Even in her 90s, Socorro Ramos or fondly called Nanay Coring, is one of the inspiring mompreneurs in the country as she continues to lead the largest book store chain in the country, National Book Store.
During the 1940s, Nanay Coring and her husband Jose started their entrepreneurial journey by selling many different goods such as slippers, soaps and candies. Books were also sold but during the Japanese occupation, they had to hide them as these were censored by the authorities. After the Japanese war, Americans took over and they had to recover all the unused greeting cards and books. But wars are not the only challenges they have to face. Soon after they opened their new store, a typhoon struck Manila and destroyed the roof of their store leaving all books and other merchandise soaked in water. After seeing the damage, Nanay Coring could have stopped and ended their entrepreneurial journey but her firm determination and persistence pushed her to start the business again.
From the small convenience store in Escolta,a Nanay Coring now leads the company with more than 150 branches all over the country. Her tenacity withstood many challenges including wars and typhoons. Her inspiring story has been recognized by many including the prestigious Ernst and Young Entrepreneur of the Year Philippines (2005). She was also recently recognized with a Lifetime Achievement Award for Entrepreneurs in the field of Education by Go Negosyo for maximizing her innate entrepreneurial spirit and sharp business acumen coupled with warm maternal instincts giving every Filipino kid a chance to become a laking National kid.