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“Passion for fashion”. This was the key to success of the lord of Scent, Mr. Joel Cruz of Afficionado Germany Perfume. From importing apparel to perfume business, now his scent is distributed to different parts of the globe.

Joel’s first venture in the business is importing apparels from Hong Kong and Bangkok. In year 1987, “Joel Enterprise Inc.” was born wherein manufacturing and selling are the main focus of the business in leading department stores in Metro Manila.

Makalipas ang limang taon, ang Aficionado brand ay nag bukas for franchising opportunities The Direct Dealership, Domestic and International Distributorship. The company also supplies their products in major supermarkets, drugstore and convenience stores nationwide.

Watch the full story of the lord of Scent— Mr. Joel Cruz dito lang sa SME Go! Powered by Go Negoso ngayong Linggo (July 12, 2015) 4:00 PM sa PTV 4. For updates. ‘LIKE’ Go Negosyo on Facebook and follow @letsgonegosyo on Twitter.