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PROGRAM DESCRIPTION

In its tenth year as a progressive non-governmental advocacy-based organization, the Philippine Center for Entrepreneurship, Inc. (Go Negosyo) is organizing the Magandang Business Advice (MBA): Digital Marketing on July 10, 2015 at the RFM Auditorium, RFM Corporate Center, Pioneer corner Sheridan Sts., Mandaluyong City.

Since access to information anytime and anywhere is becoming easier making Digital Marketing a more relevant topic. Dr. Donald Patrick Lim, Chief Digital Officer of ABS-CBN and considered one of the founding fathers of digital marketing here in the country will be invited to share how it is taking the country to a storm and its relevance and importance to businesses both big and small.

ABOUT THE MENTOR – DR. DONALD PATRICK LIM

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Aside from his full time job now with ABS-CBN, he oversees five other businesses of his own, and also does management consulting for up and coming brands and businesses. Dr. Donald is one of the only 24 Certified Professional Marketers in the country, and one of the first in the Philippines to be awarded the Certified Entrepreneur title by the Canadian Institute of Entrepreneurship. He used to sit as part of the technical panel of the Commission of Higher Education, and has also been awarded the Dr. Bienvenido R. Tantoco Sr. Professorial Chair in Marketing by the Jose Rizal University.

Considered one of the founding fathers of digital marketing in the Philippines, Donald has been awarded the Digital Marketer of the Year at the Asian Leadership Awards in Dubai, UAE by the Asian Confederation of Business, the Young Market Masters Award in Online Marketing by Mansmith and Fielders, an honorary Certified eMarketing Consultant title by the eMarketing Standards Board of Australia, and is the first recipient of the Digital Leader of the Future award conferred at the World Brand Congress in Mumbai, India. Most recently, he is the first awardee of the Agora Award for Marketing Communications by the Philippine Marketing Association, and a 2015 Young Global Leader conferred by the World Economic Forum.

He is the youngest to serve as President of the Philippine Marketing Association, the biggest gathering of marketing professionals in the Philippines. He is also the founding president of the Internet and Mobile Marketing Association of the Philippines. He sat as a board of Governor of the Management Association of the Philippines, and was a past board of director of the Manila Junior Chamber. Finally, Dr. Donald serves as a board of Trustee of Operation Smile, a non-profit, volunteer service organization that provides free reconstructive facial surgery for children with cleft lips. (http://www.donald.ph/)

LEARNING FEE

Learning fee is One Thousand and Five Hundred Pesos Only (P1500.00)
Inclusions: One (1) GoNegosyo book and Certificate of Completion.

**EARLY BIRD & STUDENTS/TEACHERS RATE: Those who will pay on or before June 26 will only pay One Thousand and Two Hundred Pesos (P1200.00). Students and teachers (with valid ID) are also entitled to a discounted rate of One Thousand and Two Hundred Pesos (P1200.00).

HOW TO REGISTER

There are two ways to register:

  1. For Organizations & Institutions: Fill up the Confirmation Slip then fax (02 6388489 or email ([email protected]) together with the deposit slip.
  2. For regular individual participants: Sign up through the link http://tinyurl.com/MBA-DigitalMarketing

 After pre-registering, interested participants may already proceed with the payment.

 

HOW TO PAY

BANK DETAILS:

BANK-BDO / PIONEER HIGLAND BRANCH
ACCOUNT NAME-Philippine Center for Entrepreneurship Foundation Inc.
ACCOUNT NUMBER-485-0088492

TERMS & CONDITIONS:

In case of refunds, cancellation, and substitution:

Refunds will be honored if we received a written notice of cancellation 30 days prior to the event and must be emailed at [email protected].com.

Cancellation received less than 30 days prior to the event will be charged 20% of the total learning investment fee while those received one (1) week prior will be charged 50%.

Refund is unacceptable made for cancellations after the stated deadline.

Substitution is possible but only upon the advice of the original attendee. The original participant can email the details of the representative.

IMPORTANT REMINDERS

To verify slot, kindly email a scanned or photographed copy of the deposit slip to [email protected].

For organizations and institutions:
SUBJECT: MBA DIGITAL MARKETING/ [NAMEOFORGANIZATION])

For individual participants:
SUBJECT: MBA DIGITAL MARKETING / MAY 25 (LASTNAME FIRSTNAME)

Please bring your deposit slip at the registration booth on the day of the event as a proof of payment.

For questions and clarifications, you may contact Go Negosyo at 02 6379229 or 02 6318101 loc 7106 and look for Beth Calde, or you may email [email protected]

GOING TO THE VENUE

Address: 9/F RFM Corporate Center, Pioneer cor. Sheridan Sts., Mandaluyong City

How to get there: From north bound EDSA, turn right to Pioneer. You will find a 7-Eleven and Joey Pepperoni on the ground floor.
Parking: There is parking area behind the RFM building. There is a gate located beside 7-Eleven or you can turn right on Sheridan St. and you’ll find the parking entrance on the left side.