As part of its commitment to bring entrepreneurship education to Filipinos in different part of the country, the Philippine Center for Entrepreneurship – Go Negosyo conducted its SME Negosyo Caravan in Central Luzon’s Baler, Aurora on July 3, 2012 at Baler Sports Complex.

This one-full day entrepreneurship training for both the practicing and aspiring entrepreners was made possible through the tripartite collaboration of Go Negosyo, the Provincial Government of Aurora and the Department of Trade and Industry – Aurora.

The program was formally opened by no less than Mayor Arturo Angara followed by the welcome message of the Assistant Regional Director of DTI – Central Luzon Ms. Judith Angeles. Mayor Angara highlighted the role of the local government unit in promoting an environment suitable for business operations and proceeded on encouraging the people of Baler to have an enterprising mindset, to dream big, to take risks and to be entrepreneurs that will help uplift the economy of the province. Meanwhile, ARD Angeles echoed her words of gratitude for Go Negosyo and encouraged the participants to get the most out of the training. She also reiterated the mandate of DTI to empower and assist entrepreneurs including those who are dreaming to start a business and the startups.


After the welcome messages, Mr. Ramon Lopez, Executive Director of Go Negosyo, discussed what Go Negosyo does as an advocacy and gave a primer on entrepreneurship and the entrepreneurship landscape in the country. ED Lopez’s primer was followed by the keynote message of the highest official of the province, Gov. Bellaflor Angara-Castillo. Gov. Castillo in her speech challenged the participants to be entrepreneurs and mentioned that the provincial government would be very willing to provide the necessary assistance. She called on to the participants to help promote Aurora as a tourist destination.

Gov. Bella’s keynote address was immediately followed by the entrepreneur forum suitably called as ‘Pilipinas, Now is Our Time’ Forum which featured five successful entrepreneurs including Aurora’s very own: Mr. Raul Lara, Owner of Lara Agro and Poultry Supply, Lara’s Farm and three EcoPetrol stations located in Dipaculao, San Luis and Ma. Aurora; and Mr. Jun Madarang, Manager of Aurora Bank. They were joined by Ms. Donna Jiao and husband Mr. Bong Jiao, owners of XC Manufacturing Trading and Enterprise and Binalot President Mr. Rommel Juan.

The forum was followed by the lectures of the Go Negosyo Angelpreneurs and other resource speakers. They were Mr. Paulo Tibig (President, Vcargo) who discussed the topic ‘Magtagumpay: Discovering the Entrepreneurial Character & Tips on Spotting Business Opportunities’; Mr. Carlo Calimon (Executive Director, Let’s Go Foundation) who covered for ‘Produkto at Serbisyong Patok: Basics of Product Development and Strategic Marketing for SMEs’; Mr. Victor Madlangbayan (Social Enterprise Development Manager, Manok Mabuhay) who taught the participants the essentials of business planning; and Mr. Rafael Canare (Executive Director, Association of Filipino Franchisers Inc.) who expounded on franchising as a business model.


The Aurora SME Negosyo Caravan was attended by around 500 participants. Ms. Philippines Earth 2011 Ms. Athena Imperial, who also hails from Aurora, together with Go Negosyo Programs Development Officer, Mr. John Paul Uminga hosted the event. Also present to entertain the participants through intermission numbers were Aurora’s resident singer Mr. Jaylorie delos Reyes and the PGA Band.

Ms. Edna Dizon, Provincial Director of DTI Aurora, and Mr. Guy Tuzon of the Office of the Governor officially closed the program. They relayed messages of gratitude to Go Negosyo for partnering with them in this worthwhile project and continued on challenging the attendees to translate their learning to real-life application. They were hoping to have more entrepreneurs in the years to come that will help Aurora be recognized as a main tourist attraction in the country. JPU