on her social media account. In no time, questions from friends about when and where she bought the item came pouring in her inbox.
Then Renee had an idea, what if she actually started selling Korean women accessories and cosmetic products using the online platform?
Renee was in Korea then, pregnant with her first child. She used to be a process analyst at an information and technology company in Manila until she met her Korean husband. At age 26, Renee got married and resigned from her job. Mr. Lee was in the army back then so they had to move abroad.
In Korea, Renee was practically unemployed. Having been used to do an 8-hour office job a day, though, she couldn’t just sit idly at home all day, waiting for her husband to return. So, Renee began an e-selling business. She named it RR Korean Shop.
She initially used Facebook and Instagram as platforms for her business. However, as her customers grew in number, it became challenging for her to engage with all of them using only the two social media platforms. In the Philippines, customers were talking about this emerging digital platform which enabled shopping at the comfort of one’s home. Sometimes, placing orders using the platform would come with free shipping and other freebies, too. That was when she first knew about Shopee Ph.
“Nire-request siya ng customers dahil may free shipping sila at magagandang promos,” Renee Called.
And so Renee decided to transfer her online shop to Shopee Ph. Orders from all over the Philippines (sometimes from Korea, too) came like waves, first by hundreds, then thousands. Renee also created a resellers’ group on Facebook whose membership spread like wildfire. Membership is now in the sum of 34,600.
Her monthly gross earnings began amounting to almost PHP1 million. One day, the business just got too big Mr. Lee need not to stay with the army anymore. The next year, 2017, they decided to come back to the Philippines. Her husband, who was in charge of the transactions with their long-term Korean suppliers and distributors, became Renee’s business partner.
Right now, RR Korean Shop has a 13-person office staff composed of a graphic artist, an accountant, customer service personnel, and support crew who manages the packing and wrapping of customers’ orders.
Renee and her husband have also already expanded their online business to Lazada, another digital selling platform in the country. They have also begun selling KPop merchandise and other in-demand Korean products. RR Korean Shop’s current gross payout per month? Four million pesos.
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